• Journal of Convergence for Information Technology
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• v.9 no.12
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• pp.279-285
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• 2019

This study was conducted on adolescent high school girls who were most interested in their appearance to examine the makeup and cosmetics use of high school girls and to present their correct pre-made cosmetics use training materials. This survey was conducted after the modification and supplementation of the questionnaire. Most high school girls in adolescence begin to wear makeup out of curiosity at the age of 16-17, when they are in their third year of middle school and first year of high school. In other words, high school girls in adolescence begin to wear makeup as the effects of puberty lead to rapid physical development and physical change, and the desire to get attention from reason and others rapidly increase. It can be seen that high school girls who are interested in makeup actively manage their personal appearance as they explore the Internet, TV and other media outlets, copy female celebrities of their own age who appear in the media, and make them look strange.

• The Journal of the Korea Contents Association
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• v.21 no.7
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• pp.171-180
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• 2021

Places exposed to mass media induce behavior by forming curiosity and expectations for potential travelers. The places reported through mass media influence viewers. Among TV programs, the most influential genre is drama, and reality programs that provide immersion with different characteristics from dramas influence viewers' choice of destination. CVM is mainly used for estimating the value of objects that cannot be evaluated in the market, such as tourist destinations. This study conducted an economic valuation of filming locations for dramas and travel entertainment programs using CVM, and then compared and analyzed the research results of the two filming locations. Linear and log logit analysis were performed to measure the willingness to pay for the filming location of the drama/travel entertainment program, and the payment amount was derived. The conclusion of the study is that as the travel cost required to visit the filming location of the drama/travel entertainment program increased, the intention to visit decreased. The amount payable when visiting the filming location of the drama/travel entertainment program was higher than the average consumption amount for a day trip, and the amount payable for the drama was higher than that of visiting the filming location of the travel entertainment program.

• Asia Marketing Journal
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• v.8 no.3
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• pp.1-11
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• 2006

The Bass model assumes two communication channels: mass-media and word-of-mouth. In this paper, we call the mass-media Type I channel of communications. The word-of-mouth channel means interaction between non-adopters and adopters. Let us call it Type II channel of communications. In the real world, however, the non-adopters who are not aware of the innovation can be affected by communications with other non-adopters who are aware of it. Let us call it Type III channel of communications to differentiate with Type II channel. This paper analyzes the impact of Type III channel on diffusion process. The result shows that exponential growth patterns (for example, the adoption patterns of the blockbuster movies) can be observed when non-adopters are influenced by other non-adopters who aware of the innovation.

• The Journal of the Convergence on Culture Technology
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• v.5 no.4
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• pp.29-36
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• 2019

Lee Sang's poems and his portraits are being used in various video media. Depending on the characteristics of the medium and genre, the representation of the poet or higher and his poems are selected and variations in different ways. In a modern era where literature communicates with various media, reviewing how a poet's portrait is shaped is also the process of reading what text wants to convey to the public through a single person. This study examined aspects in which representations of poets or higher were utilized in various image media, and compared and analyzed how poet aberrations are represented in each text. In particular, the discussion centered on the movie and the drama . In the movie , the above poem is used as a hidden puzzle. The film uses the popularly known 'genius' representation to track down Yi Sang's secret. Because of this, the film represents its ideal in a way that is faithful to the genre's custom of Thriller In comparison, the drama was about to re-emerge as a young man with a passion for the inner workings. The cynical attitude shown in the above text is also a reflection of the love for the nation and the times. These different typographical methods are worth noting in terms of the literary man's public perception of "Yi-sang" and the strategy of the new portrait attempt.

• Childhood Kidney Diseases
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• v.12 no.1
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• pp.47-53
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• 2008

Purpose: We often have patients who acquired incorrect medical information from the mass media. The purpose of this study was to evaluate credibility of articles in newspapers and medical counseling on websites about renal diseases. Methods: Kidney information was searched in 6 newspapers for the past 10 years, and 4 portal websites and 17 internet health counseling sites for the past 5 years. We classified them according to information providers and evaluated credibility by giving points 3, 2, 1 to correct, mostly correct but ambiguous, and incorrect contents, respectively. We compared the credibility of the groups with each other. Results: Sixty four articles from newspapers, and 789 and 506 medical counselings from portal websites and internet health counseling sites were selected, respectively. The kidney information providers in newspapers were medical journalists(doctors)(31.2%), kidney specialists(doctors)(23.4%) and so on. The consultants in the portal sites were doctors(49.1%)and anonymous reporters (49.9%). In internet health counseling sites, 91% of the consultants were doctors. All articles in the newspapers were credible. Doctors' answers were more credible than nonphysicians'(P=0.005) and anonymous contributors(P<0.001) in portal sites. In health counseling sites, doctors answered more reliably than nonphysicians. Conclusion: The kidney information in newspapers was credible. It is important for questioners to confirm the type of consultants in websites. We suggest that doctors, especially kidney specialists need to increase their roles in offering information to mass media.

• Cartoon and Animation Studies
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• s.13
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• pp.181-197
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• 2008

Government set violence as one of the important criteria when it rates movies or TV programs for juveniles. The purpose of selling this criteria is to prohibit the violence in TV programs or movies from affecting the actual behavior of juveniles. However, it is still under discussion how much the violence in broadcasting media actually affects juvenile violence. Korea once carried out a social experiment on juvenile violence media. Back in 1970, violent animation was popular in Korea and Korean government completely banned televising violent animations from September 1980 in an effort to prevent juvenile violence. Investigating the effect of this policy on juvenile violence would draw some implications. The result shows that the policy to ban violent animation in September 1980 didn't have meaningful effect on the trend of juvenile violence. The implication from this paper is that there is no certain cause-and-effect relationship between violent animation and juvenile violence. Another implication is that In-depth discussion is needed if this governmen4 policy is violating the juvenile's right to choose public media.

