• Spatial Information Research
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• v.13 no.3 s.34
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• pp.239-252
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• 2005

The major reason that spatial data warehousing has attracted a great deal of attention in business GIS in recent years is due to the wide availability of huge amount of spatial data and the imminent need for fuming such data into useful geographic information. Therefore, this research has been focused on designing and implementing the pilot tested system for spatial decision making. The purpose of the system is to predict targeted marketing area by discriminating the customers by using both transaction quantity and the number of customer using credit card in department store. Moreover, the pilot tested system of this research provides OLAP tools for interactive analysis of multidimensional data of geographically various granularities, which facilitate effective spatial data mining. focused on the analysis methodology, the case study is aiming to use GIS and clustering for knowledge discovery. Especially, the importance of this study is in the use of snowflake schema model capabilities for GIS framework.

• Management & Information Systems Review
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• v.34 no.1
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• pp.143-162
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• 2015

The purpose of this study was to investigate the structure relationship through the empirical analysis between the factors that affect the perception of the consumer for the fair trade products. Most of the previous research on consumer reactions associated with fair trade products are limited to certain situations that are characterized as exploratory look. Specifically, this study suitability as a key factor associated with consumer awareness of the fair trade products through review of the literature, reliability, consumption values, attitudes and purchase intention presentation, and was to examine the effect relationship. Although most of the theories are employed through empirical analysis, the relationship between reliability and purchase intention (H5), there was no statistically significant effect relationship. The results of this study are expected to provide significant implications in the establishment of the company's marketing strategy to sell fair trade products with the comprehensive understanding of the consumer recognition of the fair trade products.

• Journal of Digital Convergence
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• v.12 no.1
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• pp.253-261
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• 2014

The purpose of this study is to explore the factors affecting purchase intention of smartphone in Chinese university students. We have identified five independent variables that affecting purchase intention of smartphone, which include price, compatibility, security, social influence and consumer innovations. We test the degree of influence of these five variables on customer satisfaction eventually and on purchase intention. To prove the hypothesis, we performed questionnaire investigation in Qingdao University. and final date of 187 samples were analyzed by using SPSS18.0 program. The result of hypothesis verification is the followings: As the independent variables of compatibility and consumer innovations are affects satisfaction; the price, security and social influence are not affects satisfaction and the satisfaction as the parameter affects the purchase intention which is the dependent variable in this study in Chinese university students. At the end of this study, the marketing implications for advancing to China market based on the results of empirical analysis were presented.

• The Journal of Society for e-Business Studies
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• v.15 no.2
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• pp.55-75
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• 2010

The primary purposes of this study are to find a proper model for government's selections of Mainbiz and present what are the better weights of the current indexes. We prepared three sets of models：first one using original 10 variables; second one using 9principally composed variables; third one using 7 principally composed variables. Among 3 models, the last one had higher explanation power than the other two models. Therefore, if index weights are adjusted according to the third newly developed model, the credibility in evaluating and selecting Mainbiz will be improved. When transforming the index weights and running the analysis, 5 variables(organization process, marketing management, management process, production-facility states, the level of forecasting) have more direct influences than other 4 variables(innovation strategies, knowledge management, achieving level, operational level) on selecting Main-biz.

• The Journal of the Korea Contents Association
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• v.20 no.4
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• pp.230-243
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• 2020

The purpose of this study is to identify the effect of package tour motivation(harmony, amusement, and convenience) on satisfaction through its attitude and perceived value(emotional value and functional value). This study was conducted an empirical analysis of 297 people aged 19 years or older who experienced package tours. The results of the study are as follows. Firstly, all of the sub-factor like tourism motivation -amusement, convenience- had a positive influence on the attitude. but the harmony which is one of the sub-factor of tourism motivation did not have any influence on the attitude. Secondly, harmony, a sub-factor of tourism motivation, did not positively affect the perceived value sub-factor of emotional value. Thirdly, the character of attitude had a positive effect on satisfaction. Finally, both emotional and functional value factors, a sub-factor of perceived value, were found to have a positive effect on satisfaction. Through these research results, the competitiveness of package tours should be secured and expanded to research on efficient marketing strategies so that package tours can be activated.

