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Moderating effects of perceived behavioral control on the relationships among exhibition sales promotions and purchase intention (전시회 판매촉진 활동이 지각된 행동통제의 조절효과와 구매의도에 미치는 영향연구)

  • Kim, Hyun Su;Kim, Mi So;Kim, Chul Won
    • Korea Science and Art Forum
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    • v.31
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    • pp.105-118
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    • 2017
  • The purpose of study is to examine the effectiveness of exhibition sales promotions and purchase intention for reasonable visitors. Perceived behavior control determining moderating effects on the relationship among their sales promotions and purchase intention is used as a predictive variable of unexpected impulsive purchases or negative purchase intention contrary to business intention. A total of 315 visitors who experienced the sales promotions of G-Star 2016 in Busan respond to the questionnaire and 259 forms are used to analyze the data. The main results of this study were as follows. First, except to value-added sales promotion, all of sales promotions positively impact on visitors' purchase intention. Second, as a result of analyzing the moderating effects of the perceived behavioral control consisting of control belief and perceived power on the relationships among the sales promotions and purchase intention, the control belief moderated the sales promotions such as price-off and education on purchase intention. In addition, the perceived power moderated the sales promotions such as escape and entertainment on purchase intention. In a nutshell, the degree of perceived behavior control makes critically impact on the effectiveness of exhibition sales promotions. Based on this results, it yields new insights into the way of developing various sales promotion strategies according to different features of visitors.

도공층의 공극 구조와 인쇄후 잉크의 잔류 거동에 관한 연구(II)

  • ;;Douglas W. Bousfield
    • Proceedings of the Korea Technical Association of the Pulp and Paper Industry Conference
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    • 2001.11a
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    • pp.127-127
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    • 2001
  • 종이의 공극은 도공용 원지 또는 인쇄 용지로 사용될 때 도공액과 잉크 조성분의 침 투 거동에 영향을 미침으로써 여러 가지 물리적 성질에 변화를 가져온다. 도공 공정의 경우, 도공액에 포함되어 있는 물과 수용성 고분자 물질의 원지 침투는 도공 작업성과 도공층의 구조에 변화를 가져 올 수 있다. 이러한 변화는 물을 포함한 수용성 물질의 원지 침투가 빨라질 때 도공액의 고형화점 상승에 의한 원지 피복력 저하에 따른 도공 지의 평활성 감소를 가져온다. 또한 높은 전단력이 가해지는 블레이드 도공에서는 도피 직전 도공액의 수분 이탈이 급격하게 일어날 경우 블레이드에서 도공액의 유동성 저하 가 발생됨으로써 여러가지 문제점을 나타낸다고 보고 된 바 있다. 인쇄 공정의 경우에 는 도공층이 잉크의 직접적인 기질(substrate)로 작용되어 잉크 성분의 잔류 및 침투 거동에 영향을 미친다. 즉 지나치게’발달된공극 특성을 지닌 도공층에서는 잉크 안료가 적절한 결합력을 가지고 도공층에 정착되기 전에 잉크 속의 레진과 용제가 도공층의 공극으로 소실됨으로써 인쇄 완료 후 작은 외력에도 잉크 층이 파괴되는 효킹 ( (chalking) 현상이 일어난다. 그러나 과도한 바인더의 적용과 미세한 안료의 사용에 따 라 도공층의 공극이 폐쇄될 경우에는 인쇄 후 잉크의 건조가 늦어져 인쇄 작업성의 저 해 요인으로써 작용한다. 종이의 공극성과 인쇄적성은 주지하는 바와 같이 불가분의 관계에 있으며, 본 연구에 서는 피인쇄체로서 공극성을 달리한 세 종류의 도공지를 제조하고 실험실적으로 제조 된 잉크를 사용하여 각각의 특성에 따른 잉크의 잔류 특성에 대하여 고찰해 보고자 하 였다. 특히 인쇄 전 피인쇄체의 공극 특성에 따른 인쇄 전후의 공극율 변화와 주요 인 쇄 적성간의 관계에 대해 초점을 맞추었다.시아노에틸화한 PYA용액의 점탄성 평가를 위하여 storage modulus와 loss modulus 를 분석하였다. 일반적 유변특성 평가 결과 PYA용액은 shear-thinning, pseudoplastic 한 특성을 나타내어 표면사이즈 공정에서의 적용 가능성을 확인할 수 있었다. 사용하는 통계기법 중의 하나인 주성분회귀분석을 실시하였다. 주성분 분석은 여러 개의 반응변수에 대하여 얻어진 다변량 자료의 다차원적인 변 수들을 축소, 요약하는 차원의 단순화와 더불어 서로 상관되어있는 반응변수들 상호간 의 복잡한 구조를 분석하는 기법이다. 본 발표에서는 공정 자료를 활용하여 인공신경망 과 주성분분석을 통해 공정 트러블의 발생에 영향 하는 인자들을 보다 현실적으로 추 정하고, 그 대책을 모색함으로써 이를 최소화할 수 있는 방안을 소개하고자 한다.금 빛 용사 둥과 같은 표면처리를 할 경우임의 소재 표면에 도금 및 용 사에 용이한 재료를 오버레이용접시킨 후 표면처리를 함으로써 보다 고품질의 표면층을 얻기위한 시도가 이루어지고 있다. 따라서 국내, 외의 오버레이 용접기술의 적용현황 및 대표적인 적용사례, 오버레이 용접기술 및 용접재료의 개발현황 둥을 중심으로 살펴봄으로서 아직 국내에서는 널리 알려지지 않은 본 기 술의 활용을 넓이고자 한다. within minimum time from beginning of the shutdown.및 12.36%, $101{\sim}200$일의 경우 12.78% 및 12.44%, 201일 이상의 경우 13.17% 및 11.30%로 201일 이상의 유기의 경우에만 대조구와 삭제 구간에 유의적인(p<0.05) 차이를 나타내었다.는 담수(淡水)에서 10%o의 해수(海水)로 이주된지 14일(日) 이후에 신장(腎臟)에서 수축된 것으로

