• The Journal of the Korea Contents Association
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• v.9 no.9
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• pp.411-422
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• 2009

The study seeks to explore essential factors that influence tourists' continual usage intentions to mobile tour information services. The variables such as characteristics of tour information service, accuracy, interactivity, context, ubiquitous connectivity, perceived usefulness, perceived ease of use were adopted from previous research and the hypotheses were developed on the basis of Davis's Technology Acceptance Mode(TAM). The survey was conducted by users who have previously experienced mobile tourism information service. Structural equation modeling was used to Investigate the relationships between the factors. The results showed that interactivity, context, perceived usefulness and perceived ease of use were found to have a positive impact on satisfaction. In particular, interactivity and context were found to be the most significant factors that influence reuse intentions. It suggests that increasing context and interactivity to make tourist trust about accuracy, ubiquitous connectivity is better than increasing perceived usefulness and perceived easiness. The identified factors that influence continual usage intentions on mobile services can be useful for analyzing the market trends and suggesting industrial guidelines of mobile services.

• Journal of Korean Society of Archives and Records Management
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• v.11 no.1
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• pp.231-252
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• 2011

User needs and their usage motivations are critical components of web portal success, yet limited studies have been conducted with the constituents of good cultural heritage archive portals from the user perspective. This study proposes a quality assessment model from the user perspective. To overcome the intrinsic biases, the triangulation approach was chosen for building a research model. The proposed research model adapts three existing web portal quality models: service quality model, data quality model, and technology acceptance model. A 99-item instrument is suggested to investigate the proposed model. In the next phase of research, the instrument will be tested for its construct validity, and the research model will be empirically tested.

• 한국IT서비스학회:학술대회논문집
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• 2006.11a
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• pp.483-490
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• 2006

본 연구에서는 조직 구성원의 협업을 위하여 도입되는 그룹지원시스템(group support system; GSS)를 대상으로 GSS의 사용에 미치는 영향과 GSS의 사용으로 인한 개인의 성과의 관계에 대한 연구를 실시하였다. 본 연구를 위해 개인의 기술수용 요인에 대한 연구에서 보편적으로 널리 사용되어 온 기술수용모델(technology acceptance model; TAM)과 사용자의 과업과의 연관성을 고려한 과학기술적합(task-technology fit; TTF) 개념, 그리고 적응구조화이론(adaptive structuration theory; AST)을 통합하여 그룹 구성원들이 GSS의 도입의도에 맞게 사용하는 것이 개인과 조직의 성과를 향상시키는지 검증하였다. 연구결과, 높은 TTF는 사용자들이 GSS에 대하여 지각하는 유용성과 용이성에 영향을 미친다는 것을 검증하였다. 또한, TTF가 사용자들의 적절한 사용을 이끌고 있음을 검증하여 TTF 중심의 연구와 AST의 적절한 사용(faithfulness on appropriation; FOA)을 중심으로 하는 두 연구에 대한 통합 모델을 제시하였다.

• Journal of Korea Society of Industrial Information Systems
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• v.26 no.3
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• pp.59-69
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• 2021

t Global logistics companies are developing and introducing logistics systems to provide competitive logistics services. Especially as IT develops and mobile functions become more convenient, the Mobile TMS(Transportation Management System) is being introduced as a more convenient system for delivery workers and office managers. However, the success of such a system depends on the system developer who understand the site accurately and office managers and couriers who are using it in the field. The purpose of this paper is to understand which characteristics influence in exploiting new systems focusing on the attitudes of users who use the system daily, and we analyze it through the TAM(Technology Acceptance Model). According to the analysis result, when smart phone has become popular, users have concluded that usefulness is more significant than ease in acceptance of the systems. As a result, we draw suggestions that the focus should be on usefulness rather than ease of system at the stage of system developed.

• The Journal of Korean Association of Computer Education
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• v.10 no.1
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• pp.77-88
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• 2007

More flexible learning models are needed, and learning environments that operate through mobile technologies such as portable multimedia players(PMP) provide useful tools in implementing these learning models. The main attractant of PMP is often their versatility: being able to load and play different formats of video, audio, digital images, and interactive media. In this paper, we investigate the factors influencing the usage and acceptance of the PMP for study, based on the extended version of the Technology Acceptance Model (TAM). Based on data collected from online survey, we show that perceived usefulness, perceived ease of use, flow and perceived enjoyment are the major determinants for users to play PMP for study purpose. Factors, including ease of use, contents-credibility are shown to determine the level of perceived usefulness; additionally, perceived usefulness, ease of use and perceived enjoyment are shown to directly affect the level of flow. Based upon the statistical results, some useful guidelines for developing learning contents are also provided.

