• Title/Summary/Keyword: 다각화 할인

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A study on the renewal design development of marketing strategy (마케팅 전략에 따른 리뉴얼 디자인 전개에 관한 연구)

  • 신홍재;함재룡
    • Archives of design research
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    • no.16
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    • pp.1-14
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    • 1996
  • As the marketing strategy of corporations has been changing in various ways, the type of new product development has also bC'en changing in dim~rent ways. The types of changes include, among oiller things, product development. wit.h a new concept., revolut.ionary product development., new brand product. development., improvement. of existing product. and development. in model changes. The design development has similarly advanced with the growth in scient.ific approach in t11e design process of new product. development. in relat.ion t.o each t.ype of product development.. Ilowever, in view of the design approach or st.rat.egy for each t.ype, different. kinds of method of development is necessary. In order to increase t.he life cycle of an existing product. which has reached its mature stage and to respond t.o the changes 111 time t.hrough product improvement., it is becoming more imtxJrl.ant for Ule corporation to confonn wiU1 the changes in time by being able to sat.isfy the consumer! s needs, way of thinking and luxury inclination by utilizing the changes in design. However, it is very difficult to decide on a design using different development. methods which would clearly meet such neL'

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The Relationship among Coach Support, Resilience and Self-Rated Health for Golf Participants (골프참여자의 코치지원과 적응유연성 및 주관적 건강의 관계)

  • Kim, Hyung-Jin
    • Journal of the Korean Applied Science and Technology
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    • v.38 no.1
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    • pp.228-240
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    • 2021
  • This study was conducted with the goal of establishing a foothold for lifelong sports as well as establishing golf as a desirable leisure activity through the analysis of the relationship between golf participants' coach support, resilience and self-rated health. To achieve the goal of this study, a total of 300 questionnaires were distributed and 300 copies were collected back. Out of those returned questionnaires, insincerely replied or double-replied questionnaires were excluded and finally 278 questionnaires were analyzed for this study. For analysis of the data, frequency analysis, exploratory factor analysis, reliability analysis, confirmatory factor analysis, correlation analysis, and structural equating modeling were conducted using SPSS 18.0 and AMOS 18.0. Main findings were as follows: First coach support had a positive effect on resilience. Second, resilience had a positive effect on self-rated health. Third, coach support had a positive effect on self-rated health. Fourth, resilience mediated the relationship between golf participant coach support and self-rated health. Therefore, golf instructors should achieve specialization and diversification of educational programs through continuous learning about various teaching methods.

A Exploratory Study on the Plan to Foster the Horse Industry for the Development of Local Cultural Contents (지역문화 콘텐츠 개발을 위한 마산업 육성 방안에 관한 연구)

  • Kim, Mi-Kyung;Kim, Kwan-Seok;Park, Gum-Ran
    • The Journal of the Korea Contents Association
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    • v.22 no.1
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    • pp.240-249
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    • 2022
  • With the tourism industry stagnating due to the recent COVID-19 virus issue, the importance of preparing a plan to resume and revitalize the tourism industry after the end of the COVID-19 is being emphasized. In particular, this researcher paid attention to the development of the horse industry as it can contribute to the differentiation of services as it is an experience-oriented tourism, and it can be said to be a field with a high potential for sustainable development in the future. However, in the domestic horse industry, legal problems related to installation, industrial structural problems organized around horse racing, and demand-based problems were scattered. Therefore, this researcher suggested a way to improve these problems, improve the quality of life of the people, and lead the horse industry to increase the income of rural residents. As a representative example, a legal improvement plan for the expansion and growth of equestrian facilities was presented, and a strategic incubating infrastructure construction plan was presented to support horse industry workers to nurture the horse industry as the 6th industry on their own. This movement will lead to qualitative growth through the conversion of the horse industry into local cultural contents, and not only to expand the base of public demand for the horse industry, but also to maximize the creation of added value through diversification of the horse industry, leading to qualitative growth of the horse industry.

A Study on the Characteristics of Self-Employment and Activation Methods: Young People in Seoul and Gyeonggi Province (청년자기고용(self-employment) 특성과 활성화 방안 연구: 서울 및 경기도를 중심으로)

  • Choi, Ki-Sung;Kim, Youn-Joong
    • The Journal of the Korea Contents Association
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    • v.22 no.9
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    • pp.217-233
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    • 2022
  • This study was conducted with the purpose of deriving a revitalization plan by analyzing the factors influencing the characteristics and perception of self-employment and self-employment selection of young people. To this end, discussions on self-employment and the size of workers were reviewed, and the characteristics, determinants, and difficulties of self-employment youth were analyzed based on data from a survey of youth in Seoul and Gyeonggi-do. The support plan proposed through the analysis should first strengthen the program so that the government, local governments, and schools can all gain experience in the practice of developing ideas, producing, and selling based on aptitude and competency to solve youth employment problems. Next, compared to support for technology-based start-ups, there are no suitable programs in the fields of knowledge, manufacturing, and distribution, and there is almost no support for freelancers in which the majority of young people are engaged. Therefore, it is necessary to diversify support projects so that the diversity of young people can be expressed in self-employment. Finally, it was found that entrepreneurship had an important influence on self-employment. However, Korean teenagers do not know what entrepreneurship is and have no experience in education, so they should focus on cultivating entrepreneurship in the regular curriculum and establishing a cultural foundation to foster young leaders with creative ideas and execution.

