• Title/Summary/Keyword: 만족도 지표

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A Study on the Impact of Adaptive Selling Strategies on Customer Satisfaction and Customer Loyalty: Focused on the Restaurants of Deluxe Hotels in Seoul (종사원의 적응판매가 고객만족과 충성도에 미치는 영향 - 특급호텔 레스토랑을 중심으로 -)

  • Song, Heung-Gyu
    • Culinary science and hospitality research
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    • v.18 no.4
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    • pp.1-14
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    • 2012
  • The focus of this study is on investigating an appropriate selling strategy for the guests of a fine dining restaurant in deluxe hotels located on seoul. As survey methods, questionnaires were prepared and distributed to the customers who visited the restaurants of five-star hotels in Seoul. The survey was carried out from July 1 to August 30, 2010. Total 223 copies of questionnaire were used for final analysis. Frequency analysis, descriptive statistics, exploration factor analysis, and reliability analysis were conducted through SPSS 18.0 for final analysis, and path analysis was conducted through AMOS 18.0 for verification of hypotheses. The hypothesized relationships among the models were tested simultaneously by using a structure equation model(SEM). The proposed model provided an adequate fit to the date, $X^2$ = 143.934(df=120, p<.001), GFI=0.935. AGFI= 0.907, RMR=0.022, CFI=0.983. The study results are as follows. First, the restaurant employee's adaptive selling strategies consist of persuasion-suggestion, kindness-rapidity. Second, in the result of analysis to understand the influences between customer satisfaction and adaptive selling strategies, customer satisfaction is shown to have an influential relationships with persuasion-suggestion strategy and kindness-rapidity strategy of employee's adaptive selling. Third, all adaptive selling strategies did not affect customer loyalty. Finally, customers who are satisfied with such services have a significant effect on customer loyalty and supports the existing previous studies.

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A Study on the Development of Performance Indicators in the Community Business (커뮤니티 비즈니스 성과지표 개발연구)

  • Kim, Myung-Jin
    • The Journal of the Korea Contents Association
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    • v.17 no.6
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    • pp.22-31
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    • 2017
  • This study has begun with the perception that proper measuring system is required to grow community business in equilibrium and to grope for some developmental directions of it. First, for effective performance evaluation of community business, the study developed a performance evaluation model based on balanced score cards, and to apply validity analysis and analytic hierarchy process (AHP) by classifying. Second, the relative importance of the second indicator for each of the first aspects shows that participation of local residents and in the aspect of person interested, satisfaction of inner education in the aspect of learning and growth, shortening of work process in the aspect of inner process, and sales per head in the aspect of substantiality were high in relative importance. Third, in the result of calculation of overall weight for each aspect, participation of local residents, a business connection to the community, sales per head were ranked in the upper group. Thus, it's now necessary to have management support through fostering intermediate support organizations in community business which has been bureaucratic, and improvement of product and service through connection with outside consulting agencies and strategic alliance with the leading businesses is required.

Development of the Sentiment Indicators of Housing Welfare (주거복지지표 개발에 관한 연구 II - 수요자 측면의 주거복지체감지표와 지수를 중심으로 -)

  • Jee, Eun-Young;Eun, Nan-Soon;Hong, Hyung-Ock
    • Journal of the Korean housing association
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    • v.19 no.5
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    • pp.85-92
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    • 2008
  • The aim of this research is to develop the sentiment indicators of housing welfare for evaluating housing welfare policies conducted by the Korean government. The methods of this research are used by analysis of related documents, FGI (Focus Group Interview), and survey. The survey was made by experts and consumers. To analyze the survey, this research also uses confirmatory factor analysis by SPSS (Statistical Package for the Social Science) program, AHP (Analytical Hierarchy Process) by Expert Choice program, frequency, average, percentages, Factor analysis etc. As a result of this research, selected housing welfare indicators are settled as follows: In the housing welfare aspect, 11 indicators in the department of 'Housing Satisfaction' and 11 indicators in the department of 'Community Satisfaction' (22 in total) are suggested. The indicators are 1) Water Supply and Distribution Equipment 2) Heating equipment 3) the size of the exclusive residential area 4) the number of rooms 5) Ventilation and Lighting 6) Sound Insulation (Indoor Noise) 7) Air Pollution/Odor 8) House Deposit 9) Rent Paid 10) Maintenance (Dwelling) Cost 11) The length of Occupation 12) Proximity to Welfare Facilities 13) Educational Environment 14) Convenience of Facilities (shops, hospitals etc.) 15) Convenience of Transportation and Commuting 16) Distance from Workplace 17) Landscape and Green Space (Tree, Flowers, Grass etc.) 18) Vandalism (Destruction Behavior, graffiti etc.) 19) Privacy 20) Noise in Public Places (Drinking, Loudly Talking etc.) 21) Safety from Crime 22) Safety from a Disaster. As of 2007, the housing welfare sentiment index is measured by the survey of 1,000 inhabitants in the public housing, which shows 3.51.

