• The Journal of the Korea Contents Association
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• v.16 no.11
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• pp.456-463
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• 2016

This study investigates the relationship between the digital music service acceptance factors on the Perceived value, and Customer Satisfaction. Remarkable points of this study are as follows. First, according to the result of the analysis of relationship between digital music service acceptance factors and perceived value, diversity of digital music products and quality of digital music system affects significantly on the perceived value. but, usability of digital music service use does not have an effect on the perceived value. Second, as the result of analysis of the relationship between digital music service acceptance factors and customer satisfaction, diversity of digital music products, usability of digital music service and quality of digital music system affects significantly on the perceived value. These finding should assist digital music marketers and academics in their understanding of building loyalty on digital music service.

• Proceedings of the Korea Contents Association Conference
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• 2014.11a
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• pp.165-166
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• 2014

국내 디지털 음악 시장은 소비자 이용 패러다임의 변화, 국내 디지털음악 서비스 사업자간의 양극화, 글로벌 사업자의 국내진출 이슈 등의 환경변화로 인해 경쟁력 제고를 위한 미래사업 전략 수립이 필요한 상황이다. 디지털 음악 서비스의 경쟁력 향상을 위해 디지털 음악 서비스 수용요인, 만족, 충성도 간의 인과관계에 대한 연구는 필수적이나 현재까지 제한적인 연구만 수행되어 왔다. 따라서 본 연구에서는 '디지털 음악 수용 요인' 모델을 기초로 소비자의 '지각된 가치', '고객 만족' 및 '충성도'간의 인과관계를 규명하고자 하였다. 분석결과 '디지털 음악 서비스 요인' 중 '상품의 다양성'과 '시스템 품질'은 '지각된 가치'와 '고객 만족'에 영향을 미쳤으나 '서비스 용이성'은 '고객 만족'에만 영향을 미치는 것으로 나타났다. 또한 '지각된 가치'는 '고객 만족'과 '충성도' 모두에 영향을 미치는 것으로 나타났다.

• The Journal of the Korea Contents Association
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• v.14 no.12
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• pp.924-934
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• 2014

In the last 10 years the digital music contents market has grown rapidly. However digital music contents product and services are not managed with product planning and price policy considered customer attitude and digital music contents values. This study is to define the value properties of digital music contents services based on streaming and download as genre, price, sound quality, and usage appliance, and suggest the strategic market price and service composition of digital music contents service by customer attitudes about the value properties. The research used the conjoint analysis methodology based on the hedonic price model and collected 405 questionaries by users of Korean digital music contents services to the analysis. Hence 'sound quality' in download platform, and 'appliance' in streaming platform were the elements to evaluate the customer attitude. The results present the music contents productions and companies have to provide the differentiated services and price by the value properties of user preference in the market.

• The Journal of Society for e-Business Studies
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• v.16 no.1
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• pp.1-15
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• 2011

The new environment of music service has brought changes in digital music industry. Today, various forms of music contents are presented in ubiquitous environments. Thus, securing various contents becomes very important in monopolistic competition of music market. Under the circumstance, web 2.0 provides a networking environment to form diverse relations. Social Network Service (SNS) is a service to emphasize people relation and is different from information-centered Internet service. And mobile SNS becomes popular as Smartphone rapidly increases. NeowizBugs merged with NeowizInternet managing Sayclub of a music-specified SNS site. And the firm confirms comprehensive contents by making ties with SM entertainment. Thus, the integration corporation secures and manages a new business model by linking digital contents with SNS. Generally, music-specified SNS has advertisement business model and uses a recommend system utilizing the database of users. By introducing the case of NeowizBugs, this study tries to identify the success strategy of music distributors fitting ubiquitous environment including web 2.0, mobile SNS, Smartphone, etc.