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Roadside Landslide and Ditch Erosion in Mountain Forest Road (산악지림도(山岳地林道)의 노견(路肩) 사면붕괴(斜面崩壞)와 측구침식(側溝浸蝕)에 관(關)한 연구(硏究))

  • Ma, Sang Kyu
    • Journal of Korean Society of Forest Science
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    • v.76 no.2
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    • pp.161-168
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    • 1987
  • Forest road (10 Km) constructed for the demonstrational purpose by Forest Work Training Center (F.T.C.) in 1984 was partly damaged through the roadside landside and ditch erosion by the typhoon in 1986. The causes were investigated to apply for protecting against the damage of mountain forest road. The damaging length caused by roadside landside is around 3% out of total length of 10 Km forest road, and mostly coming from the curve road filled up more than 10 m slope length on the concave mountain slope, partly from the foot of fillslope along the ever-following valley and from the both side of fillslope under the outlet of culvert with ever-flowing water. In case of ditch erosion, the big damage at V-type ditch is coming from the overflow of valley water flowing down along the inside slope. Other problem is also showing in the steepness of longitudial gradient, which is felt as a problem in road to be constructed under more than 10 persent of gradient. Other cause of ditch erosion is coming from the bury of sand basin (water collecting wall) by the debris in small diameter culvert zone, namely less than 400mm, in diameter and by the soil mass slumped down from steep wall slope. From above results the causes of F.T.C. model road damage is showing to come from no-following the general guide or little experience to protect against the forest road damage. When improved above mentioned mistakes, F.T.C. Method of mountain forest road type could be developed as a model of Mountain forest road.

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A Study on the Grounded Theory of Motivation in Clinical Music Therapy Practice for the Mental Rehabilitation Members (정신재활 회원을 위한 음악치료 임상실습에서의 동기부여에 관한 근거이론 연구)

  • Kang, Kyungsun
    • Journal of Music and Human Behavior
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    • v.9 no.1
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    • pp.37-53
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    • 2012
  • This study is conducted to analyse the process and the pattern of motivation for musical expression in clinical music therapy for the adults in the mental health center. The participant were 8 adults purposive sampling who had more than one year music therapy experience in the mental health center and their age ranged from 27 to 53. A major category derived and analysed from the grounded theory method by Strauss and Corbin. The qualitative analysis indicated that motivation for musical expression in music therapy, which was the central phenomenon in this study, was determined by the music therapist and songs used in the sessions. The central phenomenon was caused by the therapist's friendly attitude, high musical capacity, the familarity of the selected songs and the significancy of the lyrics of selected songs. The levels of reliability about the therapist's personality and musical ability as a professional music therapist and the positive arousal of the songs used in sessions affected as the contextual condition. Spontaneous musical expression in music therapy brought the escape from reality, release of stress and sharing by the intervening condition 'empathy' and this resulted in mood regulation, the instillation of hope and group cohesion. It has been found that there were three types of motivation in music therapy: intrinsic motivation, relationship dependent extrinsic motivation and evasive motivation.

