• Journal of Korea Port Economic Association
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• v.39 no.3
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• pp.155-178
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• 2023

The purpose of this study is to derive factors that affect the acceptance of digital transformation in ports and empirically analyze the impact of these factors on the acceptance of digital transformation through a survey of port workers. Additionally, we test whether acceptance attitude plays a mediating role in the relationship between these factors and digital transformation acceptance. The variables used in this study are as follows. First, knowledge, self-efficacy, and involvement were included as variables related to individual characteristics, relative advantages, complexity, observability were included as variables related to innovation characteristics, and government regulations and competitor pressure were included as variables relate to environmental characteristics, so that a total of eight latent variables were selected. The results of this study are summarized as follows. First, two variables among individual characteristics, self-efficacy and involvement, were able to confirm a positive(+) causal relationship with the attitude of accepting digital transformation, and knowledge initially expected a positive(+) causal relationship with the attitude of accepting digital transformation, but the result was a negative(-) causal relationship, so that the hypothesis was rejected. Second, among the characteristics of innovation, complexity has a negative(-) causal relationship with the attitude of accepting digital transformation, and relative advantages and technological innovation have a positive(+) causal relationship with the attitude of accepting digital transformation. Finally, among the environmental characteristics, government regulations and competitor pressure, confirmed a positive(+) causal relationship with the attitude of accepting digital transformation. In addition, it was found that the attitude of accepting digital transformation had a positive(+) causal relationship with personal acceptance and social acceptance of digital transformation.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2022.11a
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• pp.298-299
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• 2022

Digital Transformation in the maritime transportation sector means "by utilizing digital technologies such as artificial intelligence, big data, Internet of Things, block chain, and cloud to create new business models, products, and services for maritime transportation-related companies. It can be defined as a continuous process that adapts to or drives disruptive changes in the market" (Chang, 2021). In a situation where various digital conversion technologies are applied and started to be used in the domestic port logistics field, active acceptance by members can bring about the success of digital conversion. Therefore, in this study, in order to investigate the acceptability of digital transformation in the domestic port logistics sector,

• Journal of Digital Convergence
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• v.20 no.5
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• pp.23-29
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• 2022

Digital services improve existing ways of purchasing contracts. In this study, we empirically analyzed the effects of individual technology readiness (optimism, innovation, inconvenience, anxiety) on the acceptance intention of cloud computing technology for users with relatively high understanding of cloud service. Also, the effect of technology readiness on acceptance intention was verified by the mediating effect of digital conversion. As a result, optimism and innovation had a positive effect on digital conversion, and discomfort and anxiety had a negative effect on digital conversion. And although the partial mediating effect of digital conversion was verified in the relationship between optimism, anxiety and acceptance intention, it was verified that there was no mediating effect of digital conversion in the relationship between innovation, discomfort and acceptance intention. Through these results, the practical implications and future research directions of cloud services were presented to companies.

• Journal of Digital Convergence
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• v.19 no.11
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• pp.287-300
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• 2021

The purpose of this study is to verify the influence relationship of digitally converted services on consumers' intention to use since traditional services are being converted to digital services due to technological development and increase in non-face-to-face services. The study consisted of a program development procedure and a program effectiveness verification procedure, and bootstrapping was performed to verify the mediating effect adjusted along with multiple regression analysis. The subjects of this study were 323 university (graduate) students and the general public residing in Korea. Results. First, it was found that the three perceived interaction factors (perceived communication, perceived control, and perceived reactivity) of digital transformed services had a positive effect on perceived usefulness and perceived ease of use, respectively. Second, the relationship of influence of technology acceptance intention was verified. Third, it was confirmed that the effect of the three perceived interaction factors of digital transformed services on intention to use was mediated by perceived usefulness and perceived ease of use. Fourth, the mediating effect mediated by digital disparity was confirmed. As a result, it was confirmed that the three perceived interaction factors of the digitally converted service are important factors in the intention to use the digitally converted service. This suggests that efforts are needed to minimize the digital divide.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2011.11a
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• pp.25-26
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• 2011

스마트폰 2천만 시대, 라디오의 디지털 전환이 필요한지 필요성에 대해 검토해보고, 일반 이용자의 라디오 수용도 및 방송사의 디지털 전환에 대한 견해, 환경 요인 등에 대한 분석을 토대로 라디오의 디지털 전환의 위기 및 기회 요인을 분석하여 그 시사점을 도출해보고자 한다.

