• Title/Summary/Keyword: 디자인선호

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The Study on the Influence of Domestic Credit Card Design Elements on Credit Card Selection -Focusing on 30, 40 Housewives- (국내 신용카드디자인요소가 신용카드 선택에 미치는 영향에 관한 연구 -전업주부 30, 40대를 중심으로-)

  • Cho, Hye-Ryung;Kim, Seung-In
    • Journal of the Korea Convergence Society
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    • v.8 no.11
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    • pp.263-269
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    • 2017
  • Credit card holders are showing a higher level of psychology to show their identity beyond the means of payment. The purpose of this study is to investigate which design factors affect the 30th and 40th generation housewives when issuing credit cards. A total of 200 people in the 30s and 40s housewives who live in Seoul and the metropolitan area were selected from among the customers who use the credit card, and the effect of the design factors of the domestic credit card on the selection of the credit card, Based on previous studies, questionnaires were prepared and surveyed. As a result of the survey, it was found that the color design of the credit card design element was the achromatic system and the main image was the simple design which only used the color without emphasizing the image or the logo, and then the character type was preferred. I prefer not to have a card decoration, and I have found that a metal-like card material is the most preferred. Through this, I would like to suggest directions for the design development for 30 and 40 housewives in credit card companies.

The Influence of Aesthetic Elements on Affect Symbol Design - Focused on the Korean Symbol Design - (선호 심볼 디자인에 대한 심미적 영향 요소의 관계 연구 - 한국 심볼 디자인을 중심으로 -)

  • Kim, Eun-Ju;Hong, Jung-Pyo;Hong, Chan-Seok
    • Archives of design research
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    • v.19 no.2 s.64
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    • pp.121-128
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    • 2006
  • The elements to enhance preference in symbol design are mainly related to consumers' response and aesthetic elements. Because certain aesthetic elements in design affect consumers' response and it is actually presented through (the different level of) preference. This study through surveying case studies examines whether a certain aesthetic element in symbol design gives rise to much preference. According to the result of study, high preference in symbolic design depends on high level of Rhythm, Balance, Harmony, Elaboration, Round, Gestalt, Organic, and Artificial/Natural among aesthetic elements. In comparison, it is founded that Simplicity/complexity, Objective/Abstract, depth, and symmetry should be designed at the moderate level, and proportion, repetition of elements be at the low level. Additionally(or Besides) this study makes out that symbol design cases with high preference have shapes from natural material or patterns of traditional culture, while cases with low preference have shapes from geometric figures. On the basis of these results, a guideline of symbol design could De offered(or suggested) to fit preference of consumers. But, this study is mostly concerned with only affect among emotional reactions of consumer in a scope of study, and is considered only in the aspect of form excluding color and texture.

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A Study on Effect of Visual Elements of Cosmetic Package Design on Purchasing of MZ Generation (화장품 패키지디자인의 시각 요소가 MZ세대의 구매에 미치는 영향 연구)

  • Lee, Joo-Yeon;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.20 no.2
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    • pp.383-388
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    • 2022
  • This study is about the elements of cosmetic's package design which MZ generation prefer and the effect on purchase. Naming, brand logo, color, typography, layout, illustration, matter & finish, and meaningful are classified 8 visual elements through the pilot study. After that this study analyzes specific visual elements which MZ generation prefer through online survey and In-depth interview based on the 8 visual elements. As a result of study, MZ generation prefer tidy and neat design to decorated style, and they feel brand logo is the most important thing of all 8 visual elements. In additional, meaningful of brand is barley able to compare with price, although it is significant visual element. This study may help to develop the way of the cosmetic's package design for MZ generation.

A Comparative Study on the Aesthetic Aspect of Design Preferred Between Countries Centering Around the Analysis on the Aesthetic Aspect of Mobile Phone Preferred by Korean and Chinese Consumers - (국가 간 선호 디자인의 심미성요소 비교연구 - 한.중 소비자 선호휴대폰의 심미성요소 분석을 중심으로 -)

  • Jeong Su-Kyoung;Hong Jung-Pyo
    • Science of Emotion and Sensibility
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    • v.9 no.1
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    • pp.49-61
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    • 2006
  • The present mobile phone industry has significant effect on the domestic economy and has taken root as the core item that has the responsibility to lead the Korean economy for a considerable period of time. As the mobile phone market becomes gigantic, the mobile phone is being used by people in broader age bracket, and functions or designs preferred by people of various age are getting more diverse. Like that, as the mobile phone has greater effect on and meaning in our daily lives, consumers of mobile phone have growing expectation of the mobile phone Now, the core function of voice communication via the mobile phone is not a great concern to consumers. But the function, such as more convenient and friendly information input and output, processing and storage, and the design, which is more sophisticated and optimized for the user environment, are being demanded, not just the simple voice communication. And as the modern design is getting more similar to the objects of traditional high art consumed by consumers every day, the aesthetic aspect of design can play an important role, as the factor that differentiates the product, in creating new value which forms the spiritual and emotional value of human beings to improve the quality of living, and in addition, the willingness of consumers to buy is determined by the design that they prefer the most. Like that, a new design of mobile phone based on a new dimension and preferred by the consumers the most is urgently required to be developed by shedding light on the factors related to the preference of consumers on the basis of the analysis on the aesthetic aspect, which can be said to be the most critical factor in the design process. Therefore, this study aims to identity the common preference and different factors of aesthetic aspects through the analysis on the aesthetic aspects of the mobile phone preferred by users among countries, and figure out the formative artistic factors of aesthetic aspects that are considered to be important, in order to propose the guideline on the aesthetic aspect of mobile phone that can be applied to the design of mobile phone practically.

