• Journal of the Korea Convergence Society
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• v.12 no.8
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• pp.257-265
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• 2021

Although researches on digital transformation and competitive strategies are active, but research or alternatives considering fitness between them are still insufficient. Therefore, this study aims to identify the relationship between the types of digital transformation project and the innovation of competitive strategies, and to suggest strategic implications and alternatives for how to utilize digital transformation when establishing a competitive strategy. To this end, this study first derived 14 types of digital transformation in 4 areas through literature research. Then, the relevance of digital transformation and competitive strategy identified through previous studies and case analysis was identified, an effective link between competition strategy and digital transformation, and optimization of fitness between competition strategy and internal resources were presented. This study contributed in that it attempted to advance research on competitive strategies in an academic perspective by approaching them from the perspective of strategic fitness about digital transformation. In addition, in the industrial aspect, it contributed to the fact that it supported the systematic implementation of the competitive strategic response of companies that had to deal with the situation where they wanted to promote digital transformation wisely from the viewpoint of fitness.

• The Journal of Bigdata
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• v.7 no.1
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• pp.139-171
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• 2022

Big Data and the fourth industrial revolution are the first revolution that has not spawned a new form of energy but has triggered a new technological phenomenon called digitization. Digital transformation has caused disruptive innovation, and each country and major corporations need to respond to it. Despite this importance, empirical studies at home and abroad are insufficient. Therefore, in this study, factors affecting the promotion of corporate digital transformation were discovered through literature review, and a research model was developed and empirically analyzed by modifying and supplementing it through a Delphi study. The research model was composed of the main standards such as technology, innovation, organization, and environment and 17 sub-standards by combining the IDT and TOE models. In order to empirically analyze this, the AHP decision-making technique was used for experts in domestic digital transformation promotion companies and business partners. Companies that promote digital transformation will be able to increase the chances of achieving successful digital transformation if they take into account the factors that influence the digital transformation promotion according to the characteristics of the type of industry and company size of the group to which the company belongs.

• 한국벤처창업학회:학술대회논문집
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• 2024.04a
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• pp.81-97
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• 2024

본 연구는 디지털 트랜스포메이션 맥락에서 기업의 경쟁우위와 생존을 도모하기 위해 양손잡이 역량의 다양한 차원을 구현하고 기업수준의 혁신에 기여하기 위한 목적으로 수행되었다. 디지털 기술의 이니셔티브인 디지털 기술 역량이 조직의 다차원(균형적, 결합된 차원)적 양손잡이 역량에 미치는 관계에서, 변환관리의 핵심 역량인 디지털 리더십 역량의 상세요인들(디지털 비전, 디지털 HR 스킬, 디지털 거버넌스, 협력방식)이 갖는 매개효과를 중심으로 검증하였다. 연구의 진행을 위해 국내 제조업과 ICT & 통신업에 종사하는 250명의 중소기업 관리자를 대상으로 설문조사를 실시한 데이터를 활용하였으며, 연구방법으로는 R을 GUI 방식으로 구현한 오픈소스 통계 툴(Tool)인 Jamovi 2.3.26의 응용프로그램을 사용하여 회귀분석을 실시한다. 본 연구는, 디지털 트랜스포메이션 맥락에서 조직 내 긴장을 관리하고 갈등을 해소하는 다차원 양손잡이 역량에 대한 운영방안과 리더십의 역할에 대한 기존지식의 범위를 확장하며, 조직이 속한 산업 환경과 처한 성황에 따라 적절한 양손잡이 역량과 리더십 역량을 사용할 수 있는 최적화된 방안을 제시한다. 또한 디지털 트랜스포메이션 맥락에서 조직이 양손잡이 역량을 도입하고자 할 때, 기술적 이니셔티브에 대한 투자도 물론 중요하지만, 리더십 역량이 가지는 세부요인 의한 양손잡이 역량을 달성함으로써, 더욱 효과적인 디지털 트랜스포메이션을 달성할 수 있다는 기여를 제공할 예정이다

• 한국벤처창업학회:학술대회논문집
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• 2021.04a
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• pp.27-32
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• 2021

최근 산업계 전반은 코로나19 장기화에 따라 빠른 속도로 디지털트랜스포메이션이 가속화 되고 있다. 디지털트랜스포메이션의 비즈니스 모델은 기업의 성과에 영향을 미치는데, 새로운 비즈니스 모델로서의 가능성은 기업의 성과와 결과에 영향을 미친다. 또한 산업생태계 자체가 디지털 기술로 인해 재구성되는 디지털 변혁 시대 스타트업의 하이퍼스케일업(Hyper-Scaleup)이 중요해지고 있다. 코로나 대유행시기 동안 사회적 거리두기 정책으로 인해 스타트업은 많은 손실을 경험하였고, 이러한 문제를 극복하기 위해 비즈니스 피벗이 필요하며 비즈니스 전환은 필수이다. 물리적 제한이 없는 디지털 세계에서 변화하는 고객의 변화에 신속하게 대응해야 하고 이러한 변화 대응력을 높여야 하는 벤처 생태계를 중심으로 피벗이 중요한 비즈니스 전략으로 등장하고 있다. 이에 따라 본 연구에서는 첫째, 스타트업의 새로운 가치창출을 위해 창업아이템, 하이퍼스케일업, 비즈니스 피벗의 개념을 분석하였다. 둘째, 창업생태계의 디지털 전환 시점에서 창업아이템과 하이퍼스케일업이 창업성과와의 실증 분석을 통해 유의한 영향 관계를 규명하였다. 셋째, 창업아이템과 하이퍼스케일업이 창업성과에 영향을 미칠 때 비즈니스 피벗의 조절효과를 분석하였다. 마지막으로 이러한 연구결과를 바탕으로 스타트업 관점에서 디지털트랜스포메이션을 바르게 이해하고, 실무적 시사점을 제시하였다.

