• Journal of the Korea Society of Computer and Information
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• v.13 no.7
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• pp.231-237
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• 2008

As aged population has increased and family structures have changed in current industrialized society, weakened traditional family functions, increased economic activities of women, changed senses of value and changed status and role of senior people have caused may problems. So as it is getting harder to expect family support for the aged, more senior care facilities are needed. In this aspect, to activate senior welfare facilities, the following directions are required: First, facilities should be expanded in governmental level; Second, regional networks and various programs should be developed according to regional characteristics; Third, the environment of senior welfare facilities should be improved; Fourth, marketing strategies that are appropriate for characteristics of clients are needed through development of supporters; Fifth, treatment of senior welfare facility staff should be improved and the number of the professional staff should increase.

• Journal of Service Research and Studies
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• v.9 no.1
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• pp.33-49
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• 2019

In this study, we achieve an increase in sales of dairy companies through innovation in the distribution process of developing core competencies through product differentiation in the domestic dairy companies, creating new consumption pioneered new markets. First of all, improving the quality of milk in the premium milk market can be able to expect the activation of consumption and through promotion activities by the Korean wave can lead to create new consumption pioneered the market diversification at the same time export varieties of white milk and jersey species take advantage of a variety of milk in addition to drink beauty and cooking areas while lowering manufacturing costs through the introduction of the cheese will increase the revenue of the dairy companies and dairy consumption expected to activate at the same time. It is necessary to change cultivars in order to think about nutritional value and flavor, and further environment, and high quality premium milk will become a new trend in the future. Furthermore, promoting the benefits of milk consumption would contribute in raising the milk demand that is negatively correlated with increasing age.

• Journal of the Korea Society of Computer and Information
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• v.15 no.5
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• pp.83-92
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• 2010

Along with the advance of industrial technology in mobile telecommunications and diversity in customer needs, today's Korean mobile telecommunication market has rapidly expanded due to stronger competition among businesses as well as increasing the number of subscribers. 3G roll-outs of mobile telecommunications service, so called "HSDPA" has seriously promoted marketing strategies among mobile telecommunication companies which led to move to the next generation customers. Understanding the competitive situation, mobile telecommunications companies are currently focusing on increasing sales per subscriber as well as increasing the number of subscribers as a solution to occupy the leading position in the mobile telecommunications industry in the future. The purpose of this study was to classify the customers in mobile telecommunications service with or without higher tendency of intention to subscribe and use the service using discriminant analysis. Through the discriminant analysis, discriminant function which classifying the critical user has been identified. The result of this study will give useful marketing strategies in competitive HSDPA mobile telecommunications market.

• Journal of Industrial Convergence
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• v.18 no.5
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• pp.14-22
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• 2020

In this study, in addition to non-technical innovation activities such as organizational innovation and marketing innovation, the purpose of this study was to verify through empirical analysis what mechanism appropriation affects the business performance of a company. Data were collected from the 2018 Korean Business Innovation Survey: Manufacturing Sector and used as analysis data. As a result of the analysis, it was verified through empirical analysis that non-technical innovation improves management performance, appropriability is affected by non-technical innovation, and acts as a mediating factor between management performance. Through this empirical analysis, it was derived that considering appropriation along with non-technical innovation on the recently studied non-technical innovation can be a meaningful study, and since securing such appropriation is an important factor in determining the business performance of a company. Companies need insight into the strategic use of technology protection measures to secure appropriation. As a limitation, it was limited to studies that verify that it has a mediating effect of non-technical innovation and appropriation, and it is considered that it is possible to develop a study that affects the management performance of a company through more various verification methods for future studies.

• Management & Information Systems Review
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• v.31 no.4
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• pp.83-108
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• 2012

College students show keen interest in advertising contest, and some contests link with class so that students participate the contest as a class assignment. But the interest is not just limited to students but to businesses. Until now five studies was made on this subject, and major findings of those dissertations are given to activating contest participation, corporate ethics and industrial-educational cooperation. It seems not enough to explain the over-heated phenomenon with the results, so that more research should be made on advertising contest. Required studies with this subject are analyzing the effectiveness relating between investment and result, theoretical establishment by empirical approach, comparative study depending on the style of contest, casual relationship between personal character and image of corporate hosting contest and so on.