Exploring Countries Eligible for Official Development Assistance Towards Global Forest Conservation Focusing on Green ODA Criteria (Green ODA 요건에 따른 산림 분야 공적개발원조 대상국 탐색)

  • Jang, Eun-Kyung;Choi, Gayoung;Moon, Jooyeon;Jeon, Chulhyun;Choi, Eunho;Choi, Hyung-Soon
    • Journal of Korean Society of Forest Science
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    • v.111 no.2
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    • pp.330-344
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    • 2022
  • While deforestation and forest degradation has continued globally, global society has been making efforts to prevent deforestation towards sustainable development. Reforestation in developing countries is linked to Sustainable Development Goals (SDGs) such as climate change mitigation, conservation of biodiversity, eradication of poverty and upholding of human rights. Forest official development assistance (ODA) restores the global forest land, and increases the public benefit. Bilateral forest ODA projects of the Republic of Korea have gradually increased and most of those projects have currently been concentrated in Asian countries. Selecting recipient countries for forest ODA requires more comprehensive approach since the global goals for sustainable development has been widely adapted to ODA strategic plans. We proposed potentially promising countries that are eligible for receiving 'Green ODA' in perspective of economic, social and environment to implement reducing emissions from deforestation and degradation (REDD+), conserving biodiversity, and combating desertification. As a result, the study suggests that forestry cooperation could be expanded from Asian countries more toward South America and African countries. In addition, we emphasized the need to promote convergence and integration with green technology to fundamentally solve the negative impacts of deforestation such as food, energy, water resource shortages, and forest fires. We advocated expanding bilateral ODA in the forestry sector through diversification of project activities, financial sources, and participants. Our study can contribute to the provision of basic information for establishing long-term strategies to expand bilateral cooperation in the forestry sector.

Recommendations on the Direction of Radiology Practice Operation through the Evaluation of Practice Satisfaction before and after COVID-19 (COVID-19 전·후 임상 실습생의 만족도 평가를 통한 방사선학과 실습 운영 방향에 대한 제언)

  • Hyeon-Jin, Kim
    • Journal of the Korean Society of Radiology
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    • v.16 no.7
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    • pp.985-993
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    • 2022
  • This study was conducted to compare and evaluate the expectations and satisfaction of clinical practice for students who conducted practice at clinical practice institutions of various sizes before and after COVID-19, and to suggest future clinical practice guidance methods and operation directions. There was a significant difference in the evaluation of satisfaction with practice before and after COVID-19, especially after the evaluation of satisfaction with practice guidance, practice environment, and practice time. As a result of analyzing the decisive influencing factors related to practice satisfaction, students who conducted practice at university hospitals highly evaluated the institutional environmental factors, and students who conducted practice at small and medium-sized hospitals showed high satisfaction in participation-oriented practice. Therefore, it is thought that practice that utilizes the strengths and weaknesses of university hospitals and small and medium-sized hospitals will be more effective than clinical practice that relies only on university hospitals. However, in order to diversify the training institution to small and medium-sized hospitals, it is necessary to create a manual on standardized training courses, training methods, and evaluation methods suitable for the training goals and curriculum, and provide them to the institution. In addition, if it is operated through sufficient exchange of opinions and consultation with institutions, schools will be able to obtain opportunities to cultivate practical talents, and small and medium-sized hospitals with difficulties in expanding manpower will be able to secure excellent human resources first.

A Theoretical Review on the Untact Marketing of the COVID-19 Period Hospitality Industry Services (코로나 시대 환대산업 서비스의 언택트 마케팅에 관한 고찰)

  • Kang, Hee-Seog;Lee, Youn-Oak
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.7
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    • pp.161-173
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    • 2020
  • In-depth interview in the field of hospitality industry services was conducted in COVID- 19. Introduction of kiosks for non-face-to-face services using untact technology, reservation, pay systems, self-service, service improvement using room service should be carried out. It is also necessary to implement Instagram, Facebook, YouTube, P-blogs, online broadcasting and live commerce through the establishment of m-channel system through untact marketing sales channels in the hospitality industry now that the product composition to solve the pro -blem of untact marketing is drawing attention due to diversification of online sales channe -ls. Now, the recognition of important elements of service education and a establishment of differentiated system of untact marketing, expansion of untact sale channel, implementation of non-face-to-face counseling service and introduction of pre-booking, telecommuting were recognized as urgent parts. In particular, a service differentiation and importance of human services, which were recognized free of charge, have re-recognized as premium, and quality service aspect of the hospitality industry in untact and the direction to diversify marketing channels are presented.