• Journal of Digital Convergence
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• v.18 no.7
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• pp.177-188
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• 2020

In the digital world, creative industries such as music, movies, and drama have been the most impacted by digital transformation. As these contents were converted to a digital format of 0s and 1s, the business model changed and so did the rules of competition in the market. Apple, Spotify, and Netflix were quick to ride the digital transformation wave to become market leaders in the creative industry. This study reviews case studies in the creative industry to grasp the important factors necessary for market restructuring using digital technology. It was found that companies that set visions, platform, and open innovation as business strategies were able to achieve critical mass and become market leaders. These three elements are commonly found in the contents industry. On the other hand, companies that did not embrace digital innovation have become victims of digital darwinism. By analysing the experience of digital product innovation through case studies in the creative industry, we can derive implications for digital transformation in the 4th industrial revolution.

• Smart Media Journal
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• v.11 no.10
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• pp.54-64
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• 2022

A big data-driven digital transformation is defined as a process that aims to innovate companies by triggering significant changes to their capabilities and designs through the use of big data and various technologies. For a successful big data-driven digital transformation, reviewing related literature, which enhances the understanding of research statuses and the identification of key research topics and relationships among key topics, is necessary. However, understanding and describing literature is challenging, considering its volume and variety. Establishing a common ground for central concepts is essential for science. To clarify key research topics on the big data-driven digital transformation, we carry out a comprehensive literature review by performing text mining of 439 articles. Text mining is applied to learn and identify specific topics, and the suggested key references are manually reviewed to develop a state-of-the-art overview. A total of 10 key research topics and relationships among the topics are identified. This study contributes to clarifying a systematized view of dispersed studies on big data-driven digital transformation across multiple disciplines and encourages further academic discussions and industrial transformation.

• Journal of Technology Innovation
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• v.31 no.2
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• pp.237-262
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• 2023

Digital transformation demands significant and foundational alterations in an organization's structure, processes, business strategy, and communication from a managerial perspective. However, one of the crucial prerequisites for a successful transition is the digital proficiency of its members. Students studying Management of Technology without a prior background in engineering face the difficult challenge of improving both their business management skills and digital competency within a limited time frame. For this reason, effective IT competency education methods are emerging as one of the educational issues in technology management. This paper showcases the IT-focused curriculum revision process of Sogang University's Graduate School of Management of Technology, along with the outcomes of its implementation thus far, as a demonstration of addressing the questions of "what to teach" and "how to teach" for students who could potentially become leaders in guiding the digital transformation. The purpose of this paper, specifically, is to offer a prior reference for the operation direction of effective programming education for students in Management of Technology graduate schools through a discussion on the feedback results of the required fundamental programming course which acts as both the starting point and entry hurdle.

• The Journal of Bigdata
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• v.7 no.2
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• pp.43-73
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• 2022

In order to improve productivity, reduce costs, and improve decision-making efficiency, which are one of the main contents of the digital transformation promotion goal, many companies are promoting the introduction of various IT for digital transformation. Information technology (IT) is a key means of determining competitiveness, and the IT adoption worldwide is increasing every year. The financial industry is also actively introducing huge amounts of IT every year to generate profits, improve work efficiency, and secure a strategic competitive advantage. Compared to some studies on the IT adoption in the public and corporate sectors, empirical studies that reflect the characteristics of the financial industry are insufficient. In this study, the purpose of this study was to derive factors affecting the IT adoption in the financial industry for the promotion of digital transformation, and to analyze weights and priorities. By revealing through data analysis that there is a difference in the relative priorities of factors in the financial IT adoption for each group, it can be used as a reference model for which factors should be considered prior to IT adoption from the perspective of each group. It will be meaningful in that it exists.

• Construction Engineering and Management
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• v.22 no.1
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• pp.5-8
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• 2021

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2021.10a
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• pp.609-612
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• 2021

Government agencies and companies are establishing and promoting digital transformation strategies in various industrial fields, and are leading the era of the 4th industrial revolution through successful technological innovation. In this time of change, we can see many stories of global companies Nike and Starbucks as successful examples of digital transformation. These two companies are showing successful results through digital transformation. Domestic companies are also conducting digital innovation based on mobile, cloud, IoT, artificial intelligence, and AR/VR technologies, and are establishing RPA (Robotic Process Automation) processes for high efficiency and high productivity. In this paper, we introduce the 3D digital twin space construction automation process technique using data from the entire construction cycle of design, construction, and maintenance of the construction industry, and look into the digital transformation strategy of the construction industry in the future.