A Study on The Operational Efficiency of APC (산지유통센터(APC)의 운영효율성에 관한 연구)

  • Kim, Sung-Eun;Kim, Jin-Suk
    • Journal of agriculture & life science
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    • v.45 no.5
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    • pp.127-143
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    • 2011
  • Assessment of APC has focused on large size, specialization, and structuralization based on business performance. In the future, first, it should be complemented to have correlation with management efficiency. Second, because of the rate of weight for each index, it is necessary to develop a specific index or adjust allotting of marks so that there can be correlation between indexes. Third, since APCs have high values in the composite assessment and low values in the sales amount, it is necessary to develop various kinds of indexes, including the index to evaluate processing value-added, that of customer satisfaction with assessment, and that of customer relationship maintenance performance through introduction of a customer relationship management system (CRM), in pursuit of balance. Lastly, the results of this study are expected to be able to help make APCs efficient in relation to integration of production organizations so that they will convert and develop into a basic product processing center in coping with changes in internal and external environment of agricultural marketing.

CSI 와 COI 의 연계 분석 및 SLA 를 통한 서비스 품질 고도화 전략에 대한 연구

  • Im, Ji-Yeon;Lee, Min-Jeong;Bae, Seong-Uk;Park, Sang-Chan
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2006.11a
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    • pp.90-95
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    • 2006
  • 고객 만족도조사 (Customer Satisfaction Index)는 기업 외부 관점에서 고객의 만족도를 조사하여 기업의 서비스 품질 개선에 기여한다. 그러나 기업 외부 관점의 고객만족도만의 서비스 평가뿐 아니라 내부 직원의 업무 평가를 통한 서비스 품질 개선도 필요하다. 내부 직원의 업무 평가는 직원 개개인의 능력까지 평가할 수 있는 COI(Customer Orientation Index)통해 이루어질 수 있다. 따라서 CSI 와 COI를 연계 분석하면 기업 외,내부 관점에서의 효과적이 서비스 품질 개선이 가능하다. 또, 고객만족을 위한 높은 서비스 품질을 유지하기 위해서는 서비스 품질 개선뿐 아니라 지속적인 관리와 모니터링도 필요한데 CSI 만으로는 한계가 있다. 이를 위해 CSI 분석 결과 도출된 핵심관리 프로세스를 지표화 하여 관리하기 위해 서비스 수준 계약서 (Service Level Agreement)에 반영하여 관리할 수 있다.

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A Comparative Study on the Water Welfare in Gyeongsangbukdo (경상북도 물복지 수준의 비교연구)

  • Lee, Do Keyung;Ahn, Seung Seop;Park, Ki Bum
    • Proceedings of the Korea Water Resources Association Conference
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    • 2021.06a
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    • pp.466-466
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    • 2021
  • 우리나라는 강수량과 수자원 부존량을 고려할 때 물 부족국가라는 평가를 받고 있다. 홍수와 물이용 등에 대한 국가적 평가나 물환경에 대한 평가지표는 개발된 바 있으나 물과 관련된 복지수준을 평가할 수 있는 지표에 대한 연구는 부족한 실정이다. 최근의 국내외 연구에서 물의 공급에 대한 만족도나 홍수에 대한 안정성 등에 대한 평가수단으로 국제적으로 물 빈곤지수 등이 제시되어 있지만, 물의 이용에 관한 복지적 개념이나 평가에 대한 연구는 기초적인 수준에 머물러 있는 실정이다. 본 연구에서 각 시군에서 매년 발간되는 통계연보를 이용하여 물의 공급과 이용 그리고 물 공급 인프라, 물 사용료, 하수처리비용 등과 같은 요금체계 등을 감안한 대구광역시와 경상북도 23개 시군에 대하여 물복지 수준에 관한 평가분석을 수행하였다. 그 결과 수자원분야 지표에서는 울진군, 기반시설 분야지표에서는 대구광역시, 용수공급 분야에서는 영천시, 사용자 분야에서는 영덕군, 경제성 분야에서는 봉화군이 가장 물복지 수준이 좋은 것으로 분석되었으며, 전체적으로 가장 물복지 수준이 좋은 곳은 문경시로 분석되었다. 또한 도시화율이 높고 인구가 많은 곳이 기반시설 분야에서는 우수한 편이나 전체적으로는 오히려 대도시보다는 중소도시의 물복지 수준이 높은 것으로 밝혀졌다.

