• Journal of the Economic Geographical Society of Korea
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• v.12 no.1
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• pp.83-95
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• 2009

This paper provides a general overview and critical assessment of Daedeok Science Town (DST) in Korea, mainly through the lens of the related literature. DST symbolizes the government-led creation of a new science town and represents a bold attempt to consolidate national R&D efforts in a designated area with a view to supplying basic scientific knowledge to industries nationwide. It has achieved considerable success by improving the research environment and promoting venture spin-offs and network formation. However, while DST has played a pivotal role in ushering in the era of the knowledge-based economy, new measures are required for it to remain viable. To this end, efforts should be made to direct government support toward new firm establishment, finance, and tighter networking. DST also needs to host large corporations in the area as these could both act as a market for venture businesses and serve as providers of funds.

• Journal of the Korea Convergence Society
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• v.9 no.1
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• pp.291-301
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• 2018

The purpose of this study is to investigate the factors that affect the perceived awareness and the intention of continuous use by FinTech users and system characteristics. Data collection was carried out by targeting and surveying 600 people living in Gwangju, and office workers using smartphones. As a result, first, self-efficacy, innovation, and fitness for Fin-Tech services were found to influence the degree of perceptual awareness and intent to use of Fin-tech service users. Second, the system characteristics have a positive effect on perceived awareness and intention of using FinTech service. Third, the hypothesis about the dangers in the user attributes and system properties were dismissed. It seems that the priority concern was regarding the leakage of personal information and security as privacy and the increasing damage cases of financial fraud by electronic financial transactions spill. Therefore, in order to spread FinTech services, it would be effective if a Fin-Tech service strategy could eliminate inconveniences such as the risk of hindering convenience and intention to use by the marketing strategy established by the company.

• Journal of the Korea Convergence Society
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• v.9 no.5
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• pp.157-169
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• 2018

The purpose of this study is to investigate the effect of voluntary purchasing motives on insurance consumer satisfaction. The purpose of this study is to investigate the direct and indirect effects of insurance consumption satisfaction including psychological needs of consumers that induce voluntary purchase motivation based on psychological self-determinism theory. The research hypotheses and models were verified through structural equation analysis using online surveys of 1,225 insurance consumers. As a result of the study, the satisfaction of insurance consumption is increased when purchasing by voluntary purchase motive, in which consumers perceive the necessity of purchasing themselves. The positive perception of insurance consumption autonomy and insurance consumption environment increases the motivation to purchase voluntarily, Respectively. Through this study, it is suggested that excessive marketing of insurance companies and self-confidence of insurance consumers may hinder insurance consumption satisfaction and education of consumption attitudes of financial consumers to raise awareness of autonomous rights and responsibilities of insurance consumers.

• The Journal of the Korea Contents Association
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• v.15 no.1
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• pp.95-104
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• 2015

Due to its intrinsic characteristic, exterior bus advertising is exposed to an unspecified number of the general public. Thus it influences on the urban publicness of the city, simply beyond leaving it as a personal marketing activity toward the industry's profit. Seoul city's campaign to improve exterior bus advertising has been to effective in removing advertisements of alcohols, tobaccos, and lascivious contents, however, there still are several advertisements that should be examined from the view point of publicness. For the case of UK, where exterior bus advertising is also actively utilizing owing to its high exposure and effectiveness, they are administrating it by setting up guidelines and regarding the importance of publicness. I also identified the meaning of publicness of exterior bus advertising from the aspects of 'publicness of territories', 'publicness of subjects', 'publicness of reasoning', and 'publicness of procedures'. Through this, I suggested that both commercial right of exterior bus advertising in the private sector and citizen's right of publicness can be harmoniously developed by properly controlling and administrating the exterior bus advertising. Furthermore, artistic approach to the exterior bus advertising from the viewpoint of city environment is expected to elevate the aesthetic possession and the level of design sense of citizens.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.4
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• pp.123-130
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• 2012