• 한국IT서비스학회:학술대회논문집
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• 2007.05a
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• pp.500-505
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• 2007

디지털 음악상품의 유료화 서비스를 위해 P2P 서비스 업체들은 콘텐츠를 다운로드 할 때 주는 자와 받는 자간에 포인트를 주고받는 것이 일반화되어 있었다. 그러나 이러한 방식은 다운로드 건별로 사용료를 지급해야 할 권리자와 콘텐츠를 명확하게 연결할 수 있는 콘텐츠 식별 방법이 없는 상태에서 진행되는 것이다. 따라서 명확한 음악식별이 중요한데, 불특정 다수가 제공하는 콘텐츠는 일반적으로 정보가 부정확하고 일관성이 결여되어 있어 해시 기술이나 음악인식 기술 등의 신뢰할 수 있는 콘텐츠 식별 방법을 이용하여 저작권 관리를 하여야 한다. 본 연구에서는 해시 기술 및 콘텐츠 인식 기술을 융합하여 두 기술의 장점만을 활용함으로써 해시 기술의 빠른 속도와 콘텐츠 인식 기술의 편리함을 동시에 제공한다. 이를 바탕으로 저작권 DB 관리 방법, 요금 결제 및 정산 방법 등을 이용하여 P2P 서비스의 유료화를 구현하고자 한다.

• The Journal of the Korea Contents Association
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• v.10 no.8
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• pp.130-137
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• 2010

An advancement and wide use of portable multimedia devices make it easy to spread digital sound source, enabling users to use portable multimedia devices and search and enjoy digital sound sources and related contents. In opposition the off-line musical service market with CD stagnates gradually and in the crisis where the off-line musical service market vanishes away. In this paper, we propose the mobile music album information retrieval system which combines the barcode and a cellular phone musical service. To get digital sound sources and related information from music albums, the proposed retrieval system uses one-dimensional barcodes attached to music albums and obtains information on related albums from the sound source servers. Also, to reflect user preferences in search results, the system uses search frequency by music album, and searches albums in music genres selected by users in the order of the recent preference. The proposed mobile music album retrieval system is implemented on the basis of WIPI, and is now providing pilot services.

• Journal of Digital Convergence
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• v.18 no.5
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• pp.65-74
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• 2020

The objective of this study is to analyze educational web-sites and digital contents for elementary music class according to the 2015 revised music curriculum. First, the current status of educational web-sites that are most actively used in music class were reviewed. And the characteristics of the digital contents included in the web-sites for music education were analyzed. the primary analysis was about the service of the web-sites, and the secondary analysis was about the type of digital contents and the contents of music education. The most actively used web-sites in music classes were Edunet T-Clear, T-Sherpa, i-scream, Indischool, which differed slightly from the web-site's services and the type of digital content and contents. Specifically, the main functions for supporting music classes, the reflection of the curriculum contents, the systematicity of the materials, the objectivity and the on-site nature, and the connection with other subjects appeared differently. In order to effectively utilize digital contents in elementary music class, first, expertise of teachers for timely use of web-sitesand digital contents is required. Second, the development and utilization of various digital contents for the nature of music education is required.

• Digital Contents
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• no.9 s.136
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• pp.21-25
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• 2004

온라인 음악서비스가 유료화를 단행한 지 1년이 지났다. 지난해 7월 8개 온라인 음악사이트가 유료화를 단행한데 이어 지난 7월에는 국내 최대 온라인 음악사이트‘벅스뮤직’까지 유료화를 선언, 온라인 음악서비스의 유료화는 급물살을 타고 있다. 최근에는 한국음원제작자협회와 벅스뮤직간의 힘겨루기가 일단락되면서 온라인 음악유통 확대에 대한 기대감도 조성됐다. 국내외 온라인 음악 시장의 현황을 살펴봤다.

• Digital Contents
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• no.11 s.162
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• pp.40-43
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• 2006

온라인음악 서비스 시장의 유료화가 자리 잡아가고 있다. 아지도 온라인음악 서비스 업체. 음원저작권자, 소비자 간 날 선 대립과 갈등이 지속되고 있지만 온라인음악시장이 전체 음악시장을 주도할 것이라는 점에선 이견이 없는 듯하다. 이를 반영하듯 온라인음악업계는 차별화된 서비스를 기반으로 유료화라는 새롭게 변화된 환경에 점차 적응하는 모습을 보이고 있다.

• The Journal of the Korea Contents Association
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• v.18 no.5
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• pp.490-501
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• 2018

Rapid technological innovation led by digitization has significantly changed the business of digital content goods, and has led to the emergence of new forms of services, such as music streaming. However, whether the streaming service is a threat to the traditional downloading service is still under debate. In this study, we examine whether music downloading is a substitute for or a complement to music streaming by investigating the moderating effects of LTE technology penetration. Using a unique dataset on the online music market from a dominant music platform in Korea, we found that music downloading services are complementary to music streaming services, but this complementary relationship is significantly and positively moderated by the introduction of LTE technology.