• Informatization Policy
• /
• v.29 no.1
• /
• pp.60-83
• /
• 2022

The purpose of this study is to empirically analyze the effect of individual perception of artificial intelligence and the level of digital literacy on the acceptance of artificial intelligence-based public services. For empirical analysis, a research model was set up based on the technology acceptance model and planned behavior theory using survey data of 2017 and analyzed through structural equations. To summarize the results of the analysis, firstly, the positive perception of individuals about artificial intelligence technology plays a role in reinforcing attitudes toward benefits and reducing concerns about public service in which artificial intelligence technology has been introduced. Secondly, the level of digital literacy reinforces both benefits and concerns about artificial intelligence technology, but it was found that the intention to use public services was reinforced through the benefits of artificial intelligence technology perceived by individuals, rather than privacy concerns about artificial intelligence technology. Thirdly, it was confirmed that the perceived benefits of individuals on artificial intelligence technology reinforced the intention to use public civil services, and privacy concerns negatively influenced the intention to use. It was confirmed that the influence of a perceived ease of use and usefulness, as opposed to privacy concerns, further reinforces the intention to use. Both citizens' positive perceptions regarding the accuracy and reliability of information provided through artificial intelligence technology and institutional complementation of responsibility for errors caused by artificial intelligence technology are strengthened, and technical problems related to privacy protection are solved.

• The Journal of the Korea Contents Association
• /
• v.22 no.2
• /
• pp.630-646
• /
• 2022

This study examines online art platforms as a new type of informational technology and seeks to verify the impact of the user's perceived value and acceptance of new technologies on the behavioral intention about art platforms. For this, it was conducted to survey 489 users of the online art platform. Several emotional value, functional value, social value, and value for money were selected as perceived value variables, and performance expectancy, effort expectancy, and facilitating conditions were set as variables of new technology adaptation. As evident in the correlation with perceived values, emotional value and social value have a significant impact on all parameters of new technology adaptation, while functional values and value for money only affect facilitating conditions and behavioral intention, respectively. Furthermore, the impact of acceptance of new technologies confirms that performance expectancy and facilitating conditions affect behavioral intention. This study demonstrates the perceived value of online art platform users and the acceptance of new technologies. Therefore, it is expected that platform providers will be able to use it as primary data to understand and reflect user requirements.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.18 no.8
• /
• pp.181-189
• /
• 2017

This study examines whether the variables used in the Unified Theory of Acceptance and Use of Technology(performance expectancy, effort expectancy, social influence, and facilitating conditions) is applicable to continuous usage of uTradeHub at a time of expansion in the use of uTradeHub. In addition, the role of user satisfaction(mediating effect) and CEO support(interaction effect) in the relationship is identified attempting to provide basic data to help uTradeHub management strategy establishment. A total of 101 valid responses collected through questionnaires were used for empirical analysis(using SPSS 24.0), and the results are as follows. First, for the effect of the integration technology acceptance factor on user satisfaction(H1), only performance expectancy, effort expectancy, and social influence were significant, but facilitating conditions was not significant. Second, for the effect of user satisfaction on the continued use of uTradeHub(H2), there was a significant result. Third, the mediation effect on verification of user satisfaction(H3) was full where performance expectancy, effort expectancy, and social influence prompted continuous usage through user satisfaction. Fourth, for interactive effect verification of CEO support(H4), an interaction effect was shown only in the influence relationship of performance expectancy and social influence on user satisfaction.

• Journal of Agricultural Extension & Community Development
• /
• v.30 no.4
• /
• pp.199-212
• /
• 2023

Recently, despite the active interest and research on biochar, there is a lack of research on the acceptance intention of farmers, who are technology adopters. Accordingly, the purpose of this study was to conduct a survey of 168 farmers and structurally analyze the factors affecting farmers' intention to accept biochar. The analysis results are as follows. First, promotion conditions and network effects have a positive influence on farmers' intention to accept biochar. Second, the mediating variable, network effect, has a complete mediating effect between performance expectations, social influence, and acceptance intention. This suggests that organizations need to be utilized to spread biochar because network effects increase the explanatory power of acceptance intention.

• Journal of Korea Society of Industrial Information Systems
• /
• v.16 no.3
• /
• pp.101-119
• /
• 2011

A empirical study investigating firms' attitudes and behaviors regarding of RFID technology within supply chain is very limited. Thus, this study examines the determinants influencing firms' adoption and performance of RFID within the supply chain. Particularly, this study focus on the impacts of the companies' relationship characteristics, including strategic fit, interdependence, compatibility, and long-term orientation affection RFID adoption and performance within the supply chain. Furthermore, the study includes environment uncertainty as a moderating effect between relationship characteristics and RFID adoption. The proposed research model was tested using structural equation modeling from 227 employees. Results of this study support the proposed hypotheses. The implication of this study suggest a new theoretical framework explaining RFID adoption and performance with the supply chain.

