• The Journal of the Korea Contents Association
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• v.21 no.4
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• pp.111-122
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• 2021

This study analyzed user reviews of Dongbaekjeon and Incheoneum app, which are representative local currencies in Korea, to identify the positive/negative factors of local currency users, and established a marketing strategy based on this. App user reviews were classified into positive and negative based on the star rating, and word cloud, topic modeling, and social network analysis were performed, respectively. As a result, in the negative reviews of Dongbaekjeon and Incheoneum, dissatisfaction with app use and card issuance appeared in common. In positive reviews, keywords such as 'local economy' and 'small business owners' along with satisfaction with 'cashback' appeared. It means that local currency users perceived that their consumption support local economy, and they felt satisfaction in using local currency. Based on the satisfaction/dissatisfaction factors identified as a result of the analysis of this study, we identified what needs to be improved and to be strengthened, and appropriate marketing strategies were established. The text mining method used in this study and research results can provide meaningful information about local currencies to public officials and marketers in charge of local currencies.

• The Journal of the Korea Contents Association
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• v.22 no.1
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• pp.58-73
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• 2022

The purpose of this study is to construct a predictable estimation model that reflects the relationship between the variables of mobile app performance and to verify how app reviews affect app performance. In study 1 and 2, the relationship between app performance indicators was derived using correlation analysis and random forest regression estimation of machine learning, and app performance estimation modeling was performed. In study 3, sentiment scores for app reviews were by using sentiment analysis of text mining, and it was found that app review sentiment scores have an effect one lag ahead of the number of daily installations of apps when using multivariate time series analysis. By analyzing the dissatisfaction and needs raised by app performance indicators and reviews of apps, companies can improve their apps in a timely manner and derive the timing and direction of marketing promotions.

• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.1-10
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• 2021

This study analyzes the use and meaning of consumer personality implication words in the review text of the Used Transaction Application . From of May 2021, the data were collected for the past six months by our Web crawler in Seoul and Gyeonggi Province, and a total of 1368 cases were collected first by random sampling, and finally 570 cases were preprocessed. The results are as follows. First, 48.2% of review texts were related to the personality of consumers even though it was a commercial platform of products. Second, the review text is mainly positive, which formed a text network structure based on the keyword 'gratitude'. Third, the review text, which implies consumer character, was divided into two groups: 'extrovert personality' and 'introvert personality' of consumers. And the individuality of the two groups worked together on the platform. In conclusion, we would like to suggest that consumer personality plays an important role in the platform transaction process, that consumer personality will play a role in the services of the platform in the future, and that consumer personality should be studied from various perspectives.

• The Journal of the Korea Contents Association
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• v.22 no.5
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• pp.1-15
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• 2022

In this study, text analysis was performed on the mealkit product review data to identify factors affecting the evaluation of the mealkit product. The data used for the analysis were collected by scraping 334,498 reviews of mealkit products in Naver shopping site. After preprocessing the text data, wordclouds and sentiment analyses based on word frequency and normalized TF-IDF were performed. Logistic regression model was applied to predict the polarity of reviews on mealkit products. From the logistic regression models derived for each product category, the main factors that caused positive and negative emotions were identified. As a result, it was verified that text analysis can be a useful tool that provides a basis for maximizing positive factors for a specific category, menu, and material and removing negative risk factors when developing a mealkit product.

• The Journal of Society for e-Business Studies
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• v.22 no.1
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• pp.65-87
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• 2017

We propose a method to analyze the user reviews and ratings of the products in the online shopping mall and automatically extracts the features of the products to determine the characteristics of a product. By judging whether a rating is given by a specific feature of a product, our method distributes the score to each feature. Conventional methods force users to wastes time reading overflowing number of reviews and ratings to decide whether to buy the product or not. Moreover, it is difficult to grasp the merits and demerits of the product, because of the way reviews and ratings are provided. It is structured in a way that it is impossible to decide which rating is given to the which characteristics of the product. Therefore, in this paper, to resolve this problem, we propose a method to automatically extract the feature of the product from the user review and distribute the score to appropriate characteristics of the product by calculating the rating of each feature from the overall rating. proposed method collects product reviews and ratings, conducts morphological analysis, and extracts features and emotional words of the products. In addition, a method for determining the polarity of a sentence in which the feature appears is given a weight value for each feature. results of the experiment and the questionnaires comparing the existing methods show the usefulness of the proposed method. We also validates the results by comparing the analysis conducted by the product review experts.