A semiological analysis on the relationship between popular music and fashion style exposed in Subculture (하위문화에 나타난 대중음악과 패션의 기호적 해석)

  • Kim, Shin-Woo;Jeon, Jong-Chan;Kim, Young-In
    • Archives of design research
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    • v.18 no.1 s.59
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    • pp.233-244
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    • 2005
  • Fashion is one of the characteristics which represents the comtemporary sociocultural signifiant. A style that a certain stream of fashion brings is not just limited in fragmentary tendencies and fads. That can be a code to communicate and function as a medium in itself. Music has been displaying it's power to fashion while fashion has been exercising it's influence over the music. There is an inseparable relationship between music and fashion in terms of expressing our images of the world: fashion delivers them through visuality and music does it by sound. Both fashion and music are reflecting our society as well as they are influencing on sociocultural aspects generally. Whenever music has been changed new youth culture has been made and this culture has been expanded with forming some distinct fashion trends. The study focuses on identifying the relations between pop music and fashion styles which are occupying positions firmly on the bases of youth culture through analysing the relations between the fashion styles and music genres which are used in sub-culture groups to express their own identities and consciousness from a point of semiotics. In conclusion, subculture is the exit of their escaping from the compelling inconsistency cause by the condition of people's life and the way for them to solve through cultural sublimating for themselves. People come up with distinctive style of music and fashion to express their resistant signifie in their symbolic way. In addition, a particular music trend has much to do with a contemporary fashion style. In the relationship between music and fashion, there have been the subtle mechanism to boost and influence and some crucial similarity each other to signify inner values of the times. This study lets us realize that fashion is not only a popular style of clothes, hair, etc. at a particular time or place but also a medium to communicate and to guarantee polysemous identity by functioning as a flexible tool to exchange contemporary sociocultural meanings.

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The Opening Efficiency of Labor Saving net for the Anchovy Boat Seine (생력형 기선권현망 어구의 전개성능)

  • Jang, Choong-Sik;An, Young-Su;Kim, Koang-Hong
    • Journal of the Korean Society of Fisheries and Ocean Technology
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    • v.41 no.1
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    • pp.9-16
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    • 2005
  • This study was conducted in order to improvement of fishing gear and fishing operating system for anchovy boat seine by labor saving improved nets. Field experiments were carried out observe geometry of nets and fishing operating system by catcher boats. The obtained results are summarized as follows : The Vertical net opening of fore wing net, wing net, inside wing net, square, fore bag net, flapper, after bag net of the labor saving improved net according to the distance between catcher boats were varied in the range of 5.0${\sim}$7.8, 14.4${\sim}$21.1, 16.2${\sim}$21.2, 14.0${\sim}$17.3, 11.7${\sim}$13.9, 5.4${\sim}$6.9, 8.2${\sim}$9.8m respectively, varied in the range of 50${\sim}$78, 25${\sim}$36, 24${\sim}$31, 31${\sim}$38, 61${\sim}$73, 71${\sim}$91, 87${\sim}$104% of the actual ratio of net opening in each part. Labor saving improved net was performed instant net opening in fore wing net and maintained stable net opening and towing depth by means of attached net pendant. Also, it was minimized as net pocket phenomenon leading to guide anchovy for more catch by means of attached body net. The opening in accordance with distance between catcher boats and towing speed. The catch of labor saving improved net was increased than traditional net due to decrement of net resistance by improvement of bag net leading to increasement of towing speed and reduction of escape anchovy as well as improve nets of whole operation system.

Characteristics of research The Transmedia Storytelling in the Disney Marvel (디즈니 마블의 트랜스미디어 스토리텔링 특성 연구)

  • Kim, hui;Park, Sung-ho
    • Cartoon and Animation Studies
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    • s.51
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    • pp.159-179
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    • 2018
  • As digital media evolves, image changes have evolved from 2D to 3D. At the end of the 1930s when the US overcame the economic crisis and met the Second World War, people needed a hero to escape reality. In DC (Detective Comics), superhero comics started to become popular by making superhero series mainly with Super Man and Bat Man. Timely Comics, founded by Martin Goodman in 1939, also published Marvel Comics, the first comic strip in epochal comics on October 1 of the same year. From this point on, Marble has developed mainly in the cartoon industry. However, in the development of the times and the change of media, Marble boldly grasps the influence of Hollywood movies from the comic centered development system, and moves from the cartoon market to the movie market. Especially, the trans-media storytelling strategy was well reflected in the movie "Avengers" series, which Marvel produced after the merger with Disney. In this paper, When Marble Comics compares with the time when the comic book industry developed before the merger and the time when the movie industry was focused after the merger with Disney What kind of change and development, and The purpose of this study is to investigate the causes of these changes.

