• Journal of Industrial Convergence
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• v.18 no.5
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• pp.14-22
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• 2020

In this study, in addition to non-technical innovation activities such as organizational innovation and marketing innovation, the purpose of this study was to verify through empirical analysis what mechanism appropriation affects the business performance of a company. Data were collected from the 2018 Korean Business Innovation Survey: Manufacturing Sector and used as analysis data. As a result of the analysis, it was verified through empirical analysis that non-technical innovation improves management performance, appropriability is affected by non-technical innovation, and acts as a mediating factor between management performance. Through this empirical analysis, it was derived that considering appropriation along with non-technical innovation on the recently studied non-technical innovation can be a meaningful study, and since securing such appropriation is an important factor in determining the business performance of a company. Companies need insight into the strategic use of technology protection measures to secure appropriation. As a limitation, it was limited to studies that verify that it has a mediating effect of non-technical innovation and appropriation, and it is considered that it is possible to develop a study that affects the management performance of a company through more various verification methods for future studies.

• Journal of Convergence for Information Technology
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• v.11 no.8
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• pp.73-83
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• 2021

Due to the rapid development of technology compared to the past, it is becoming difficult for companies to survive in a fiercely competitive environment if they do not innovate. In order for a company to carry out innovative activities, it is very important to find new knowledge, digest it, and secure its own technological capabilities. In this study, the causal relationship between exploration and exploitation activities, technology innovation capacity, innovation performance(technical performance, product performance), absorptive capacity, and innovation performance was identified. As a result of the analysis, exploration and exploitation activities were found to affect technology innovation capacity, and technology innovation capacity, absorptive capacity, and innovation strength were found to affect innovation performance. In addition, it was found that absorptive capacity and innovation strength play a mediating role between technology innovation capacity and innovation performance. The results of this study are expected to be useful as guidelines when planning or carrying out innovation activities in companies.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.19 no.1
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• pp.119-133
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• 2024

As a result of significant investments by the government in promoting public technology commercialization and fostering a venture startup ecosystem, there have been quantitative achievements, such as the registration of over 1,600 Innopolis Start-ups since 2006, generating a total revenue of 1.1 trillion won as of 2021. However, these achievements have been overshadowed by critical qualitative challenges, including a continuous decline in average revenue per Innopolis Start-up. This led to a focus on whether managers' technological and market orientations affect business performance. This study aims to provide insights into improving the qualitative growth of Innopolis Start-ups by analyzing the effects of technological and market orientations on business performance, as well as the moderating effects of adjusting marketing and research and development (R&D) costs on this relationship. Through prior research and empirical analysis, this study derives three main findings. First, technological excellence and innovation significantly influence the business performance of Innopolis Start-ups, while technological intensity does not. Second, customer orientation and competitive orientation significantly impact business performance, whereas entry barriers as a single factor do not. Third, adjusting marketing and R&D costs, as controlled variables obtained through general situations, has no direct impact on other variables. However, it interacts with entry barriers, influencing financial business performance, with R&D costs exhibiting a negative buffering effect and marketing costs showing a positive enhancing effect. This study confirms that both technological and market orientations directly influence the business performance of Innopolis Start-ups, thus being crucial factors affecting their growth. Moreover, it establishes that investments in marketing and R&D play significant roles in alleviating initial entry barriers and enhancing financial performance. Consequently, it underscores the importance of reinforcing technological and market orientations tailored to the characteristics of Innopolis Start-ups. Additionally, it proposes five theoretical contributions: strengthening institutional support systems for technology commercialization and innovation, improving qualitative evaluation criteria during the selection process of Innopolis Start-ups, conducting comprehensive analyses of technological and market aspects during startup selection, enhancing support for marketing education and consulting for smooth market entry, and supporting expenditure strategies and milestone setting tailored to the industrial characteristics of individual Innopolis Start-ups.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2016.05a
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• pp.316-321
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• 2016

우리나라는 R&D투자 정책을 적극적으로 추진한 결과 과학기술 발전을 통한 경제성장을 이룩하여 왔고, 세계 선진 각국에서도 과학기술을 중요한 국가 아젠다로 삼으면서 신기술 개발이나 사회문제 해결을 위한 해결책으로 과학기술 정책을 적극적으로 펼치면서 R&D에 대한 적극적인 투자를 시행하고 있다. 우리나라의 경우도 2014년 기준으로 정부의 R&D투자 예산은 17조 7천억원의 거대한 규모로 확대되고 있으며, 각각의 연구주체들에 의해 수행되어진 결과로 나오는 다양한 종류의 연구성과에 대한 성과관리의 중요성은 점점 더해가고 있는 실정이다. 한편, 연구개발 투자에 대한 성과의 효율성이라는 측면에 있어서 염려의 목소리도 만만치 않은 실정이다. 이는 연구성과를 창출하기 위한 프로세스, 즉 연구기획, 선정, 수행관리, 결과평가, 사후관리 및 사업화 등의 과정들을 철저하고 효율적으로 관리하여야 한다는 측면에서 접근할 수도 있겠으나, 중소기업을 지원하는 정부의 R&D 지원형태에 있어서는 정부의 지원방식에 따라, 즉 출연(국가 등이 반대급부 없이 예산이나 기금에서 지원하는 방식)지원이나 융자지원(일정한 금리와 상환기간을 정해놓고 지원하는 방식)에 따라 도출되는 성과의 차이가 있을 수 있다는 점에 착안하여 그 두가지 지원방식에 따른 성과에 있어서의 차이점을 비교해 보고, 그 결과에 따라 정부가 중소기업을 대상으로 지원하는 방식에 대한 방향성을 제시해 보고자 한다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.2
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• pp.97-105
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• 2015

This study aims to investigate the impacts of small venture firms' capabilities on their international performance and the role of environmental dynamics in these relationships. Specifically, the study examines how international marketing, technology, and network capabilities of small venture firms influence their international performance and how market and technology turbulences moderates these relationships. Employing 162 small venture firms in Korea, the result of multiple regression analysis found that marketing capability did not affect international performance while technology and network capabilities had positive, significant impacts on international performance. Market turbulence was found to have a negative moderation effect on the relationship of network capability and international performance. Technology turbulence had a negative moderation effect on the relationship of technology capability and international performance and a positive moderation effect on the relationship of network capability and international performance. The findings confirm the importance of capabilities in improving the international performance of small venture firms and generate strategic implications for their international success by emphasizing the effect of environmental dynamics.