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A Study on the Exterior Design Preference of Apartment (공동주택 외부디자인 선호경향에 관한 연구)

  • 황연숙
    • Korean Institute of Interior Design Journal
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    • no.21
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    • pp.121-128
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    • 1999
  • The purpose of this study is to provide practical guide for the Preference of exterior design in Apartment. The data is collected through questionnaire survey including observations and interviews. The sample consists of 229. The data is analyzed by using SPSS-PC. The major findings are as follows. (1) Most of residents recognize the importance of exterior design of apartments. (2) Most of residents are satisfied with the exterior design such as building form, color, and material and not satisfies with environment of apartments. (3) The most preferred color of Apartment is white as primary color and green as secondary color. (4) The most preferred color pattern is vertical type as facade, horizontal type as the back wall, super graphic and geometrical type as the side wall. (5) The preferred exterior images are modern, simple, and unique style.

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Consumer's Awareness and Preference on Brand Shopping Bag Design's Eco-friendly Resource (세미나 - 브랜드 쇼핑백 디자인의 친환경적 소구에 대한 수용자 인식과 선호도)

  • Yang, Cho-San
    • The monthly packaging world
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    • s.245
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    • pp.98-112
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    • 2013
  • 친환경 디자인이란 환경과 생태적 측면을 고려한 제반 디자인 활동이나 경향을 의미하며, 최근 많은 기업체에서 친환경 제품이나 서비스를 통해 일반 소비자들과 소통하는 중요한 분야로 인식되고 있다. 따라서 본 연구에서는 백화점 쇼핑백 디자인의 재활용 여부와 경험, 횟수, 관심도, 조형성 평가를 통해 주요 3개국(한국, 일본, 미국) 백화점 쇼핑백에 대한 일반소비자들의 친환경적 소구에 대한 인식과 선호도 연구결과를 조사하는데 목적이 있다. 본 연구에서는 분석을 위해 연구범위를 주요 3개국 고급백화점으로 제한하였으며, 분석 대상업체의 개수를 한국 4업체, 일본 4업체, 미국 6업체 등 최종 3개국 14업체를 분석대상으로 선정하고 통계분석(spsswin18.O)하였다. 본 고는 한국브랜드디자인학회 통권 제24호에서 발췌했다.

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Research on the Favorite Design of Motocycle Suits (모터사이클 슈트의 디자인 선호도 조사)

  • 황승희;김여숙
    • Journal of the Korea Fashion and Costume Design Association
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    • v.5 no.1
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    • pp.73-83
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    • 2003
  • Out of a total of 437 subjects surveyed, 83.3 put on motocycle suits when they drive. Though the suits are not comfortable, many motocycle riders put them on for safty reasons. To protect a driver's body, motocycle suits should be patched with protective bands or safty pads in various areas like part of waist, backbone, pelvis and knees. The ratio of dissatisfaction with the preceding motocycle suits was great owing to inconvenience in washing and in posture, especially heavy suits. Their favorite suits were found to be linking or coupled types among two piece styles. Leather was shown to be the preferable material and they wanted designs which the protective bands, or pads can be attatched on each portion for needs of safty against impact but designed for comfort and ease of movenment.

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A Study on customer satisfaction with self technological - based product (정보화시대의 무인자동화 제품디자인이 고객만족에 미치는 영향에 관한 연구 - 중요사건기법(critical incident technique)을 중심으로 -)

  • 박종찬
    • Archives of design research
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    • v.17 no.3
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    • pp.283-292
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    • 2004
  • Today's fast-paced world is becoming increasingly characterized by technology-facilitated transactions. Growing numbers of customers interact with technology to create service outcomes instead of interacting with a service firm employee. Self-service technologies provide technological interfaces that enable customers to produce a service independent of direct service employee involvement. To investigate on the customer satisfaction with self-technological based product design in Subway. I used the critical incident technique developed by Flanagan(1954) with quantitative measures of attributions. In this research, it results that customers are considered more important the value of technological-function and easy to use than the aspect of automated machine. It is likely that the technological aspect of many self-service options has a unique influence on customer perceptions of self-service encounters. Also, Research has shown that customer's needs are defined as situations in which external environmental factors add a sense of urgency to the transaction and saved time. On the other hand, customers realize that their favorable image of self-technological based product follows as ; first, customers prefer to the simple & modern image on the aspect of product design, secondly, customers prefer to the hitech-functional image to do its job fast in a short time by automated technology on the aspect of functional service, thirdly, customers prefer to the comfortable and sanitary image to be suitable for the underground circumstance.

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Research on Music Application UI Design and Feature Preferences by MBTI Personality Types (MBTI 성격 유형별 음악 애플리케이션 UI 디자인 및 기능 요구 선호도 연구)

  • Wu Yuhang;Inyong Nam;Bao Wenhua
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.3
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    • pp.437-449
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    • 2024
  • This study analyzed the influence of MBTI (Myers-Briggs Type Indicator) personality types on preferences for user interface (UI) design in music applications. Through an online survey, 535 responses were collected, and data were processed using ANOVA analysis in Python. The analysis revealed that certain MBTI types tend to prefer combinations of warm and neutral color tones, aligning with their artistic sensibilities and emphasis on harmony. Conversely, other MBTI types show a preference for colder color tones or combinations of cold and neutral tones, reflecting their practical and systematic tendencies. Additionally, it was found that UI layout preferences also vary according to personality types. Some MBTI types exhibit a preference for the 'Mostly Fluid' model, reflecting their efficient and systematic nature. These findings underscore the importance of considering users' individual personality types in UI design for music applications.