• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.9
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• pp.210-217
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• 2020

Since multiple generation technology can have various entry modes by adjusting performance, price, and entry timing, understanding of market entry mode of multiple generation technology is important. This study defined the concept of market entry mode based on multiple dimensions (technology, time, performance, or price) and developed a model for various types of market entry modes. Based on a literature review, the definition and types of market entry mode were provided, and the accuracy of the model was verified based on a case study on the semiconductor and smartphone market. Six market entry modes of multiple generation technology were modeled as moderate performance and early entry, high performance and early entry, low performance and early entry, moderate performance and late entry, high performance and late entry, and low performance and late entry. This study will be useful to understand the market entry mode of multiple generation technology by defining and developing a model for entry mode and can be applied to other markets in addition to multiple generation technology.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.9
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• pp.108-115
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• 2018

Time is considered as an important factor to understand the diffusion behavior of single generation technology. However, multiple generation technology required additional factors in addition to time to understand the diffusion behavior. This study defined the diffusion path of multiple generation technology based on dimensions of 'time, price, and performance' after extracting price and technical performance factors and traced the diffusion path of semiconductor industry based on defined dimensions. The case study of semiconductor industry indicated that the diffusion path is determined maximizing the integrated area of price and performance. This study has theoretical implications in that it analyzed the diffusion behavior of multiple generation technology based on multiple dimensions and can forecast the diffusion behavior at matured as well as early stage technology. Also, this study has practical implications for R&D and marketing managers to understand time-to-market, exit time, and economical as well as technical requirements.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.3
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• pp.260-266
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• 2018

The concept of customer utility, which affects customer's adoption, is important to understand the process of technology diffusion and substitution regarding multiple generation technology. This research defined the concept of attribute-based customer utility and developed a model for measuring attribute-based customer utility. Based on the literature review and modeling, we provided the definition and a model regarding customer utility and the accuracy of the model is verified through a case study of the semiconductor industry. Customer utility for a multiple generation technology needs to consider changes by generation, or time within the same generation, and is defined as the summation of both technological and economic utilities. In addition, we can model the measurement of customer utility after converting technological and economical attributes into utilities. This research is valuable in understanding not only customer utility as a driver of customer adoption, but also for establishing technological strategy after forecasting diffusion and substitution paths based on customer utility.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.11
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• pp.181-188
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• 2019

The migration path of a multiple-generation technology that occurs during a technological substitution by a new technology is important to understanding the phenomenon of technological substitution, and can contribute to understanding the process of technological innovation. This research defines the concept of migration path and develops a model of the types of migration paths by multiple dimensions (actor, generation, and time) in a multiple-generation technology. Based on a literature review and tracking of migration paths according to multiple dimensions, the definitions and types of migration paths were provided, and the accuracy of the model was verified based on a case study of the semiconductor industry. The migration paths of suppliers are modeled with three types (switching, leapfrogging, and new entrance paths), and the migration paths of customers are modeled with four types (switching, leapfrogging, new entrance, and diffusion paths) in a multiple-generation technology. This research will be useful for understanding the migration paths in the phenomenon of technological substitution, and can be applied to other industries in addition to the semiconductor industry, including various actors. In addition, suppliers and customers can understand technological substitution and can establish a technology strategy against their competitors.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1996.04a
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• pp.487-490
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• 1996

일반적으로 S자 형태의 누적수요곡선을 따르는 단일 신상품과는 달리 다세대 신상품은 세대간의 진화.대체과정에 의하여 다른 형태의 성장곡선을 따른다. Norton & Bass(87)에 의해 개발된 다세대 확산모형은 단일 신상품만을 주로 다루어온 기존의 확산이론을 확장하여 상품들간의 연관관계를 고려한 모형화를 시도하였다는 점에서 큰의의를 지니고 있다. 그러나 Norton & Bass 모형은 누적수요가 감소하는 경우에만 적용 가능한 모형으로 그들이 논문에서 분석한 전세계 반도체 시장의 경우에는 적용될 수 없는 모형이다. 그들은 신규수요를 누적수요모형에 잘못 적용하는 오류를 범하고 있다. 그들이 제안한 모형은 서비스 상품들의 대체를 설명할 수 있는 모형으로 국한된다. 본 연구에서는 재화재의 경우에 적용 가능한 모형을 개발하며 또한 개발된 모형을 Norton & Bass가 잘못 적용했던 전세계 DRAM 시장에 응용한다.

