• Venture DIGEST
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• s.103
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• pp.24-24
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• 2007

기업은 경제적 성과뿐 아니라 사회적, 환경적 성과를 동시에 성취하려 노력함으로써 사회적 책임을 다하게 된다. 그래서 Triple Bottom Line(경제, 사회, 환경 또는 3P(Profit, People, Planet))을 기업의 사회적 책임을 구성하는 중요 요소라 일컫기도 한다.

• Proceedings of the Korean Society for Quality Management Conference
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• 2006.11a
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• pp.346-350
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• 2006

오늘날 급변하는 환경 속에서 기업이 계속 살아남고 성장해 나가기 위해서는 경제적 측면에서의 효율성이나 경쟁력을 강화해 나가야 함과 동시에 보다 거시적이고 장기적인 시각에서 사회로부터 정상적인 기업 활동을 인정받는 사회적 정당성(social legitimacy)을 획득하기 위해 노력해야 한다. 그렇지 않으면 해당 기업에 대해서는 물론 국가 전체적으로 반(反)기업정서가 만연하게 된다. 바로 이러한 시각에서 볼 때 여기서 우리가 다루고자 하는 기업의 사회적 책임과 기업윤리 문제는 기업의 지속가능경영을 위한 거시경영분야의 연구에서도 가장 주목을 받는 부분이다.

• The Journal of the Korea Contents Association
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• v.17 no.5
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• pp.602-612
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• 2017

The purpose of this study was to identify employees' perception of social and economic values that social enterprises pursue and to provide implications for the training of social enterprise workers. The main results are as follows. First, more than half of the social enterprise workers recognized that economic value and social value were equally important. In addition, the responsibilities of realizing corporate social values were somewhat higher than those of employees. The social value of the social enterprise should be pursued in preference to the value for the company and its members. However, efforts to set goals for the social value of social enterprises were lacking. Second, social enterprise workers generally had a high perception of economic value and recognized that the responsibility and effort of management was more important than the employees in order to realize economic value. Third, the higher the age of workers, the higher the importance of social value than economic value, emphasized the responsibility of the manager, and the less the work experience, the more important is the social value and the manager's responsibility. While commercial enterprise workers are highly aware of the importance of economic value, non-profit enterprise workers are highly aware of the importance of social value. In the future, it will be necessary to provide an educational support program that allows workers to recognize the social and economic value of social enterprises in a balanced manner. Efforts are needed to develop, monitor and monitor standardized measures for measuring the value of social enterprises.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.2
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• pp.25-34
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• 2012

It is expected reasonably that firms are likely to be motivated to engage in cooperate social responsibility(CSR) more effectively and efficiently in order for sustainable growth when partnerships on supply chain are willing to embrace the initiative for CSR actively rather than a firm's effort. Given that this is a SCM(Supply Chain Management) approach to CSR, the SC-CSR(Cooperate Social Responsibility in Supply Chain), which encourage all partners on supply chain to apply it, can provide larger social impact. This study is to verify the effect of SC-SCR on the willingness to initiate CSR in small and medium-sized enterprises. As a result of empirical analysis, the application of SC-SCR has positive effect on the willingness of small and medium-sized enterprises to initiate social responsibility by promoting the situational needs. This results indicates that helping firms observe ISO 26000, the recognized international standard for CSR, the motivation for SCR can be reinforced by making partners on supply chain respect CSR.

• The Journal of the Korea Contents Association
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• v.21 no.7
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• pp.206-221
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• 2021

The demand of social responsibility for corporate is increasing gradually. The corporate can't secure the royal customers only with the effort of securing the competitiveness through the product, service quality. The corporate should act actively in order to satisfy the social expectation required by customers. With this background, this study conducted the survey that can verify the effect of how usual interest in corporate social responsibility interacts in order to investigate the difference depending on the characters of customers and how the corporate social responsibility has led the brand performance. As a result, the legal and economic responsibilities were found to have significant influence in forming the corporate brand image and the favorability. The ethic responsibility was found to play a key role in forming the reliable image but have the negative impact in forming the achievement image, innovative image. In terms of the effect of social responsibility on the corporate brand performance, the usual interest on the social responsibility was found to have no impact as a regulatory effect.

