• Journal of Digital Convergence
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• v.13 no.12
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• pp.135-142
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• 2015

Appearance and rapid growth of the social network services (SNS) have led to changes in the distribution structure of information. Consumers can obtain various information quickly via the social network services and companies make use of a new advertising channel in them. In order to increase the effect of publicity activities through the social network services, development and application of public relations strategy by evaluating and analyzing the results of the activities is required. In this paper, a method for developing a low cost system to evaluate and analyze the results of public relations through the social networks is proposed. The proposed method was verified through building and running a demo system to collect and analyze data in the Facebook fan pages using MySQL database and PHP script on a Linux server.

• Journal of Digital Convergence
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• v.17 no.9
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• pp.383-389
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• 2019

The purpose of this study was to investigate the information display at Yong In University through the use of field observations and surveys to improve the facility that adheres to the user's comfort and accessibility. The study has found that the arrangement of importance of subjects that are more relevant to the intended audience and the placement of the information kiosk at places where people would stay for longer durations have higher chances of absorbing the information provided in the kiosk. Though the study has been investigated in a limited setting of Yong In University, the broader implications of this study can be extend to public spaces that also provide information kiosks.

• Journal of Digital Convergence
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• v.19 no.8
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• pp.293-299
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• 2021

With the development of OSMU mode in the game industry, the most popular 3D mobile game 'Honour Of Kings' in China, in addition to the entertainment effects of the game itself, has paid more attention to the production of promotional animation video contents in recent years. The huge animation market is generating abundant game revenue for 'Honour Of Kings'. This paper selected the most popular game promotional animations 'MU BIAO' and 'Bu Ye Chang'an' through a survey of 30 CG promotional animation in the official story station of 'Honour of Kings'. Important elements such as rich stories and the special effects of the gorgeous scenes, etc are summarized. Through the research of this paper, grasped the importance of promotional animation content in the game industry, and can expect the common growth of the game industry and the animation industry, which is one of the ways to create high profits in the game market.

• Journal of Digital Convergence
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• v.19 no.2
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• pp.379-386
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• 2021

The tourism industry and AR act as important factors to diversify the tourism industry by combining them with one another. Currently, the advent of mobile smartphones and AR interactive is expected to play a major role in improving tourists' experiences and promoting tourism. AR's high entertainment characteristics, realism and strong interaction can be actively used as a major advantage in promoting tourism. This paper presents some appropriate examples of how AR interactive design is used in tourism marketing through various use cases where AR interactive design is used in tourism. Furthermore, a detailed analysis of the Magical Gulangyu verifies the descriptions listed in the text and presents the direction of future research.

• Journal of Digital Convergence
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• v.9 no.2
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• pp.1-13
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• 2011

This study aims to analyse the process of digital switchover in the UK, which is regarded as one of the most successful cases in the world, and to examine efficient plans for the future digital switchover project in Korea through the UK's case. The digital switchover in the UK shows with no doubt the significance of integrated government policies, collaboration between relevant governmental organisations, and the public service broadcaster. Along with this, active and detailed Public Relations (PR) should take place, helping the citizens realise the efficiency of the phased switchover region by region and the measures to resolve the gaps between all social brackets. To sum up, the successful digital transfer is not only achieved by governmental policy and technological preparation from broadcasters, but also by voluntary citizen participation. Government officers and broadcast executives need to realise this and should focus on communicating with citizens.

• Journal of Digital Convergence
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• v.10 no.6
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• pp.283-288
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• 2012

Implemented in this paper based on cloud computing needs of the digital signage software digital signage system, the existing production of the content of the inconvenience and IPTV set-up boxes designed like an unnecessary expense management, time and manpower to provide real-time information and by reducing WebEditor capable of producing interactive content authoring capabilities, such as next-generation digital signage by adding (Signage, advertising or public relations) proposed a new direction.

• Journal of Digital Convergence
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• v.13 no.10
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• pp.483-490
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• 2015

The purpose of this study was to systematically organize the information for the regional resources from the agricultural management entities of convergence industry in Chungcheongnam-do. The target was the Sixth Agricultural Industry Association in Chungcheongnam-do; total 70 kinds of resources were investigated. The content was organized by name of regional source, introduction, photo, company and product information, feature of product, introduction of experience program, and etc., containing the value and meaning of products in stories of the regional sources and images. The material was organized in order of grains, fruits and vegetables, marine products, livestock, Korean sauces Kimchi, fermented broth concentrates, beverages tea, and other. It was saved as pdf file to distribute to the members; it may be utilized for online promotion, product promotion in exhibition festival sales promotion, posts for bulletin board hall, and etc. but also for promotional material in overseas marketing after translating to each language.

• Journal of Digital Convergence
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• v.14 no.5
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• pp.11-19
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• 2016

SNS users are continuously increasing and SNS is emerging as a major PR channel of government. In particular, SNS can be a useful tool, but also the challenges for risk communication. This study is examined how nuclear regulatory organizations' SNS management and visitors' responses to the facebook pages in Korea and U.S.. Results indicated that both organizations frequently used information-oriented posting. Concerning the types of PR, NSSC tended to mainly use 'Relationship-Management PR', NRC mainly use 'Image PR.' In addition, our analyses on visitors' responses showed that visitors usually in response to participational and visual(ex. video, card news) typed contents. Based on its' results, this study provides practical suggestions for government's future SNS management strategies.

• The Journal of the Korea Contents Association
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• v.22 no.6
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• pp.208-222
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• 2022

This study analyzes how Princess Deokhye's photos before entering elementary school were exploited in newspapers during the Japanese colonial period by introducing Roland Barthes' semiological methodology for analysis of photography. In the early 1920s, the Japanese imperialists actively exploited Princess Deokhye, who was about to enter elementary school, to propagate their education policy. The Maeil Shinbo cooperated with their policies by publishing photos and articles of Princess Deokhye. In this paper, 2 photos and articles published in Maeilshinbo were analyzed. As a result, it was found that messages were produced that justified Japanese education policy by using various rhetorical techniques of photography and texts complementary to each other, and that the readers were induced to accept them naturally. In conclusion, it was possible to reveal the seriousness of the problem in that these articles were not merely for propaganda of policy, but were to encourage the disappearance of the traditional values of Joseon.

• Journal of Digital Convergence
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• v.10 no.1
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• pp.87-104
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• 2012

The purpose of this study was to analyze and present of action learning process in education programs for senior officials, engineers, chief executive officers. The main contents of this study is focused on analysis of orientation activities for each step of action learning process, project selection, analysis of problem clarification, review of data research and analysis, analysis of process for seeking of alternative and selecting execution item, comparison and analysis for the results of execution.