• Journal of Korean Society of Environmental Engineers
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• v.38 no.7
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• pp.395-401
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• 2016

Nano-saftey has become an emerging issue recently, because of the broad use of nanomaterials in nano-industries and commercial areas. For a sustainable development in the nano-industry, active studies on nano-safety should be executed, especially on the potential risks in engineered nanomaterials (ENMs). Although acute and chronic assessments of nanomaterials have been extensively studied in many studies, multigenerational studies are very scarce. Overall, multigenerational studies have progressed as two different trends, studying post-generational effects or trans-generation effects. This study intended to suggest further nano-safety studies based on the trends and limitations of current ones. Through a comparative analysis, we investigated peer-reviewed multigenerational studies that used nanomaterials. Thirteen studies on post-generation effects confirmed generational nano-toxicity via several bioassays, such as mortality, fertility, and behavioral assays. Seven studies on trans-generation effects demonstrated nanomaterial pathways to next generations, using imaging techniques. Until now, mechanisms for post-generational nano-toxicity has been rarely proposed. Thus, we propose that complementary studies on such mechanisms are imperative for future studies.

• Proceedings of the Korean Institute of Industrial Safety Conference
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• 2002.05a
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• pp.445-450
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• 2002

화재 안전의 관점에서 다세대 주택의 경우는 아파트와 달리 그 규모가 적어 소방시설이 제대로 갖추어져 있지 않고 별도의 방화관리자 선임 및 입주 자에 대한 소방 안전 교육도 실시되지 않는 등 현실적으로 소방의 사각지대에 위치하고 있는 실정으로 화재 발생시 규모에 비해 사망자의 발생비율이 높다.(중략)

• Journal of Korean Society of Disaster and Security
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• v.9 no.2
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• pp.43-52
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• 2016

Notwithstanding industrial accident decrease generally, Construction industry is on the rise recently. Most accident occurs in the small scale like as multiflex housing, remodeling, neighbourhood facility more than safety supervisor appointed large scale construction site. By the size of business place, 81.6% of total accident occurs mostly in small scale site that is bellow 120 billion won and 50 manpower. This paper aimed that small scale housing company achieve a zero hazard practising and understanding the safety adminstration standar d model easily and it applied firstly after investigating the operation condition of construction site safety control in small scale company propelling the complex style multiflex housing business.

• The Journal of Society for e-Business Studies
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• v.17 no.2
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• pp.63-72
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• 2012

The Korean telecommunications market has been expanding swiftly, these days, to be saturated. In this environment, the upcoming mobile telecommunication market, where 4G service was introduced this year, is becoming more substitutive and competitive. Thus, the demand forecasting of 4G service is very difficult, while it is critical to market success. This paper adopts a multi-generation diffusion model to capture the diffusion and substitution patterns for two successive generation of technological services, i.e., 3G and 4G mobile telecommunications services. The three parameters, i.e., the coefficient of innovation, the coefficient of imitation, and the coefficient of market potential, used in the multi-generation diffusion model based on Norton and Bass[11] are obtained by inference from similar substitutive relations between older and newer telecommunication services to 3G and 4G services. The simulation results show that the Bass type multi-generation model can be successfully applied to the demand forecasting of newly introduced 4G mobile telecommunication service.

• Fire Science and Engineering
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• v.27 no.3
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• pp.60-65
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• 2013

EIFS system has the merit of low construction cost and shortening of construction period by easy-to-construct. For such reasons as mentioned above, it has been using across the board such as residential building, school, officetel, building remodeling and so on. It, however, has a drawback of generating plenty of combustible gases from styrofoam which is main material of it. In this regard, measures to prevent losses of life from combustible gases are needed urgently as fires on residential buildings applied EIFS caused human casualties resulted from combustible gases. With respect to the above, this study will analyze the risk of fires on residential facilities, such as multi-family apartment houses, schools and other buildings, applied EIFS which is the most frequently used as material of exterior wall and suggest countermeasure of it.