• Title/Summary/Keyword: 다중 가치사슬

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A Coexistence Model in a Dynamic Platform with ICT-based Multi-Value Chains: focusing on Healthcare Service (ICT 기반 다중 가치사슬의 동적 플랫폼에서의 공존 모형: 의료서비스를 중심으로)

  • Lee, Hyun Jung;Chang, Yong Sik
    • Journal of Intelligence and Information Systems
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    • v.23 no.1
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    • pp.69-93
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    • 2017
  • The development of ICT has leaded the diversification and changes of supplies and demands in markets. It also caused the creations of a variety of values which are differentiated from those in the existing market. Therefore, a new-type market is created, which can include multi-value chains which are from ICT-based created markets as well as the existing markets. We defined the platform as the new-type market. In the platform, the multi-value chains can be coexisted with multi-values. In true market, when a new-type value chain entered into an existing market, it is general that it can be conflicted with the existing value chain in the market. The conflicted problem among multi-value chains in a market is caused by the sharing of limited market resources like suppliers, consumers, services or products among the value chains. In other words, if there are multi-value chains in the platform, then it is possible to have conflictions, overlapping, creations or losses of values among the value chains. To solve the problem, we introduce coexistence factors to reduce the conflictions to reach market equilibrium in the platform. In the other hand, it is possible to lead the creations of differentiated values from the existing market and to augment the total market values in the platform. In the early era of ICT development, ICT was introduced for improvement of efficiency and effectiveness of the value chains in the existing market. However, according to the changed role of ICT from the supporter to the promotor of the market, ICT became to lead the variations of the value chains and creations of various values in the markets. For instance, Uber Taxi created a new value chain with ICT-based new-type service or products with new resources like new suppliers and consumers. When Uber and Traditional Taxi services are playing at the same time in Taxi service platform, it is possible to create values or make conflictions among values between the new and old value chains. In this research, like Uber and traditional taxi services, if there are conflictions among the multi-value chains, then it is necessary to minimize the conflictions in the platform for the coexistence of multi-value chains which can create the value-added values in the platform. So, it is important to predict and discuss the possible conflicted problems between new and old value chains. The confliction should be solved to reach market equilibrium with multi-value chains in the platform. That is, we discuss the possibility of the coexistence of multi-value chains in the platform which are comprised of a variety of suppliers and customers. To do this, especially we are focusing on the healthcare markets. Nowadays healthcare markets are popularized in global market as well as domestic. Therefore, there are a lot of and a variety of healthcare services like Traditional-, Tele-, or Intelligent- healthcare services and so on. It shows that there are multi-suppliers, -consumers and -services as components of each different value chain in the same platform. The platform can be shared by different values that are created or overlapped by confliction and loss of values in the value chains. In this research, as was said, we focused on the healthcare services to show if a platform can be shared by different value chains like traditional-, tele-healthcare and intelligent-healthcare services and products. Additionally, we try to show if it is possible to increase the value of each value chain as well as the total value of the platform. As the result, it is possible to increase of each value of each value chain as well as the total value in the platform. Finally, we propose a coexistence model to overcome such problems and showed the possibility of coexistence between the value chains through experimentation.

A Study on Economic Performance and its Determinants by Value-Chain in Korean Solar Energy Companies (한국 태양에너지기업의 가치사슬별 경제적 성과 요인분석)

  • Kim, Dok-Han;Park, Sung-Hwan;Park, Jung-Gu
    • Journal of Energy Engineering
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    • v.18 no.3
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    • pp.175-190
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    • 2009
  • This study examines the influence of scale economy, technology, financing capability and market competition on economic performance by value chain in Korean solar energy companies, using the multiple logistic regression analysis. The current profit ratio is analyzed to have been positively affected by financing capability, while negatively by market competition. The scale economy and technology are analyzed to have no statistical significance on the economic performance. The current profit ratio for companies creating higher value in the sourcing process is negatively affected by technology while positively by financial capability. The one in the manufacturing process is affected positively by technology and financing capability, and the one in the marketing process is affected positively by financing capability while negatively by market competition. The implications of this study are as follows: Korean solar energy industry is recommended i) to establish the specific innovation system for technology development, ii) to set up advanced financial system, iii) to carry out the fractal system, the manufacturing system through the network of the firms owning core competence per value chain.

Integrating Multiple Mathematical Models for Supply Chain Optimization (공급사슬 최적화를 위한 다중의 수리적 모델 활용 구조)

  • 한현수
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2001.10a
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    • pp.97-100
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    • 2001
  • 제조 기업의 가치사슬 최적화를 위한 전략적, 운영상 의사결정 문제는 수리적 모델을 이용한 DSS의 효과적인 활용을 통하여 해결 될 수 있다. 의사결정 프로세스는 필연적으로 공급사슬의 여러 성과 목표와 관련 조직간의 Trade-off 및 연계관계(Interaction)가 고려되므로 복수의 DSS 활용이 필요하게 된다. 이와 관련하여 본 논문에서는 공급 사슬 전체의 최적화를 위한 다수의 전략적 목표 및 의사결정 프로세스, 연계된 수리적 모델들을 정의하고, 관련 조직 및 성과 지표 별 부분적 최적화(Local Optimality)를 지양하고 전체최적화 (Global Optimality)를 달성하기 위한 DSS Logic을 철강산업 프로세스를 대상으로 수리적 모델들의 분할(Decomposition) 및 통합개념을 통하여 제시하였다.

