• Title/Summary/Keyword: 디지털 경영전략

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User's preferences on Bank Channels (은행 채널 별 주 이용고객의 특성 분석)

  • MooGeon Kim;Sohui Kim;Min Ho Ryu
    • Journal of Korea Society of Industrial Information Systems
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    • v.28 no.5
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    • pp.55-66
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    • 2023
  • This study analyzes the characteristics of customer's preferences on banking channels (branches, automated machines, telebanking, internet banking, and mobile banking) and examines the factors influencing channel usage. To accomplish this, ANOVA and multiple regression analysis are performed using customer data from Bank A. The analysis reveals that customers primarily utilizing branch counter transactions have a significant impact on the profitability of 1st and 2nd grade banks, particularly among the age group of 50 years and above. Additionally, it is observed that as customers' loan, deposit, and financial product holdings increase, branch counter transactions also increase. On the other hand, it is found that as the usage of mobile banking decreases in terms of loans and deposits, transaction volume increases.

The Effect of the Innovation Capability and the Absorptive Capacity on Market Orientation, Technology Orientation, and Business Performance of IT-BPO Firms (IT-BPO 기업의 혁신역량과 흡수역량 요인이 시장지향성, 기술지향성 및 경영성과에 미치는 영향)

  • Kim, Wan-kang;Lee, So-young
    • Journal of Venture Innovation
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    • v.6 no.1
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    • pp.115-137
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    • 2023
  • This study analyzed the relationship between organizational innovative capability and absorptive capacity, market and technology orientations, and their impact on business performance for IT-BPO companies that are required to absorb new technologies from a leading perspective in the digital transformation era. To achieve this, an online specialized research company and offline surveys were conducted on 291 domestic IT-BPO companies, and SPSS 23 was used for descriptive statistics and reliability analysis while AMOS 23 was used for hypothesis testing including validity and mediating effects. The main findings were as follows: First, in the relationship between innovation and absorptive capabilities and Market Orientation Strategic(MOS), learning capability and knowledge network capability were found to have a statistically significant positive (+) effect on MOS. In the relationship between innovation and absorptive capabilities and Technology Orientation Strategic(TOS), R&D capability, potential absorptive capacity, and realized absorptive capacity had a statistically significant positive (+) effect on TOS. Second, in the relationship between innovation and absorptive capabilities and BP, only R&D capability was found to have a significant effect on BP. Third, both market orientation and technology orientation were found to have a significant positive (+) effect on BP. These findings suggest that effective competency factors can be identified according to the market and technology orientations pursued by IT-BPO companies to increase their growth and value creation, and provide implications for developing differentiated competency enhancement strategies based on strategic objectives.

On utilizing PLS-SEM based IPM method - Focused on export competitiveness factor (PLS-SEM 기반 IPM 방법 활용 - 수출 경쟁력 요인 대상)

  • Kim, Mincheol
    • Journal of Digital Convergence
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    • v.17 no.7
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    • pp.43-47
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    • 2019
  • The aim of this study was to apply the Importance-Performance Map (IPM) method based on PLS-SEM by extending the importance-performance analysis (IPA), which is an existing method to grasp strategic policies through the difference of importance and satisfaction of existing competitiveness factors. For this application, this study was applied to research related to policy measures that can survive and spread in global competition by analyzing strategic factors of information technology (IT) convergence industry. The development of IT convergence industry, which is the subject of this study, has the effect of revitalizing related industry development and employment activation. Therefore, this study expanded the possibility of applying this research methodology to research the strategic factors to activate exports of SMEs (Small and medium-sized enterprises) in the convergency industry. In order to achieve this goal, the analytical methodology of this study was applied and the policy measures for IT SMEs. Therefore, based on the analysis results of this study, this study can apply this research methodology to other fields as a strategic tool in establishing and enforcing policies for export activation of IT convergence industry.

The Effect of Team Characteristics of Technology-based Startup Programs on Patent Performance: Focusing on Team Diversity (기술기반 창업 프로그램의 팀 특성이 특허 성과에 미치는 효과 분석: 팀 다양성을 중심으로)

  • Lee, Jai Ho;Sohn, Youngwoo;Han, Jung Wha;Lee, Sang-Myung
    • Knowledge Management Research
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    • v.25 no.1
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    • pp.21-41
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    • 2024
  • The global Industry has been shaped by start-ups that originated with knowledge-based innovative strategies or technologies in the 21st century. Specifically, laboratory start-ups that rely on research papers or patents for new technology development are recognized for their high survival rate and the creation of employment opportunities. Our study concentrated on 'I-Corps', which also introduced in Korea, standing for innovation corps is a laboratory startup program launched in 2011 by the NSF(National Research Foundation) to commercialize R&D results and foster entrepreneurship as part of the policy to build a start-up system at the national innovation level. In this study, we proposed and empirically tested a research model focusing on teams participating in the I-Corps program to determine how startup team diversity, among the team characteristics of laboratory startups, affected patent performance. As a result of the analysis, among the proposed variables, age diversity, educational background diversity, and value diversity had a significant impact on patent performance. The results of this study are expected to further strengthen the theoretical and practical foundations of researchers or practitioners of the I-Corps program, as well as related areas involving technology & laboratory startups, intellectual property and knowledge management fields in the future.

