• Title/Summary/Keyword: 마이크로블로그

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A MapReduce based Algorithm for Spatial Aggregation of Microblog Data in Spatial Social Analytics (공간 소셜 분석을 위한 마이크로블로그 데이터의 맵리듀스 기반 공간 집계 알고리즘)

  • Cho, Hyun Gu;Yang, Pyoung Woo;Yoo, Ki Hyun;Nam, Kwang Woo
    • Journal of KIISE
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    • v.42 no.6
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    • pp.781-790
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    • 2015
  • In recent times, microblogs have become popular owing to the development of the Internet and mobile environments. Among the various types of microblog data, those containing location data are referred to as spatial social Web objects. General aggregations of such microblog data include data aggregation per user for a single piece of information. This study proposes a spatial aggregation algorithm that combines a general aggregation with spatial data and uses the Geohash and MapReduce operations to perform spatial social analysis, by using microblog data with the characteristics of a spatial social Web object. The proposed algorithm provides the foundation for a meaningful spatial social analysis.

A Visual Analytics System for Analyzing Social Networking Patterns among Microbloggers (마이크로블로그 사용자의 소셜 네트워킹 패턴 분석 및 가시화 시스템)

  • Koo, Yun-Mo;Lee, Jeong-Jin;Seo, Jin-Wook
    • Journal of Korea Game Society
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    • v.12 no.3
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    • pp.77-86
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    • 2012
  • In recent years, micro-blogging services such as 'Twitter' and 'Me2day' have rapidly become major social networking services. However, it is difficult to grasp the relationship between a user and his/her friends in these micro-blogging services because they simply list messages between them in chronological order. In this paper, we propose a visual analytics system that can help the user intuitively understand relationships with their friends on micro-blogging services by enabling them to analyze the messages quantitatively, qualitatively and temporally. In the visual analytics system, we also present a tool to provide the user with valuable advices after classifying the changing relation patterns with his/her friends, which in turn contributes to improving relationships with friends. The proposed system was successfully implemented as smartphone applications to show its potential to be a tool for analyses and improvement of social relations in micro-blogging services.

A Study on Graph-based Topic Extraction from Microblogs (마이크로블로그를 통한 그래프 기반의 토픽 추출에 관한 연구)

  • Choi, Don-Jung;Lee, Sung-Woo;Kim, Jae-Kwang;Lee, Jee-Hyong
    • Journal of the Korean Institute of Intelligent Systems
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    • v.21 no.5
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    • pp.564-568
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    • 2011
  • Microblogs became popular information delivery ways due to the spread of smart phones. They have the characteristic of reflecting the interests of users more quickly than other medium. Particularly, in case of the subject which attracts many users, microblogs can supply rich information originated from various information sources. Nevertheless, it has been considered as a hard problem to obtain useful information from microblogs because too much noises are in them. So far, various methods are proposed to extract and track some subjects from particular documents, yet these methods do not work effectively in case of microblogs which consist of short phrases. In this paper, we propose a graph-based topic extraction and partitioning method to understand interests of users about a certain keyword. The proposed method contains the process of generating a keyword graph using the co-occurrences of terms in the microblogs, and the process of splitting the graph by using a network partitioning method. When we applied the proposed method on some keywords. our method shows good performance for finding a topic about the keyword and partitioning the topic into sub-topics.

Context-based Microblog Hot Topic Detection for Mobile Users (모바일 사용자를 위한 컨텍스트 기반 마이크로 블로그 토픽 검출 기법)

  • Han, Jong-Hyun;Xie, Xing;Woo, Woon-Tack
    • Journal of the HCI Society of Korea
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    • v.6 no.1
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    • pp.35-42
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    • 2011
  • Mobile context-awareness becomes an important research topic since mobile information browsing is still difficult due to the limitations of mobile devices. On the other hand, it is easier to gather more user contexts because mobile devices are equipped with more sensors. In this paper, we introduce a method for detecting local hot topics from microblogs on a mobile device. In order to detect user-related topics from microblogs, it exploits mobile user contexts such as location, activity, blogging history and social relationship. Through taking advantage of these contexts, it retrieves user-related microblogs and also infers user interests. It can filter out unrelated topics based on the inferred interests. Based on our proposed method, a mobile user can be aware of topics related to interests surrounding the user.

