• Title/Summary/Keyword: 기업에 대한 신뢰

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A Study on the Factors affecting the Recovery Satisfaction at Logistics Service Failure (물류서비스실패시 회복만족에 영향을 미치는 요인에 관한 연구)

  • Choi, Youngro
    • Journal of Korea Port Economic Association
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    • v.28 no.4
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    • pp.169-191
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    • 2012
  • This study is to investigate the strategy on forming a long term relationship between logistics service provider and demander including maintaining strategy of it. For these purposes, effect on the organization and human factor of Logistics service companies and also, impact on the customer trust and relational commitment against service recovery are analysed. Literature review and empirical study are used to modify research model and to develop questionnaire for logistics service companies. Reliability for measuring procedure yields the same result on repeated trials and validity for identifying the accuracy of the accrual measuring instrument are also used. Suggested hypothesis are verified through multiple regression method and the testing results are shown as follows; First, organization and human factor have a positive effect to the service recovery satisfaction against the service failure of logistics service providing company. Second, the service recovery satisfaction also leads a positive effect on the customer trust and relational commitment.

A Study on the Records Management for Evidence-Based Accountability of Corporations : Focusing on Sustainability Reports (기업의 증거기반 설명책임을 위한 기록관리 방안 '지속가능성보고서'를 중심으로)

  • Jung, Mi Ri;Yim, Jin-Hee
    • The Korean Journal of Archival Studies
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    • no.48
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    • pp.45-92
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    • 2016
  • Corporations report their economical, environmental, social influences and achievements through sustainability reports. Apart from the financial reports, which are subject to legal restrictions, sustainability reports inform non financial achievements of a corporation, thus the reliability of the information is solely dependent on the corporation itself. The current sustainability reports are of types that cannot include proof or source of the index data, thus they are tended to be regarded as means of publicity. The reliability of the reports is often questioned. This research applied the concept of Evidence-Based Accountability, which will allow the confirmation of accountability through records including contents and context of the tasks. Evidence-Based Accountability means producing and accumulating witness records of actions, then managing the records as usable information and use them as accountability information. Index data from sustainability reports of domestic corporations and web based reports of Vodafone was reviewed. Measures to link task records as proof of index data was studied. To make this possible, record production and acquisition system was redesigned in order to secure required records as evidence. Linked build-up of SR system and RMS was proposed. The proposed system will allow collection and management of records as SR accountability information, and provide the data when necessary. Also, corporate infrastructure was proposed. This infrastructure will build a professional records management system in stages, through organizational system and regulations. Cooperation of staff in this infrastructure will support reliable corporate accountability.

Blockchain-based non-manipulable probability control system (블록체인 기반 조작불가능한 확률제어 시스템)

  • Kim, Myeongkil;Kwon, Minho;Kim, Jinhyeok
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2022.07a
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    • pp.153-154
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    • 2022
  • 본 논문에서는 블록체인 기반의 투명성/신뢰성을 제공하는 조작 불가능한 확률 제어 시스템을 제안한다. 해당 시스템은 클라이언트에 의해 질의 된 확률값을 블록체인상에서 산출해냄으로써, Legacy 시스템 아키텍처의 한계인 조작 가능성을 원천적으로 배제할 수 있다. 이는 블록체인 참여 노드 간의 데이터를 동일하게 공유하여 투명성을 확보하고, 이를 기반으로 데이터에 대한 신뢰성을 확보한 확률 제공 기능이다. 특히 해당 시스템은 Private/Permissioned 구조 기반의 블록체인 네트워크를 기반으로 운영 노드에 의해서 유지/관리되어 별도의 트랜잭션 수수료가 블록체인상에서 발생하지 않는다. 또한 Public Blockchain 메인 네트워크상의 미래 블록에 대한 정보를 확률값 산출 Seed에 활용함으로써, Non-deterministic 한 환경을 제공한다. 이는 클라이언트가 확률 질의에 대한 검증 과정을 직접 수행하거나 Third-party 검증을 통해 확률값에 대한 조작 여부를 확인할 수 있다.