• The Journal of the Korea institute of electronic communication sciences
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• v.7 no.3
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• pp.507-513
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• 2012

This Paper focused on use intention at affect variable of broadcasting digital switchover. The author assumed that the perceived usability and perceived availability, social influence of technology acceptance model(TAM) are likely to affect the technological acceptance of broadcasting digital switchover. The results of this paper significant affect on the use intention of Social Influence, Personal Characteristics, Digital switchover perceive.

• Journal of Internet Computing and Services
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• v.24 no.4
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• pp.93-105
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• 2023

In order to transform the traditional aquaculture industry, which is dependent on experience, labor-intensive and natural environment, into future intelligent smart aquaculture, digital aquaculture improves aquaculture reproducibility and efficiency of production process through digitization of the aquaculture industry based on ICT equipments, Data analysis and utilization for promoted to increase the acceptability of aquaculturist. Europe's advanced fisheries countries have achieved rapid growth not only in aquaculture technology but also in the aquaculture equipment industry through digitization that combines information and communication technology with aquaculture farms. However, it is not possible to collect aquacultural data in Korea because it has not secured a Korean aquaculture industry for multi-variety, small-scale production and aquaculturists' refusal of reception for digital transformation. Therefore, this study intends to suggest the development direction of digital aquaculture to convert to intelligent smart aquaculture in the future by analyzing trends and critical technology.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.16 no.3
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• pp.145-153
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• 2016

Cable TV with largest subscription base in pay TV market has difficulty in managing the task of digital switch over. This study analyzed the factors in delay of cable TV switch over and examined the impact of pay TV market structure and competition. The delaying factors turned out to be the lack of incentives and resources of cable TV operators, insufficient policy measures and acceptance tolerance issues of subscribers. Since cable TV operators with monopolistic status in pay TV market had continuous profit from analog service, they were not responsive to digital switch over which requires additional investment. Policy measures including support for the low income household and mandatory cut-off point for stopping analog broadcasting. Subscriber's willingness to accept digital broadcasting in terms of price sensitivity and preference for convenient operation also played a role. Introduction of IPTV in pay TV market influenced the speed of digital switch over of cable TV operators. MSOs with economies of scale showed higher digital switch over rate than independent SO.

• Journal of the Korea Society of Computer and Information
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• v.12 no.4
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• pp.137-148
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• 2007

Due to the advance of technology, the technology of various media is rapidly converged into digital technology. However, the conversion into digital radio is not achieved in korea yet. This paper is to suggest the best method of digital conversion of radio in korea by examining some conversion examples in foreign countries. In addition, the survey results on radio audience attitude is analysed by 2,000 audience samples in Korea based on the literature analysis. Radio is the unique media which have the strengths such as mobility, individuality, presence, broad coverage and instant. Most of all, radio cannot help keeping continuously the public broadcasting service in the future. So, the conversion into digital radio is crucial to sustain the competitiveness in digital media environment. This paper suggested that the digital conversion of radio broadcasting needs DRM transmission and should pursuit the policy which is distinguished between a AM and a standard FM, and between domestic broadcast and an international broadcast. Additionally, this paper proposed that we need to develop the multiple device for receiving of signal and the setting of standard technology.

• Journal of the Korea Convergence Society
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• v.9 no.7
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• pp.185-191
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• 2018

The digital technologies brought a structural transformation to cinema, have lead a change in the way of existence of an assembly of images called cinema, and have shared expression methods with new-media. To look into how in terms of cinema style of the film era and the digital era are different, this article will focus on the matter of 'indexicality.' From the point of view of perceptive realism the discourses on digital image deconstruct the dichotomy between illusionism and classical realism. Therefore the actuality of an image does not depend on only indexicality but has much to do with how the viewers fundamentally perceive the image. In this age of digital cinema it does not matter to distinct a composite-image from a reality-image. This article inquires the relation of indexicality, the world and digital images in digital cinema on the level of reception, and reconsider in terms of image production.