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Twitter Corpus Collection and Analysis (트위터 말뭉치 수집과 분석)

  • Yoo, Daehoon;Lee, Cheongjae;Kim, Seokhwan;Lee, Gary Geunbae
    • Annual Conference on Human and Language Technology
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    • 2009.10a
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    • pp.136-140
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    • 2009
  • 최근 기존 블로그와 다른 마이크로 블로그의 한 종류로 트위터가 인터넷 상에서 화두로 대두되고 있다. 트위터는 기존 블로그나 미니홈피의 여러 가지 기능을 간소화하고 짧은 내용의 텍스트만을 올릴 수 있는 마이크로 블로그이다. 그런 이유로 트위터는 단순함과 즉시성이라는 고유의 특성을 가지고 일반적인 인터넷 이용자들에게 급속하게 알려지고 있다. 이러한 트위터를 분석하면 다양한 주제에 대해서 인터넷상의 대중들의 생각과 의견들을 알 수 있는 창구가 될 수 있다. 또한 다른 언어권 국가들의 트위터와 비교하면 양 국가간의 문화적 차이를 알 수 있다. 본 논문에서는 한국어 및 영어권 이용자들의 트위터 상의 메시지를 주제별, 목적별 등으로 분석하였다. 그 결과, 한국에서는 트위터 이용을 개인적인 생각을 적는 일기장으로 많이 사용되지만, 영어권 에서는 그 외에도 보도 자료나 광고등 여러 가지 목적으로 사용되고 있다는 것을 알 수 있다.

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Case Study on the Enterprise Microblog Usage: Focusing on Knowledge Management Strategy (기업용 마이크로블로그의 사용행태에 대한 사례연구: 지식경영전략을 중심으로)

  • Kang, Min Su;Park, Arum;Lee, Kyoung-Jun
    • Journal of Intelligence and Information Systems
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    • v.21 no.1
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    • pp.47-63
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    • 2015
  • As knowledge is paid attention as a new production factor that generates added value, studies continue to apply knowledge management to business environment. In addition, as ICT (Information Communication Technology) was engrafted in business environment, it leads to increasing task efficiency and productivity of individual workers. Accordingly, the way that a business achieves its goal has changed to one in which its individual members are willing to take part in the organization and share information to create new values (Han, 2003) and studies for the system and service to support such transition are carrying out. Of late, a new concept called 'Enterprise 2.0' newly appears. It is the extension of Wen 2.0 and its technology, which focus on participation, sharing and openness, to the work environment of a business (Jung, 2013). Enterprise 2.0 is being used as a collaborative tool to prop up individual creativity and group brain power by combining Web 2.0 technologies such as blog, Wiki, RSS and tag with business software (McAfee, 2006). As Tweeter gets popular, Enterprise Microblog (EMB), which is an example of Enterprise 2.0 for business, has been developed as equivalent to Tweeter in business circle and SaaS (Software as a Service) such as Yammer was introduced The studies of EMB mainly focus on demonstrating its usability in terms of intra-firm communication and knowledge management. However existing studies lean too much towards large-sized companies and certain departments, rather than a company as a whole. Therefore, few studies have been conducted on small and medium-sized companies that have difficulty preparing separate resources and supplying exclusive workforce to introduce knowledge management. In this respect, the present study placed its analytic focus on small-sized companies actually equipped with EMB to know how they use it. And, based on the findings, this study examined their knowledge management strategies for EMB from the point of codification and personalization. Hypothesis -"as a company grows, it shifts EMB strategy from codification to personalization'- was established on the basis of reviewing precedent studies and literature. To demonstrate the hypothesis, this study analyzed the usage of EMB by small companies that have used it from foundation. For case study, the duration of the use was divided into 2 spans and longitudinal analysis was employed to examine the contents of the blogs. Using the key findings of the analysis, this study is aimed to propose practical implications for the operation of knowledge management of small-sized company and the suitable application of knowledge management system for operation Knowledge Management Strategy can be classified by codification strategy and personalization strategy (Hansen et. al., 1999), and how to manage the two strategies were always studied. Also, current studies regarding the knowledge management strategy were targeted mostly for major companies, resulting in lack of studies in how it can be applied on SMEs. This research, with the knowledge management strategy suited for SMEs, sets an Enterprise Microblog (EMB), and with the EMB applied on SMEs' Knowledge Management Strategy, it is reviewed on the perspective of SMEs' Codification and Personalization Strategies. Through the advanced research regarding Knowledge Management Strategy and EMB, the hypothesis is set that "Depending on the development of the company, the main application of EMB alters from Codification Strategy to Personalization Strategy". To check the hypothesis, SME that have used the EMB called 'Yammer' was analyzed from the date of their foundation until today. The case study has implemented longitudinal analysis which divides the period when the EMBs were used into three stages and analyzes the contents. As the result of the study, this suggests a substantial implication regarding the application of Knowledge Management Strategy and its Knowledge Management System that is suitable for SME.