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User Value Analysis in Social Commerce Using Means-End Chain Theory (수단-목적사슬이론을 이용한 소셜커머스의 사용자 가치 분석)

  • Choi, Jeong-Ah;Lim, Yeong-Woo;Kwahk, Kee-Young
    • Knowledge Management Research
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    • v.23 no.1
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    • pp.1-26
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    • 2022
  • With the spread of social networks, platform-based social commerce has grown rapidly with the use of multiple smart devices. Given the rapid growth of social commerce sites such as Coupang and Ticket Monster, it is very important to understand the user's purchase decision-making process in a social commerce environment. The purpose of this study is to develop a richer understanding of the goals of users using social commerce. Second, a methodological alternative for analyzing the user's goals is introduced. In this study, laddering interview and means-end chain analysis were used. As a result of interview conducted on 40 users who have more than 6 months of purchasing experience using social commerce, a hierarchical goal map showing the user's goal structure was derived. This map contains 22 ultimate goals of social commerce, including warm relationships with others, fun and enjoyment of shopping, accomplishment, satisfaction, financial saving, and convenience. In addition, there are various paths from activities to ultimate goals, so investigating the goals pursued by users can give us insight into understanding user.

The Effect of Supply Chain Management Activities and Marketing Capabilities on the Performance of Apparel Firms (의류기업의 공급사슬관리 기반활동과 마케팅 역량이 업무성과에 미치는 영향)

  • Lee, Kyung-Hoon;Park, Jae-Ok
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.6 s.165
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    • pp.942-954
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    • 2007
  • The purpose of this research is to examine the level of SCM activity, marketing capability, and firm performance for apparel firms, and to investigate the effect of SCM activities and marketing capabilities for firm performance improvement. This study surveyed domestic apparel manufacturing brands that distribute products nationwide. The data was collected through questionnaires sent to managers or executives in large and middle manufacturing corporations among Korea's listed and registered corporations. The data collection has been carried out from November 10 until December 11, 2006. The questionnaires were transmitted by individual visit, fax, and mail. A total of 98 completed responses were returned, three incomplete responses were discarded. The results were as follows: First, SCM activity was classified into 3 dimensions: structural, logistical, and technological factor. Three dimensions of marketing capability were identified with differentiation, cost-leadership, and operational factor. Firm performance was classified into three dimensions: financial, productivity, and customer satisfaction factor. Second, result of analyzing effects of SCM activities for firm performance improvement, it was found that the improvement of technological activities affected acquirement of financial, productivity, and customer satisfaction performs. Structural activities affected factor of productivity performs. Third, result of analyzing effects of marketing capabilities for firm performance improvement, improvement of differentiation capabilities affected acquirement of financial, customer satisfaction performs. And the improvement of operational capability affected acquirement of financial performs and improvement of cost-leadership capability affected factor of productivity performs.

Consulting Method and Its Applied Case to Improve Management Capability of Agricultural Firms Based on the Multi-contingency Organization Theory (다중조직이론 기반의 농업경영체 경영관리능력 향상을 위한 컨설팅 기법과 사례)

  • Jang, Ikhoon;Moon, Junghoon;Choe, Young Chan
    • Journal of Agricultural Extension & Community Development
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    • v.21 no.4
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    • pp.1149-1189
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    • 2014
  • Nowadays, many farmers use online management diagnosis tool developed by Rural development agency(RDA) for the purpose of self-diagnosis of their farm management. Database(DB) was created using the diagnosis results and has been used for agri-firm management consulting. However, the amount of diagnosis data in the DB has been decreasing year by year. This means that the diagnosis tool of RDA did not reach farmers' expectation. Therefore it is necessary to develop a practical consulting tool which is applicable for various types of agri-firm management. This study introduces a management diagnosis tool and consulting method based on multi-contingency organization theory and value chain model for the purpose of improving existing tools and methods. The consulting method based on multi-contingency organization theory shows the core strategy of agri-firms by two different ways such as "efficiency-oriented" direction and "effectiveness-orientated" direction. Also, this method emphasizes that the performance of firm can be achieved when subelements of firm activities follow the same direction with the orientation of core strategy. The important thing is the right firm management activity fitted to its strategic direction. Through this action, limited firm resources can be optimized. In order to make itself understand, this study shows a practical example applied by this method from actual agri-firms.

