• The tire
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• s.204
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• pp.57-59
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• 2000

• Proceedings of the Korean Society of Computer Information Conference
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• 2013.07a
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• pp.193-194
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• 2013

사회구조의 발전과 산업의 가속화는 중앙지역과 지역경제의 경계를 더욱 분명하게 만들고 있다. 인구 밀도와 경제규모의 차이가 이를 대변하고 있다고 할 수 있다. 이에 본 연구에서는 대한민국의 중규모 도시에서 마케팅 활성화를 위한 방안으로 여성을 타겟으로 패션 스타킹과 레깅스 등 여성용 제품에 대한 마케팅 전략을 위한 서비스 개발에 관하여 살펴보고자 한다. 이를 통해 지역 경제를 구성하고 있는 주민의 절반인 여성고객을 대상으로 마케팅 활성화를 통한 지역 경제 활성화에 이바지 할 것으로 기대된다.

• Asia Marketing Journal
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• v.9 no.3
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• pp.167-185
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• 2007

오늘날과 같이 점점 더 치열해지는 무한 경쟁 환경에서 브랜드자산은 동원참치와 같이 시장을 개척하고 현재 시장을 선도하고 있는 기업에게 무엇보다 중요하게 관리되어야 할 대상이다. 해마다 수많은 유사 제품들이 시장에 쏟아져 나오는 상황에서 브랜드자산을 소홀히 관리하는 기업은 소비자와 투자자의 관심에서 멀어지게 되고, 후발주자들에게 추월당해 시장에서 선두자리를 빼앗기게 되는 것은 순간이기 때문이다. 1982년 대한민국에서 '참치캔'이라는 새로운 제품을 출시하는 것에서부터 3차에 걸친 경쟁업체와의 치열한 경쟁에서 시장선도자의 위치를 확고히 고수한 동원참치의 사례에서도 알 수 있듯이, 효과적인 브랜드관리를 통한 시장차별화 전략은 시장선도자의 위치를 사수하는 데 있어 큰 도움이 될 수 있다. 본 사례연구에서는 동원참치가 신제품 출시부터 현재의 성숙기 시장에 이르기까지 자사의 브랜드를 어떻게 관리해 왔으며, 이와 연관해 어떠한 차별화전략을 구사하여 변함없이 시장선도자의 위치를 고수하게 되었는지를 살펴본다. 동원참치의 효과적인 브랜드 관리를 통한 시장차별화 사례는 여타 기업들에게 브랜드관리에 대한 지침을 줄 수 있을 것이다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.5
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• pp.681-691
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• 2017

This empirical study evaluated the 2016 Cheonan KIEMSTA(Korea International Exhibition of Machinery, Equipment, Science and Technology for Agriculture) based on an exhibitor's view. A total of 15 items of importance and performance were selected and 4 quadrants were analyzed for further analysis. The results revealed the following significant factors:concentration region with generating sales, exploring market opportunities in a new region, and meeting key decision makers; the Overkill region with collecting information regarding thecompetitor's product, demonstrating thecompany's capability, increasing staff's trade show experience, and training the sales teams; Low priority region with discovering new products, exploring export opportunities in a foreign market, and gaining an edge over competitors who are not exhibiting; and Keep up the work region bymaintaining relationships with existing customers, collecting market information, benchmarking competitor's position, introducing new product, and motivating sales people.

• Korean Security Journal
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• no.58
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• pp.155-176
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• 2019

The purpose of this study is to evaluate and analyze domestic private security activities through experiences of Chinese people who have been thought to be very necessary for the development of domestic private security and to suggest measures for the customization of foreigners and Chinese people for Korean private security companies. The purpose of this study was to analyze the psychological satisfaction of Korean civilian security activities through the experiences of Chinese Koreans who are using Korean civilian security services and to discuss ways to improve domestic civil security activities not only for Chinese Koreans but also for Koreans visiting Korea. And conducted in-depth interviews with limited data and insufficient prior research. First, we should not judge the scale of Chinese visit today as a separate industry that is not related to our private security. Second, it should be carried out confidently with a prepared marketing attitude that makes the choice of the security guard excellent. Third, a company management is necessary. Fourth, communication should be done. Fifth, it should become a loyal 'butle'.

• Journal of Practical Agriculture & Fisheries Research
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• v.16 no.1
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• pp.193-206
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• 2014

The objectives of the project are to increase farmers' income through GAP and to reduce the loss of agricultural produce, for which the Korean partner takes a role of transferring needed technologies to the project site. To accomplish the project plan, it is set to implement the project with six components: construction of buildings, installation of agricultural facilities, establishment of demonstration farms, dispatching experts, conducting training program in Korea and provision of equipments. The Project Management Committee and the Project Implementation Team are consisted of Korean experts and senior officials from Department of Agriculture, Myanmar that managed the project systematically to ensure the success of the project. The process of the project are; the ceremony of laying the foundation and commencing the construction of training center in April, 2012. The Ribbon Cutting Ceremony for the completion of GAP Training Center was successfully held under PMC (MOAI, GAPI/ARDC) arrangement in SAl, Naypyitaw on June 17, 2012. The Chairman of GAPI, Dr. Sang Mu Lee, Director General U Kyaw Win of DOA, officials and staff members from Korea and Myanmar, teachers and students from SAl attended the ceremony. The team carried out an inspection and fixing donors' plates on donated project machineries, agro-equipments, vehicles, computers and printer, furniture, tools and so forth. Demonstration farm for paddy rice, fruits and vegetables was laid out in April, 2012. Twenty nine Korean rice varieties and many Korean vegetable varieties were introduced into GAP Project farm to check the suitability of the varieties under Myanmar growing conditions. Paddy was cultivated three times in DAR and twice in SAl. In June 2012, vinyl houses were started to be constructed for raising seedlings and finished in December 2012. Fruit orchard for mango, longan and dragon fruit was established in June, 2012. Vegetables were grown until successful harvest and the harvested produce was used for panel testing and distribution in January 2013. Machineries for postharvest handling systems were imported in November 2012. Setting the washing line for vegetables were finished and the system as run for testing in June 2013. New water tanks, pine lines, pump house and electricity were set up in October 2013.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2011.06a
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• pp.89-90
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• 2011

The purposes of this study were to analyze the effects of a marine leisure exhibition event(MLEE)'s appraisal attributes on visitors' satisfaction and repurchase behavior and thus provide fundamental information that facilitates developing effective marketing and operational strategies for a MLEE. In order to accomplish such purposes, this study employed a survey with a total of 300 visitors to a MLEE hosted by G Province. Questionnaires were developed on the basis of related studies and modified to reflect the study context. Then, such questionnaires were verified to be valid and reliable through content validity, exploratory factor analysis and internal consistency analysis. Valid 286 questionnaires were analyzed with correlation analysis and multiple regression analysis on significance level of .05. Following findings were derived from current study. First of all, the appraisal attributes of a MLEE had a significant effect on visitors' satisfaction and among them only the factor of event program had a unique relation with the levels of satisfaction. In addition, the appraisal attributes of the MLEE also had a significant effect on visitors' repurchase behavior and among them event program, transportation and employee factors had unique relations with the performance variable in order. In conclusion, all the research hypotheses that had been set up through previous studies were confirmed in this study.