The Effects of Competence and Government Support Service of Micro and Small Business on Performance: Mediating Effects of Self Efficiency (소상공인의 역량과 정부지원 서비스가 성과에 미치는 영향: 자기효능감의 매개효과를 중심으로)

  • Song, Jung Hun;Ha, Kyu Soo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.2
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    • pp.129-140
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    • 2022
  • Micro and small enterprises are businesses that absorb the most labor in Korea. The position of micro and small enterprises in the national economy has an important and strategic role because micro and small enterprises are quite dominant in the Korea economy. The purpose of this study is to look at the effect of the CEO' business experience, competency(job competency, money competency, digital competency), government support service(government support satisfaction, education support) on the performance. For this study, data was collected from 220 CEO by using questionnaires. The statistics analysis SPSS 24.0 was used, it is a factor analysis, reliability test and multiple regression analysis for hypothesis verification. The research results are as follows. First, as a result of examining the effect of the CEO competency on the performance, it was found that among the competency factors, money competency and digital competency had a significantly positive (+) effect on the performance. Second, as a result of examining the effect of government support service on the performance, government support satisfaction, education support had a positive (+) effect on the performance. Thirdly, in the relationship between CEO' business experience, competency, government support service and performance, the mediating effect of self efficiency was significant money competency→self efficiency→performance, digital competency→self efficiency→performance.

Customer Value Creation Through Customer Monitering (고객 모니터링을 통한 고객가치 창출)

  • Yang, hee-jin;Lee, myung-sun
    • Proceedings of the Korea Contents Association Conference
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    • 2007.11a
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    • pp.7-11
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    • 2007
  • Recently, as grow of digital and internet, market is change consumer orientation from provider orientation. So, if firms detect and offer customer value to cope with this environment, they can expect to positive business performance. Because customer value affect on business performance, many firms are playing diverse marketing action to create customer value. For offer important value to customer, firms must monitering continuously on environment change and customer trend. So, The purpose of this paper is to analyze on customer value factors through customer monitering action.

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A Study of Integrated RM & IM with KM Governance: Public Enterprise Centered (KM 기반의 기록관리 및 일반 정보관리 통합화 연구 - 공기업을 중심으로 -)

  • Jeong, Ki-Ae;Nam, Young-Joon
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.19 no.2
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    • pp.23-43
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    • 2008
  • Knowledge resources are classified with two groups, the records produced by internal parts of company and general information materials from external organizations. Production, acquisition, storage, retrieval and utilization patterns of two groups became similar due to digitization of knowledge resources. And separated RM and IM should be changed integrated management concept. This paper compares RM and IM based on KM governance strategy and several methods to integrate RM and IM. Especially the selection and identification of knowledge resources, information systems to be integrated and the methods of integration and integrators of public enterprises are presented.

Effect of Technology Commercialization Factors on Small and Medium Enterprises Performance (기술상용화 요인이 중소기업 성과에 미치는 영향)

  • Jo, Ki Dong;Kim, Jun Woo
    • Journal of Digital Convergence
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    • v.12 no.9
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    • pp.83-92
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    • 2014
  • In 21st century, firms are to face mitigating trade barriers between countries as well as to survive among harsh business environment. Also this phenomenon is expanding and gradually faster because the global competition become to intensify and there are significant technology changes. Therefore, in this study, technology commercialization factors on the technological achievement and on the financial performance were investigated in the small and medium enterprises. Firstly, the study finds that technology commercialization factor such as financial resources, human resources, strategic factors corporate financial performance show statistically significant(+). Secondly, the technology commercialization factors such as financial resources, human factors on the technical achievements in the enterprises show statistically significant(+). That means the technology commercialization of factors such as the financial resources as well as the human resources affect the technical performance of the enterprises.

The Optimal Inventory Modeling and The Cost Sensitivity Analysis with Reducing Inventory Investment (재고투자 감축에 따른 재고모형과 비용 감도 분석)

  • Kwon, Hee-Chul
    • Journal of Digital Convergence
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    • v.11 no.12
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    • pp.265-274
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    • 2013
  • The business cycle during a recession leads to negative effects on raising funds and operations management of company. In particular, the company with many inventories in the recession causes liquidity problem. Which leads to frustration in the competitive strategy management. In this case the company experiencing cash or liquidity problems attempts to reduce its investment in inventory. However, reducing inventory investment makes problems to increase inventory operating costs. This paper presents sensitivity of total cost compared to the size for reducing inventory investment. This will guarantee the relevance of the reducing inventory investment. Optimal Inventory levels also may be required to be less than the optimal levels without reduction on inventory investments.

A study of Simulations on the Changes of Physician's Practice Patterns in University Hospitals after the Introduction of DRG in Obstetrics and Gynecology (산부인과 포괄수가제 도입에 따른 일개 대학병원의 진료행태 변화 모의실험 연구)

  • Shin, Sam-Chul;Kim, Jong-Soo
    • Journal of Digital Convergence
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    • v.11 no.6
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    • pp.289-298
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    • 2013
  • The objective of this study was to predict the changes in the duration of hospital stay, hospital admission fee, costs of drugs, changes in laboratory cost, material cost, total medical cost, adjusted amount of treatment and the efficacy of obstetrics and gynecology DRG system. The cost of drugs showed the greatest change and was followed by materials for medical examinations and the change in methods of medical examinations. In the analysis of the quantity of medical service the profit of medical examinations were influenced mostly by the duration of hospital stay. The results and data in this study could be used as a basis of future DRG system protocols and will be utilized so that hospitals can build a efficient medical system.