• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.425-431
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• 2009

The purpose of this study was to examine the change of Korean image, product image, purchase intention and revisiting intention according to winning at the global sport event. The intercollegiate students attending in Korea were selected for the sample of this study. The data were analyzed through t-test, Regression Analysis, Reliability Analysis, Frequency Analysis, Confirmatory Factor Analysis using SPSS 12.0. The conclusions of this research are following; First, there would be significant differences of factors - the Korean image, product image, purchase intention and revisit intention - before and after the global sport events. Second, there would be significant differences of factors before and after the global sport events due to the event involvements.

• 월간 기계설비
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• s.239
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• pp.67-73
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• 2010

한국폴리텍대학 (Korea Polytechnics)은 지난 2006년 새로운 직업교육 패러다임과 미래지향적이며 역동적인 이미지, 한국을 대표하는 직업교육훈련기관이라는 개혁 의지로 새롭게 출발했다. 1968년 "중앙직업훈련원"으로 출발. 2006년 기능대학 및 직업전문학교 통폐합을 거쳐 현재 전국 35개 캠퍼스를 갖춘 대한민국 대표의 직업교육훈련기관이 되었다. 본지는 기능교육의 산실인 한국폴리텍대학의 전반적인 현황과 설비관련학과 교육현황에 대해 알아본다.

• Journal of Convergence for Information Technology
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• v.10 no.1
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• pp.158-168
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• 2020

This study is a descriptive research study to identify the relationship between the body image, self-esteem and the degree of interpersonal relations of nursing students and the factors affecting interpersonal relationships. During the month of June 2019, data were collected using a structured questionnaire survey of 252 undergraduate nursing students at universities A and Y cities. Collected data were analyzed by descriptive statistics, t-test, ANOVA, Pearson correlation coefficients, and multiple regression using SPSS 20.0. Factors affecting interpersonal relationship were 12% in terms of physical image, health orientation, and health assessment. The main factors affecting interpersonal relationships were health evaluation, health orientation and appearance evaluation. Therefore, in order to improve nursing relationships among nursing college students, it is necessary to develop and apply various intervention programs to positively evaluate their health and appearance and to lead a health-oriented life.

• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.626-637
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• 2021

This study was conducted to describe the image of nurses in the context of COVID-19 pandemic by reviewing newspaper articles (n=451) from 11 major domestic daily newspapers. Analysis of monthly prevalence, favorability towards nurses, proportion of nurse coverage, and thematic analysis was conducted. Five themes and 9 sub-themes were derived from thematic analysis, and major themes are as follows: "Poor work environment"; "Nursing, 'The job of calling'"; "Prominent as a medical profession"; "Strict standards"; and "Expanding the realm of nursing" in order of frequency. In conclusion, media is still reporting a limited role of nurses. Therefore, in order to widen public perspective towards nurses, further academic activities that highlight various roles and positive aspects of nursing profession are needed.

• The Journal of the Convergence on Culture Technology
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• v.8 no.5
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• pp.251-258
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• 2022

The purpose of this study was to investigate of resilience on nursing students in COVID-19 pandemic situation. Data were collected from 320 nursing students in B city and analyzed by t-test, ANOVA, Pearson correlation coefficient, and multiple regression using SPSS/WIN 22.0. The degree of resilience in nursing students was 3.78±0.61. There were significant differences in college life adaptation with department (F=9.932, p<.001), number of friend (F=5.681, p<.001), close professor (t=3.739, p<.001), There was positive correlation between resilience and grit (r=.469, p<.001), nursing professionalism (r=.614, p<.001), nurses' image (r=.552, p<.001). The factors affecting resilience of the study subjects were grit (β=.321, p<.001), nursing professionalism (β=.385, p<.001), nurses' image (β=.165, p=.022), with an explanatory power of 47.3%. Through the results of this study, it was confirmed that it is necessary to improve grit, nursing professionalism, and nurses' image in order to improve the resilience of nursing students in the COVID-19 pandemic.

• The Journal of the Korea Contents Association
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• v.10 no.11
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• pp.304-317
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• 2010

The study was performed to measure structural relationship among service value, brand image, and royalty of patients in regional public hospitals in Korea. Based on the analysis, the study aims to establish strategic direction of the regional public hospitals. Through a review of related literatures, measurement variables were identified, and a path model was developed for the study. Five regional public hospitals were chosen, and questionnaire has been collected from 387 outpatients and 358 inpatients. The study found that service value has a positive direct effect on brand image, and brand image has a positive direct effect on loyalty. Based on the findings, it is desirable for the regional public hospitals should mange the issues with lower level of perception and those with bigger effect, and establish low pricing strategy with improving the quality of service they provide.

• International Area Studies Review
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• v.12 no.2
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• pp.175-201
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• 2008

From near and far, Koren wave(Hallyu) become a familiar term. In Japan, Bae Yong-joon, hero of the phenomenally popular drama "Winter Sonata", "Yonsama", a nickname coined by Japanese fans. So, we research about relationship of attitude on Korean wave, image on Korean product, an attitude on Korean product and purchase intention of Korean product in Japanese market. The results are summarized as follows: First, attitude on Korean wave positive impact on Korean product image. Second, attitude on Korean wave positive impact on attitude on Korean product. Third, image on Korean product significant impact on attitude on Korean product. Fourth, image on Korean product significant impact on purchase intention of Korean product. Finally, attitude on Korean product positive impact on purchase intention of Korean product.

• Proceedings of the Korean Institute of Landscape Architecture Conference
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• 2009.10a
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• pp.94-97
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• 2009

• The monthly packaging world
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• s.349
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• pp.82-96
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• 2022

• Asia Marketing Journal
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• v.3 no.2
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• pp.92-114
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• 2001

최근 들어 브랜드 개성이 소비자들의 마음속에 지각된 브랜드를 차별화 시킬 수 있는 중요한 수단이라는 인식이 증가하고 있다. 그럼에도 불구하고 브랜드 개성에 대한 연구는 아직까지 체계적인 연구가 진행되지 못하고 있다. 본 연구에서는 브랜드의 자아표현적 역할에 초점을 맞추어 브랜드 개성이 소비자행동에 어떻게 영향을 미치는가를 자아이미지와의 일치성과 관련하여 실증적으로 규명하였다. 본 연구의 결과를 요약하면 소비자들은 브랜드의 개성이 자신의 이미지와 일치할 때 해당 브랜드에 더욱 호감을 갖고 있었다. 특히, 제품에 대해 상징적 가치를 높게 지각하고 있는 헤도닉 태도가 높은 소비자의 경우에는 브랜드 개성과의 자아이미지 일치성이 브랜드 태도에 중요한 영향을 미치나, 헤도닉 태도가 낮은 소비자의 경우는 브랜드 개성과 자아이미지의 일치성이 브랜드 태도 형성에 중요하게 고려되지 못하였다.