• Title/Summary/Keyword: 농촌관광 개발

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A Methodological Approach of Estimating Rural Tourism Satellite Accounts (농촌관광 위성계정의 작성방법)

  • Kim, Hyeon-Suk;Seo, Young-Chang;Lee, Jong-Sang
    • Journal of Agricultural Extension & Community Development
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    • v.22 no.3
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    • pp.285-292
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    • 2015
  • Recently, the demand of rural tourism has been increased to promote farm household income and rural economy. Korean government has supported to promote rural tourism. One of the most difficult tasks in estimating the economic impact of the tourism industry is how the industry should be defined in terms of an economic sector, since tourism is not defined in national Input-Output (I-O) tables or in the Standard Industrial Classification code. Moreover, there is no specified Standard Industrial Classification for rural tourism. The purpose of the study aims to examine specified Standard Industrial Classification of rural tourism using the I-O model analysis to estimate the economic impacts of rural tourism. Results showed that there were two components considered as inputs. One is the inputs that final demand can move to input of rural tourism in I-O tables. The other is one that the final demand was provided by farm household as intermediate inputs.

An Urgent Problem and Challenge of Rural Healing Tourism (농촌 치유관광의 당면과제)

  • Kim, Kyung-Hee;Hwang, Dae-Yong
    • Journal of Agricultural Extension & Community Development
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    • v.26 no.2
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    • pp.69-84
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    • 2019
  • Recently rural healing tourism has been attracting tourists' interest in relieving mental stress and restoring physical daily life with nature-friendly experience. The purpose of this study is to explore the urgent problems and challenges of rural healing tourism by conducting focus group interview(FGI) with experts. Fourteen experts were interviewed with a semi-structured questionnaire. From the interview data, six themes were identified for direction of healing tourism development. The results of the study are as follows; The area of rural healing tourism can be explained within the framework of health tourism. As for the difference between rural tourism and healing tourism, rural tourism is expected to enhance physical and mental relaxation, daily restoration, and health promotion if rural tourism expects the understanding and experience of agricultural and rural life, and educational effect. The core components of rural healing tourism were operators' expertise, program with rurality, ecological environment, and storytelling. The findings of this paper implicate the underlying dimension of rural healing tourism from a experts' perspective.

The Relationships between Leisure Activity Characteristics, Stress, and Quality of Life of Healing Tourists - The Moderating Effect of Involvement on Rural Healing Tourism - (치유관광객의 여가활동 특성, 스트레스, 삶의 질의 관계 - 농촌 치유관광 관여도의 조절효과 -)

  • Kim, Kyung-Hee;Min, Jae Han
    • Journal of Agricultural Extension & Community Development
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    • v.29 no.3
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    • pp.143-153
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    • 2022
  • Leisure activity characteristics are related to an individual's stress management as well as quality of life. This study analyzed the relationship between leisure activity characteristics, stress, and quality of life of healing tourists, and analyzed the moderating effect of involvement on rural healing tourism. For this purpose, this study analyzed 658 cases who experienced rural healing tourism. Among the characteristics of leisure activities, the conflict between work and leisure had a positive (+) effect on stress, and that stress had a negative (+) effect on the quality of life. Among the characteristics of leisure activities, social support was found to have a positive (+) effect on the quality of life. In the relationship between stress and quality of life, involvement on rural healing tourism was found to have a moderating effect. The results of this study indicate the importance of social support for work-life balance and leisure, suggesting that daily recovery through rural healing tourism has a positive effect on personal stress management as well as quality of life.

Forecasting of Foreign Tourism demand in Kyeongju (경주지역 외국인 관광수요 예측)

  • Son, Eun Ho;Park, Duk Byeong
    • Journal of Agricultural Extension & Community Development
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    • v.20 no.2
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    • pp.511-533
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    • 2013
  • The study used a seasonal ARIMA model to forecast the number of tourists to Kyeongju foreign in a uni-variable time series. Time series monthly data for the investigation were collected ranging from 1995 to 2010. A total of 192 observations were used for data analysis. The date showed that a big difference existed between on-season and off-season of the number of foreign tourists in Kyeongju. In the forecast multiplicative seasonal ARIMA(1,1,0) $(4,0,0)_{12}$ model was found the most appropriate model. Results show that the number of tourists was 694 thousands in 2011, 715 thousands in 2012, 725 thousands in 2013, 738 thousands in 2014, and 884 thousands in 2015. It was suggested that the grasping of the Kyeongju forecast model was very important in respect of how experts in tourism development, policy makers or planners would establish marketing strategies to allocate services in Kyeongju as a tourist destination and provide tourism facilities efficiently.

The Effect of Perceived Service Quality on Behavioral Intention and Subjective Well-being of Rural Healing Tourists - The Mediating Effect of Emotional Experience - (농촌 치유관광의 서비스 품질이 관광객의 행동의도와 주관 적 웰빙에 미치는 영향 - 정서적 경험의 매개효과 -)

  • Kim, Kyung-Hee;Lee, Hye Young
    • Journal of Agricultural Extension & Community Development
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    • v.26 no.4
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    • pp.193-203
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    • 2019
  • Tourism has been widely regarded as a mentally and physically healthy pursuit. Emotional experience can increase the restoration effect of tourism. Thus, recent studies in tourism have paid more attention to the benefits of emotional experiences. This study provides and tests a model that examines the relationship emotional experience as mediating variable between perceived service quality and two outcomes (behavioral intention, subjective well-being). The results of a study with rural healing tourists provide support for the proposed model. Specifically, the results indicate that emotional experience partially mediate the relationship between perceived service quality and satisfaction. The results of this study suggest that emotional experience should be considered as important in rural healing tourism services. The study provides empirical validation that customers do, indeed, identify with service providers, and this, in-turn, provides positive consequences for both the service provider (i.e., behavioral intention) and the customer (i.e., subjective well-being).