• Management & Information Systems Review
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• v.36 no.1
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• pp.21-40
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• 2017

This study is to examine the effects of marketing communications strategies which are also buying brand image and beauty services supplier discount information on consumer attitudes. Beauty service providers will have to consider that price discounts are worried impact on the brand image and purchase intentions. In this study, an empirical analysis demonstrated the impact on the brand image, price discount and discounts way. Discount in this study was shown to negatively affect the brand image, there is also a purchased showed a positive impact. Therefore, the proposed price reductions only way to save off the asking price was lower this distinction and professionalism. On the other hand, intent-upon price discount were positive. If such a price discount if the discount just present attitude towards the use of low discount rates but suggested it was found that the intent is absolutely high.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.6
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• pp.949-957
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• 2009

The fashion apparel industries have demanded to be extremely consumer-oriented. Therefore, the need of personalization arises. The purpose of this study is to investigate the relationship between apparel shopping orientation and various personalization strategies provided in the apparel shopping process. A total of 422 questionnaires were used for statistical analysis. Canonical correlation and ANOVA were conducted. Results indicated that higher level of demand for "sale-promotion personalization" and "personalized customer relationship" were significantly related to high level of fashion innovativeness and price consciousness. Consumers who seek for high level of "personalized advice" and "personalized fit" were likely to be price conscious and conforming to clothing but not innovative in terms of fashion and clothing. Shopping orientation group differences were also reported in the study. In personalizing of apparel products, distinctive but relevant strategies should be implemented according to the need of the consumers.

• Archives of design research
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• v.18 no.4 s.62
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• pp.5-14
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• 2005

Local self-governing bodies have created community identity to activate local communities. community identity is one of the very effective ways to establish a different image from other self-governing bodies and to raise locals' love of hometown and sense of belonging. In addition to community identity., there are several things to form identity such as symbols (like flowers, birds, and animals) of local self-governing bodies or characters visualizing figures, tradition, and specialties of the region. Recently local governments have introduced various programs such as brand planning like city brand, and local events. This study analyses the basic elements, like symbol mark, logotype, and color, among visual elements of the current local self-governing bodies community identity. and conducts a comparative analysis of the visual elements of symbols and characters. The results show that those community identities and other design elements lack differentiation and consistency among visual elements. To create differentiated image of local self-governing bodies, it needs to develop unique and various themes of the region and to generate synergy effect through consistency and interactions among various visual effects based on community identity.

• Korean Business Review
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• v.23 no.2
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• pp.53-75
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• 2010

Gangwon-do has evaluated the result of technical support business and marketing support business separately as a part of enterprise support business, and the evaluation, targeting enterprises, has been restricted to the investigation of satisfaction only. The study develops the model that assesses the efficiency of the enterprises using DEA, the econometric model which is approved the utility in efficiency evaluation, and evaluates it through the model. As a result, the model can be developed to the appropriate variable of the enterprise support business using the elements of input and output in the business. And by using the model of DEA, it is suggested the efficiency measurement of each enterprises' and improvement that inefficient enterprises must have. Especially, it is important to assess the efficiency of supporting enterprises primary.

• Journal of Korea Game Society
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• v.15 no.1
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• pp.115-124
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• 2015

This research analyzed the case of Ncsoft to study the organizational learning, exploitation and exploration that create dynamic capability in hypercompetitive environment. First of all, we demonstrated the activities of exploitation and exploration in Ncsoft according to the life cycle of online game industry. An exploitation related to routine, learning and fit with existing environment brings about incremental innovation. In contrast, an exploration associated with non-learning, flexibility with changing environment results in radical innovation. We examined them based on the life cycle of its various game services. NCsoft that built the leading position in online game industry focused the exploitation activities at the stage of beginning period and growth, whereas NCsoft has increased the activities of exploration at period of mature. In addition, the firm conducts an exploration for its brand new game services and R&D. Conversely, An exploitation is conducted for sustainable updating of patch service and marketing and system building. The result implies that online game companies create sustainable competitive advantage using the balance between exploitation and exploration.