• Title/Summary/Keyword: 디지털 커뮤니케이션

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A Study of the Trans-Media Storytelling in Brand Marketing (브랜드 마케팅의 트랜스 미디어 스토리텔링에 관한 연구)

  • Kim, shin youp
    • Proceedings of the Korea Contents Association Conference
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    • 2015.05a
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    • pp.135-136
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    • 2015
  • 트랜스 미디어 스토리텔링은 이용자의 적극적인 참여를 기반으로 디지털 컨버전스 시대에 새롭게 등장한 텍스트 유통 관습이자 미디어 경험 양식으로 영화, 드라마, 애니메이션 등의 콘텐츠 사업의 경우 다양한 트랜스 미디어 스토리텔링 시도가 활성화 되고 있지만 기업 브랜드의 경우 아직 기존의 OSMU의 범주를 크게 넘어서지는 못하고 있는 실정이다. 그러나 본 연구에서는 OSMU의 범주를 넘어 커뮤니케이션했던 브랜드의 트랜스 미디어 스토리텔링의 대표적 사례인 모닝케어 레이디 티안나걸스(T-ANNA Girls)의 사례를 통해 디지털 컨버전스에 적응하며 새로운 부가가치를 창출할 수 있는 브랜드 커뮤니케이션의 발전적 방안에 관해 논의코자 한다.

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A Study of Influence of B anker's Big5 Personality Traits on Entrepreneurial Intention: Mediated Effect of Digital Media Utilization Capability (은행원의 Big5 성격요인이 창업의도에 미치는 영향: 디지털미디어 활용역량의 매개효과)

  • Kim, Kyong seon;Park, Woojin;Bae, byung Yun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.2
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    • pp.209-220
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    • 2020
  • This study aimed to analyze characteristics of banker's personality who were engaged in five commercial banks (KB Kookmin Bank, Shinhan Bank, Woori Bank, KEB Hana Bank and NH Nonghyup Bank) with Big5 personality traits and also, investigate the influence of personality traits on entrepreneurial intention and digital media utilization capability, especially based on preceding research. Also, it analyzed mediated effect of digital media capability between Big5 personality traits and entrepreneurial intention. First, the analysis results of the influence of Big5 personality traits on the entrepreneurial intention showed that extroversion, openness had positive impact on the entrepreneurial intention but sincerity had negative impact on the entrepreneurial intention. Second, the friendliness, sincerity, openness had positive impact on contents utilization capability while openness had positive impact on the communication utilization capability. Third, the influence of communication utilization capability on the entrepreneurial intention was positive. Fourth, the mediated effect of digital media capability between Big5 personality traits and entrepreneurial intention discovered that the communication utilization capability mediated the openness and entrepreneurial intention. It's required to look for the bankers with extroversion, openness that positively influenced entrepreneurial intention and carry out systematic, practical entrepreneurship education to help set up actual business after retirement. This study successfully derive conclusion that it's in urgent need to improve entrepreneurship education program so that the bankers could strengthen their communication utilization capability and improve their capability to gather various information through entrepreneurship education and furthermore, create new value followed by starting their own business.

Development of digital twin-based autonomous ship communication tool for smart shipping and logistics (스마트 해운물류를 위한 디지털 트윈 기반 자율운항선박 커뮤니케이션 도구 개발)

  • Koo Hanmo;Cho Yuseong;Cho Yongdeok;Cho Minje
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2022.06a
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    • pp.333-335
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    • 2022
  • The changes caused by the 4th industrial revolution are accelerating the convergence of technologies due to the COVID-19 Pandemic. As a result, rapid changes are expected in various fields of society and industry. The shipping and logistics industry is also in urgent need of smartization due to changes in environment and technology. However, in the case of Korea, the smartization of shipping and logistics technology is insufficient compared to that of advanced countries. For smartization for complex business processing with many related entities, smooth communication and visual confirmation using the latest technologies are becoming important. Such visualization and communication will become more important in smart shipping and logistics This study intends to present an integrated communication tool between self-driving ships and container terminals for the realization of smart shipping and logistics. In particular, a study was conducted on the development of a digital twin-based communication tool that satisfies the requirements of ship berthing and loading/unloading operations in which various actors participate and process complex tasks.

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비즈니스 인사이드 - 인터프로 인디고 디지털센터 오픈식 개최

  • Im, Nam-Suk
    • 프린팅코리아
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    • v.13 no.8
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    • pp.94-95
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    • 2014
  • (주)인터프로커뮤니케이션(대표이사 김상회)은 지난 7월 16일 오후 3시 서울 필동주민센터 2층에서 인터프로 인디고 디지털센터에 대한 설명회를 갖고 인터프로 애플리케이션 및 장비에 대해 소개했다. 이후 맞은편에 위치한 인터프로 인디고 디지털센터로 이동해 HP 인디고 10000 디지털 프레스를 포함한 다양한 후가공 솔루션을 시연했다.

