• Title/Summary/Keyword: 디지털 경영전략

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A Case Study on the Practices of Leadership Development by Small and Medium-Sized Enterprises in Korea (국내 중소기업 리더십 개발 실행 사례연구)

  • Heo, Tae-Yeon;Cho, Young-Bohk
    • Journal of Digital Convergence
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    • v.20 no.4
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    • pp.343-352
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    • 2022
  • This study attempted to suggest a useful measurement method based on previous. For the empirical analysis of this study, based on the previous studies presented above, the effect of HRM strategy fit on leadership development execution was examined, and the mediating effect of the leadership development attitude of the owner-managers was verified. The questionnaire was set based on the questionnaire verified and used in previous studies, and for empirical analysis, 300 paper of the questionnaire were collected and the entire collected questionnaire was used for statistical analysis. As a result of analyzing the effect of HRM strategy fit on leadership development execution, it was verified to be statistically significant.

A Study on the Cooperative Strategy of Enterprises -Focusing on the Importance Weight of Cooperative Strategy Factors- (기업의 협력 전략 방안에 관한 연구 -협력전략 요소를 중심으로-)

  • Choi, Kyong-Soon;Kim, Sang-Wook
    • Journal of Digital Convergence
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    • v.11 no.10
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    • pp.189-201
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    • 2013
  • With the rapid development of information and communication technologies, the boundaries of markets become blurred, and with the increasing uncertainties and risks of the future, competition among global companies becomes more intense. Accordingly the enterprises are considering or already taking cooperation strategies with enterprises in a competitive relationship as well as cooperative enterprises in a high correlation with one's own company as a plan to actively cope with changes in management environments. Thus, a cooperation strategy is an important element for the strengthening of the competitiveness of enterprises as well as the survival of the enterprises. However most preceding studies on cooperation strategies focus only on the effects of the properties of cooperation enterprises on the selection of cooperation partner enterprises and the business performance of the enterprises. Therefore, this study carried out an empirical analysis of the motivation and purpose of the construction of cooperation strategies by enterprise and what differences there are in factors to which importance is attached in selecting partners. In addition, this study analyzed the differences depending on the size: large and small enterprises and depending on the industry: electronics and chemical industries during AHP using a pairwise comparison technique.

Influence of Online Broadcasters on Conventional Offline Broadcasters and its Correspondence strategies (온라인 방송이 기존 오프라인 방송에 미치는 영향 분석 및 대응 전략)

  • Lee, Sanggil
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2018.11a
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    • pp.6-8
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    • 2018
  • 인터넷과 스트리밍 기술의 발달로 온라인 방송서비스가 출연하면서 디지털 온라인 콘텐츠 서비스 사업은 기존 오프라인 방송인 지상파 케이블 위성 IPTV 방송에 콘텐츠 제작과 수익면에서 상당한 영향을 미치고 있다. 지금까지 보편적 대중에 전달하던 일반적인 콘텐츠 제작 및 보급이 전통적 방송의 역할이었던 반면, 디지털 온라인 방송은 특정한 분야별 그룹과 연령별 그룹에 맞춤형 콘텐츠를 제작하고 이를 방송하면서 개성있는 ?춤형 방송을 진행하며 레가시 미디어(legacy media)를 위협하고 있는 것이 현실이다. 이제 기존의 방송국들은 더 이상 전통적 방송 제작의 특성을 고수하기 어렵게 되었고 새로운 미디어 세계에서 살아남기 위해 디지털 온라인과 오프라인의 경계를 허물고 융합해야 하는 것이다. 왜냐하면 기존 방송국들은 TV플랫폼만 의존하던 시청자들이 온라인 채널로 이동으로 시청률 하락과 광고 및 부가서비스 수입의 위축으로 경영의 어려움이 현실화 되고 있기 ?문이다. 본 논문은 디지털 온라인 방송환경이 기존의 오프라인 방송국에 미치는 영향을 분석하고 기존 방송국의 위기를 타개하기 위한 대응전략을 연구하였다.