Girls' Suicide Mentality in Adolescent Novels -Focusing on Girls' Impulsive Characteristics from Their Various Human Relationship Discrepancies- (청소년소설에 나타난 소녀들의 자살 심리 -소녀들의 다양한 인간관계의 불화에서 오는 충동적 특성을 중심으로-)

  • Eum, Yeong-Cheol
    • The Journal of the Korea Contents Association
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    • v.16 no.2
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    • pp.686-695
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    • 2016
  • In this thesis, girls' suicidal mentality which appears in some adolescent novels was sought. We can conclude like these: first, in the novel, Elegant Lies written by Ryeo-ryung Kim, the girl named Wha-yun leaves out Cheon-ji not to be left out alone by her companies. Wha-yun has succeeded in giving an ugly impression of Cheon-ji to the peer girls around her by exercising relational aggression. As a result, Cheon-ji sees herself as a meaningless being and after recognizing that she can't change the situation, she shows psychology of escape. Second, in the novel, Goodbye, from Kilimanjaro written by Ok-soo Lee, Sung-min Yoon's girlfriend Soo-hee born and grown in Africa lives with trauma from her mother's death. As her step-mother suppressed her not to keep in touch with the pet animals, Soo-hee got depressed and out of energy. Parental oppression and verbal violence can let the girl activates self-punishment and lead to suicide. Third, in the novel, Thursday, in Cyprus written by Chae-ran Park, girls could use suicide as a negotiation agenda. Adolescents could commit suicide even if their trivial requests are rejected. In these situations above we can read anticipation of compensation, retaliation and self-punishment mentality.

Effect of the Piling Work Noise on the Behavior of Snakehead (Channa argus) in the Aquafarm (양식 가물치 (Channa argus)의 행동에 미치는 파일작업 소음의 영향에 관한 연구)

  • SHIN Hyeon Ok
    • Korean Journal of Fisheries and Aquatic Sciences
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    • v.28 no.4
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    • pp.492-502
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    • 1995
  • This paper describes the relationship between the behavior of the snakehead ( Channa arps) of 44cm long and the environmental noise levels due to the piling work. The experiment is conducted in the aquafarm located near Asan lake, Pyongtaek in 1993. The fish trajectory is obtained by a biotelemetry system in which a pulsed ultrasonic pinger attached onto the dorsal is tracked three dimensionally, and the noise and the vibration levels both in air and in water are measured. The results of this study are as follows: 1) The noise levels in water and in air and the vibration level measured at a distance of 90m from the noise source, increased by 36.5dB $(re\;l{\mu}Pa)$, 2308$(re\;0.0002{\mu}bar)$ and $5.9{\mu}m$ repectively compared to the levers before piling. 2) The highest variation of the swimming speed was observed right after the piling works and the width of variation decreased with the elapsed time. The average speeds of the fish before and during the works were measured as 0.8 times and 1.1 times of the body length, respectively. 3) It is found that the fish escapes into the mud of the aquafarm when a heavy shock wave occurred. Consequently, the heavy shock by the piling works could produce a considerably unfavorable effect to the fish.

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The Aqueous Extract of Rubus coreanus Miquel Improves Scopolamine-Induced Memory Impairment in ICR Mice (마우스에서 복분자 물추출물의 기억력 감퇴에 대한 개선 효과)

  • Choi, Mi-Ran;Lee, Min-Young;Hong, Ji-Eun;Lee, Jae-Yong;Chun, Jang-Woo;Kim, Tae-Hwan;Shin, Hyun-Kyung;Kim, Eun-Ji
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.41 no.2
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    • pp.192-196
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    • 2012
  • In the present study, we examined the effect of the aqueous extract of Rubus coreanus Miquel (RCM-Ex) on scopolamine-induced memory impairment in male ICR mice. Mice were fed the diet containing 100 mg/kg body weight/day of RCM-Ex for 4 weeks. To induce amnesia, scopolamine (an antagonist of muscarinic acetylcholine receptor, 1 mg/kg of body weight) was intraperitoneally injected into mice 30 min before starting the behavior tests. RCM-Ex reversed scopolamine-induced memory impairments in mice as evidence by the passive avoidance test and Morris water maze test. In addition, acetylcholineasterase activities were decreased in the brains of mice treated with RCM-Ex. These results suggest that RCM-Ex may be an effective agent for the prevention of the memory impairment induced by cholinergic dysfunction.