• Title/Summary/Keyword: 디지털상품

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Propose of Efficient u-smart tourist information system in Ubiquitous Environment (유비쿼터스 환경에서 효율적인 u-스마트 관광정보시스템 제안)

  • Sun, Su-Kyun
    • Journal of Digital Convergence
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    • v.11 no.3
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    • pp.407-413
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    • 2013
  • For Ubiquitous service, there are some method researched. To IT convergence study tourism the convergence of IT and tourism in recent years has emerged as a discipline in the future. Tourist information is information about tourism products as tourists tourism decision-making needed to say. Information presented information anytime, anywhere, using a contact-type media, mobile and efficient tourist information content and generate content using Smart App store to the database is needed. This paper, by taking advantage of the Smart App Places to generate content and Smart Things to query, modify, search, tourism information, tourism policy and tourists can be analyzed, and the average inclination and these efficient tourism information content and that can be utilizedmodels are proposed. This u-Smart is a tourist information system. Build the biggest advantages of the meta-meta-model in real time by utilizing Smart App disposition of existing tourism information and tourist and tourism rating database. Helps to generate patterned by digital tourism policy tourism information content.

Research on the Impact of interactive Digital Signage Advertising on Consumption Tendency (Interactive Digital Signage에 광고의 마케팅이 소비 경향에 대한 연구)

  • Yang, Bo
    • Journal of Digital Convergence
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    • v.18 no.4
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    • pp.411-417
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    • 2020
  • In this study, the Interactive advertising in the Outdoor Interactive Digital Signage is taken as the research object, and the effect of the advertising in the Outdoor Interactive Digital Signage compared to the traditional advertising on consumer propensity is studied. Based on the research methods of literature data and case analysis, we first researched and analyzed the impact of the development of the Internet and artificial intelligence on Interactive Digital Signage advertising, combined with consumer trends and habits, according to the characteristics of Interactive Digital Signage advertising, and '199IT-Internet data Based on the data in the Resource Library, and using an example analysis method, three reasons for the impact of Interactive digital signage advertisements on consumer spending tendencies are proposed. The purpose is to provide reference for future companies to use Interactive digital signage for ad placement and help companies. Increase product sales to increase product value and customer trust in the brand.

A Longitudinal Time Series Study on the Viewing Behavior of Digital Media VOD Service Focused on Terrestrial VOD of IPTV for 5 years (디지털미디어 VOD 서비스 시청행태의 종단 시계열추세 연구 - 5년간 지상파VOD의 실적을 중심으로)

  • Lee, Sang-Ho
    • Journal of the Korea Convergence Society
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    • v.8 no.9
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    • pp.277-283
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    • 2017
  • This paper deals with a longitudinal time series study on the viewing behavior of digital media service. After holdback of terrestrial broadcasting VOD service was extended in 2013, viewers' terrestrial broadcasting VOD viewing went down sharply. Researcher assumed that there was driven by watching alternative products such as movies, kids, etc. as the cause of the decline of the terrestrial broadcasting VOD viewing. In addition, researcher assumed that the decline of terrestrial broadcasting VOD viewing had an influence on the viewing rate of the terrestrial real-time broadcasting, and confirmed the cause of the decreasing of the terrestrial real-time broadcasting viewing rate. In order for terrestrial broadcasters to retrieve real-time broadcasting and VOD viewing, it is necessary to shorten the VOD holdback and reacquire viewers away from terrestrial broadcasting.

A Study on the Impact of Cable TV 8VSB Conversion on Subscriber Retention and Consumer Welfare (케이블TV 8VSB 전환이 가입자 유지 및 소비자 후생에 미치는 영향에 관한 연구)

  • Kim, Jee-Hoon;Lee, Yeong-Ju
    • Journal of Broadcast Engineering
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    • v.23 no.6
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    • pp.824-835
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    • 2018
  • In this study, the impact on the number of cable TV subscribers as well as the profit of cable TV has been examined, and the impact on enlarging the digital broadcast viewing rights of cable TV subscribers and viewers' welfare has also been examined. We investigated the trends in the number of analog and 8VSB subscribers and revenue of cable TV operators by region and analyzed based on changes in the number of channels provided by each operator. The results show that analog subscribers and digital subscribers are delaying their departure through 8VSB conversion, and VOD subscription fees and home shopping transmission fees have a significant impact on operating profit. Subscribers, as they switched over to 8VSB, have become able to view channels of various genres with clear picture quality for a same subscription fee, and the program providers could offer programs to more customers. The government's deregulation policy due to the changes in broadcasting environment led to the facilitation of digital conversion of Pay-TV and improvement of viewers' welfare.