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The Effect of Organizational Relations and Technology Factors on Logistics Performance of Logistics Firms (물류기업의 조직간 관계요인 및 기술요인이 물류성과에 미치는 영향)

  • Yi, Seon Gyu
    • Journal of Service Research and Studies
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    • v.7 no.1
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    • pp.41-52
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    • 2017
  • This study The purpose of this study is to analyze the effect of relationship factors and technical factors on the logistics performance of logistics companies. As a result of the analysis, information sharing, mutual trust, and mutual benefit of the inter-organizational relationship factors as factors affecting the logistics performance were analyzed as the factors that positively influence the logistics performance. In the technology factor, IT infrastructure and technology reliability are analyzed as factors that positively influence logistics performance, but system operation capacity is analyzed as a factor that does not positively affect logistics performance. Based on the results of this analysis, it can be confirmed that logistics companies can maximize the logistics performance by mutual sharing of information, mutual benefit and trust, and it is also confirmed that technical reliability is also an important factor.

The Influence of Qualitative and Quantitative Safety Management Activities and Employees' Safety Awareness on Safety Behavior in the Construction Company: Focusing on the Mediating Effects of Organizational Trust (건설업체의 정성적·정량적 안전경영활동과 근로자의 안전의식이 안전행동에 미치는 영향에 관한 연구: 조직신뢰의 매개 효과를 중심으로)

  • O, Soo Un;Heo, Chul Moo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.10 no.6
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    • pp.203-213
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    • 2015
  • This study is to test the influence of safety management activities and employees' safety awareness on safety behavior in the construction company following the atmosphere of a safety-driven society. Recently, the perspective of many individuals and companies for safety management is changing and the recognition is spreading that physical and conscious investment on the safety of industrial sites are not an useless cost but the vital element to enhance the corporate competitiveness. CEOs have an emphasis on the safety management in their workplace as a top priority. For this study, the data were collected and analyzed from 300 employees of industrial sites. Firstly, the results showed that safety management activities and employees' safety awareness had a positive impact on organizational trust. Secondly, the organizational trust had a positive impact on safety behavior. Thirdly, safety management activities and employees' safety awareness had a positive impact on safety behavior. And also found out the organizational trust had the mediating role between safety management activities and safety behavior, and between employees' safety awareness and safety behavior. The results of this study suggested that safety management activities and employees' safety awareness in the construction companies are very important factors influencing on the safety behavior, and the investment for the safety of the construction company should be continued.

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The Effects of Participation Motivation of Corporate Social Responsibility Using Social Media on Organization-Public Relationship and Brand Loyalty (소셜 미디어를 통한 기업 사회공헌활동의 참여동기가 조직-공중관계성과 브랜드 충성도에 미치는 영향)

  • Yi, Junsub
    • Journal of Korea Society of Industrial Information Systems
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    • v.22 no.1
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    • pp.139-159
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    • 2017
  • This Study Examines the Relationships Among Participation Motivation for Corporate Social Responsibility(CSR) Using Social Media, Organization-public Relationship between Companies Conducting CSR and Participants, and Companies' Brand Loyalty. Using Questionnaire Data, Confirmatory Factor Analyses were used to Figure out Participation Motivation Factors Including Empathy and Interest. The Confirmatory Factor Analyses Also Derived Organization-public Relationship Factors Including Trust, Commitment, Control Mutuality, and Intimacy Created between Companies Conducting CSR and Participants. The Proposed Research Model was Tested through Structural Equation Modeling. The Results Showed that the Empathy Factor Positively Affects all the Organization-public Relationship Factors, and the Interest Factor Positively Affects trust and Commitment Factors. The Trust Factor Positively Influences other Organization-public Relationship Factors Including Commitment, Control Mutuality, and Intimacy. The results also Showed that each one of the Organization-public Relationship Factors Improves the Companies' Brand Loyalty.

