• Information Systems Review
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• v.11 no.3
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• pp.83-106
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• 2009

Trust is becoming one of the critical forces that drive consumers into purchases in e-marketplaces, as consumers face uncertainty associated with buying online from unknown sellers. In this paper we propose a consumer trust model specifically designed for an online marketplace. It aims at examining how intermediary and site characteristics of an e-marketplace affect factors of trustworthiness, and understanding the relationship between trustworthiness factors and trust in intermediary. Findings from an empirical analysis indicate that both intermediary and site characteristics are positively associated with factors of trustworthiness - namely, competence, integrity, and benevolence. In addition, all the three factors of trustworthiness were found to have positive relationship with overall trust in intermediary; in particular, integrity had higher association with trust than the other two factors. The paper concludes with suggestions for building consumer trust for the owners of online marketplaces.

• Journal of Distribution Research
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• v.12 no.3
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• pp.1-21
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• 2007

This study introduces 'Free Market' that was recently developed in front of Hongik university. 'Free market', as a place for transactions for art products produced by artists or prospective artists, is held regularly every Saturday in front of Hongik university. This study collected data through in-depth interviews with participants and participant observations at the market to analyze the success factors of 'Free Market'. We described development process, unique characteristics of 'Free Market' and new experiential values that the market provide to the participants. This free market was introduced as roadside stand in the middle of 1990s when some artists started selling their works. It passed through the growth stage after it staged the event that had mixed characteristics of 'flee market' and 'art market' at local festivals in 2001. In 2002 Sin-Chon culture forum directedculture-oriented market and the market has been developed as a current 'Free Market'. Recently 'Free Market' is comprised of steps, artists, and customers who voluntarily participated in the market. The market is held regularly every Saturday and provide various types of programs for the participants. Major characteristics of this free market were summarized as 'complex space' and 'role transition', and these characteristics provided the participants new experiential values such as 'freedom', 'emergent experiences', 'social interaction' and 'hero of festivals' through the participant role. We interpret that 'Free Market' has been successfully settled down as a new type of retail store based on these new experiential values. Therefore, this case provides very useful implications that unique experiential values that a store provides to the customers can be major sources of store competitive advantages.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.1
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• pp.25-36
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• 2001

The purpose of this study were to investigate the purchase influence of teenagers in the family by examining the evaluation of market value according to their clothing purchase style. The questionaire survey was carried out 572 high school, and middle school students in Seoul region in Feb., 2000. SPSS package program was used to analyze the gathered data. The results of the research were as follows: 1. Four types of family communication patterns were identified through cluster analyses: laissez-faires, protectives, pluralistics, consensuals. 2. Market values were classified into seven dimensions by factor analyses: user value-psychological value, performance value; payer value-payment convenience value, price value; buyer value-personalization value, service value, purchase convenience value. 3. Independent purchase was evaluated higher than joint purchase for the price value and psychological value, while joint purchase marked higher than independent purchase for the performance value, payment convenience value, service value and purchase convenience value. And there were some differences in the results of evaluation among the family communication patterns.

• Journal of Korea Society of Industrial Information Systems
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• v.15 no.4
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• pp.83-101
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• 2010

Competition in Internet open-market has become fiercer as much for its growth possibility in differentiating from the general commercial market. For this reason, internet open-market entrepreneurs should make effective strategy in improving customers' e-loyalty to survive in the highly competitive internet open-market as in off-line market and to aim for growth through constant profit making. To satisfy with the goal, this study has been performed as the empirical research that confirms to the influence and relationship of e-service quality affected on the perceived value, customer satisfaction and e-loyalty. This is based on the result that e-service quality affected on e-loyalty for internet open-market. The research results are shown as follows; first, all factors including the perceived value and customer satisfaction, except possibility of system use, have the effect of e-service quality. Second, the perceived value between measurements affects significantly on customer satisfaction. And third, the perceive value and the customer satisfaction are a1so meaningfully influential to e-loyalty. The result presents important point that entrepreneurs in Internet open-market need to do their best to maintain in making profits for the future by improving the customers' e-loyalty and securing customers with high loyalty via continually revealing new influential factors on e-service quality, perceived value, and customer satisfaction.

• Information Systems Review
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• v.7 no.2
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• pp.163-181
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• 2005

In this paper, we report case analysis on entob.com which is one of the leading domestic players in MRO e-marketplace. Critical success factors of achieving early liquidity and right ownerships are addressed for successful e-marketplace launching. Change management issues, required to encourage suppliers participation and to overcome adoption barriers from buyer firms, are suggested and illustrated for the successful implementation of the MRO e-marketplace. The business model architectures enabling to create e-intermediary value to both the suppliers and buyers are detailed. Finally, benefits of buyer firms captured through e-procurement business process streamlining and material cost savings are reported as the successful application stories. The findings suggest practical managerial insights for MRO e-marketplace implementation and further research.

