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http://dx.doi.org/10.14699/kbiblia.2021.32.3.067

A Study on the Public Relations of University Libraries using Instagram  

So, Haeun (이화여자대학교 대학원 문헌정보학)
Cha, Mikyeong (이화여자대학교 문헌정보학과)
Publication Information
Journal of the Korean BIBLIA Society for library and Information Science / v.32, no.3, 2021 , pp. 67-91 More about this Journal
Abstract
The purposes of this study is to identify the perception of students' use of university libraries' public relations activities using Instagram and propose ways to improve the operation of university libraries' Instagram. To this end, the status of Instagram operations of domestic and foreign university libraries was investigated, and a survey was conducted on 292 students who used the library Instagram of their universities. Based on the research results, first, it is necessary to promote the use of libraries by using 'Library Events' information closely related to the use of Instagram by students, but planning ways to participate that can lead to practical use of libraries. Second, it is necessary to promote the role of librarians through Instagram and utilize daily communication information in order to positively affect library image recognition. Third, it is necessary to guide users on how to inquire on library Instagram and actively respond to communication with users through periodic post uploads and monitoring.
Keywords
University Library; Social Network Service; Instagram; Library Public Relations; Library SNS;
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Times Cited By KSCI : 1  (Citation Analysis)
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