Locational Characteristics of Performing Art Industries and the Linkages with the Local Economic Landscape (공연예술 산업의 입지 특성과 지역 경제경관의 연계성)

  • Lee, Sooyoung;Lee, Keumsook
    • Journal of the Economic Geographical Society of Korea
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    • v.19 no.3
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    • pp.437-456
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    • 2016
  • The purpose of this study is to understand the locational characteristics of performing art industries and to investigate the linkages with local economy. For the purpose, we examine the spatial concentration of cultural and artistic resources in Korea first, and than focus on Seoul where the resources of performing art industries are concentrated to the utmost. To distinguish the distribution aspect and locational characteristics of performing art industries, we apply the Kernel density analysis and LISA (Local Indicator of Spatial Association) on the address data of performing art theater, gallery, and movie theater. In contrast to galleries and movie theaters. the spatial distribution pattern of performing art theaters reveals a unique local cluster centered on the Daehakro area. We confirm that the Daehakro area constitutes a performing art industry cluster in their dense distribution of various related activities making up the value chain of the performing art industry. Multiple regression analysis probes the related economic activities to explain the distribution of performing art theaters as well as the linkages with the local economic landscape.

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A Study on the Construction of RosettaNet Multi-PIP Environment with Contents- Based Document Routing System (컨텐츠 기반 문서 라우팅 시스템을 이용한 로제타넷 다중-PIP환경의 구축에 대한 연구)

  • Kim, Min-Soo
    • The Journal of Society for e-Business Studies
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    • v.11 no.1
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    • pp.113-126
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    • 2006
  • The scope of e-Commerce process becomes wider as the emphasis on the enterprise collaboration grows. It has expanded from its initial settings of order management or billing processes to cover various collaborative processes in the company's value-chain. In order for those collaborative e-Commerce processes to be successful, corresponding business processes should be fully supported by standard bodies. The RosettaNet consortium, one of the most representative international B2B standard bodies, has steadily provided new PIPs to support those expansions. Since individual RosettaNet PIPs correspond to unit tasks that are executed separately in or between companies, multiple PIPs have to be integrally used to properly handle larger business cases. RosettaNet implementation, however, has suffered from the lack of standard guidelines or deliverables to refer under this multi-PIP environment. In this research, a contents-based document routing system is implemented. By applying this routing system to the RosettaNet e-Logistics program where multi-PIP environment is inevitable, we verified our contents-based document routing system is effective to support multi-PIP environment flexibly.

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A Study on the Agent-based Model of Demand Diffusion for the Market Share of New Technology Product (신기술제품의 시장점유율 예측을 위한 행위자 기반 수요확산모형에 대한 연구)

  • Won, Dong Kyu;Lim, Jong Yeon
    • Journal of Korea Technology Innovation Society
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    • v.14 no.spc
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    • pp.1256-1284
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    • 2011
  • Although a existing consumer market have been studied in depth in the new technology product market, the market research on the overall level of value chain to consist of consumers, distributors, and manufacturers is weak. Therefore, in this paper consumers' purchase of new technology products were simulated and analyzed by a consumer selection model and a multi-agent model, which consist of consumers, distributors and manufacturers. Our research was focused on customer preference study in new technology product market by using conjoint analysis and discrete choice model. And changes in consumer behavior based on adoption of new technologies and offering of incentives were analyzed by ABM (Agent-based Model). In conclusion, the market share of technology products was risen when provision of incentives corresponding to inventory level and demand for new technology products occurred at the same time.

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Intensified Low-Temperature Fischer-Tropsch Synthesis Using Microchannel Reactor Block : A Computational Fluid Dynamics Simulation Study (마이크로채널 반응기를 이용한 강화된 저온 피셔-트롭쉬 합성반응의 전산유체역학적 해석)

  • Kshetrimatum, Krishnadash S.;Na, Jonggeol;Park, Seongho;Jung, Ikhwan;Lee, Yongkyu;Han, Chonghun
    • Journal of the Korean Institute of Gas
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    • v.21 no.4
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    • pp.92-102
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    • 2017
  • Fischer-Tropsch synthesis reaction converts syngas (mixture of CO and H2) to valuable hydrocarbon products. Simulation of low temperature Fischer -Tropsch Synthesis reaction and heat transfer at intensified process condition using catalyst filled single and multichannel microchannel reactor is considered. Single channel model simulation indicated potential for process intensification (higher GHSV of $30000hr^{-1}$ in presence of theoretical Cobalt based super-active catalyst) while still achieving CO conversion greater than ~65% and $C_{5+}$ selectivity greater than ~74%. Conjugate heat transfer simulation with multichannel reactor block models considering three different combinations of reactor configuration and coolant type predicted ${\Delta}T_{max}$ equal to 23 K for cross-flow configuration with wall boiling coolant, 15 K for co-current flow configuration with subcooled coolant, and 13 K for co-current flow configuration with wall boiling coolant. In the range of temperature maintained (498 - 521 K), chain growth probability calculated is desirable for low-temperature Fisher-Tropsch Synthesis.