• Journal of Korea Game Society
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• v.10 no.1
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• pp.47-56
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• 2010

This study analyzes MMORPG in user's desire perspective and tried to find specific motivation factors. In research result, character has been separated in user character, another user character, boss monster and support character. And character's factor analysis yielded three factors: visual attraction, psychological propensity and competence. The result of the regression analysis about character's motivation factor show that it is significantly different that motivation level and motivation factors from each character. This finding implies that specific motivation factors can serve to make strategy for motivate user's game playing.

• Korean Journal of Construction Engineering and Management
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• v.14 no.3
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• pp.97-106
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• 2013

The construction industry is now facing a new challenge of green construction. Based on a research question of "what motivates contractors to pursue green construction", the objective of this study is to identify and discuss key characteristics and implications of green construction motivators among major contractors. The Political Economy Approach was adpoted as a main research methodology. The study demonstrated that major contractors show a high level of expectation in the future of green construction and consider economic factors as higher motivators while paying attention to social trends towards green construction. In particular, internal economic motivators were highly considered and the commitment of senior management was viewed as a key motivator.

• Journal of the Korean School Mathematics Society
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• v.26 no.2
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• pp.159-184
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• 2023

In this study, after defining motivating efficacy operationally, we developed a draft of the Motivating Efficacy Scale for Mathematics Teachers (MESMT), a measure of mathematics teachers' motivating efficacy, through the literature review and an expert Delphi survey, and conducted the exploratory factor analysis using online survey responses from 347 elementary and secondary mathematics teachers across the country to explore the factor structure of the measure and to test its validity and reliability. The exploratory factor analysis resulted in the deletion of 17 items from the initial 42 items developed through the literature review and expert Delphi survey and the identification of four factors (Providing successful experiences, Eliciting attention and engagement, Creating mathematics case-based relevance, and Providing extrinsic rewards), resulting in a final MESMT of 25 items. The MESMT developed in this study is a valid and reliable measure of mathematics teachers' motivating efficacy, and is expected to serve as a starting point for many subsequent studies to understand mathematics teachers' motivating efficacy and improve mathematics teachers' ability to motivate students' mathematics learning.

• Journal of the Korean Society for Library and Information Science
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• v.40 no.3
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• pp.73-97
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• 2006

Knowing about each student's reading motivation is important to school librarians in producing life-long readers in their students This research asks the questions. are there any significant differences of reading motivation between grade level gender and birth order? and what kinds of reading motivation can encourage students to read books? The questionnaire method composed of 25 items was used for 278 students. The sample consisted of 142 students in 2nd, 136 in 5th grade, 140 boys and 138 girls. and 119 first born and 159 other birth order students. Finding shows that significant differences were observed for the reading motivation in 2nd and 5th grade, no significant differences between boys and girls. and no significant differences between birth order students were observed. It concludes with recommendations of reading motivation to each student or group.

• 대한공업교육학회지
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• v.34 no.1
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• pp.252-273
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• 2009

Due to the importance of biotechnological literacy, the educational community in fields such as technology education, science education, and agricultural education has acknowledged the importance of biotechnology instruction for secondary school. Although recognized as a content organizer in the field of technology education, the actual teaching of biotechnology has not been broadly implemented in technology education classes. In the perspective of expectancy-value theory, technology teachers' motivation is the key factor for affecting the biotechnology instruction. This study investigates Korean technology teachers' motivational beliefs toward biotechnology and its instruction and their perceived ability and value toward biotechnology learning contents. To measure their motivational beliefs and attitudes, a composite on-line survey (fifteen motivational beliefs items, eight biotechnology content items, and related demographic items) was developed. Based on 114 Korean technology teachers' responses the researcher performed a descriptive analysis, independent t-test, and factor analyses (exploratory and confirmatory factor analysis using M-plus 5.0 and SPSS 16.0). Korean technology teachers' abilities toward eight biotechnology contents indicated lowscores while their values were relatively high. Through the independent sample t-test by two demographic variables (gender and professional development), this study found several significant differences in the perceived value. As a preliminary finding of exploratory factor analysis, fifteen items was separated into two motivational constructs of expectancy (6 items) and value (8 items). One item (item #6) was eliminated due to the cross loading. The final findings of this study may have significant implications for professional development regarding biotechnology and its instruction (both in-service and pre-service training) of technology teachers. Also, the confirmatory facctor analysis supported the preliminary finding. Finally, this study recommends that a validity test for other population, investigation for motivational sub-constructs, and in-depth investigation toward biotechnology instruction.