• Journal of Korean Library and Information Science Society
• /
• v.46 no.4
• /
• pp.529-549
• /
• 2015

For the spread of the open access institutional repository in Korea, this study aims to analyze the factors affecting the acceptance of the repository. To gather the research data, a questionnaire survey was conducted for acceptance and non-acceptance institutions of the open access repositories. The questionnaire consisted of questions based on the revised R-TDM. Integrated Technology Diffusion Model is a theory that seeks to explain how, why, and at what rate new technology and innovations spread through specific factors and cultures. According to the data analyzing, technology acceptance level of social factors was turned out the most effective factors to make a decision to accept the repository to their institutions. And institution factors, innovation resistance factors, and system factors were arranged in order of strong influence. This study will provides the basis for developing policies for dissemination and spread of repositories in Korea.

• Journal of the Korea Society of Computer and Information
• /
• v.15 no.12
• /
• pp.237-245
• /
• 2010

Korea Communications Commission (KCC) has been providing the pilot service of URC(Ubiquitous Robot Companion), which is a network-based personal robot, to 1000 Korean households since 2006 to define potential users' needs and adoption behaviors. Personal innovativeness might play a critical role in adoption of URC services by users because much sophisticated and convergence technologies are incorporated into URC services. Also, defining not only perceived beliefs about URC services but also expected beliefs about them are very crucial to reduce disconfirmation between users' perception and expectation of URC services. From this point of view, this paper aimed to examine robot users' adoption behavior by considering constructs such as personal innovativeness, usefulness (perceived usefulness - expected usefulness, P-E), user attitude, and intention to use. The findings reveal that personal innovativeness is negatively related to usefulness (P-E) whereas usefulness (P-E) influences significantly and positively on user attitude. It is also shown that usefulness (P-E) and user attitude have strong positive effects on intention to use.

• Journal of Science and Technology Studies
• /
• v.2 no.1 s.3
• /
• pp.39-61
• /
• 2002

This study reviews the emergence of new innovation policy paradigm in advanced countries and their impacts on the development of innovation theories in 1980s and 1990s. It shows that the characteristics of new policy paradigm are the emphasis on the user-orientedness and the socio-economic aspects of innovation and the preference of capability enhancement of innovators over resource subsidy This new perspectives of innovation policies had effects on the emergence and development of 'the innovation system theory' which is based on the key concepts such as interactive teaming, innovating capability and national systems of innovation. In spite of the development of the innovation system theory, it has some problems to be solved for the innovation policy design because 'the social' is still peripheral factors in the constitution on the innovation system theory. This study makes some suggestions to incorporate the social dimension of innovation into the innovation system theory.

• Proceedings of the Korean Operations and Management Science Society Conference
• /
• 2001.10a
• /
• pp.175-179
• /
• 2001

본 연구의 주요 목적은 인터넷 뱅킹의 사용 패턴 (사용의 다양성과 강도)에 영향을 미치는 요인들을 탐색하고 검증하는데 있다. 자기효능 이론, 혁신수용이론, 그리고 기술수용모형을 기초로 인터넷 뱅킹 사용자의 사용 패턴에 영향을 줄 수 있는 5개의 요인 (혁신성, PC에 대한 자신감, 인터넷 경험, 인지된 용이성, 인지된 보안성)을 찾아내서, 그 요인들이 인터넷 뱅킹의 사용에 어떤 영향을 미치는지를 탐색하였다. 본 연구를 통하여 실증적으로 각 요인의 영향을 검증한 결과, 사용자의 인터넷 경험과 인터넷 뱅킹 시스템에 대한 사용자의 인지된 보안성은 사용의 다양성과 강도에 유의적인 영향을 미쳤고, 개인의 혁신성은 사용의 다양성에만 유의적인 영향을 미치는 것으로 조사되었다.

• Journal of Korean Library and Information Science Society
• /
• v.37 no.3
• /
• pp.3-32
• /
• 2006

This paper examined the information literacy which is the concrete purpose of the ICT using education which appeared in order to elevate the effects of education in school after the introduction of the 7th educational curriculum. Based on TAM (Technology Acceptance Model) that provides useful theoretical foundations for analyzing the factors influencing acceptance and diffusion of IT, it determined the factors influencing the process of accepting the information literacy instruction as follows: perceived usefulness; perceived ease of use; attitude; effects of the information literacy instruction; teachers' innovation; school library relevance; school librarians' support; and the self-efficacy. This paper confirmed the influences of these factors on the process of accepting the information literacy through empirical study. Through this study, it intended to suggest the ways to activate of the information literacy instruction.