• Title/Summary/Keyword: 뉴 노멀

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An Exploratory Study on the Activation of Stay-Type Tourism Promotion and Marketing through 'Metaverse Naju' in the New Normal Era (뉴 노멀(New Normal) 시대의 '메타버스 나주'를 통한 체류형 관광 홍보마케팅 활성화에 관한 탐색적 연구)

  • Si-Na Oh;Se-Chang Hong;Ji-Young You;Seok-Sun Choi;Young-Hwan Kim
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2023.07a
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    • pp.359-361
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    • 2023
  • 관광산업은 뉴 노멀(New Normal) 시대에 언택트에서 온택트(On-tact)형식의 메타버스(Metaverse)로의 새로운 관광 패러다임 전환을 맞이하고 있다. 이에 이 연구는 뉴 노멀 시대에 직면하여 관광산업의 변화방향에 대한 문제의식을 가지고서 지역의 관광활성화 방안 중에서도 체류형 지역 관광 활성화를 위한 방안으로 메타버스를 활용한 관광 홍보마케팅에 대한 효율적인 방안들에 대해 제안한다.

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The Impact of Korean Human Capital on the Permanent National Economic Growth in the New Normal Era (뉴 노멀 시대하 한국의 인적자본이 영구적 국민경제성장에 미치는 영향)

  • Kim, Seon Jae
    • The Journal of the Korea Contents Association
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    • v.17 no.6
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    • pp.55-62
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    • 2017
  • The purpose of this study is to investigate the transitory and permanent growth effects of human capital of the Korean economy based on the analysis of the New Normal Era during the period 1970-2014. For the transitory effects, we found out that all the coefficients of capital and labor are significant above the 5% level, whereas the coefficients of labor and human capital are significant only at the 10% level during the period 1999~2014. In particular, in the case of 1% increase in the human capital, the actual growth rate raised up with the rate of 0.15% over a 45-year period. For the permanent growth effects, the coefficients of capital and labor are significant above the 5% level. Furthermore, sum of the coefficients of the capital and labor showed approximately 0.96~0.99, approaching to a unit, which implies that there is a constant returns scale with respect to these inputs. In particular, the coefficient of human capital at 0.064 is significant at the 10% level. This implies that the permanent growth effect of an additional index of human capital is about 0.64% the previous 45-year period.

The R&D Investment and Productivity Growth of Korean Economy in the New Normal Era (뉴 노멀 시대하 한국경제의 R&D투자와 생산성 성장)

  • Kim, Seon Jae
    • The Journal of the Korea Contents Association
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    • v.16 no.11
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    • pp.321-329
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    • 2016
  • The purpose of this study is to analyze the impact of R&D investment on productivity growth of the Korean Economy in the New Normal Era. To be specific, this study focuses on the impact of R&D capital, other capitals, and total factor productivity(TFP) on the labor productivity during the three periods: 1970-2014, 1970-1997, and 1999-2014. We found out that the change of the intensity in the R&D capital and other capitals significantly impacted on the change of the labor productivity in Korea. In particular, the estimated coefficients of these variables are higher after the period of the IMF financial crisis than before the crisis. We also estimated the marginal productivity of R&D capital investment in terms of the TFP growth. The estimated coefficients of the variables showed stronger effects after the period of the IMF financial crisis than before the crisis. As a result, the increase of R&D investment has been greatly impacted on the growth of the total factor productivity(TFP) after the IMF financial crisis in Korea.

The Impact of Enterprise R&D Investment on Inter-industry Technology Spillover in Korea under the new Normal Era (뉴 노멀 시대하 한국기업의 R&D투자가 산업간 기술파급에 미치는 영향)

  • Kim, Seon Jae;Lee, Younghwa
    • The Journal of the Korea Contents Association
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    • v.13 no.2
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    • pp.390-399
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    • 2013
  • The purpose of this study is to examine the impact of enterprise R&D investment on inter-industry technology spillover in Korea under the new Normal Era. In order to do this, we tested the effect of production inducement, backward and forward linkage effects, and the effect of technology spillover such as technology intensity effects and technology diffusion effects based on an input-output framework. The results show that the high index industries of the production inducement effect were professional, scientific and technical activities, manufacture of metal products, and general machinery. Some manufacturers of other non-metallic mineral products and transport equipment sectors appeared to have the strong effect of forward and backward linkages that were almost equivalent to high-tech manufacturing industries. In particular, the industries of professional, scientific and technical activities appeared to have the strong effect of both forward and backward linkages. Therefore, we need to drive a strong policy support to higher enterprise R&D investment in the those particular industries not only to increase global competitiveness, but also to widen up the technology spillover effect on other industries.

Impact of Enterprise R&D Investment on International Trade in Korea under the new Normal Era (뉴 노멀 시대하 한국기업의 R&D투자가 무역에 미치는 영향)

  • Kim, Seon-Jae;Lee, Young-Hwa
    • The Journal of the Korea Contents Association
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    • v.12 no.9
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    • pp.357-368
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    • 2012
  • The purpose of this study is to empirically examine the impact of enterprise R&D investment on international trade in Korea under the new Normal Era. In order to test whether the time series data of trade variables are stationary or not, we put in operation unit root test and cointegration test. Based on VECM (Vector Error Correction Model), we also apply impulse response functions and variance decomposition to estimate the dynamic effects in the short-run and long-run. The results show that the relationship between enterprise R&D investment and international trade (export and import) exists in the long-run as well as in the short-run. The results of applying impulse response functions and variance decomposition also indicate that the impact of enterprise R&D investment on international trade is positive, and a significant portion of fluctuations in the trade variable is explained by enterprise R&D investment. Therefore, enterprise R&D investment must be continuously increased to improve economic growth with promoting trading competition power in Korea under the new Normal Era.

