• Title/Summary/Keyword: 기호학

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Study on Sexuality of Image Signal on TV Commercial (자동차 TV광고에서 나타난 영상기호의 섹슈얼리티 양상 고찰)

  • Ham, Hae-Yang
    • 한국HCI학회:학술대회논문집
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    • 2006.02b
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    • pp.714-720
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    • 2006
  • 본 연구에서는 자동차 TV광고에서 나타나는 섹슈얼리티의 의미화를 영상기호학적 시각에서 연구하는데 그 목표가 있다. 이를 위해서 페미니즘적 비평을 소개하고, '아네트 쿤(Annette Kuhn)'이 제시한 섹슈얼리티 표현의 구조를 파악하였다. 연구는 국내 자동차TV광고 자료 188편을 대상으로 하였다. 이 중 아네트 쿤의 섹슈얼리티 구조적 특징을 가지고 있는 45편의 광고를 선정하였고, 분석한 결과는 각 구조별로 체계적으로 제시하였다. TV광고의 섹슈얼리티 영상기호 분석이 갖는 의미는 다음과 같이 정리될 수 있다. 대중의 시선을 확보하기 위해 성적표현의 비중이 점차 높아지고 있는 상황에서 다분히 주관적 일수 있는 섹슈얼리티를 기호학에 근거를 두고 설명한 아네트 쿤의 연구로 구조화하여 분석함으로써 어느 정도 객관적으로 구체화 할 수 있었다. 또한, 섹슈얼리티와 자동차가 갖는 독특한 관계를 이해한다면 자동차디자인의 기획 단계에서 컨셉 설정에 따른 구체적인 자료로 활용할 수 있을 것이다. 마지막으로 섹슈얼리티 영상기호의 분석은 TV광고의 제작뿐만 아니라 섹슈얼리티를 표현하고자 하는 다른 여러 영상 제작 과정에 있어서도 실제적인 도움을 줄 수 있겠다.

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A Semiotic Analysis of Opportunity to Learn about Plane Figures in Grade 1 and 2 Mathematics Textbooks (초등학교 1학년과 2학년 수학교과서가 제공하는 평면도형의 학습기회에 대한 기호학적 분석)

  • Cho, Jinwoo
    • Journal of Elementary Mathematics Education in Korea
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    • v.24 no.1
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    • pp.129-149
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    • 2020
  • This study reports the results of analyzing the learning opportunities about the plane figures provided by the first and second grade mathematics textbooks. The plane figures that students learn during this period are important in that it serves as the basis for the later geometric education. With assumptions that mathematics learning is related to the problem of meaning and that meaning-related activity can be viewed as a symbolic activity, it adopts and uses the perspectives and tools of semiotics to analyze the learning opportunities provided by the mathematics textbook. The analysis of the semiotic process of the textbook activities revealed the significance of learning opportunities and helped to distinguish the seemingly similar learning opportunities. Based on the results of the analysis, I discussed the link between learning opportunities provided by grade 1 and grade 2 mathematics textbooks. Finally, the paper concludes with suggestions and conclusions and suggestions for further research.

Semiotics approach to one-person Creative Company (1인 창조기업의 기호학적 분석)

  • Lee, Ji-Seok;Kwon, Jong-Wook
    • The Journal of the Korea Contents Association
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    • v.13 no.10
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    • pp.470-479
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    • 2013
  • This study analyzed the features and problems of one-person creative company development policy by using the image of brand identity of one-person creative company and the model of the symbol square. In order to solve the youth unemployment and to induce youth foundation, Korean government particularly Small and Medium Business Administration (SBA) paid great attention to 'One-Person Company' followed by One-Person Knowledge Company policy in 2008. Finally, this policy became One-Person Creative Company in 2009 when SBA faced criticism. However, according to semiotics analysis, symbolic conflicts were found in the policy given that this policy was not considered the role of the co-founder in venture ecosystem. This study provides practical implications for new directions of the one-person creative company policy of government; (1) one-person knowledge company ${\rightarrow}$ (2) one-person creative company ${\rightarrow}$ (3) 1+1 creative company.

Semiotic Approaches to New Archival Methodology (새로운 기록방법론을 위한 기호론적 접근)

  • Lee, Youngnam;Jo, Minji
    • The Korean Journal of Archival Studies
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    • no.41
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    • pp.113-173
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    • 2014
  • For the past few years, there has been active seeking of archival practices outside of public institutions. For example, there is oral history archive which has an actual field of its own, community archive, archives of everyday life, cultural resources archive, digital archive, and post-modern archive with its discourse practical character. In this reading, such flow is organized through everyday paradigm, and examines new archival methodology that is suitable for it. Through such critical mind, semiotic approach is taken and the need, direction and alternative of archival methodology is offered. Especially, archival methodology, which can be applied to archives is thoroughly observed. Also, the way how sign practices can be executed in the archival field is explained through specific examples. Of course, it is clearly stated that this is an instance, and that it is an archival methodology that can be applied to public institutions. We hope this would be a discuss that would enable a comprehensive understanding of records.

