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http://dx.doi.org/10.5392/JKCA.2018.18.05.490

A Study on Substitutability and Complementarity of Music Downloading and Streaming and the Moderating Role of LTE Penetration on Its Relationship  

Heo, Kyeongseok (국가과학기술연구회/한국과학기술원 문화기술대학원)
Choi, Sukwoong (한국과학기술원 기술경영학부)
Kim, Namil (한국과학기술원 기술경영학부)
Kim, Wonjoon (한국과학기술원 기술경영학부)
Publication Information
The Journal of the Korea Contents Association / v.18, no.5, 2018 , pp. 490-501 More about this Journal
Abstract
Rapid technological innovation led by digitization has significantly changed the business of digital content goods, and has led to the emergence of new forms of services, such as music streaming. However, whether the streaming service is a threat to the traditional downloading service is still under debate. In this study, we examine whether music downloading is a substitute for or a complement to music streaming by investigating the moderating effects of LTE technology penetration. Using a unique dataset on the online music market from a dominant music platform in Korea, we found that music downloading services are complementary to music streaming services, but this complementary relationship is significantly and positively moderated by the introduction of LTE technology.
Keywords
Complementarity; Substitutability; Online Music Industry; Streaming; Downloading; Mobile Technology;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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