• The Journal of the Korea Contents Association
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• v.18 no.2
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• pp.73-80
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• 2018

The purpose of this study was to investigate the effect of rural cultural tourism factors on brand image of agricultural products. First, hardware component has a positive(+) effect on agricultural product brand image in part. Second, software component has a positive(+) effect on agricultural product brand image in part. Third, human resource factors have a positive (+) effect on agricultural product brand image in part The results showed that rural culture tourism constituent factor is an important factor affecting the image of agricultural products. This means that rural tourism can be an important factor in local income generation such as sales of agricultural products and regional development. It is necessary to develop strategies for rural development and income increase such as enhancement of attractiveness of rural cultural tourism elements and differentiation. In other words, the development of various strategies for rural cultural tourism elements can contribute to the image and activation of agricultural products.

• Journal of the Korea Convergence Society
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• v.11 no.12
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• pp.207-224
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• 2020

With the gradual improvement of China's residents' economic level, the continuous improvement of the holiday system, and the main purpose of relaxing mood and experiencing life, rural tourism has developed rapidly. In order to further achieve the goals of farmers' entrepreneurship, agricultural income increase, rural prosperity, and tourism management departments and tourism enterprises' management and operation objectives, this paper puts forward research hypotheses on the basis of relevant literature review and references. Based on the previous research results, this paper designs a questionnaire on Residents' rural tourism behavior intention, and uses SPSS23.0 to conduct correlation analysis and hypothesis test on the sample data, and draws the following conclusions: (1) rural tourism attitude, subjective norms, and perceived behavior control have a significant positive impact on rural tourism behavior intention; (2) policy system and resource conditions have a significant positive impact on rural tourism behavior intention; (3) policy system has a significant positive impact on subjective norms and perceived behavior control, and resource conditions have a significant positive impact on rural tourism attitude, subjective norms, and perceived behavior control.

• Journal of the Economic Geographical Society of Korea
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• v.14 no.3
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• pp.419-436
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• 2011

Korean farm villages are locked in vicious circle, as lots of their problems related to low income and hollow matters are geared and multiply. To get over those problems, various plans to develop Korean farm villages are being pushed ahead. In addition, since the early of 1990s, Korea has been projects to develop settlement zones and culture villages. It has been also preceeding with a comprehensive development project of farm villages and a new vitalizations project, etc. All of these projects aim to reorganize and expand life environments, industrial bases, and convenience and welfare facilities. The existing studies on a comprehensive project to develop farm villages have been focusing on evaluation indexes, problems, investment priorities, etc. But in fact, studies on a comprehensive development project of farm villages are not thoroughgoing enough in aspects of residents' attitude and their recognition on the influence on tourist development. Thus, this study aims to present strategic schemes to allow residents to actively participate in a stage of promoting a comprehensive development project of farm villages, a stage of making the plan, and a stage of the implementation. For this, this study analyzes a comprehensive development project of farm villages and attempts to figure out which influence the tourist development in farm villages has on residents' attitude and recognition resulting from changes in economic, social cultural, and environmental aspects. Especially, this study previously examines what influential factors there exists are and what influences the development of farm villages has on residents. Based on the results from the above analysis, schemes to enable residents to actively a comprehensive development project of farm villages are presented as follows. First, it is necessary to raise our recognition on tourism and tourism development of farm villages. If the main theme of a comprehensive development project of farm villages intends farm village development, it is required to educate residents and let them clearly raise their recognition on tourism, and the effect of the project is guaranteed. Second, it is highly required to make a plan so that we can feel economic effects of revenues through project promotion and positive effects including the expansion of infrastructures and welfare facilities, etc. Third, it is necessary to bring into relief the positive recognition and attitude of a comprehensive development project of farm villages. As for the negative recognition and attitude, it is very important to change negative residents' recognition to the positive direction and to allow them to participate in and to take an interest in the project, so that the project can be effectively promoted.

• Journal of the Korean association of regional geographers
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• v.14 no.6
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• pp.680-697
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• 2008

Goryeong, the center of Daegaya's historic culture, has pushed tourism development utilizing Daegaya's historic cultural resource. The tourist's cognition level of Goryeong is very low and the tourists of Goryeong have been decreased compared with them of Gyeongbuk. However, Goryeong has a variety of cultural tourism resources and geographical proximity with Daegu, and the potential of it attracts the tourism market. This research examines the tourism demands and supplies of Goryeong and then recommend the improvemental aspect of tourism po1icy and the developmental aspect of tourism resource in Goryeong. Goryeong needs the tourism po1icy to cotstruct the system which supplies the useful tourism information to tourism organizations and firms and to create the sustainable tourism product innovation. The tourism development should be pushed in two ways: the revitalization of the developed tourism resources and the creation of tourism product.