• Journal of Technology Innovation
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• v.18 no.2
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• pp.59-89
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• 2010

One of the key words that represent the culture and social phenomena in this 21st century is 'Digital Convergence'. Presently our society is going through the second evolving phase of the convergence, integration between industries. Integration between industries refers to the phenomenon of integrating various industrial areas such as broadcasting, communication, finance, automobile, and medical treatment as the range of IT utilization becomes extended. The telecommunication-broadcasting bundling is a typical example of integration between industries. This study analyzed the effect of the service features of the bundling on the customer's acceptance intention by applying the innovative technology product acceptance model, TAM, in the process of accepting the telecommunication-broadcasting bundling. This study suggests three independent variables, the 'low cost(discount)', 'service integrity', and 'selectability', which affect perceived usefulness, perceived ease of use, and perceived risk, and figures out the actual influence as follows. In conclusion, these results suggest that in order to accept and spread the telecommunication-broadcasting bundling, it is necessary to establish (1) the cost discounting strategy realize (price strategy), (2) the fee noticing system, payment system, call-service system, and systemic integration including installation and A/S system integration, and develop (service strategy), (3) the bundling or related options that can provide users with selectability (product strategy).

• 지역과문화
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• v.8 no.2
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• pp.49-68
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• 2021

The pandemic of COVID-19 also affected performing arts business and stimulated 'Untact' performances, which means online streaming of the shows including real-time streaming. This study sought to examine factors to the consumers' acceptance. The research framework was based on the VAM, a revised model of TAM for the ICT products and services. For the research, consumer survey was conducted, where ndependent variables are perceived usefulness, pleasure, technicalty and innovation resistance, and dependent variables are percieved value and acceptance. Smart PLS was used to test the hypothesis. The result shows that the significant factors were percieved usefulness(+), pleasure(+) and innovation resistance(-). The percieved technicalty was not significant, the major reason would be that the digital devices and the internet technology are percieved a commodity these days in Korea. Percieved value was significant factor to acceptance. This study is meaningful because it is about the new phenomenon of 'untact' performance through the VAM methodology and it examined the significant factors to the attitude from the perspective of benefits and costs. There is limit that this study didn't consider old peoples' attitude. It is the reason that the continuous researches are necessary.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.2
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• pp.1403-1413
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• 2015

An information System Audit by the recognition of a problem and suggestions for solutions for overall matters about constructing and managing information systems is needed in order to contribute to the improvement of an information system's quality and improving the performance of projects. In reality, however, the general cognition is that audit is biased by subjective opinions. For this, an auditor needs to measure the level of recognition of the usability and convenience of the technologies of automating audit by applying TAM in the information system audit, and to analyze the relationship with recognition and availability of the interested parties for the technology (tool) of the audit. By the hypothesis verification result, an auditor needs to present objective corroborative facts that back up the level of recognition and usability for the information technology in the field of audit. This study verified that the phenomenon of technology application can be explained and predicted by applying TAM in the field of audit. Through an empirical study of the recognition level of audit and contractor, the developer suggests that the audit plan stage is similar to the audit corrective action stage, but the audit action stage is different from the audit review stage. This research can verify the audit technology preferred for the availability and intention of use and usability.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.35 no.3
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• pp.227-246
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• 2024

This study aims to identify the current usage patterns of VR content among users and their demands for VR content services in libraries. An online survey was conducted, receiving responses from 229 individuals with experience using VR content. The Technology Acceptance Model (TAM) analysis revealed a good model fit, indicating that users' perceptions of the usefulness and ease of use of VR content are significantly related to their satisfaction and intention to reuse VR content. These findings suggest that to enhance satisfaction with VR content services in libraries, it is essential to improve user convenience and create an immersive environment. Additionally, respondents indicated that VR content services could increase library user satisfaction and the intention to revisit the library. The most preferred VR content themes were games (action, strategy, etc.), travel, and space/ocean, in that order. While the overall feedback on providing VR content services in libraries was positive and filled with anticipation, some respondents expressed concerns about the potential lack of utility and the possibility of poor equipment management.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.26 no.2
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• pp.108-115
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• 2018

This study was undertaken to explore the determinants affecting behavioral intention to adopt airport self-service. Based on the theoretical model incorporating the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Technology Acceptance Model (TAM), in this study, a revised and extended model was proposed in order to better explain Airport Self-service adoption. Moreover, the aim was to determine the mediating effect of hedonic motivation on Airport Self-service adoption. The proposed model was empirically tested using survey data provided by 323 respondents and was analyzed using a multiple regression analysis.