A Study on Issues and Tasks of Humanity and Social Science in a Fourth Industrial Revolution Era (제4차 산업혁명시대 인문사회학적 쟁점과 과제에 관한 연구)

  • Kim, Jin-Young;Heo, Wan-Gyu
    • Journal of Digital Convergence
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    • v.16 no.11
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    • pp.137-147
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    • 2018
  • To prepare for and implement policies for the Fourth Industrial Revolution, which is characterized by convergence, super-connectivity, and AI, this study summarized the effects and characteristics of individual technologies on our society and discussed the issues with humanity and social science perspectives. As a result, in terms of AI technology, the issues of job losses, project-type works, basic income and robot taxes, accountability of AI, and algorithm inequality were dealt with. Security, cyber hacking and privacy infringement issues were highlighted in big-data technology. In the part of block-chain and bioengineering, the society of decentralization, the concentration, digital divide, and ethical issues were discussed. On-demand economic aspects highlighted the problems of civil ethics and human commercialization. Lastly, the development of VR is discussed including side effects such as cyber-syndrom, avoidance of reality, and so on.

A Study on Obstacles and Promotion of Faculty Technology Entrepreneurship (교수 기술창업 장애요인 및 활성화 방안에 관한 연구)

  • Park, Keon Chul;Lee, Chi Hyung
    • Journal of Digital Convergence
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    • v.17 no.8
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    • pp.81-88
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    • 2019
  • This study suggests the ways to promote the technology startups founded by professor, who differs from student or researcher in social status, risk-taking tendency, and motivation. Literatures were reviewed to understand the advantage of faculty's tech start-up, foreign cases, and related researches. In addition, key stakeholders were interviewed. The study shows that domestic faculty entrepreneurship is currently in infant stage while facing obstacles in institutional, financial and practical aspects. In order to promote faculty entrepreneurship, the study suggests that university and professor set up the benefit sharing structure in advance, that the public sector establishes a holding company or investment fund dedicated to support a faculty startup, that proactive effort be made to attract passive professors to the startup world, and that private companies join faculty startups in the process of concept proofing and product commercialization. The study is expected to provide government, university, and industry with practical implication in promoting faculty startup.

A Study on the Effectiveness of Mobile Advertisement (모바일 광고의 효과성에 관한 연구)

  • Lee, Seung-Hyuk;Kim, Seung-Gweon;Yoon, Jongsoo
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2013.01a
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    • pp.139-143
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    • 2013
  • 과거의 모바일 광고에 대한 연구는 음성통화나 SMS, MMS 등의 활용에 따른 광고의 효과성을 연구하는 것이 주류를 이루고 있었다. 하지만, 시간의 경과 및 모바일 단말기의 발전 등에 따라 점차 예전의 모바일 광고의 형태와는 다르게 고객에게 디지털 컨텐츠, 일반 범용제품, 금융상품, 서비스 제품 등의 구매유도를 위해 메시지광고(SMS, MMS)나 고객들이 검색이나 배너, 비디오 등의 보다 다양한 광고형태를 통해 고객들로부터 기대하는 반응을 얻고자 하는 서비스로 변화하고 있다. 이에 따라, 본 연구에서는 모바일 광고가 지니고 있는 대표적 특성을 개인화, 편리성, 오락성, 경제성, 신뢰성, 유용성 등으로 분류를 하고, 이러한 모바일 광고의 특성이 모바일 광고 수신자의 수용의도에 어떠한 영향을 미치는가를 분석하며, 나아가 모바일 광고의 수용의도가 모바일 광고의 만족도에 어떠한 영향을 미치는가를 분석한다.