The automobile industry has been rapidly developing and the manufacturers in Korea as well as auto makers in other advanced countries are putting every ounce of their energies in securing their competitive edges in technology and in marketing. To that purpose, each company focuses on (i) reducing costs and (ii) improving productivity. We believe that the improved productivity can be capitalized by a set of various factors including improved organization-internal environment and employees' job satisfaction. The present research aims to identify how the internal elements contribute and lead to improved productivity. The present paper is a report of an empirical survey performed to 161 employees working in small and medium-sized firms in the automobile industry. After testing reliability and validity of the collected data, we have performed structural equation analysis using Amos of SPSS and tested a set of research hypotheses and models. The reported results will clarify the factors that influence productivity and job satisfaction and also shed light on the directions for strategic polices to keep up with the ever changing climate of the industry.

• Information Systems Review
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• v.9 no.1
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• pp.23-44
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• 2007

The focus of this research is to investigate which factors are important for the adoption of mobile service and the moderating effects of service types such as hedonic and utilitarian service between those factors and the adoption of mobile service. The empirical results based on the data gathered from 169 users of mobile games and finance service showed that perceived usefulness, perceived ease of use and trust had significant impacts on the adoption of mobile service whereas social influence did not. Also the moderating effect of service type was found that perceived usefulness and trust have more impacts on adoption of mobile service in mobile finance rather than mobile game. Base on these empirical results, this study suggests the managerial implications for mobile service marketing.

• The Journal of Society for e-Business Studies
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• v.10 no.1
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• pp.1-19
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• 2005

Recently, the mobile game industry is explosively extending and advancing. Nevertheless, although research on IT acceptance has been actively performed, the effective studies have not been accomplished in the acceptance of mobile game. This study, therefore, explores the factors affecting customer's intention to use mobile game. Five external factors(service quality, social influence, instant connectivity, self-innovativeness, and self-efficacy) are proposed to test the several hypotheses. The factors are classified to three dimensions - system, individual, and society. The research model is based on various studies on TAM(Technology Acceptance Model) and mobile service. A survey of mobile game users collected 270 cases, and we used 261 cases for statistical analyses. The analyses show that service quality, instant connectivity, self-innovativeness, and self-efficacy have an indirect effect on the intention to use through perceived usefulness and perceived ease of use. We provide the important factors that should be focused on when an enterprise develops and promotes new mobile game products.

• 한국데이터정보과학회:학술대회논문집
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• 2006.04a
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• pp.253-265
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• 2006

This study aims to figure out the relation between the demographic characteristics and job satisfaction of those who work at fashion companies. The subject of this study is those who work at fashion companies beyond the small and medium sized businesses and designer brand employees in Busan. We used SPSS/WIN 10.0 to analyze the data for this study. The job satisfaction was found to increase in proportion to the satisfaction with the job itself, the senior of official, wage and colleagues, which increases along with the level of post. The job satisfaction was found to be proportional to the level of work specialization, satisfaction with the company and welfare. The job satisfaction and the performance would improve if the work environment for employees is made better by making their works more diverse and discretionary to ensure a successful growth of fashion companies.

• 한국HCI학회:학술대회논문집
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• 2006.02b
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• pp.1-8
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• 2006

