• Title/Summary/Keyword: 대응행동

Search Result 532, Processing Time 0.033 seconds

A Study on Brand Identity Revitalization for Aging Brand (노후화된 브랜드의 브랜드 아이덴티티 재활성화(Revitalization)를 위한 연구)

  • Koo, Yoo-Ri
    • Archives of design research
    • /
    • v.19 no.5 s.67
    • /
    • pp.335-350
    • /
    • 2006
  • Due to the development in industrial technology, changes in consumer behavior and aggravating competition within the industry, it is growing only harder every day to build up a strong brand power. Besides, a brand is supposed to age as time goes by, following a brand life cycle, as it is not a solid, immutable asset but something of a living creature. Therefore, self-renovation and revitalization efforts are needed, in order to incessantly confirm the self existence through the relationship with the consumer. In sum, revitalization operation is needed to renew a brand that has grown trite in the passage of time or due to the change in market condition, so as to bring it back anew to the consumers. This study did not stop at measuring the effect of a design renewal as a short-term assignment, but focused on the long-term brand management following the brand life cycle and aimed to define the effective timing and method of revitalization by comprehending the analysis results of consumer consciousness by analyzing the successful cases of brand revitalization and selecting the research analysis targets. As a result, this study proved that a properly-timed brand revitalization efforts in order to cope in advance with predictable changes in environment, can significantly prevent any drop of brand equity from occurring and then extend the brand life cycle. Also, this study could find that a brand revitalization is not a mere concept of a strategy for a short-term sales increase, but should be a long-term strategy to manage a brand, which must be practiced continuously in the time when the brand life cycle curve starts to fall. This research could also confirm that a superficial design renewal, which changes only the packaging of a brand, peformed in short-term haste, is not of help at all.

  • PDF

Study on Poverty of the Middle Aged Men Living in Chokbang Area (쪽방거주 중고령 남성의 빈곤 사례연구)

  • Kim, Dong-Seon;Mo, Seon-Hee
    • The Journal of the Korea Contents Association
    • /
    • v.20 no.5
    • /
    • pp.222-235
    • /
    • 2020
  • This study examines the poverty progress and its factors which drove the lives of the middle-aged men in Chokbang area. The observed examples are the retired government officials and the self-employed who have been classified as the ones in the economically-middle class but currently as the welfare recipients. According to the results of in-depth interview and observation, the poverty of the observed has undergone the progress of trigger, worsening, breakup, desperation and stabilizing stages. The poverty factors found in this study could be categorized into two factors; circumstantial factors(bankruptcy after IMF, debt guarantee for relatives) and inner factors(the participants' behavior and characteristics). The circumstantial factors worked mainly in the trigger stage and the inner factors contributed to worsening economic crisis and facilitating the progress. According to the result, this study suggests not only individual-scale measures such as encouragement of familial bond or medical treatment of the alcoholism but also social measures including proper regulation of shark loan and opportunity supply to exit from poverty.

A Delphi Study of Standardization Strategies for Disruptive Technologies (파괴적 기술 분야에 대한 표준화 전략 연구: 전문가 델파이 조사를 중심으로)

  • Eom, Doyoung;Kim, Dong-hyu;Lee, Heejin
    • Journal of Korea Technology Innovation Society
    • /
    • v.19 no.3
    • /
    • pp.483-510
    • /
    • 2016
  • Disruptive technology is increasingly gaining attention by industries, standards development organizations (SDOs), academia, government and regulatory bodies due to its massive scope of impact on the incumbents and consumers. Companies that take a lead in new technologies intend to dominate the global market by making their technologies into an international standard. However, they tend to seek ways of by-passing the slow procedures of formal SDOs that often hinder prompt action in response to rapid changes in technology and market situations. In the area of disruptive technologies, there is a need to harmonize standardization efforts in formal SDOs for various companies and stakeholders to reap the benefits of technological development and diffusion of innovation. This paper examines the reasons why standardization is more active using market-based mechanisms than through formal SDOs for disruptive technologies. We conducted a Delphi study to investigate standardization strategies in the area of disruptive technologies. This research found that experts understood the core element of disruptive technologies as creating new markets and changing the competition basis in existing industries through the transformation of consumers' behavior. Based on these core characteristics, experts agreed that flexibility and speed are the most important factors for standardization. Results also show that the perception that standardization activities are not directly connected to companies' profit-making is the key barrier to links between research and companies' participation in standardization. This research provides implications for formal SDOs and policymakers.