A Study on the Influence of Attributes of Celebrity Advertising Models on Advertising Attitude, Corporation Reputation and Reliability: Focusing on TOUS les JOURS and Baskin Robbins Christmas Cake Advertisements (연예인 광고모델속성이 광고태도, 기업 명성 및 신뢰에 미치는 영향 : 뚜레쥬르와 배스킨라빈스의 크리스마스 케이크 광고를 중심으로)

  • Seo, Kyung-Hwa;An, Hye-Lyung;Lee, Kwang-Suck;Lee, Soo-Bum
    • Culinary science and hospitality research
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    • v.17 no.4
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    • pp.104-120
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    • 2011
  • This study is to make an empirical analysis of star marketing used as die means of sales promotion for Christmas cakes regardless of high advertising cos1s, by understanding the influence of attributes of celebrity advertising models for advertisements of bakery companies over die Christmas season on advertising attitude, corporation reputation and reliability which are recognized by consumers. The verification results were judged as important core elements for successful management in bakery industry. Since bakery brands are losing their differentiations in both functional and physical aspects, the study aimed to offer strategic suggestions to bakery industry. The result of study modelling were GFI=0.911, AGFI=0.887, NFI=0.935, CFI=0.979, RMR=.126 at the level of $x^2$=313.294(df-=218, p<0.001). First, model credibility and model attractiveness of advertising models bad a positive(+) influence on advertising attitude. Second, advertising attitude bad a positive(+) influence on corporation reputation and reliability. Third, corporate reputation also bad a positive(+) influence on corporate reliability.

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The Effects of Consumer's Corporate Association on Self-image Congruence, and Satisfaction in Food Company: Moderating Role of Consumer's Trust (식품기업에 대한 소비자의 기업연상이 자아이미지 일치성 및 만족도에 미치는 영향 : 신뢰의 조절효과를 중심으로)

  • Jung, Hyo Sun;Hwang, Yu Hyun;Yoon, Hye Hyun
    • Culinary science and hospitality research
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    • v.21 no.5
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    • pp.1-13
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    • 2015
  • The purpose of this study is to investigate the moderating effects of consumer's trust on the relationships among consumer's corporate association, self image congruence and satisfaction in the food companies. The survey was administerd to 215 consumers living for Seoul in Korea. The results indicated that the proposed model fit to the data well(${\chi}^2$(df=113)=221.565, GFI=.889, CFI=.960, RMSEA=067). The finding showed that consumer's corporate ability(${\beta}=.323$) and corporate social responsibility(${\beta}=.454$) among corporate association have a significantly positive effect on their self image congruence and self image congruence significantly positive effect on consumer satisfaction(${\beta}=.339$). In addition, consumer's corporate ability was significantly positive effect on their satisfaction(${\beta}=.373$). Also, this study found moderating effects of consumer's trust on the relationship between corporate association and consumer satisfaction, the results indicated that significant relationships varied to consumer's trust level. Limitations and future research directions are also discussed.

An Effect of Concreteness and Fairness of Service Contract on Performance of Service Provider in Logistics Outsourcing (물류계약 조항의 구체성과 공정성이 물류기업의 성과에 미치는 영향)

  • Kim, Jin-Su;Song, Sang-Hwa
    • Journal of Korea Port Economic Association
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    • v.28 no.2
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    • pp.129-153
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    • 2012
  • Even though logistics service outsourcing becomes widespread in manufacturing and service industries, logistics service providers encounter fierce competition and lower profit. Decreased profit has negative impact on service providers' competitiveness, which in turn threats successful relationship with shippers. In this paper, we investigate the factors which influence the performance of service providers. Factors related to service contract are examined and we test an effect of concreteness and fairness of service contract. PLS (Partial Least Square) modeling method is applied and validated using data from logistics service providing companies in Korea. In the model, service contract clauses are classified into two categories including cost and risk sharing terms. PLS analysis shows that partnership and performance of service relationship is improved when contract clauses are specified in detail. This study will contribute in providing an operational direction in effectively establishing a positive relationship between the logistics service provider and the shipper.