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http://dx.doi.org/10.14400/JDC.2022.20.5.023

The Study on the Influence of Cloud Service Acceptance Intention  

Nie, Xin-Yu (Dept of Business Adminstration, Honam University)
Qing, Cheng-lin (Dept. of Business Administration, Honam University)
Publication Information
Journal of Digital Convergence / v.20, no.5, 2022 , pp. 23-29 More about this Journal
Abstract
Digital services improve existing ways of purchasing contracts. In this study, we empirically analyzed the effects of individual technology readiness (optimism, innovation, inconvenience, anxiety) on the acceptance intention of cloud computing technology for users with relatively high understanding of cloud service. Also, the effect of technology readiness on acceptance intention was verified by the mediating effect of digital conversion. As a result, optimism and innovation had a positive effect on digital conversion, and discomfort and anxiety had a negative effect on digital conversion. And although the partial mediating effect of digital conversion was verified in the relationship between optimism, anxiety and acceptance intention, it was verified that there was no mediating effect of digital conversion in the relationship between innovation, discomfort and acceptance intention. Through these results, the practical implications and future research directions of cloud services were presented to companies.
Keywords
Cloud Services; Technology Readiness Index; Digital Services; Acceptance Intention; non-face-to-face Economy;
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Times Cited By KSCI : 3  (Citation Analysis)
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