A Study on Furniture Market of South Korea in New Normal - Focus on Economic Perspectives - (뉴 노멀시대 한국의 가구 시장 연구 - 경제적 관점을 중심으로 -)

  • Jung, Jaenah
    • Journal of the Korea Furniture Society
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    • v.29 no.1
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    • pp.8-17
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    • 2018
  • Economic crisis in 2008 has changed South Korean market including furniture related field. Owing to Subprime Mortgage Crisis, new economic order, in other words, New Normal was established. Low growth rate, low interest, high unemployment rate, high risks, regulation strengthening, and all that sort of negative things have became generalized. South Korean economy has developed drastically since the Korean War, however recent economic crisis and Internet and smart phone have leading roles in shaping new consumption market. In a way, furniture market has expanded despite economic recession. Total service for housing is suited to South Korean consumers and shortened Product Life Cycle induces consumers to buy more furniture. In addition, Internet and smart phone allow people to show off their private spaces to unspecified masses. As a result, consumer prefers inexpensive and expendable furniture. It is certain that furniture market makes quantitative growth, but qualitative sides are questionable. Even though the study is focused on the existent circumstances, It will help to find out the proper ways of future furniture market in South Korea.

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시사특집 - 그린 카 시대에 대비한 타이어업체의 대응 전략

  • Lee, Hang-Gu
    • The tire
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    • s.243
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    • pp.10-21
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    • 2010
  • 세계경제 불황 이후 자동차산업의 뉴 노멀(New Normal)은 산업 중심지의 동북아 이동 그린 카 소형차 저가차 개발의 가속화 완성차업체간 제휴 확산과 자동차의 공동사용(Car Sharing) 모색 등을 들 수 있다. 이중 주목할 부문은 그린 카 개발과 상용화의 가속화다. 각국 정부가 환경, 연비, 안전 규제를 강화하고 있고 자동차산업의 성장 기반 강화를 위해서 산관 공동으로 그린 카 개발과 상용화에 막대한 재원을 투입하고 있기 때문이다. 주요 완성차업체들은 21세기 세계 자동차산업을 주도할 그린 카 기술과 시장을 선점하기 위해 철저한 기술보호와 함께 합종연횡을 확대하고 있다. 각국 정부도 시범 도시와 구역을 지정해 그린 카 운행을 지원하면서 보급 확산에 적극 나서고 있다. 이하에서는 불황 이후의 지동차산업 환경변화 각국의 그린 카 지원 정책, 자동차업계의 개발 및 상용화 전략, 그린 카에 대한 소비자 인식과 향후 수요 전망 및 우리 정부와 지동차업계의 그린 카 전략 추진 방향에 대해 살펴 본 후 타이어업계의 대응 전략을 제시해 보기로 한다.

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A Study on Strategic Positioning for Sustained Growth of Korean Major Corporations in Age of New Normal: with a Focus on the Case of Smart Phone Industry (뉴 노멀 시대에 주력 기업의 지속성장을 위한 전략적 위치에 대한 연구: 스마트폰 사례를 중심으로)

  • Lee, Jae Yeul;Kang, Min Soo;Jung, Yong Gyu
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.16 no.3
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    • pp.39-46
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    • 2016
  • For several decades, Korean corporations have achieved remarkable success in the world market pursuing a quantitative growing strategy by benchmarking developed countries such as the United States, Japan and European Union. Recently, however, since not only the world economy enters into low growth age of New Normal, but the continuously increasing pressure of emerging countries like China and India, the global position of Korean corporations has ruffled. For these reason, the purpose of the study based on searching the strategy for Korean corporations to promote sustainable growth while gaining a competitive advantage in the world market. The study uses two analytical tools, Porter's Diamond Model and Productivity Frontier by analyzing the smart phone industry where Korea, the United States and China are competing desperately. The study is aimed at analyzing and comparing the global competitiveness among Apple as a leader, Samsung Electronics as a follower and Chinese corporations as newcomers in the smart phone industry. Based on the analysis and comparison, the study focuses on searching the strategic decision of Samsung Electronics, and suggests the future strategic positioning of major corporations in different industries in the world market.

Analyzing the Influence of Face Masks on Fashion Product Selection Criteria -An Exploratory Study Focusing on Korean Women in Their Twenties and Thirties- (사회적 규범으로서 마스크 필수 착용이 외출 시 패션 제품 선택에 미치는 영향에 대한 탐색적 연구 -20~30대 한국 여성을 중심으로-)

  • Park, Sujin;Ha, Jisoo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.46 no.2
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    • pp.292-309
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    • 2022
  • The ongoing COVID-19 pandemic has caused a recession in the fashion industry. Therefore, this study aims to assess the influence of face masks on the selection of fashion products by Korean women in their twenties and thirties. This is highly relevant as the mandatory donning of face masks becomes a social norm. To this end, an in-depth interview and a survey were conducted. The results indicate that wearing a face mask affects consumers' fashion selection criteria in regard to styles, materials, colors, and types. Face masks have gradually contributed to the unification and simplification of fashion styles due to the atmosphere and wearing of the mask itself, which has led to a decline in the overall interest in fashion. Most consumers in this study felt a disconnect between face masks and fashion products, since the former have not been established within most fashion styles. Consequently, consumers had difficulty naturally aligning face masks with various fashion styles, which eventually led to a decreased interest in fashion. This study is significant in that it provides objective data that can be utilized to establish strategies in the fashion industry regarding the integration of face masks.