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A study on design development for cultural by using digital technology (디지털 기술을 활용한 문화상품 디자인 개발 연구)

  • Kwak Woo-Seob
    • Journal of the Korea Furniture Society
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    • v.16 no.1
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    • pp.27-37
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    • 2005
  • Opening 21th Century, all the Countries of the world has been focusing on build up the foundation of cultural infrastructure in a various way, since the awareness of importance for cultural design products has been turnover. For this reason, all the countries in the world, recognize that it is more important than any other things to plan to establish a structure which is suitable to the real conditions of a region in order to efficiently manage or operate their cultural environment, in particular, they think it is urgent they should contrive to develop their regional industries with new information media, introduction and spread of the up-to-date technique of design. However, our regional related industries very difficulty for the moment for them to apply new, designing technique or to settle technical bottlenecks themselves. Accordingly, in order to resolve such a structural point at issue, this study has carried the newly designed and developed, wooden, cultural craft items that were produced by utilizing the ultramodern digital technology installed at TIDIC, it would contribute to achieve some global cultural products.

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온라인소액결제의 속성중요도와 이용행동에 관한 연구

  • Lee, Jae Hak;Park, Cheol
    • 한국경영정보학회:학술대회논문집
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    • 2008.06a
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    • pp.944-949
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    • 2008
  • 온라인거래가 폭발적으로 증가하면서 온라인결제에 대한 이용자 수요가 증가하고 있다. 특히 최근 들어 온라인소액결제는 다양한 디지털재화(MP3, VOD, 사이버머니 등)를 구입하는 데 활발하게 사용되고 있으며, eBay의 PayPal, 구글의 Checkout 등 해외에선 이미 차세대 온라인 비즈니스 영역으로 주목 받고 있다. 온라인소액결제는 전자 상거래에서 사용되는 결제 방식으로 금액이 작은 온라인 거래에서 사용되는 결제를 말한다. 하지만 온라인소액결제에 대한 국내외적인 성장에도 불구하고 이 분야에 대한 연구는 거의 전무한 상황이다. 본 논문에서는 온라인소비자들이 온라인 환경에서 소액결제를 이용할 때, 선호하는 결제수단과 중요시 여기는 속성에 대한 실증연구를 진행했다. 온라인 소액결제는 연령층에 따라 신용카드 결제와 상품권, 사이버머니 등의 결제 선호로 나뉘어 지고, 개인정보 보장 등과 같은 안전성에 관련된 속성을 중요시 하는 것으로 나타났다. 이와 같은 결과는 향후, 온라인 소액결제에 대한 소비자 특성과 도입 및 발전전략에 대한 다양한 해석을 통해 이비즈니스 분야에 실질적으로 활용될 수 있을 것이다.

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Real-­time Logistics Tracking System based on Radio Frequency Identification Tag (무선 식별 태그 기반의 실시간 물류 추적 시스템)

  • 오세원;이용준
    • Proceedings of the Korean Information Science Society Conference
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    • 2003.10c
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    • pp.541-543
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    • 2003
  • 최근의 정보 기술의 급속한 발전은 기존의 오프라인 거래 환경을 인터넷 및 유무선 네트워크과 접목된 전자적인 거래 환경으로 진화시켜왔다. 그러나 공급망(Supply Chain)에 속한 거래 주체들이 전자적인 협업을 원활히 진행하기 위해서는, 여전히 현실 세계의 물리적인 상품들의 흐름(물류)이 정확하게 이동하며 관련 정보를 신속히 획득 및 공유되는 것이 기본 조건이라 할 수 있다. 즉, 전자적인 거래가 부각됨과 동시에 물리적 환경과 디지털 공간을 연결할 수 있는 전자 물류(Electronic Logistics) 환경에 대한 관심 또한 높아지게 되었다. 본 논문에서는 전자 물류 환경 구축을 위해 실물의 흐름을 신속하고 정확하게 파악하기 위한 방안으로 무선 식별 태그를 이용한 실시간 물류 추적 시스템을 제안하고 그에 대한 기능적 구조와 세부 구성 요소 및 기대효과를 살펴보고자 한다.

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