Implementation of the Agent using Universal On-line Q-learning by Balancing Exploration and Exploitation in Reinforcement Learning (강화 학습에서의 탐색과 이용의 균형을 통한 범용적 온라인 Q-학습이 적용된 에이전트의 구현)

  • 박찬건;양성봉
    • Journal of KIISE:Software and Applications
    • /
    • v.30 no.7_8
    • /
    • pp.672-680
    • /
    • 2003
  • A shopbot is a software agent whose goal is to maximize buyer´s satisfaction through automatically gathering the price and quality information of goods as well as the services from on-line sellers. In the response to shopbots´ activities, sellers on the Internet need the agents called pricebots that can help them maximize their own profits. In this paper we adopts Q-learning, one of the model-free reinforcement learning methods as a price-setting algorithm of pricebots. A Q-learned agent increases profitability and eliminates the cyclic price wars when compared with the agents using the myoptimal (myopically optimal) pricing strategy Q-teaming needs to select a sequence of state-action fairs for the convergence of Q-teaming. When the uniform random method in selecting state-action pairs is used, the number of accesses to the Q-tables to obtain the optimal Q-values is quite large. Therefore, it is not appropriate for universal on-line learning in a real world environment. This phenomenon occurs because the uniform random selection reflects the uncertainty of exploitation for the optimal policy. In this paper, we propose a Mixed Nonstationary Policy (MNP), which consists of both the auxiliary Markov process and the original Markov process. MNP tries to keep balance of exploration and exploitation in reinforcement learning. Our experiment results show that the Q-learning agent using MNP converges to the optimal Q-values about 2.6 time faster than the uniform random selection on the average.

An Analysis of the Public Data for Making the Ambient Intelligent Service (공간지능화서비스 구현을 위한 공공데이터 분석)

  • Kim, Mi-Yun;Seo, Dong-Jo
    • Journal of Digital Convergence
    • /
    • v.12 no.12
    • /
    • pp.313-321
    • /
    • 2014
  • In current society, the digital era that makes enormous amount of data, and the diversified city, the smart space, which has characteristics of creating, collecting and representing data, is appeared. After 2012, in the social media environment called hyper-connected society with wide-spread smart phone, people started to get interested in public data and big data by generalized mobile device and SNS. At first, development of forming platform of data was focused, but now, many different idea from diverse area have been suggested about data analysis and usage to visualize the space intellectualization service. To focus on the visualization process to increase the usage of this public data for ordinary people more than specialized people, this research grasps the present condition of open data and public data service from the current public data portal and considers the applicability of them. As the result of research, the analysis and application of data to ordinary people decrease the use of paper documents, and this research will help to develop the application which is fast and accurate about individual behavior and demand to utilize public data service in intellectual space.

A Study on Walking Characteristics of Novices at Onboard Environments under Blackout Conditions in a Training Ship (선내 정전조건에서 승선환경 비숙련자의 이동특성 실험 연구)

  • Hwang, Kwang-Il;Cho, Ik-Soon;Lee, Yun-Sok
    • Journal of the Korean Society of Marine Environment & Safety
    • /
    • v.22 no.1
    • /
    • pp.74-81
    • /
    • 2016
  • Because most of the passengers are not accustomed with onboard environments, it is very important to analyze and predict the behaviors' characteristics of passengers under disasters' conditions, and apply those results for making countermeasures. On this view point, this study focused on the walking characteristics of onboard-novices are tested and analyzed under blackout condition that has high possibility to happen. As a result, comparing to under normal lighting conditions, the waking times under blackout conditions are 155.8~247.1 % longer on full path, 56.9~331.7 % on corridors, 75.3~152.9 % on stairs, respectively. And under the same blackout conditions, walking times in cases of the exit guidance marks being attached on top side of walls saved times, like 21.6~24.0 % on full path, 37.7~58.9 % on corridors, 18.7~19.2 % on stairs, comparing to the cases of exit guidance marks being not attached. On the other hand, after tests under without exit guidance marks, 60.7% among respondents answered that internal structures like wall/stair (35.7 %) and handrail (25 %) are very helpful to decide way findings, and 28.6 % selected personal instincts is important. But 50 % responded that exit guide marks are effective to find ways, after the tests under with exit guidance marks.