• Information Systems Review
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• v.18 no.3
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• pp.1-29
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• 2016

The radical changes in the business environment have motivated firms to exert serious efforts in managing sustainable development. This study identified the effects of sustainable development on the perceived performance of firms from the viewpoint of the balanced scorecard. Independent variables include economic efforts (of efficiency and ethic of accounting and fairness), environmental efforts (management and energy control), and social efforts (consumer protection and contribution for local community). The result from the analysis of data collected in this research suggests that sustainable development efforts are the critical sources of the incorporated performance of firms. The consumer protection efforts of the local community determine the competitiveness of a firm in managing social responsibility and creating value and social activities. Efforts to reconsider efficiency determine the competitiveness of a firm, becoming the critical factors that determine sustainable performance. Energy control facilitates value creation for the environment through cooperation and harmonization with nature, resulting in sustainable business performances through the vitalization of practical establishments and operations. Sustainable management needs to meet international standards, cooperation, and harmony. These standards are based on the economic, environmental, and social efforts that enable firms to adopt sustainable management efforts that are suitable for their own systems.

• Journal of Consumption Culture
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• v.15 no.4
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• pp.101-121
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• 2012

In this study we postulated that the trust plays an essential mediating role in the relationship between the corporate social responsibility activities and corporate evaluation and product evaluation. In addition, we examined the perception difference to the Korean-Chinese consumers in these relations. A model integrating four types of CSR activities(economic, legal, ethical, and philanthropic), three dimensions of trust(integrity trust, expertise trust, social benevolence trust), and the corporate evaluation, product evaluation was tested using data of 400 consumers. The results of the data analysis showed that the economic responsibility and ethical responsibility had a significant influence on the integrity trust, expertise trust and benevolence trust in the case of the Korean consumers. But, in the Chinese consumers, the economic responsibility positively influenced on the expertise trust and benevolence trust. The legal esponsibility had a significant impact on the integrity trust and benevolence trust in the case of both Korean consumers and Chinese consumers. Also, ethical responsibility positively influenced on the integrity trust and benevolence trust in the case of Chinese consumers. Finally, philanthropic responsibility had not significant influence on the expertise trust in case of both Korean consumers and Chinese consumers. The results of this study will help corporations to understand the relative importance among the four responsibilities and to make decisions in allocating their resources.

• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.294-306
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• 2021

In the era of brand economy, companies fulfill their social responsibilities to enhance consumers' brand trust, thereby enhancing brand loyalty. On the other hand, the current Covid-19 epidemic has accelerated the pace of digital transformation of enterprises and has also made consumers pay more attention to the online reputation of enterprises. Based on the Chinese consumer market, this paper studies the corporate social responsibility, Internet word-of-mouth, brand trust, and brand loyalty of electronic product companies. To verify the impact of corporate social responsibility on brand loyalty through Internet word-of-mouth and brand trust, this paper issued a questionnaire survey to Chinese consumers. A total of 469 questionnaires were used for empirical analysis, and SPSS21.0 was used to analyze the collected data. The results are summarized as follows: (1) CSR has a positive impact on brand trust. (2) CSR has a positive impact on brand loyalty. (3) Brand trust has a positive impact on brand loyalty. (4) Brand trust and e-WOM play an intermediary role in CSR and brand loyalty.

• 정보보호뉴스
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• s.138
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• pp.30-31
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• 2009

최근 몇 년간 정보보호가 사회적 이슈로 자리 잡았다. 사회적 이슈라는 단어가 일반인들에게는 정보보호와 관련된 사건 사고로 이해될 수 있겠지만, 기업의 관점에서는 정보보호와 관련된 법률과 규제에 대한 대응의 다른 이름이기도 하다. 정보보호는 비즈니스 측면에서 예상치 못한 비용을 발생시킬 수 있으며, 소비자와 기업 간 분쟁의 원인이 되는 하나의 리스크가 된다. 이 리스크를 차단하거나 줄이기 위한 가장 효과적인 방법은 기업 스스로의 자발적인 노력이 전제되어야 한다. 그런 면에서 CJ인터넷 보안팀은 '자발적 노력'이라는 단어가 참 잘 어울리는 곳이다.

• Journal of Digital Convergence
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• v.15 no.1
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• pp.143-149
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• 2017

The company strives constantly to prepare for the current crisis and uncertainty of the future and to strengthen its competitiveness. At times, it strives to strengthen its competitiveness through continuous innovation, as well as securing technological innovation and talented personnel. However, even if the company makes such a hard effort, the sustainable growth of the enterprise will not be guaranteed unless smooth communication and efforts among the internal resources are supported. The social responsibility of management and the attitude of labor-management relations are important factors for the smooth coordination of labor-management relations. Therefore, this study empirically analyzed the relationship between manager 's social responsibility, labor relations attitude and job performance. The results of this study showed that the social responsibility of managers affects job satisfaction and job commitment. In addition, managers' attitudes toward labor relations have an effect on job satisfaction and job commitment. Also, job satisfaction has a positive effect on job commitment. The result of this study can be used as a practical application data for establishing new labor - management relations among the managers of the enterprise in the future.