Browse > Article
http://dx.doi.org/10.14400/JDC.2019.17.7.043

On utilizing PLS-SEM based IPM method - Focused on export competitiveness factor  

Kim, Mincheol (Dept. of Management Information Systems, Jeju National University)
Publication Information
Journal of Digital Convergence / v.17, no.7, 2019 , pp. 43-47 More about this Journal
Abstract
The aim of this study was to apply the Importance-Performance Map (IPM) method based on PLS-SEM by extending the importance-performance analysis (IPA), which is an existing method to grasp strategic policies through the difference of importance and satisfaction of existing competitiveness factors. For this application, this study was applied to research related to policy measures that can survive and spread in global competition by analyzing strategic factors of information technology (IT) convergence industry. The development of IT convergence industry, which is the subject of this study, has the effect of revitalizing related industry development and employment activation. Therefore, this study expanded the possibility of applying this research methodology to research the strategic factors to activate exports of SMEs (Small and medium-sized enterprises) in the convergency industry. In order to achieve this goal, the analytical methodology of this study was applied and the policy measures for IT SMEs. Therefore, based on the analysis results of this study, this study can apply this research methodology to other fields as a strategic tool in establishing and enforcing policies for export activation of IT convergence industry.
Keywords
PLS-SEM; Importance-Performance Map; Convergence; Export; Fourth industry revolution;
Citations & Related Records
연도 인용수 순위
  • Reference
1 J. A. Martilla & J. C. James. (1977). Importance-performance analysis. Journal of marketing, 41(1), 77-79.   DOI
2 S. C. Han & Y. H. Han, (2013). Meaning and prospects of IT convergence technology in Korea. IT CoNvergence PRActice (INPRA), 1(1), 2-12.
3 Jeju Research Institute. (2011). Strategic Fostering of Export Companies in Jeju Region.
4 C. Fornell, M. D. Johnson, E. W. Anderson, J. Cha & B. E. Bryant. (1996). The American customer satisfaction index: nature, purpose, and findings. Journal of marketing, 60(4), 7-18.   DOI
5 C. Hock, C. M Ringle & M. Sarstedt. (2010). Management of multi-purpose stadiums: Importance and performance measurement of service interfaces. International Journal of Services Technology and Management, 14(2-3), 188-207.   DOI
6 F. Volckner, H. Sattler, T. Hennig-Thurau, & C. M. Ringle. (2010). The role of parent brand quality for service brand extension success. Journal of Service Research, 13(4), 379-396.   DOI
7 S. Terjesen & J. Hessels. (2009). Varieties of export-oriented entrepreneurship in Asia. Asia Pacific Journal of Management, 26(3), 537-561.   DOI
8 S. J. Lim, Y. W. Lee & Y. J. Kim. (2008). Policy suggestion for the activation of export in Jeju Special Self-Governing Province. Customs Journal, 9(2), 257-289.
9 L. Zhou, W. P. Wu & X. Luo. (2007). Internationalization and the performance of born-global SMEs: the mediating role of social networks. Journal of international business studies, 38(4), 673-690.   DOI
10 S. K. Kang. (2012). The Impact of Firm Innovation on Export: Focused on the Korean Small and Medium Sized Firms. Corporate Management Research, 19(2), 21-33.
11 D. Benazic & N. Varga. (2018). Service quality and customer satisfaction in business consulting services: An importance-performance analysis based on the partial least square method. Economic and Social Development: Book of Proceedings, 380-391.
12 H. C. Kim & M. Kim. (2012). An Analysis of Factors of Export Activation in Jeju. International Commerce Journal, 27, 265-278.
13 J. F. Hair Jr, G. T. M. Hult, C. Ringle & M. Sarstedt. (2016). A primer on partial least squares structural equation modeling (PLS-SEM). Sage Publications.
14 G. D. Garson., (2016). Partial least squares: Regression and structural equation models. Asheboro, NC: Statistical Associates Publishers.
15 A. Ihtiyar, M. Barut & H. G. Ihtiyar. (2019). Experiential marketing, social judgements, and customer shopping experience in emerging markets. Asia Pacific Journal of Marketing and Logistics, 31(2), 499-515.   DOI