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시멘틱 웹 기반의 차세대 과학기술 정보유통 및 서비스 전략

  • Kim, Seong-Hyeok
    • Journal of Scientific & Technological Knowledge Infrastructure
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    • s.12
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    • pp.70-73
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    • 2003
  • 본 글은 웹과 디지털도서관이라는 환경 하에서 향후 정보유통 및 서비스의 전략, 특히 최근 확산되고 있는 시멘틱 웹(The Semantic Web)과 온톨로지(ontology)를 기반으로 하는 정보서비스의 새 패러다임을 제시하였다. 특히, 국가의 과학기술 정보의 유통과 서비스를 책임지고 있는 KISTI 측면에서 현재의 정보유통 및 서비스의 문제점을 찾아보고, 이를 해결하기 위하여 시멘틱 웹과 온톨로지를 이용한 차세대 정보유통 및 서비스를 왜, 무엇을, 어떻게 그리고 누가 할 것인가에 대한 전략을 필자가 지금까지 KISTI평가와 경영진단에 직.간접으로 참여하였던 경험과 연구를 중심으로 제시하였다.

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Design of Concurrent Engineering Framework for the Quality Management with Real Time Enterprise Portal (실시간 전사적 통합 품질경영 활동을 위한 동시공학적 프레임워크 설계)

  • Lee, Myeong-Ho
    • Proceedings of the KAIS Fall Conference
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    • 2006.05a
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    • pp.457-461
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    • 2006
  • 디지털 융합(Digital Convergence)이 모든 분야에서 급속히 전개됨으로서 기업들은 전략적으로 IT를 전사적으로 활용하면서 글로벌 시대의 경쟁 기업들에 비해 보다 빠른 신기술 습득을 적용함으로써 생존 경쟁의 우위 확보 전략이 점차 강화되고 있는 실정이다. IT 기술의 발전 방향도 전사적 데이터 및 비즈니스 프로세스의 통합을 통하여 전 영역에 걸쳐 신기술을 이용하여 표준화와 통합화로 진보되고 있다. 그러나 글로벌 경쟁체제인 세계화가 가속화 되고 있는 기업들의 품질 경영 활동이 실시간으로 처리되지 못함에 따라 각종 경영혁신 활동에 대한 통제/관리와 비용 절감 노력이 기업 역량 강화에 유기적인 효과를 거두지 못하고 있는 실정이다. 따라서 본 연구에서 일반적으로 제조 부문이나 사무간접(관리)부문에서도 적용 가능한 6시그마 추진 방법론을 기반으로 목표관리 및 방침관리인 Top-Down 프로세스인 순공학 품질경영 활동인 뿐만 아니라, 현장의 창의적인 품질경영 활동을 통한 Bottom-Up 프로세스인 역공학 품질경영 활동에서도 적용 가능한 실시간 동시공학적인 품질경영 활동의 프레임워크를 설계하도록 한다. 또한 가치 흐름 분석을 통해 낭비 요인을 철저하게 제거하고, 프로세스의 흐름을 최적화하여 원하는 품질경영 활동이 프로젝트로 발전하여 기업경영에 실시간으로 반영될 수 있는 전사적 통합 품질경영 활동 시스템을 제안하도록 한다.

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The exploratory study on exporting brand strategy: Focused on the demand survey for brand & domain consulting (수출 브랜드 전략에 관한 탐색적 연구: 브랜드 및 도메인 개발 컨설팅 수요조사를 중심으로)

  • Kim, Gwi-Gon
    • Journal of Digital Contents Society
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    • v.10 no.4
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    • pp.551-560
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    • 2009
  • Under the recent global business environment and active e-commerce era through digital media, the decision on the exporting companies' brand and web domain development is a very crucial strategic choice. Especially, since web domain development is closely related with company's brand strategy, this study is conducted to research the decisive factors of exporting brand strategy on the basis of the need research results on Korean exporting company's overseas brand and domain development strategy. As presented in statistical results, in case of Korean exporting businesses, the level of OEM brand export was when there was high export competitiveness and the level of OEM brand export was high when there was higher uncertainty about the environment. This supports the hypotheses on the basis of existing research documents. However, the similarities of markets failed to bring out any statistical meaningful influence. As the second result, businesses with high export competitiveness tend to select global brand strategy and businesses with high environment uncertainty tend to choose local brand strategy. However, the similarity of markets failed to show any statistical meaningful influence.

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Programming Education for Digital Transformation - What to Teach and How? (디지털 트랜스포메이션을 위한 프로그래밍 교육 - 무엇을 어떻게 가르쳐야 하는가?)

