• Title/Summary/Keyword: 대학홍보

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A study on the Design direction for University Publicity promotional products (대학 홍보용품의 디자인 방향 연구 - 교사용 다이어리를 중심으로 -)

  • Cho, Kyu-Myung
    • Proceedings of the Korea Contents Association Conference
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    • 2012.05a
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    • pp.399-400
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    • 2012
  • 최근 대학들은 안팎으로 많은 어려움에 직면하고 있다. 내적으로는 학령인구 감소에 따른 입학정원의 부족을 외적으로는 대학시장 개방에 따라 해외 유학생들 급증에 따른 학생유치 등의 어려움이 가중되고 있다. 이 같은 위기를 타개하기 위한 방안 중 하나로 대학들은 홍보활동을 강화하고 있다. 그 동안 대학들은 대학이미지 제고를 위해 각종매체 등을 활용하여 관계집단에게 직, 간접적으로 홍보를 확대하는 등 홍보를 대학존립을 위한 자구책의 일환으로 인식하고 다각적인 노력을 하고 있다. 이 논문은 대학에서 실시하고 있는 홍보활동에 대한 효율적 방안의 하나로서, 고교 입시생들에게 대학지원 및 선택에 직접적인 영향을 주고 있는 교사를 대상으로 하여 비교적 제작경비가 저렴하면서도 장기 누적적 효과를 줄 수 있는 홍보기념품의 하나인 다이어리에 대하여 다이어리기능과 홍보기능을 결합시킨 교사용 다이어리의 디자인 방향연구를 통해 홍보비용 및 효과를 제고시키기 위한 제안이다.

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A Comparative Study between Korea and China on the Informativity of University Promotional Videos (대학홍보영상 정보성의 한·중 비교 연구)

  • Liu, Cui;Lee, Bo-Hui
    • The Journal of the Korea Contents Association
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    • v.22 no.5
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    • pp.327-337
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    • 2022
  • With the fierce competition between universities and the diversification and rapid development of multimedia, university promotional videos have become one of the effective means for universities to instill a better brand image, increase their competitiveness, and attract more new students. There were not many studies on university promotional videos in the field of advertising promotion, and there were no comparative studies on university promotional videos in Korea and China. Accordingly, this study aims to analyze promotional videos of the top 30 universities in Korea and China by referring to the world university rankings released by the 2021 World University Rankings (QS) World University Evaluation Agency and explore the differences between the two countries. According to the results of the study, it was found that there were some significant differences between Korea and China's university promotional images in each analysis category. This study is meaningful in that it will serve as a reference for the production of promotional videos for schools in the future while presenting the differences between Korean and Chinese university promotional videos.

Strategies for College Entrance Based on Big Data Analysis -Case Study of college in Central Region- (빅데이터 분석에 기반한 대학 입시홍보 -중부권 전문대학교 사례-)

  • Bae, Jungho;Burm, Eunae
    • Journal of Internet of Things and Convergence
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    • v.8 no.2
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    • pp.25-33
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    • 2022
  • The purpose of this study is to provide the basic data for establishing a unique admissions promotion strategy for each university and to innovate the paradigm of university admissions promotion through the examples of central universities in the practice of PR promotion based on big data analysis. To this end, prior literature related to university publicity (marketing), and recognition of prospective college students who visited the university, and database data were defined and analyzed as big data. As a result, first, the preliminary studies related to college entrance exam promotion (marketing) increased dramatically in the 2000s and 2010s as part of preparing for countermeasures against population decline in school age. Responding to the need for an admissions promotion strategy to accelerate visits to prospective college students, the database data analysis result suggested the selection and concentration of entrance exam strategies based on the university's regional and academic characteristics.

Efficient use of the Internet Media in Local College Public Relations (지방전문대학홍보에서 인터넷 매체의 효율적 활용)

  • Ko, Dong-Won
    • The Journal of the Korea Contents Association
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    • v.10 no.9
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    • pp.478-486
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    • 2010
  • A lot of local colleges are public relation(PR) using on off line media. However, to examine the effectiveness and efficiency can be maximized to promote research is still lacking. This study was presented to the utilization of the Internet media in local colleges. As a result, local college students were used more offline than online media. Add admission period, girls were higher utilization of the internet entrance site. When nonscheduled admission, vocation high school students were more internet media use. Academic high school students used the internet media, when add admission period.