• Korea Journal of Hospital Management
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• v.4 no.2
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• pp.106-130
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• 1999

The main objective of this paper is to perform an empirical analysis on the relationship between various marketing activities and financial performance of Korean hospitals. A survey was conducted through structured questionnaire for 495 hospitals, and data from 218 hospitals were utilized in the final anaylsis.(response rate: 44%) Survey items include general characteristics of the hospitals(size, type, location), degree of competition, financial performance. marketing organization! budget, and level of various marketing activities in service development, access improvement, promotion, and pricing. We examine descriptive statistics of the response scores on marketing activities to evaluate the current status of marketing management of Korean hospitals, compare the results across hospital size, type and location, and perform regression analysis to investigate the relaionship between marketing and financial performance. Major findings are as follows: 1) About 46% of the responding hospitals have marketing departments although they are named as 'planning' or 'PR' departments, and the marketing budget on average represents 1.74% of the total expenditures. 2) Average level of marketing activities is calculated to be about 3.32 on 5-point scale, meaning that Korean hospitals implement their marketing programs 'somewhat actively'; however, the scores on the areas of marketing plannning and strategy are relatively low. 3) Large hospitals tend to be more active in marketing than small hospitals, and public hospitals' activities in marketing are not lower compared to private hospitals. 4) Level of overall marketing activities is positively related with financial performance measured by various finacial indicators except for profitability, implying that marketing is successful in revenue generation but needs to be more cost-effective. Also, when the marketing variables are separately included in the regression, no significant relationship is found, which means that various marketing activities are more effective when they are collectively implemented.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2011.10a
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• pp.628-629
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• 2011

E-commerce is a kind of trade type between buyers and sellers rely on computer networks. Carried out according to certain standards of various business activities. e-commerce is based on modern information technology and network technology, financial electronic collection, management, information technology, business and trade information networks into one, aimed at logistics, capital flow and information flow of harmony and unity of the new trade, trade activities of the entire process, electronic, networking and digital. E-commerce has brought to the traditional ways of trading a huge impact, led to changes in economic structures, is a business revolution in the way and is recognized internationally as the 21st century is an important driver of economic development compared to current traditional companies. In this material, we first consider the current problem, analyze particular characteristics of clothing shopping mall to increase the purchasing power of customer. For these reasons, we describe the process for building the clothing site.

• The Journal of the Korea Contents Association
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• v.13 no.9
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• pp.322-333
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• 2013

This study aimed at analyzing and understanding medical tourism patients' pattern of different countries. For this purpose it followed up the international patients who visited W hospitals for spine treatment for last 3 years. In additon, it proposed key marketing strategies for attraction of more patients in the future. Satisfaction survey for 91 foreigner hospitalized patients were conducted from year 2010 to 2011. Each country of the patients showed slightly different motivations of visiting, consumer pattern and satisfaction of medical and non medical services. The current study analyzed factors, socio-demographic characteristics, purposes of visit, duration of stay in Korea, total number of visits to Korea, companions, plan of care, reasons for choice of W Hospital, expenses for medical care, total cost of staying in Korea. The results of this study showed that patients visited Korea more frequently were more satisfied with the medical care. Patients who planned to use medical care prior to visit Korea were more satisfied. Patients who thought he/she paid reasonable medical cost were more satisfied. Invitation to familiarization tour, clarification of medical cost, and provision of high quality medical care were recommended for the higher satisfaction of foreign patients. Fostering of specialized hospitals were recommended.

• Archives of design research
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• v.12 no.4
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• pp.79-88
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• 1999

A AD communication strategy is a inregrated strategy of business group for the purpose of attaining certain goals with a series of activities, which are systematically planned, investigated, fomulated,performed, and evaluated. The ad communication strategy should be established on the result of researching and analyzing the conditions of a company. And it can has to be commonly applied to every strategy to heighten the mutual effect. The purpose of the thesis is to suggest direction of an effective ad communication strategy and to recognize the importance of prantical example of ADcommunication strategy. The object of this thesis is the general aspect of strategy than specific aspect. The first chapter explains in general terms the purpose of this study and communication strategy. The second chapter explains the analysis of the market for seasoning products. A thorough investigation has performed to determin the entire market enviornment. The third chapter suggests the communlcayion strategy based on the market analysis of the seasioning product. Which can be applicable to any other products. The fourth chapter explains the results of this study and evaluates the K.J Sampoo ad communication strategy and given for the future.

• Smart Media Journal
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• v.5 no.3
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• pp.74-80
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• 2016

In this paper, we propose an accident-prevention smart monitoring system for Haenyeo(Woman diver) using Zigbee module and GPS sensor. This system can collect such information as the diving location, the body temperature, the depth of diving, and the diving time of a Woman diver working under the water and then respond immediately to an accident occurring. The research developed a smart Teawak and smart swimming goggles which can measure the state of a Woman diver and her diving activities. Smart Teawak, the buoy tool while a Woman diver is collecting seafoods under water, is able to receive GPS and transmit the data from smart swimming goggles and Zigbee Module to IHSS(IoT based Haenyeo Safety service Software) server. In addition, IHSS, a responsive web, provides the diving location and the state of a Woman diver on the smart phone. As a result, the system will be useful in the aspects of Woman diver' health care and the safety, furthermore, which will significantly contribute to global marketing of Woman diver with its being designated as a UNESCO intangible cultural asset.