• 한국HCI학회:학술대회논문집
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• 2007.02b
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• pp.145-152
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• 2007

설득 테크놀로지(persuasive technology)란 컴퓨터화된 다양한 시스템을 이용하여 사용자의 행동 양식과 태도를 변화시키는 상호작용 기술을 의미한다. 설득 테크놀로지는 사람들의 태도나 행동을 변화시키기 위해 미리 어떠한 의도를 가지고 설계된다. 즉 어떠한 목적을 가진 설득 테크놀로지냐에 따라서 설득의 전략이 달라지는 것이다. 설득에 영향을 주는 수많은 요인들 중에서 어떤 것을 적절히 활용하느냐가 설득 전략의 기초가 된다. 설득 테크놀로지는 광고, 교육, 안전 등 여러 분야에서 사용이 되고 있다, 그 중에서도 최근 주목 받고 있는 식생활 및 다이어트에 관한 셀프 모니터링(self-monitoring) 설득 테크놀로지를 설계할 때 어떠한 설득 전략을 세워야 하는지 연구해 보았다. 다이어트를 위한 식생활 변화를 위해서는 사람들의 자발적인 행동과 태도 변화를 이끌어 내는 것을 목적으로 해야 하기 때문에 구체적인 사용자 동기 유발 전략을 필요로 한다. 인간의 동기 유발을 위한 설득 전략으로 동료 압력(peer-pressure), 정보원의 공신력(information source public trust), 피드백(feedback) 방법을 다이어트 설득 테크놀로지에 적용 시켜 어느 정도 효과가 있는지 살펴보았다. 이 연구는 이러한 요인들을 적용한 다이어트에 대한 동기유발 실험을 통해 각 요인들간의 설득의 정도를 비교 분석하는데 목적이 있다. 이 연구의 결과는 다이어트, 금연 등의 생활패턴의 개선 이외에도 의료, 교육, 환경 등 다양한 분야에서 사용자가 스스로를 좋은 방향으로 나아가게 동기화 시키는 컴퓨터화 된 기술을 개발하는 토대가 될 수 있을 것이다.

• Journal of Korean Library and Information Science Society
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• v.48 no.2
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• pp.323-344
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• 2017

Despite the close relatedness of the factors for reading motivation and book selection, few researchers have examined these factors together in a single study. To deal with this dearth of research, this study was designed to explore factors of motivation for reading and book selection of high school students comprehensively. The authors conducted in-depth interviews with fifteen high school students and analyzed their responses in order to identify the meaningful factors. The findings of this study reveal the five major factors: (1) characteristics of information sources, (2) school and learning environment, (3) individual factors, (4) home environment, and (5) social environment. In particular, the five types of factors seem to have a combined effects on reading motivation and book selection. The findings also suggest that one's reading motivation is a prerequisite for his/her book selection; however, the reading motivation does not always lead to book selection. The results of this study may deepen our understanding of reading behavior of high school students, which can be used in reading instruction and designing new programs.

• Management & Information Systems Review
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• v.30 no.1
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• pp.1-37
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• 2011

Prior researches on Internet shopping have focused on cognitive, technological factors, but this research is focused on emotions experienced during internet shopping. Examines emotion types experienced during internet shopping and shopping mall characteristics influencing emotional response and effect of emotions on internet shopping behavior, specifically focusing on shopping motivation difference. The data, collected from a sample of 323 internet shoppers, indicate that emotion types experienced during internet shopping and shopping mall characteristics influencing emotional response and emotional response influencing internet shopping behavior are difference among shopping motivation. Theses results provide insights on internet shopping mall management according to shopping motivation.

• Fire Science and Engineering
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• v.32 no.2
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• pp.102-109
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• 2018

This study examined the effects of the risk generation factors on the public service motivation and a vocational calling of fire service officers during their work. This is based on the assumption that the risk generation factors of firefighters in their organization should be related to the effectiveness of the organization by affecting the psychological capital of the individual. For this study, the survey was conducted on fire service officers who participated the official training session in Kyuunggi and Seoul area and analyzed the data collected by the regression analysis and t-test analysis. As a result, the higher the perception of generation factors, the higher the level of public service motivation and vocational calling. In addition, there was a significant difference between a high risk generation factor perception group and low risk group regarding the perception level of public service motivations and vocational callings. These results show that there is a need to provide more field-based training opportunities for firefighters who can recognize the risk generation factors better.

• The Journal of the Korea Contents Association
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• v.6 no.2
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• pp.127-135
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• 2006

The object of this study is to improve the police administration service and the work performance of police officers, through the analytic ground to increase job satisfaction and to solve the role conflict by setting the role conflict as a main factor among many factors to influence the job satisfaction between the role conflict and the job satisfaction of police officers and explaining the factors of the role conflict.