• Journal of Agricultural Extension & Community Development
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• v.21 no.3
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• pp.155-179
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• 2014

Input-output(I-O) analysis is now widely used to examine the economic impact of tourism. The study aims to demonstrate the impact of agri-tourism development project on local development in terms of income and employment. Based on the I-O transactions tables developed by Bank of Korea (2011), rural tourism related sectoral multipliers were derived with respect to output, income, employment, and value-added tax. The results of the I-O model indicate that in 2011, rural tourism development generated 1,387 billion Won of output impact, 287 billion Won of income impact, 275 billion Won of value-added impact, and 41,127 full-time jobs, respectively throughout direct, indirect, and induced effects. In particular, the restaurant sector had relative higher output and employment multipliers as compared to other industries, whereas they had lower multipliers of income and value-added than any other industries. The findings imply that the restaurant sector was relatively labor-intensive industry, generating high impact of employment effects.

• Journal of Agricultural Extension & Community Development
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• v.19 no.4
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• pp.833-857
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• 2012

This study was carried out aiming to provide information and enhance the satisfaction of real-time smartphones users on Rural Amenity Resources Information Services. For this purpose, domestic and international discussions and surveys on technology developments and expert analysis smartphone technology were reviewed. And empirical data were collected from 600 people through structured questionnaires including smart-phone experience, smartphone usage behavior, the required content, service items, service quality, Through this information, the content of rural amenity resources, how to take advantage of smart phones. Service Plan and developed, and a rural village locations to target mobile phone technology, the content was established. Through the preference analysis of the collected data, we designed the contents of rural amenity resources information based on smart-phone. It will be helpful to enhance the interchange between urban and rural such as farmer's market and rural tourism.

• Journal of Agricultural Extension & Community Development
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• v.15 no.4
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• pp.577-597
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• 2008

The purpose of this study is to examine the effects of residents' perceptions of tourism impact and conflicts on residents' participation in rural tourism village. Method of analysis involves factor analysis and regression analysis in this study. In order to measure the level of perception, three factors(economic benefits, social benefits, social and environmental cost) are derived from the factor analysis. And also in order to measure the level of conflict, two factor(openness of information, leading of operation) are derive from the factor analysis. The result of regression analysis indicate that perceived economic benefits and social benefits are rather greater impacts on residents' participation than social and environmental cost, and also openness of information is rather greater impacts on residents' participation than leading of operation.

• Journal of Agricultural Extension & Community Development
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• v.22 no.3
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• pp.293-300
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• 2015

This study was to investigate if there are important variables of rural tourism destination for foreign tourists that discriminate rural tourism perception, experience, and intention to behavior. of the experience activity among the regions and the villages. From the literature review, the survey questionnaires was developed to measure important variables of rural tourism destination, rural tourism perception, experiences and intention to behavior. A total of 799 useful samples were collected and analyzed in SPSS. Factor analysis showed that there are four underlying dimensions (program, preparation to receive, service and regional products, and human service). the results of discriminate analysis showed that service and regional products are important variables in rural tourism perception and experiences. And also service and regional products and human service are important variables in intention to behavior. More detailed discussion and implications are provided in conclusion.

• Proceedings of the KGS Conference
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• 2002.05a
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• pp.120-123
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• 2002