  • Soojin Park
    • Journal of Technology Innovation
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    • v.31 no.2
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    • pp.237-262
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    • 2023
  • Digital transformation demands significant and foundational alterations in an organization's structure, processes, business strategy, and communication from a managerial perspective. However, one of the crucial prerequisites for a successful transition is the digital proficiency of its members. Students studying Management of Technology without a prior background in engineering face the difficult challenge of improving both their business management skills and digital competency within a limited time frame. For this reason, effective IT competency education methods are emerging as one of the educational issues in technology management. This paper showcases the IT-focused curriculum revision process of Sogang University's Graduate School of Management of Technology, along with the outcomes of its implementation thus far, as a demonstration of addressing the questions of "what to teach" and "how to teach" for students who could potentially become leaders in guiding the digital transformation. The purpose of this paper, specifically, is to offer a prior reference for the operation direction of effective programming education for students in Management of Technology graduate schools through a discussion on the feedback results of the required fundamental programming course which acts as both the starting point and entry hurdle.

SMEs' successful introduction of information management system: a case study for the manufacturer (중소기업의 성공적인 정보화경영체제 도입을 위한 사례 연구: 제조업체를 중심으로)

  • Kim, Jae-Saeng;Kyung, Tae-Won
    • Journal of Digital Convergence
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    • v.11 no.4
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    • pp.235-241
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    • 2013
  • In the Globalization of the business environment and the rapid technological development, the technology and intelligence are important advantages for the lack of funding SMEs, For management innovation and strengthen the competitiveness of enterprises, the information is the most efficient and powerful management tool. As a result, most of the medium-sized manufacturing firms introduction of the ERP system in order to promote the informatization. However, in reality, there are not much cases which show the tangible achievements by introduction of the ERP system. Therefore, this study searches on the Construction plan of Information Management System of the domestic small and medium manufacturing enterprises. Based on established construction method strategy Information management System apply to domestic small and medium sized manufacturing companies. In particular, information management system, that strategy was applied by considering the characteristics of SMEs and manufacturing enterprises.

A Study on the Effect of Regulatory Focus and Self-construal on Digital Signage Advertisement (디지털 사이니지 광고유형별 효과에 조절초점과 자아해석이 미치는 영향)

  • Tae-Wook Ju;Hyun-Seok Kim
    • Journal of Industrial Convergence
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    • v.21 no.3
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    • pp.29-36
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    • 2023
  • In this study, the differential effects of exposure-type digital signage advertisement and interactive digital signage advertisement were examined through the moderating variables of regulatory focus and self-construal. As a result of the study, in the case of individuals with promotion focus and independent self-construal, interactive digital signage advertisements had a more positive effect than exposure-type digital signage advertisements. However, in the case of prevention focus and interdependent self-construal, there was no difference in effect between digital signage advertisement types. Therefore, we can help to establish a customized strategy according to individual characteristics using digital signage.

ESG Management, Strategies for corporate sustainable growth : KT's company-wide goals and strategies (ESG 경영, 기업의 지속가능성장을 위한 전략 : KT의 전사적 목표와 전략)

  • Kang, Yoon Ji;Kim, Sanghoon
    • Journal of the Korea Convergence Society
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    • v.13 no.4
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    • pp.233-244
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    • 2022
  • One of the most noteworthy topics in recent corporate management is ESG(Environmental, Social, Governance). Although there are many companies that have declared ESG management, KT has declared full-fledged ESG management in 2021 and is sharing its sustainable management strategy with stakeholders. In addition, KT is strengthening ESG management by issuing ESG bonds for the first time in the domestic ICT industry. At a time when the information technology industry became more important due to COVID-19, this study attempted to examine KT's ESG management goals and strategies by dividing them into environmental, social, and governance areas. KT was aiming to achieve environmental integrity through 'environmental management', 'green competence', 'energy resources', and 'eco-friendly projects' in the environmental field. In addition, in the social field, genuine creating social value was pursued through 'social contribution', 'co-growth', and 'human rights management'. Finally, in the governance area, it was aiming for a transparent corporate management system to pursue economic reliability through 'ethics and compliance' and 'risk management'. In particular, KT was promoting its own ESG management by promoting strategies to solve environmental and social problems using AI and BigData technologies based on the characteristics of a digital platform company. This study aims to derive implications for ESG strategy establishment and ESG management development direction through KT's ESG management case in relation to ESG management, which has emerged as a hot topic.