An analysis of students' online class preference depending on the gender and levels of school using Apriori Algorithm (Apriori 알고리즘을 활용한 학습자의 성별과 학교급에 따른 온라인 수업 유형 선호도 분석)

  • Kim, Jinhee;Hwang, Doohee;Lee, Sang-Soog
    • Journal of Digital Convergence
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    • v.20 no.1
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    • pp.33-39
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    • 2022
  • This study aims to investigate the online class preference depending on students' gender and school level. To achieve this aim, the study conducted a survey on 4,803 elementary, middle, and high school students in 17 regions nationwide. The valid data of 4,524 were then analyzed using the Apriori algorithm to discern the associated patterns of the online class preference corresponding to their gender and school level. As a result, a total of 16 rules, including 7 from elementary school students, 4 from middle school students, and 5 from high school students were derived. To be specific, elementary school male students preferred software-based classes whereas elementary female students preferred maker-based classes. In the case of middle school, both male and female students preferred virtual experience-based classes. On the other hand, high school students had a higher preference for subject-specific lecture-based classes. The study findings can serve as empirical evidence for explaining the needs of online classes perceived by K-12 students. In addition, this study can be used as basic research to present and suggest areas of improvement for diversifying online classes. Future studies can further conduct in-depth analysis on the development of various online class activities and models, the design of online class platforms, and the female students' career motivation in the field of science and technology.

Analysis of perceptions and needs of generative AI for work-related use in elementary and secondary education

  • Hye Jin Yun;Kwihoon Kim
    • Journal of the Korea Society of Computer and Information
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    • v.29 no.7
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    • pp.231-243
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    • 2024
  • As generative artificial intelligence (AI) services become more diversified and widely used, attempts and discussions on their application in education have become active. The purpose of this study is to investigate and analyze general and work-related perceptions, utilization, and needs regarding generative AI in elementary and secondary education. A survey was conducted among teachers and staff in Chungcheongbuk-do, and 934 responses were analyzed. The main research results are as follows: First, their work-related use of generative AI was lower than their general use, and considering the periodic frequency of more than once a month, the rate was much lower. Second, the main expectation when using generative AI in work appears to be improved work efficiency. Third, regarding the use of generative AI for each task, differences in perception of its usefulness were noticeable depending on position and occupation. They generally responded positively to the usefulness of generative AI in processing documents. To facilitate the use of generative AI for work by elementary and secondary teachers and staff, it is necessary to create an environment that promotes its use while ensuring safety against potential side effects. Additionally, requirements and needs should be considered depending on the position and occupation.

Ubiquitous Sensor Network Application Strategy of Security Companies (시큐리티업체의 유비쿼터스 센서네트워크(USN) 응용전략)

  • Jang, Ye-Jin;An, Byeong-Su;Ju, Choul-Hyun
    • Korean Security Journal
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    • no.21
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    • pp.75-94
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    • 2009
  • Since mechanical security systems are mostly composed of electronic, information and communication devices, they have effects in the aspects of overall social environment and crime-oriented environment. Also, the importance is increasing for wireless recognition of RFID and tracing function, which will be usefully utilized in controlling the incomings and outgoings of people/vehicles or allowance, surveillance and control. This is resulting from the increase in the care for the elderly according to the overall social environment, namely, the aging society, and the number of women entering, as well as the increase in the number of heinous crimes. The purpose of this study is to examine the theoretical considerations on ubiquitous sensor network and present a direction for securities companies for their development by focusing on the technological and application areas. To present strategies of response to a new environment for security companies, First, a diversification strategy is needed for security companies. The survival of only high level of security companies in accordance with the principle of liberal market competition will bring forth qualitative growth and competitiveness of security market. Second, active promotion by security companies is needed. It is no exaggeration to say that we are living in the modern society in the sea of advertisements and propaganda. The promotional activities that emphasize the areas of activity or importance of security need to be actively carried out using the mass media to change the aware of people regarding security companies, and they need to come up with a plan to simultaneously carry out the promotional activities that emphasize the public aspect of security by well utilizing the recent trend that the activities of security agents are being used as a topic in movies or TV dramas. Third, technically complementary establishment of ubiquitous sensor network and electronic tag is needed. Since they are used in mobile electronic tag services such as U-Home and U-Health Care, they are used throughout our lives by forming electronic tag environment within safe ubiquitous sensor network based on the existing privacy guideline for the support of mobile electronic tag terminal commercialization, reduction in communication and information usage costs, continuous technical development and strengthening of privacy protection, and the system of cooperation of academic-industrial-research needs to be established among the academic world and private research institutes for these parts.

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