농촌관광의 접근성 개선 및 마케팅 전략

  • 황대용;박은식;고정숙;조록환;조영숙
    • Proceedings of the Korean Society of Community Living Science Conference
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    • 2004.05a
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    • pp.240-246
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    • 2004
  • 2002년 농가소득은 도시근로자가구소득에 비하여 73.0%로 불과하고 매년 그 격차는 확대되고 있다. 또한 농외소득의 비중이 53.9%로 일본 87.0%, 대만 79.5%, 미국 94.7% 등에 비해 그 비중이 매우 낮아 농외소득원 개발이 필요한 실정이다. 더구나 인구 3천명 이하 면수가 1990년 152개 지역에서 2000년에는 447개로 증가하는 등 농촌지역에 인적이 끊어지고 있는 곳이 증가하여 어떻게 지역을 유지해 나갈 것인가가 중요한 과제로 대두되고 있다.(중략)

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농촌관광의 접근성 개선 및 마케팅전략

  • 황대용;박은식;고정숙;조록환;조영숙
    • Proceedings of the Korean Society of Community Living Science Conference
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    • 2004.05a
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    • pp.117-125
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    • 2004
  • 2002년 농가소득은 도시근로자가구소득에 대비하여 73.0%에 불과하고 매년 그 격차는 확대되고 있다. 또한 농외소득의 비중이 53.9%로 일본 87.0%, 대만 79.5%, 미국 94.7% 등에 비해 그 비중이 매우 낮아 농외소득원 개발이 필요한 실정이다. 더구나 인구 3천명 이하 면수가 1990년 152개 지역에서 2000년에는 447개로 증가하는 등 농촌지역에 인적이 끊어지고 있는 곳이 증가하여 어떻게 지역을 유지해 나갈 것인가가 중요한 과제로 대두되고 있다. (중략)

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An Analysis of Factors Affecting Rural Tourists' Expenditure (농촌관광객의 지출비용 영향요인 분석)

  • Kim, Kyung-Hee;Hwang, Dae Yong;Lee, Hye Young
    • Journal of Agricultural Extension & Community Development
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    • v.27 no.3
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    • pp.135-144
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    • 2020
  • The aim of this study is to analyze the factors affecting rural tourists' expenditure. This study used the data from the fact-finding survey on rural tourism, and analyzed 4,223 cases who had experienced rural tourism for one year in 2018. The linear multiple regression analysis were used to identify factors affecting rural tourists' expenditure. The result indicate that the factors influencing the rural tourists' total expenditure were age, monthly income, number of accompany, length of stay, accommodation type(pension), accommodation type(friend's house/relatives'house), accommodation type(camping), distance to the destination, accompany(family/relatives), accompany(solo traveler), occupation(white color), motivation(daily escape and rest), motivation(new experience). The result indicate that the higher the age, the higher the average monthly income of the household, the fewer companions, the longer the length of stay higher the expenditure. As for the accommodation, the pension, motel/inn, hotel/condominium, and recreational forest higher probability of expenditure, while, friend/relative's house or camping higher the probability of less expenditure. The longer the distance to the destination, the solo traveler higher the probability of expenditure in rural tourism.

The Establishment of a Experiential Space Plan for Activation of the Rural Experiential Tourism -Case Study on the Geumgang Nongbau Village Eujae-ri Buri-myun Geumsan- (농촌체험관광 활성화를 위한 체험지구 기본계획 수립 -충남 금산군 부리면 어재리 금강 농바우마을을 중심으로-)

  • Choi, Ja-Un;Jeong, Dae-Young
    • Journal of Agricultural Extension & Community Development
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    • v.17 no.4
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    • pp.851-875
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    • 2010
  • Rural Experiential Tourism is the medium that connect a town and country. Through the form of these Rural Experiential Tourism people live in country sell indigenous products and tourism services. Both people maintain friendly relations with their friendship based on mutual trust. The aim of space planing for experience and development of experience program is make visitors learn many valuable lessons in countryside. So, Two things must discussed closely related. Also it is necessary to mention people to conduct in there. Visitors who live in Gyonggi and Chungcheong province come to frequently Geumgang Nongbau village for a day. They enjoy going for a swimming and fishing in Geumgang. In order to activate specialized experience program, it is necessary to increase the number of those exclusively responsible for that experience program and organization visitors make stay overnight in village. Also to enhancing village people's income must have agricultural stand and activate village internet site.

A Study on the Domestic Behavioral Patterns of Korean Tourists by the Characteristics of Residences (관광자의 거주지 특성에 따른 관광행태 연구)

  • Song, Young-Chol
    • Journal of the Korean association of regional geographers
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    • v.8 no.1
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    • pp.83-97
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    • 2002
  • In this study we shall compare the differences among Korean tourists' behavioral patterns according to tourists' residences by using statistical techniques on questionnaires for 1,372 tourists around Korea. In conclusion, we found varying degrees of influences among touristic behaviors in relation to residences, We documented 11 out of 14 categories of touristic behaviors in urban/rural areas around Korea. And there were 4 out of 14 categories of those found in provincial areas. Characteristics of urban/rural areas had a significant influence on touristic behaviors compared to provincial areas. Therefore, tour authorities provide for a balanced policy of travel around Korea. As mentioned above, these touristic behaviors had many differences according to urban/rural areas and provinces. We are concerned that these differences are likely to cause psychological disturbances among social classes. I hope that these results will be reflected in the development policies of tourist goods and tour sites.

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