• The Journal of the Korea Contents Association
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• v.12 no.11
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• pp.133-144
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• 2012

In this paper, we analyzed that a performing director can make effective advertising and publicity with any medium during the overall performance planning. We discovered 3 steps which are before viewing(viewing motive), during view(service quality) and after viewing(content quality) which affect purchase decision on viewing performance followed by an adjustment effect according to media type. Through surveying and analyzing the results, we confirmed that viewing motive, service quality, and content quality have significant effect on purchase decision and significant adjustment effect according to media type. Therefore, we expect that a performing director can make an effective advertising and publicity decision with any medium during performance planning.

• Proceedings of the KIEE Conference
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• 2008.07a
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• pp.1046-1047
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• 2008

실시간 대중교통 종합 환승정보(TAGO)시스템은 대중교통 이용자 중심의 서비스제공을 목적으로 교통 수단간 환승 정보를 제공하고 있다. TAGO는 항공, 철도, 버스(시외/시내/고속), 지하철 등 대중교통 뿐 아니라 자가용, 자전거 이용자의 환승을 고려한 정적/동적 운행정보, 소통 정보를 연계하여 통합하고, 네비게이션 서비스, 지역정보 서비스, 돌발 상황, 날씨 정보, 통계 정보를 인터넷 TAGO 홈페이지(www.tago.go,kr)와 환승 지점에서의 현장안내장비(Kiosk, PDP)를 통해 제공하고 있다. 현재 TAGO는 3차 사업이 진행 중이며 전국 단위 장거리 교통수단과 지역내 단거리 교통수단의 교통정보를 연계하여 효율적인 환승정보를 제공하여 대중교통 이용 활성화에 기여하고 있다. 미래의 TAGO 시스템은 유비쿼터스 시대의 신개념 교통정보 제공을 위한 확장성을 고려하여 서비스 범위를 확대하며, 다양한 매체를 통해 전국 어느곳에서든 출발지부터 목적지까지 교통수단의 선택, 경로안내, 환승정보, 지역정보 등을 제공할 계획이다.

• 한국지구과학회:학술대회논문집
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• 2010.04a
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• pp.24-24
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• 2010

중등 지구과학교과서와 대학 교재에서 학습하는 광물과 암석 이름은 대부분 영어, 한자, 일본어에서 도입한 용어이다. 이 용어에 대한 어원과 말뜻에 대한 분석이나 연구가 되지 않은 상태에서 바로 사용해왔기 때문에 지질학 초보자들이 학습하기에 아주 어렵다. 광물과 암석이름의 어원과 말뜻을 잘 알지 못하고 단순히 외우거나 학술적인 이름이나 의미만을 생각하고 사용하고 있으며, 한 광물이나 암석에 대하여 여러 가지 이름을 사용하기도 한다. 심지어 전혀 엉뚱한 암석 이름이 대중 사이에서 사용되고 있지만 이를 통제하지도 못하고 그 명칭이 틀렸다는 것도 모르고 있다. 예를 들면 영어로 Shale을 중등 교과서와 대학 교재에서 영어 발음을 따라 한국어로 셰일이라고 표기하지만 중국과 일본에서는 혈암(頁岩)으로 표기한다. 우리나라의 대중 매체의 인터넷 사전과 대중들이 사용하는 용어는 중국어 혈암(頁岩)을 공공연하게 '혈암'으로 표기하고 있다. '혈(頁)'을 한자 사전에서 찾아보면 '머리 혈'과 '책 면 엽'으로 정리되어 있다. 그러면 셰일의 암석학적 특징으로 볼 때 혈암이라고 해야 하나? 엽암이라고 해야 하나? 과학과의 다른 분야에서는 어려운 한자를 쉬운 한글로 표준화하는 연구와 실행을 꾸준히 진행해오고 있다. 생물의 경우 생물의 어려운 학명을 이미 쉬운 한글로 표준화했으며, 그 학명이 학생과 대중들에게 널리 알려져 있다. 지구과학의 교과서 문장에 나오는 단어와 전문용어가 한자를 한글로 표기한 경우가 많은데 이 단어들을 하루 속히 한글로 표준화하여 전문가들이 먼저 사용하는 동시에 학생과 대중들에게 알려 주어야 한다. 이렇게 되면 지구과학의 내용보다 용어가 어렵다는 인식을 바꾸어 줄 것이고 지구과학을 전공하고자 하는 학생들에게 희망과 용기를 줄 것이다. 그 일환으로 광물과 암석 이름의 어원을 조사해 보고 한글 표준화의 가능성을 타진해 보고자 한다.

• Journal of the Korean Society for information Management
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• v.36 no.2
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• pp.133-152
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• 2019

This study aims to identify and categorize the content and public use patterns of social scientists' informal communication activities. Using Twitter data, we identified Korean 736 social scientists who participated in communication activities with the public, and analyzed 4,548 tweets that revealed their informal communication activities. This study is meaningful in that it explored informal communication between social scientists and the public, which was not previously revealed in scholarly communication, and identified the types of informal communication activities, communication media, and collaborative sectors in detail.