Software development project management using Agile methodology (Agile 방법론을 이용한 소프트웨어 개발 프로젝트관리)

  • kim, tai-dal
    • The Journal of the Institute of Internet, Broadcasting and Communication
    • /
    • v.16 no.1
    • /
    • pp.155-162
    • /
    • 2016
  • In recent years, hoping the interaction of individuals and rather than software development process and tools, and customers want software that works first, rather than a comprehensive document, in cooperation with the customer, rather than the developer negotiate a contract, to each other stick to the plan I think even more so than the value that corresponds to the change. In view of this, software development is given the autonomy and motivation to project team rather than process-oriented and have a passion and vision and human relations oriented management approach is required. In recent years, increasing the productivity benefits of agile development processes, improved quality, efficiency and customer satisfaction as is demonstrated in the methodology selected to promote the project, attention was given to the experts. Contemporary demands with regard to the methodology chosen to meet your needs, in this paper in the organization, and to solve the problems of product-based Cross functional team proposed methodology Feature Team model, this model is an organizational Cross functional team and the team is not the outcome (product) basis, were examined for the model that points to progress the development across multiple product as a functional unit, value-plan through the driven agile technique-based model and proposed a difference. And the domain analysis, required extraction by conventional JAD (joint application development) meeting the targets for the object-oriented modeling, in modeling and organize, review, aware in advance and the UML Structure and Behavior Diagrams and proposed to proceed with the project.

Early Life History of the Marine Animals 1. Egg Development, Larvae and Juveniles of Chaenogobius laevis (Steindachner) (해산동물의 초기생활사에 관한 연구 1. 미끈날망둑, Chaenogobius laevis (Steindachner)의 난발생과 자치어)

  • KIM Yong Uk;HAM Kyeong Ho
    • Korean Journal of Fisheries and Aquatic Sciences
    • /
    • v.22 no.5
    • /
    • pp.317-331
    • /
    • 1989
  • Chaenogobius laevis inhabit brackish waters. Adult male protects egg mass laid under the stones. The egg with small oil globule varied from 3.40 to 4.04 mm in diameter. When water temperature is $22.0\~23.0^{\circ}C$, larvae hatched about 113 hours after fertilization. The newly hatched larvae reared for 33 days grow up to 12.10 mm in total length and developed to the jevenile. When larvae length attained about 8.0 mm, jaw bones were more rapidly ossified than vertebrae and cranium.

  • PDF

The Effects of Lessons Using Action Learning Teaching and Learning Method on Nursing Leadership, Academic Self-Efficacy, and Self-Leadership of Nursing College Students (액션러닝 교수학습방법을 활용한 수업이 간호대학생의 간호리더십과 학업적 자기효능감, 셀프리더십에 미치는 효과)

  • Moon, Sook Ja
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.21 no.1
    • /
    • pp.494-503
    • /
    • 2020
  • This study was undertaken to compare the effectiveness of imparting education to nursing college students, using traditional teaching methods and action learning teaching methods. The target of the study was to measure nursing leadership, academic self-efficacy, and self-preservation of the students, and determine the effects of action learning method imparted 2 hours daily for 8 weeks, out of the 15-week study schedule. Ed. Notes: There is a lot of repetition, and the highlighted statement lacks clarity. I am unable to understand the study period. Does the author mean 2 hrs daily for 8 weeks? I have suggested the edits as per my understanding. Please review and revise appropriately, if required. Differences obtained between nursing leadership, academic self-efficacy, and self-leadership when comparing the experimental and control groups, were analyzed by independent sample t-test. Pre and post comparisons of the domains were analyzed with a paired t-test. The study results indicate significant differences in academic self-efficacy and self-preservation between experimental and control groups after application of the action learning teaching method, leadership in nursing as a lower area, confidence in academic self-efficiency, and self-control efficacy. Our results indicate that the recently emerged action-learning teaching is an effective method to apply in existing curriculums.

A Study on the Emergence of Environmental Regulation in Complex System Paradigm (복잡계 패러다임에서 환경규제의 출현에 대한 연구)

  • Lee, Han-Woong;Kim, Seong-Hun;Bae, Ha-Na;Seo, Yong-Mo
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.16 no.10
    • /
    • pp.6905-6916
    • /
    • 2015
  • The primary purpose of this paper is to find out the environmental regulation in our global society with complex system concept. After the industrial revolution, there were working toward solving various problems while there has been an industry advancement. But, there are various issues that a simple international trade or economic technologic levels were not solved. The evolution of technologies through complex systemic thought are not accidental issues. These issues build and provide a predictable technology innovation that system was emergent a new order. With complex systemic thought, the earth that was facing environmental problems was in the phrase edge of chose. These conditions played the trigger role for the solving various problems in environmental regulations but they don't get along well together. There were no causal relationship between structural elements. This paper describes an emergence of new order through these interactions in environmental regulation. These environmental regulations make desperate efforts not only public sectors but also private or/and firms that make an emergence of new order with the critical point reached. Also, we provide the understanding base an environmental regulation with new order for uncertainty.