본 연구는 가전제품의 제품군과 그 기능들에 따라 차별화 가능한 인지적, 감성적 '청각 사용자 인터페이스 디자인 가이드라인(Auditory User Interface Design Guideline)'을 마련하고, 가전제품의 작동기능 정보와 직관적으로 연합 가능한 청각신호(auditory signal)를 제작할 수 있는 지침을 제시하여 GUI 중심의 제품 설계에서 한 차원 확장되고 사용자의 다중감각적 특성이 적용된 디자인 방법을 실무에 적용하고자 하였다. 특히 AUI 에 대한 체계를 확립함으로써 브랜드 정체성(Brand Identity) 및 기업 이미지를 제고할 수 있다는 목적을 함께 고려하였다. 이러한 연구가 필요했던 이유는 가전제품에 대한 소비자의 심적 모형(mental model)과 감성 측면에서의 접근에 대한 요구 때문인데, 이는 AUI 의 체계적 적용이 아닌 임의적 연결(mapping)으로 인한 버저(buzzer) 청각신호의 짜증(annoying) 발생이 빈번한 사례들에서 출발한다. 또한 GUI 의 변화와 수준에 미치지 못하는 AUI 의 업그레이드 필요성과 가전제품에서의 감성 마케팅 경향을 반영하는 의미를 지니고 있다. 이와 함께 멀티미디어 환경의 급속한 확산으로 다중감각적 정보제시(multimodal display)가 요구되는 상황에 걸맞은 시도이다. 본 연구는 특정 가전제품이나 특정 기능이 지니고 있는 인지적, 감성적 차원의 속성을 청각신호(auditory signal)의 다양한 속성들로 유발하는 관계를 추출하고, 이를 형성하는 기본 메커니즘에 대한 경험적 자료를 제시하여, 가전제품의 AUI 디자인에 유용한 가이드라인을 제공하고자 하였다. 그러나 본 논문에서는 연구의 구체적이고 세부적인 결과보다는 전체적인 계획과 진행과정의 절차를 소개하여 관련분야 연구 진행의 참조적 틀을 마련하고자 한다.

• Proceedings of the KIEE Conference
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• 2015.07a
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• pp.1435-1435
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• 2015

광고 및 홍보의 마케팅 수단의 일환으로써 점포별로 QR코드를 사용하는 사례가 급격히 늘고 있다. 정보도트의 일종인 QR코드의 경우는 스마트폰과 더불어 홍보수단의 일환으로 활용되는 사례가 증가하고 있는 반면 QR코드는 정보를 표현할 수 있는 디자인의 범위가 좁고, 전송할 수 있는 Data의 용량이 적으며, 어두운 환경에서의 인식률이 저하되는 단점이 있다. 이에 기존의 QR코드 보다 다양한 디자인이 가능하고 대용량의 Data 전송이 가능한 컬러코드가 대두되고 있다. 컬러코드란 4가지 색상(빨강, 파랑, 초록, 검정)을 이용한 매트릭스 형태의 코드로 각종 디지털 정보를 저장하는 새로운 개념의 데이터 표현 기술이며, 이는 각 컬러에 디지털 정보를 매핑(mapping)하여 콘텐츠나 URL 등의 실제 정보들을 제공하는 역할을 하도록 설계되어 있다. 8MP CMOS센서기반 Colored LED Patch 인식 기법은 VLC에 포함되는 하나의 기술로서 차세대 조명 및 정보 디스플레이 장치로 각광을 받고 있는 반도체 조명 기술인 광원 정보 인식 기법이다. 따라서, 본 논문에서는 8MP CMOS센서 기반 컬러코드 LED Patch 인식 기법에 대해 제안하였다. 8MP CMOS 센서를 이용한 Colored LED Patch 인식 기법 중 하나로서 위치 정보 서비스 등 다양한 정보 획득이 가능하도록 연구하였으며, 동영상, 웹사이트 링크 등 여러 형식에 적용이 가능하도록 하였다. 본 연구에서 사용되는 8MP CMOS센서를 기반 Colored LED Patch 인식 기법을 통해 컬러코드는 코드 플랫폼으로 연결되어 콘텐츠의 위치를 파악하고 이용자에게 콘텐츠 및 정보가 전송된다. 이는 QR코드보다 높은 인식률로 빠르고 편리하게 정보를 제공할 수 있었다. 본 논문에서는 상기 제안 기술을 통하여 LED Patch의 높은 주목성과 가시성을 확보하여 보다 효과적인 광고 및 홍보의 시인성을 확보할 수 있다. 향후 본 제안기술을 통하여 사회 안전망을 위한 위치 및 정보 서비스 제공이 가능하며, 효과적인 광고 효과를 도출할 수 있을 것으로 사료된다.