• Journal of Korea Technology Innovation Society
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• v.20 no.3
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• pp.519-545
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• 2017

This study analyzed the factors influencing the technology transfer of Government-Funded Research Institutes from the perspective of resource-based view. In particular, we analyzed the effects of research resources, research capacity, and research results diffusion variables on technology transfer performance. The research resource variables affect the primary output of R&D (patents, research papers) but direct effect on the technology transfer performance was very weak. Among the research competency variables, patent-related variables such as patent registration, patent holdings have a significant effect on the technology transfer performance. However, the research papers have a negative effect on the technology transfer performance. The research results diffusion variables such as TLO organization and TLO budget may partly have a positive impact on technology transfer, but the statistical significance is not clear.

• Industry Promotion Research
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• v.8 no.1
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• pp.69-82
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• 2023

This study verified the effect of R&D capabilities and resource allocation capabilities on technology commercialization capabilities and the effect of technology commercialization capabilities on product performance. The effect of technology commercialization capability was verified by using commercialization speed, market scope, and technology breadth as variables. A survey was conducted for employees of SMEs companies, and the model and hypotheses of the study were verified using SPSS 25 and Smart PLS 3.0. It was confirmed that R&D capabilities and resource allocation capabilities had a significant effect on technology commercialization capabilities, and technology commercialization capabilities had a significant effect on the company's product performance. Through the results of this study, strengthening a company's R&D capabilities and resource distribution capabilities from a resource-based perspective expands technology commercialization capabilities such as commercialization speed, market scope, and technology breadth, and strengthening technology commercialization capabilities affects product performance of a company. It is meaningful in providing implications for the commercialization performance of companies by revealing the impact.

• Journal of Digital Convergence
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• v.11 no.12
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• pp.213-227
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• 2013

The purpose of this paper is to study the effects of SMEs' technological competitiveness and technology marketing on commercialization performance. For this, we conducted a survey targeting 204 people who are in charge of new product or technology development in SMEs which possess corporate R&D center authorized by the government on technological competitiveness, technology marketing and commercialization performance. The paper studied the effects of technological competitiveness on technology marketing and commercialization performance, technology marketing on commercialization performance. Empirical analysis shows follow results. First, technological competitiveness which includes technology innovation capability, technology commercialization capability and R&D intensity (investment on R&D personnel) have a positive effect on technology marketing. Second, technology commercialization capability have a positive effect on commercialization sales performance & commercialization non-sales performance, R&D intensity (investment on R&D physical) have a positive effect on commercialization non-sales performance. Third, high core technology and enabling technology on technology marketing result in better commercialization performance. As a result, technology-centered SMEs need to make continuous efforts to elevate technological competitiveness factors such as technology innovation capability, technology commercialization capability and R&D intensity.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.147-153
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• 2007

모바일 정보통신 사용자들에게 있어서 모바일 상거래는 기존에 존재하던 정보에 대한 통신 및 네트워크 접속 등 이용상의 제약을 뛰어넘어 정보이용의 활성화에 있어 주요한 전환점을 가져오고 있다. 모바일과 같은 정보통신기술의 발달로 금융정보화 투자가 촉진되어 금융중개기관의 경영전략 사무합리화 업무효율화 및 고객과의 관계 등과 같은 부분에서 여러 가지 변화가 일어나게 되었다. 금융산업계에서는 고객들의 금융 서비스 욕구가 다양해지고, 고객 중심의 금융시장으로의 전이로 인해 고객을 최우선으로 하고 고객과의 관계를 효과적으로 구축하기 위한 경쟁이 치열하다. 그 노력의 일환으로 IT기술을 활용한 CRM(Customer Relationship Management)을 금융산업의 중요한 전략 중 하나로 추진하고 있다. 하지만, 모바일 환경을 고려한 CRM 성공요소들이 CRM 성과에 미치는 영향에 대한 연구는 여전히 부족한 편이다. 따라서 본 연구의 주목적은 모바일 기술의 대표적 특성인 이동성과 편재성이 CRM 성공요소(최고경영자지원, 고객지향 조직문화, 부서간 상호작용, 고객정보 통합성)와 CRM 성과 사이에서 어떤 영향을 미치는지에 대해 실증적으로 규명하고자 하는데 그 목적이 있다.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2006.05a
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• pp.113-127
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• 2006

본 연구에서는 최근에 민간 부문 뿐 아니라 정부부처를 포함한 공공기관에서 확산되고 있는 BSC 성과관리 시스템을 통해 BSC관점에서 출발하여 구성되는 BSC 성과지표이 BSC관점 및 기관이 추구하는 가지고 있는 전략방향과 어떠한 상관관계를 얼마만큼 가지고 있는지를 확인하고, 이를 전략적으로 활용할 수 있는 도구로서 "성과지표 Positioning Map"을 제안하고, 이를 KIST의 BSC 주요성과지표의 내용으로 분석하여 이를 검증해보고자 한다.