• The Journal of the Korea Contents Association
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• v.12 no.4
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• pp.76-85
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• 2012

Through opinion mining, we can analyze the degree of positive or negative sentiments that customers feel about important entities or attributes in online customer reviews. But, the limit of the opinion mining techniques is to provide only simple functions in analyzing the reviews. In this paper, we proposed novel techniques that can analyze the online customer reviews multi-dimensionally. The novel technique is to modify the existing OLAP techniques so that they can be applied to text data. The novel technique, that is, multi-dimensional analytic model consists of noun, adjective and document axes which are converted into four relational tables in relational database. The multi-dimensional analysis model would be new framework which can converge the existing opinion mining, information summarization and clustering algorithms. In this paper, we implemented the multi-dimensional analysis model and algorithms. we recognized that the system would enable us to analyze the online customer reviews more complexly.

• The Journal of the Korea Contents Association
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• v.19 no.8
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• pp.58-68
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• 2019

Recently SNS product reviews are excessively increasing. However, many SNS reviews are under feeble regulation than how big and powerful that their awarenesses are. This problem leads to consumers' discontentment on product reviews on online. This study aims to analyze how SNS product reviews characteristics: informativeness, entertainment, reliability and familiarity attribute on consumers' purchase intent and brand attitude. However, at this time, consumers' high discontents (stored-knowledge) expect to have negative affect on product reviews thus I put this as a regulation effect. This study is consisted of 240 examinee who check SNS product reviews before buying products.

• Proceedings of the Korea Information Processing Society Conference
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• 2014.11a
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• pp.1081-1084
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• 2014

최근 들어, 많은 추천시스템들이 연구 되고 있으며, 대부분은 개인 맞춤형 추천 시스템이 연구되고 있다. 기존의 영화추천시스템에서는 희박성의 문제가 제기된다. 본 논문에서는 희박성에 대해 보안하고자, 개인리뷰에 대한 가중치를 활용한다. 그 결과 사용자에게 정보의 제공에 대해 효율성을 높이고, 사용자마다 영화에 대한 리뷰에 따른 감정 및 사용자의 정보들을 반영한 영화추천시스템을 설계 및 구현한다.

• Proceedings of the Korea Information Processing Society Conference
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• 2018.10a
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• pp.33-36
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• 2018

코드리뷰는 소프트웨어의 신뢰성을 향상시키며, 개발 기간을 단축시킨다. 기존의 코드리뷰 도구들은 문법적인 오류는 검출하지만, 논리적인 오류를 찾아내지 못하는 한계가 있다. 본 논문에서는 Git 히스토리를 이용하여 코드 간의 연관성 그래프를 만들고, 이를 이용하여 논리적인 오류를 찾아내는 도구를 구현하였다. 코드상의 논리적 오류를 검출하여 프로그램 개발을 용이하게 하고, 내부에 잠재되어 있는 결함을 예방할 수 있다.

• Proceedings of the Korea Information Processing Society Conference
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• 2015.04a
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• pp.1001-1004
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• 2015

소설미디어의 급증과 함께 온라인 리뷰의 의존성이 급증하는 가운데 사용자의 올바른 의사결정을 저해하는 기만적 의견 스팸 이슈가 새롭게 주목받고 있다. 기존의 의견 스팸 연구는 실제 리뷰와 의견 스팸 간의 차이를 어휘, 품사 또는 감정단어와 같은 표면적 자질을 통해 설명하였으나 그들간의 의미적 연결관계는 고려하지 않았다. 본 논문에서는 1) 의미적 프레임 기반의 텍스트 분석기법을 제안하고, 이를 바탕으로 2) 의견 스팸과 실제 리뷰간의 의미적 차이가 있음을 규명하며 3) 새로운 의미적 프레임 자질을 사용하여 기존의 의견 스팸 분류 성능을 향상시킬 수 있음을 보인다.