• Information Systems Review
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• v.12 no.3
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• pp.49-73
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• 2010

The lack of customer satisfaction and trust remains a key barrier to electronic commerce. From the standpoint of online merchants, it is critical to build consumer trust by lessening sources of apprehensions and uneasiness associated with online transactions. This paper explores the relationships between customer satisfaction and intermediary's trustworthiness factors in B2C e-marketplaces. It also aims at examining the effects of consumer characteristics, including propensity to trust and Internet shopping self-efficacy, upon trust and purchase intentions. To meet the research objectives, an empirical study has been conducted by surveying 223 active e-marketplace buyers in Korea. The findings of the present research indicate that customer satisfaction positively affects all the three attributes of trustworthiness (i.e., competence, benevolence, and integrity), and more specifically it has a quite strong association with benevolence. In addition, propensity to trust has no significant influence on trust or purchasing intentions, and only affects benevolence and integrity with no direct effect on competence. Finally, Internet shopping self-efficacy was found to affect both trust and purchasing intentions, suggesting that e-marketplaces seek an online strategy designed to strengthen loyalty for customers with high self-efficacy, while they use a strategy to improve the usability and usefulness of their website to attract customers with low self-efficacy. The paper concludes with implications and directions for future research.

• Information Systems Review
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• v.19 no.3
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• pp.201-228
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• 2017

Vulnerability information, which can cause serious damage to information assets, has become a valuable commodity, thereby leading to the creation of a vulnerability market. Vulnerability information is traded on the vulnerability market from several hundred dollars to hundreds of thousands of dollars depending on its severity and importance, and the types and scope of the vulnerability markets are varying. Based on previous studies on vulnerability markets and hackers, this study empirically analyzed the effects of the security researcher's vulnerability research motivation on his/her vulnerability market use intention. The results are discussed as follows. First, vulnerability research self-efficacy had a significant effect on flow and on white and black market use intention but not on perceived benefit. Second, flow had a significant effect on perceived benefit and on black market use intention but had no effect on white market use intention. Third, perceived profit had a significant effect on white and black market use intention. Fourth, vulnerability research self-efficacy had a significant effect on perceived benefit through flow. Fifth, flow had a significant effect on white and black market use intention through perceived profit. These findings can be used to predict the behavior of security researchers who have experience in exploiting vulnerabilities.

• The KIPS Transactions:PartD
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• v.18D no.4
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• pp.299-308
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• 2011

In the recent years, a variety of projects have been conducted in order to enhance competitiveness of leading businesses and their followers in the market. Accordingly, the importance of project portfolio management has risen in the open market industry. Project portfolio management refers to crucial decision-making processes which aim to maximize benefits by selecting projects most suitable for a strategic objective among multiple projects with limited resources. In this study, the trend of project portfolio management studies is introduced. The study also presents a mathematical model of the problem, which aims at maximizing project values, possibility, and similarity between projects in the limited resources. We use the genetic algorithm to obtain the priority orders of projects. In order to verify this study, we compare the results of this study and the existing schedules of the E-open market in South Korea. This study ultimately reduces project risks, improves efficiency of development and continuity of tasks by properly ordering projects and assigning developers to the projects.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.423-429
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• 2022

The survey was conducted on the Bungae Jangter and Danggeun Market, which provide mobile used market services. The goal is to investigate factors that affect the user experience of used market platforms and to compare usability. Based on Peter Morville's Honeycomb Model, a survey and In-depth interviews were conducted to users with experience in secondhand transactions. And we qualitatively analyze the factors that affect the user experience. As a result, there were differences in usability depending on the age of the user. (reliability, how to find things, purpose of using used trading services, etc.) This study focused on actual user experience, so it will help you find a way to develop to user-centered secondhand marketplace services.

• Proceedings of the Korean Society of Computer Information Conference
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• 2012.07a
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• pp.359-360
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• 2012

최근 오픈마켓의 급속한 성장과 함께 다중 플랫폼을 위한 콘텐츠 시장이 확대되고 있다. 특히 오픈마켓에 등록된 콘텐츠의 약 15%가 게임콘텐츠가 차지할 만큼 게임은 오픈마켓에서 중요한 비중을 차지하고 있고, 다양한 부가가치를 창출하고 있다. 시뮬레이션게임은 크게 전략시뮬레이션게임, 레이싱시뮬레이션게임, 경영시뮬레이션게임, 육성시뮬레이션게임 등 플레이어의 역할 및 게임의 목적에 따라 다양하게 구분되고 있다. 본 논문에서는 기후변화와 기상 이변으로 인한 환경파괴를 게임배경으로 하여 식물과 동물들이 살아갈 수 있는 환경을 만드는 것을 게임컨셉으로 하였으며, 다중 플랫폼 기반의 육성시뮬레이션장르에 경영적인 측면과 교육적인 기능성게임의 요소를 포함한 게임을 개발하였다.