Evaluation and Analysis of Online Public Relation Activities in University Archives: Focusing on the Websites (국내 대학기록관의 온라인 홍보 활동 분석 및 평가 - 웹사이트를 중심으로 -)

  • Kim, Eun Jin;Koo, Joung Hwa
    • Journal of the Korean Society for Library and Information Science
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    • v.54 no.4
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    • pp.283-315
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    • 2020
  • The purpose of the research is to evaluate the current online PR activities focused on the websites of university archives. To achieve the goal, the research developed the indicators to assess online PR activities by synthesizing both the factors derived from the basic components and concepts of PRs at university archives and the existing indexes for evaluating the online PRs of related cultural organizations such as libraries, museums, archives, and non-profit organizations. The research found that most university archives did not have promotional activities positively because there was lack of archival information services development. Even if there were some archival information services, they were not actively publicizing the facts. On the basis of the results, the research suggested the alternatives to improve online PR activities and follow-up research topics to supplement limitations of the research.

CIM Interface Technique for a Collage Promotion in the Age of Smart - Focusing on Smart Web - (스마트시대의 대학 홍보를 위한 CIM 인터페이스 기법 - 스마트 웹 중심 -)

  • Jang, Seung-Young
    • The Journal of the Korea institute of electronic communication sciences
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    • v.7 no.3
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    • pp.597-606
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    • 2012
  • The description of this paper was made putting the emphasis on CIM Interface configuration with a college policy program as the center whether it is suitable or not for a college promotion. CIM Interface technique for a college promotion is an expression method by visual requirements. Alternatives to a college promotion turned up which are depending on Contents, Image, Marketing strategies by visual elements. The application of consumer contents to give users information did the role of a channel inducing the users to join. Besides, an information designing enabled the information structure to be a visual expression by being grafted on content consistency. First above all, the implementation policy of such systematical formation could be found through University Identity Program-IMC useful as a branding strategy of a college promotion. Like this, a methodology which is able to increase the efficiency of college promotion through a process and a connection was established.

A Study on the Influence of the Admission Promotion Method of Korea Polytechnic University on the Admission Competition (한국폴리텍대학의 입학 홍보방식이 입시 경쟁률에 미치는 영향)

  • Lee, Un-Sung;Lim, Sang-Ho
    • Industry Promotion Research
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    • v.2 no.2
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    • pp.15-22
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    • 2017
  • This study The study analyzed the effect of the advertisement method of admission at Korea Polytechnic University on the competition rate for entrance to university. A total of 66 questionnaires were analyzed among freshmen and undergraduates at Korea Polytechnic University in Seoul. The first study revealed that the ground promotion (p<.01, ${\beta}=.363$) had an effect on the competition rate, with the ground promotion having a statistical effect on the competition rate and therefore having a significant competitive edge. Second, it was analyzed that the ground promotion and registration rates were correlated to the $p{\times}.01$ level with the. 297 level of media promotion and registration rates. Third, although the motivation for knowing the junior high school records and the Korean Polytechnic University did not significantly affect the registration rates, it was found that there were group differences because the admission patterns were higher than usual on time. This study analyzes the effect of the admission promotion method on the competition rate of the university, identifying the importance of ground advertisement, media promotion to the competition rate and registration rate, and identifying the effectiveness of characteristic factors.

A Study on the Public Relations of University Libraries using Instagram (인스타그램을 활용한 대학도서관 홍보에 관한 연구)

  • So, Haeun;Cha, Mikyeong
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.32 no.3
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    • pp.67-91
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    • 2021
  • The purposes of this study is to identify the perception of students' use of university libraries' public relations activities using Instagram and propose ways to improve the operation of university libraries' Instagram. To this end, the status of Instagram operations of domestic and foreign university libraries was investigated, and a survey was conducted on 292 students who used the library Instagram of their universities. Based on the research results, first, it is necessary to promote the use of libraries by using 'Library Events' information closely related to the use of Instagram by students, but planning ways to participate that can lead to practical use of libraries. Second, it is necessary to promote the role of librarians through Instagram and utilize daily communication information in order to positively affect library image recognition. Third, it is necessary to guide users on how to inquire on library Instagram and actively respond to communication with users through periodic post uploads and monitoring.