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A Research on the Pilot Evaluation of Academic Libraries (대학도서관 시범 평가에 관한 연구)

  • Kwack, Dong-Chul;Yoon, Cheong-Ok
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.22 no.2
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    • pp.279-294
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    • 2011
  • This research reports the results from the pilot evaluation of academic libraries in Korea conducted from September through November 2010 to test the applicability and feasibility of an evaluation model and evaluation indicators developed by this research team. In the first and second stages of this pilot evaluation, quantitative and qualitative indicators were respectively used, and in the third stage a survey for user satisfaction was conducted. Out of 58 applicants which applied for this evaluation, a total of 9 libraries were selected as excellent libraries for each group classified according to the size of a library(large, medium, and small) in 3 areas of specialization and 1 library was awarded the best performed library. Despite such limitations as the use of experimental indicators and a pressing schedule, there were some positive effects including the use of formal statistics, an objective assessment of current status of academic libraries, and the improved interest of university administration in academic libraries.

The effect analysis of 「New University for Regional Innovation」 - Focusing on NURI Port Logistics education Project - (지방대학 혁신역량강화사업 효과분석 - NURI 항만물류사업단을 중심으로 -)

  • Kim, Sang-Goo;Seong, Eun-Hye
    • Journal of Navigation and Port Research
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    • v.35 no.3
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    • pp.253-258
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    • 2011
  • This study aimed to analyze the effect of New University for Regional Innovation in terms of the users. The evaluation indicators based on the reports of NURI port logistics education project from 2005 to 2009 are overall satisfaction, detailed satisfaction, comparative advantage for from the other universities, continuous employment intention, necessity of re-education, and priority of educational needs and so on. And the percentage of employment was chosen from 2006 to 2009 for the more objective analysis. Analysis shows that the effect of the program is founded because the satisfaction increased gradually and the comparative advantage for from the other universities was higher and the necessity of re-education declined less and less. Especially the program filled the foreign language demands. But it needs to reinforce the links between schools and industries. And also the percentage of employment for the participated departments has continuously increased compared with that for non-participated departments, it shows that the effects of NURI project.

Development and Application of Criteria for Evaluating Educational Web Sites (교육용 웹 사이트 평가를 위한 준거의 개발 및 적용)

  • Kim, Mi-Ryang
    • The Journal of Korean Association of Computer Education
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    • v.6 no.1
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    • pp.41-54
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    • 2003
  • Educational web sites are proliferating at an astonishing rate, however many of those web sites are of poor or unknown quality. Educators are in need of instruments to assist in evaluating educational web sites for authenticity, applicability, authorship, bias, and usability, etc. The ability to critically evaluate educational content form numerous web sites is an important skill in this information age. In this paper, indicators of educational web site quality have been identified from literature review and our own research, and classified within 8 categories. To test the relative contribution of each indicator to the satisfaction level from using educational web sites, a questionnaire survey was administered. Subjects were asked to visit the educational web site of his or her choice and rate the quality level of each indicator. 255 completed questionnaires were turned in for analysis. Cronbach's Alpha test and factor analysis were applied to test the reliability and validity of the data. Stepwise regression analysis was applied to test the relationship between the satisfaction level and 14 independent factors. Implications from the statistical analysis as well as the guidelines for evaluating educational web sites were provided.

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An Empirical Study on the Effect of Informatization of Small and Medium Manufacturers on Business Performance (중소제조기업의 정보화가 기업 성과에 미치는 영향에 관한 실증연구)

  • Joo Seok-Jeong;Park Seong-Kyu;Kim Na-Rang;Hong Soon-Goo
    • Journal of Korea Society of Industrial Information Systems
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    • v.11 no.2
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    • pp.86-97
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    • 2006
  • From the mid 1990's, the scale of IS had been growing, which resulted in increasing number of failure projects. As a result, the measurement of IS performance was a growing concern. Moreover, the need for research on the relation between IT investment and performance that isfd the concern of CEOs has been raised. In this study, the correlation between the IS functionality and investment was discovered based on the IS success model suggested by DeLone & McLean(1992), a business information system evaluation model by Lee Kuk Hie(1992), a balanced score card by Kaplan & Norton(1992). As a result of the LISREL analysis, the investment in the IS has a positive impact on the quality of both information systems and information. In turn, the quality of both information systems and information have a positive impact on the end-user satisfaction, the end-user satisfaction on the financial performance, customer satisfaction, and internal business processes. This study showed that sufficient investment in IS improved business performance

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