A Study on Chinese Discontinuance of Microblog -Focus on Sina weibo- (중국 마이크로 블로그 이용중단에 관한 연구: Sina weibo를 중심으로)

  • Ying, Qin;Lee, Kyeong-Rak;Lee, Sang-Joon
    • Journal of Digital Convergence
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    • v.12 no.12
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    • pp.161-172
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    • 2014
  • While innovative information technologies have been adopted quickly into our daily life, we often experience the discontinuance after being temporarily adopted. This paper aims to study the factors influencing discontinuance on Microblog to Chinese users who already temporarily adopted it. According to empirical analysis, complexity and security show up their influences into all perceived risks, and inconvenience innovation and subjective norm just effect social risks. And perceived risk shows influences in every reasons for discontinuance, especially lots influences come from complexity. So according to these results, it is needed that the complexity of Microblog should be reduced.

A case study on the effect of real-time microblogging activities in offline lecture environments (오프라인 강의식 수업에서 실시간 마이크로블로그 활용 학습활동 효과 사례분석)

  • Lim, Keol
    • Journal of Digital Contents Society
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    • v.12 no.2
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    • pp.195-203
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    • 2011
  • In-person lectures have structural issues that active communications in the classroom are limited because of the environments where the instructor usually delivers learning contents in a unilateral manner. Therefore, microcontents activities using real-time microblogging were suggested as complementary measures for the lecture in this study. Fourteen students in K University participated in the learning activity for eight weeks using a microblog during instructions. As a result, it was found that participants' positive learning activities increased by producing and collaborating ideas through real-time microblogging. Based on the results, suggestions were made as follows: strategies for the attention to the class, quality management of microcontents, and the development of blended learning design should be more studied further.

Explicating Factors explaining Self-Disclosure in the Usage of Micro-blog (마이크로 블로그 사용자의 자기노출에 영향을 미치는 요인에 관한 연구)

  • Lee, Sung-Joon;Kim, Yong-Won;Lee, Bong Gyou
    • Journal of Internet Computing and Services
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    • v.12 no.5
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    • pp.127-136
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    • 2011
  • The current study aims to examine what determinants have influences on voluntary self-disclosure in the usage of micro-blogging. Even though the usages of micro-blogging have increased at an exponential rate in South Korea, it has been not well understood the process in which people voluntarily disclose their self-information. In this regard, we tried to examine self-disclosure process on micro-blogging based on Theory of Planned Behavior (TPB). For this purpose, attitudes towards self-disclosure, subjective norm, and perceived behavioral control were set as the antecedents to self-disclosure behavior. The influences of factors including privacy concern, playfulness, informational motivation for social participation, and relational motivation on the attitude were also investigated. The results of an online survey revealed that attitude toward self-disclosure, subjective norm, and perceived behavioral control anticipated the self-disclosure behavior at a statistically significant level. The attitude was not influenced by privacy concern, informational and relational motivation, but by playfulness. The implications of these results are also discussed.

Study of Event Generation Algorithm in Shopping Mall Considering Functional Alcoholic's Liquors Duration (기능성 주류의 소비기한을 고려한 쇼핑몰 이벤트 생성 알고리즘 연구)

  • Lim, Se-Hong;Park, Chung-Hun;Kim, Hyeon-Seok;Ko, Young-Min;Cho, Jung-Won
    • Proceedings of the KAIS Fall Conference
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    • 2010.05a
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    • pp.53-55
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    • 2010
  • 오늘날 기업들은 제품의 유통기한 경과에 따른 폐기비용이 증가함에 따라 이를 줄이기 위한 방안이 필요하게 되었다. 이에 본 연구에서는 쇼핑몰의 재고관리시스템과 웹로그 분석 시스템, 마이크로 블로그를 활용하여 소비기한에 다다른 기능성 주류 제품에 대한 이벤트를 생성해 주는 알고리즘을 제안하였다. 재고관리 시스템에서는 기존의 바코드가 아닌 타임바코드를 활용하여 소비기한을 고려하고, 웹로그 분석 시스템을 통해 고객들의 성향을 파악한 후, 마이크로 블로그를 통해 이벤트 글을 게시함으로써 이벤트가 생성된다. 마이크로 블로그를 통해 상호 연결된 고객들에게는 보다 신속한 정보로 맞춤식 서비스를 제공할 수 있을 것이다.

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