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The factors of SNS Characteristics and Organizational Culture Affecting Military Morale (SNS의 특성과 조직 커뮤니케이션 문화가 군의 사기에 미치는 요인)

  • Kang, Seoung-Yun;Yun, Seok-Yong;Han, Kyeong-seok
    • Journal of Digital Convergence
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    • v.16 no.7
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    • pp.79-88
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    • 2018
  • Previously, there have been many studies on the fraud of employees, internal customers of the company, but there have been a lot of studies on military affairs that are closely related to the improvement of army's combat power. Therefore, this study investigates how communication satisfaction is influenced by the characteristics of SNS. For empirical verification, 240 soldiers were surveyed in this study. The analysis method was to investigate the correlation between each variable using the Structural Equation Model (SEM). The results of this study show that the SNS characteristics have a positive effect on the overall model related to organizational communication satisfaction. Organizational communication satisfaction has a positive impact on military fraud and organizational communication satisfaction has been shown to mediate between army and SNS traits. Through this research, we intend to promote the morale of soldiers by activating communication among group members using appropriate level of social networking.

digital art : The use of digital in diagnosis and counseling in anterior tooth esthetic treatment (디지털 아트 : 전치 심미 치료시 진단과 상담에 있어서의 디지털의 활용)

  • Shin, JunHyouk
    • Journal of the Korean Academy of Esthetic Dentistry
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    • v.25 no.2
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    • pp.88-97
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    • 2016
  • Aesthetics can be affected by the interest and the trend of the time. There are the limits of the equipment and materials required for the times, aesthetic case is also considered necessary to overcome them and will introduce the following case in accordance with the patients demands and circumstances. I hope the further development of CAD/CAM by taking over the things have done in the analogue by utilizing the latest technology that is thought to challenge the current limit itself is important. Digital has the advantages in various perspectives. Especially, I am very interested in as related to "digital communication." In particular, when utilizing the data using intra oral scanner can easily direct converse about prosthesis between the dentist and the dental technician through a software program Now, as the digital communication affects the integrity of the prosthesis directly, I had a expectation of a new era for the prosthetic and aesthetics. In this case report, I would like to introduce direct and real digital communication through the following 2 parts.

Digital Image as Scientific Evidence: A Theoretical Inquiry of the Roles of Digital Technologies in Visualizing Risk (과학적 증거물로서 디지털 이미지: 위험의 시각화에서 디지털 영상기술의 역할과 위치)

  • Kim, Soo-Chul
    • Korean journal of communication and information
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    • v.54
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    • pp.98-117
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    • 2011
  • This paper is a theoretical inquiry of the changing roles of digital technologies in the representation of risk. Critically examining existing perspectives on risk society and risk communication, this paper argues that digital technologies and images in risk communication have been relatively understudied. Having said that, this paper suggests that Actor-network Theory provide useful theoretical tools for current studies on how digital technologies affect contemporary risk communication practices. Furthermore, this paper examines varied recent studies investigating how digital technologies of visualization are at play in risk communication practices. In doing so, this paper demonstrates how digital images and technologies interrupt the processes that scientific evidence is presented and facts are constructed in varied contemporary scientific reasoning. It will focus on the emerging mode of seeing and visual regime made possible by the increased usage of digital image and technologies, which are characterized by networked connection, sensor, computerized algorithm, and increased storage space. Finally this paper will discuss on the implications on future studies on the roles of digital images and technologies in risk communication practices in Korean context.

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Visual expression technique analysis of motion graphic by media for emotion communication (감성전달을 위한 매체별 모션그래픽의 시각적 표현기법 분석)

  • Yun, Hwang-Rok;Kyung, Byung-Pyo;Lee, Dong-Lyeor
    • Proceedings of the Korea Contents Association Conference
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    • 2009.05a
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    • pp.921-926
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    • 2009
  • After the scientific development of human history, numerous images have been developed and expanded in digital media as a communication tools. Image digital media make communication closer between sender and receptor. The image digital media which has been developed with the change of technology and media transformation have shortened visual information transportation and the time as well by combining the sense of visual and audio. Motion graphic field has been emerged as the type of image digital media development. The development of motion graphic make possible for the expressive effect and dynamic image technique which is impossible by the existing media type. Especially, it is applied to various field such as the title of movie, TV program, and advertise or music video etc. These image expression techniques are stimulating acceptor's emotion to take a role of emotion communication function also. This study aims to find the characteristics motion graphic of which how influence as an effective communication tool as important role to the receptors, and the examine the effect and application of motion graphic to the receptors as a emotion communication tool by case study.

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