본 연구는 농천어메니티의 개념을 토대로 농촌주민과 도시민의 가치라고 할 수 있는 정주기능으로서의 생활자원화와 방문가치로서의 관광자원화로 구분하고, 이를 토대로 도시민과 농촌주민, 전문가들을 대상으로 농촌자원의 중요도와 순위적 관계를 분석하였다. 구체적인 연구결과를 살펴보면 다음과 같다. 첫째, 농촌자원을 자연적 자원과 문화적 자원, 사회적 자원으로 구분하여 37개 자원을 설정하였다. 이러한 농촌자원은 농촌어메니티를 형성하거나 형성에 영향을 미치는 대상이라고 볼 수 있다. 둘째, 이러한 농촌자원은 농촌주민과 도시민이 지닌 가치에 기초하여 생활자원적 가치와 관광가치적 가치를 동시에 혹은 차등적으로 지닐 수 있다. 이러한 관점은 농촌자원에 대한 중요도 평균에 대한 차이검증(t-test)을 수행한 결과 전체 자원의 56.8%에 해당하는 21개가 유의미한 차이를 보인 결과에 의해 지지를 받는다. 셋째, 농촌자원에 대한 순위적 상관관계분석에서도 전문가와 전체집단에서 생활자원과 관광자원에 대한 순위상관관계가 의미가 없는 것으로 나타나 위의 두번째 결과를 지지하고 있다. 이러한 결과는 농촌자원의 개발 방향과 가치부여가 자원의 속성에 따라 차등적으로 진행되어져야 함을 보여준다. 다섯째, 농촌자원의 유형을 생활자원화와 관광자원화에 대한 중요도의 표준화 점수에 기초하여 4개 유형(유형 I~IV)으로 구분하였다. 이러한 유형별 자원중요도를 고려하여 농촌마을의 개발목적에 비추어 생활자원형이나 관광자원형과의 연계를 통해 마을의 정체성과 특성화에 기여할 수 있도록 해야 할 것이다.(요약 및 결론에서 발췌)를 고지도와 지리지.읍지를 통하여 살펴봄으로써 변한 것과 변하지 않는 것을 분석하여 시대상의 복원과 지역사회의 정체성 확립에 일조하고자 한다.곡물의 여러 줄기가 합수하고 물이 역류하지 않으며 잘 감아도는 곳으로 표현할 수 있다 이러한 명당의 기본적인 원리는 장풍(藏風)과 득수득파(得水得破)이다. 장풍과 득수란 '국'(局), 즉 산줄기와 수계로 이루어진 일정한 범위 속에 만물이 생태계 속에서 살아가는 모습인 '체형(體形)'의 의미가 나타나야 한다는 것이다. 그러나 이러한 의미는 시대에 따라 달라질 수 있는 것이다.면적의 52%를 점유하여 감자 재배지의 핵심지를 이룬다. 4. 한국 감자 재배지역 중심지의 지리적 특징은, 높은 산지지역의 산록완사면에 밭작물로 재배된다는 점과 교통이 불편한 지역으로서 도시화와 산업화 지역의 그늘 지역이 대부분이다. 강원도의 감자 재배지는 감자재배에 적합한 자연환경과 화전농업의 전통, 감자 재배기술의 전파, 중앙정부와 지방정부가 지원하는 각종 연구소 분포와 영농지도, 씨감자 생산과 협동조합의 판로 개척, 도로 개설과 포장 등의 인문지리적 요인이 영농조건을 개선하고 감자 판매를 위한 시장접근을 용이하게 하여, 남한 최대의 감자 재배지역을 형성하였다. 제주도는 산지지형과 따뜻한 기온으로 2기작이 가능하고, 감자가공 공장설립과 교통발달에 따른 육지 시장과의 접근이 용이해졌기 때문에 남한에서 2번째로 큰 감자재배지역이 되었다.(요약 및 결론에서 발췌)그람양성균에서 효과적이었으며, 농도별 항균력시험 결과 농도가 증가할수록 비례하여 저해율도 증가함을 알 수 있었다. 첨가농도를 달

• Journal of the Korean Institute of Landscape Architecture
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• v.40 no.6
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• pp.79-88
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• 2012

The purpose of this study were to classify the Y/N in participating the urban farming and to analyze the intention in farm village experience tourism, reason to participate and non-participation, the positive image and negative image between the urbanite group experience in urban farming and the other group that does not experience it. Questionnaire was implemented to the metropolitan urbanite who visited exemplary field farmhouse and urban recreation space to analyze the comparison of groups that experience or do not experience urban farming. The result of this research is as follows: first, experiencing urban farming are relatively less in willingness to participate in the farm village tourism experience than those who do not experience it. Second, the largest reason to participate in farm village tourism experience is found to be the natural environment of farm village tourism experience that is different from that of the city and the effect on children's education. Third, most answers on the reason for not participating in farm village tourism experience is because of the busy daily life. Fourth, urbanite have positive image in general about farm village tourism experience. Especially, when the comparison between the groups was made, it was showed that the difference in understanding the crops growing and the natural environment difference in the city. Fifth, about the negative image on the farm village tourism experience, it showed the difference in understanding the unfamiliar scenery, shortage of eye catching and fun, and the necessity and cost between the groups. Consequently, this study may be significant in the recognition of the farm village tourism experience on urbanite were checked, it was revealed that Y/N experience in the urban farming made negative influence to the willing.