A study on the correlation between nonverbal signs in Charade and narrative transformation: Focusing on the formation process of the subject appearing in the film Carol (셔레이드에서의 비언어 기호와 서사적 변형의 상관성 연구 - 영화 <캐롤>에서 나타나는 주체의 형성 과정을 중심으로)

  • Jo, Eun Jin;Song, Chi Man
    • 기호학연구
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    • no.56
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    • pp.109-136
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    • 2018
  • The purpose of this study is to examine the narrative correlation of nonverbal signs found in Charade. Charade, by using nonverbal signs, provides information about the character's psychological change, his or her relationship with others, and the places where they stay. The study of Charade, then, has to be approached considering not only the transmission of messages through nonverbal signs but also its signification. This study has analyzed the narrative and formation process of the subject that triggers the subject's activity by taking narrative semiotics to the film Carol (2015). As the status of women is represented by the mise-en-$sc{\grave{e}}ne$ at this time, this study aims to examine such a fact through Charade, which belongs to the realm of mise-en-$sc{\grave{e}}ne$. In this study, nonverbal signs that are used in Charade are drawn based on the nonverbal communication theory. The result of analyzing the texts showed that the use of interior decoration was outstanding in the process of expressing the status of female subjects. The use of gaze was noticeable in the process of expressing the acquisition of female subjects' power. Besides, it should be noted that the use of nonverbal signs such as accessories, territoriality, or gesture, was worthy of attention. It was confirmed that such nonverbal signs play an important role in the formation of subjects and configuration of narrative transformation.

Discoursive Analysis of Starcraft;Focused on Greimas's Semiotics (스타크래프트에 대한 담화분석;그레마스의 구조생성기호학을 중심으로)

  • Park, Tae-Soon
    • The Journal of the Korea Contents Association
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    • v.8 no.7
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    • pp.135-145
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    • 2008
  • This paper tried to analyze Starcraft's multiplay by using especially Greimas's theory of discourse. Greimas's theory of semiotics is known as a useful tool of analyzing non-verbal text as well as verbal text. The discourse of Starcraft is continuously made by subject and anti-subject. This characteristic of discourse- not given completely made- is the prominent difference from discourses made from other media. The subject and anti-subject, as actively crossing the position of enunciator and enunciatee each other, dynamically make and complete the discourse.

A Study on "New Chronological Book Number" ("새 연대순 도서기호법"에 관한 연구)

  • Kim Sung-Won
    • Journal of the Korean Society for Library and Information Science
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    • v.31 no.2
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    • pp.79-93
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    • 1997
  • The Book number, which used to distinguish an individual book from every other book in the same class for easy arrangement and retrieval, can be classified into accession order book number, alphabetical book number. and chronological book number. Nowdays' incredible developing speed of knowledge change the standard of information value, the newest is the best, and user behavior, to seek the newest first. To deal with these changes, libraries need to classify the newest information into the same place. Hoping this system can be adopted in the korean libraries, I introduce the characteristics and structures of $\ulcorner$New Chronological Book Number$\lrcorner$ which was designed to deal with library's need and examine the features of alphabetical arrangement of it.

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Legender 기호와 암호학

  • Oh, Jeong-Hwan;Kim, Cheol
    • Review of KIISC
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    • v.2 no.2
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    • pp.25-30
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    • 1992
  • 본 논제에서는 원시근과 이차 잉여규를 중심으로 관련되는 암호학에 이용을 언급하기로 한다. 이외에도 이산로그(discrete logarithm), 연분수(conti-nued fraction), 여러 부정방정식(diophantine equation)의 이론등이 암호학에서 빈번히 사용되는 알고리즘의 근간을 이루는 이론들로 알려져 있다. 또한, 유사임의 수열(pseudo-random number sequence)을 만들기 위한 생성자 (generator)들 중에는 정수론에 기초하고 있는 것들이 않이 있다. 제2절에서는 정수의 위수와 원시근에 대한 성질을 논하고, 제 3절에서는 2차 잉여류와 Legender 기호를 소개한 후, 제4절에서 이들이 주로 사용되는 암호학의 분야를 논하기로 한다.

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Design and use of the Signification and Communication Analysis Frame for the Brand Logo Sign: based on the Social Media Brands (브랜드 로고 기호의 의미작용과 커뮤니케이션 분석 체계의 제안과 활용:소셜 미디어 브랜드 로고를 중심으로)

  • Kwon, Boh-Youn
    • The Journal of the Korea Contents Association
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    • v.11 no.6
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    • pp.76-89
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    • 2011
  • The first purpose of this paper is to design brand logo sign analysis frame, 'SCoL'(Analysis frame of signification and communication for the brand logo). It has semiotic view and communication function. And the second is to prove propriety of the suggested frame by application to social media brand logos. The SCoL frame is based on 4 features of logo sigh to have analytic consistency. Also, it covers whole semiological process with index, icon, symbol as signification understanding and reach communication step with Jakobson's theory. As the results, the findings are follow; The SCoL frame can be useful to get comprehensive semiotic understandings and communication functions about logo signs. The social media brands build their own meaning area with logo signs and they depend on different communication function.

Research on the Methodology of Documentation Storytelling (기록화 스토리텔링 방법론 연구)

  • Bae, Eun-Kyung
    • The Korean Journal of Archival Studies
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    • no.70
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    • pp.245-276
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    • 2021
  • This paper is a study on the concept and methodology of documentation storytelling. After 'use of records' has emerged as a hot topic in the archivologic field, various methodologies are being sought for utilization. Storytelling is one of them. This study defines storytelling as a methodology for the utilization of records as 'documentation storytelling' and conceptualizes it as 'the totality of various discourses generated in the process of realizing the value of records as records'. This study introduces various theories such as archiving, storytelling, semiotics, and linguistics to establish the foundation of the theory of documentation storytelling. Archivology in the digital era ,conceived by the analog era, has the task of systematizing the academic trends of the two eras. One of the tasks is about documentation in the digital age. Documentation storytelling is also a theory required in the digital age. This study defines 'documentation' in the digital age as a variable and practical act, and defines the result of documentation as 'documentation storytelling', that is, 'a semiosis in which the value of records is constantly created'.