• Korean Journal of Food Science and Technology
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• v.49 no.1
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• pp.72-79
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• 2017

This study was conducted to investigate the effects of a low-sodium label on acceptability and sensory attributes of a dipping sauce for fried pork cutlets. Two sauce samples, CON (normal sodium level) and LOW-Na (50% sodium level), were evaluated. Consumers (n=77) rated expectations and actual perception of overall liking, purchase intent, and intensities of saltiness, sweetness, sourness, fruit flavor, and degree of flavor balance without and with a carrier (fried pork cutlet) in blind and informed settings. In the informed test, CON labeled as Low-Na (PLACEBO) was additionally tested to examine the placebo effect of information. The low-sodium labeling significantly increased the expected liking and purchase intent, but decreased the expected saltiness. However, the label did not influence actual liking or purchase intent. A significant decrease in actual saltiness was observed only in Low-Na, not in PLACEBO, indicating the label is influential only when actual perception matched the expectation.

• Korean journal of communication and information
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• v.76
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• pp.183-219
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• 2016

In light of the recent increase in new independent spaces within the field of artistic production, this study seeks to examine the daily experience and art practice of agents in such spaces. In-depth interviews were conducted with fifteen emerging artists, who manage new independent art spaces and participate actively in related activities, and the significance of their activities was analyzed. An important theoretical foundation of this study is Bourdieu's concept of the field of cultural production. According to Bourdieu, in order to understand a specific field, the habitus of agents must be studied together with the structure of the field. This study found that individuals belonging to the same or a close generation exhibit similar attitudes to life based on shared experiences, and they can be connected to their art practice. Most agents of new spaces did not have high expectations for success, and chose to practice art independently while bonding with their peers and enjoying the moment rather than wait for recognition or funding from external sources. Their self-fulfilling habitus is condition-specific and can be regarded as a form of flexible art practice. Given the poor conditions of today's field of artistic production, this is likely to serve as an advantage in entering the field and in position-taking. The social significance of this study lies in the fact that the aforementioned characteristics of the agents of independent production spaces not only reflect the current field of artistic production but also other fields of cultural production at large in our society.

• Review of Culture and Economy
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• v.20 no.3
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• pp.87-114
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• 2017

The Supply side of performance arts has been pretty much developed since the establishment of ARCO. The development level of the demand side, however, was much lower than that of supply side. This unbalance make it difficult to achieve the goal and to complete the mission of ARCO's assistant to the performance arts. Unlike the existing research for solving this problem, this study suggests the positioning strategy of a new value of performance arts for solving this problem. This positioning is, instead of meeting the experiential and symbolic needs, targeting the functional needs to solve the life problems to be faced with aging, for example, the problems from education, human relationship and health. The new positioning will make the demand for the performance arts belong to the top priority group in the expenditure list of consumers because the perceived concept of performance arts will be changed from the "Wants" consumption to "Should be" consumption like a expenditure of private education for children and that of health problems. Therefore, this new positioning is surely expected that the development of new demand from the new position is pretty much higher than that of present positioning. This study also suggests practical strategies, PR and cross functional management system for the implementation of this new positioning.

• The Journal of the Convergence on Culture Technology
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• v.6 no.4
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• pp.53-58
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• 2020

Many stars are delivering various contents such as real time talks through Internet personal broadcasting to communicate with fans. For stars and entertainment companies that expect the effect of communicating with fans through Internet broadcasting, it can be said that it is important to grasp viewers' viewing motivation and satisfaction. Thus, we analyzed the viewing motivation and satisfaction of Chinese viewers' Internet personal broadcasting of famous celebrities based on the uses and gratifications approach. To this end, an online survey was conducted, and as a result, 'emotional motivation' and 'functional motivation' were found as Chinese viewers' motivation for viewing Internet personal broadcasting of famous celebrities. In addition, it was found that viewers' satisfaction increased as the viewers' 'emotional viewing motivation' increased. From the results of this study, it seems that a strategy of subdividing programs by reflecting the audience characteristics such as age and occupation is needed. It can be a way to expand the number of viewers and the intended broadcasting effect by designing and producing programs for personalized celebrity internet broadcasting by segmenting audiences.

• Journal of Korean Library and Information Science Society
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• v.52 no.4
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• pp.277-307
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• 2021

This study aims to understand the current status of science-related channels on YouTube provided by government-funded research institutes and investigate user experiences and behaviors of using the services. We examined the number of subscribers, view counts, and video contents of 26 YouTube channels from the government-funded research institutes. We also designed a user study with the uses and gratifications theory and conducted a semi-structured interview. By grouping videos into five categories: Public Relations, Lectures, Entertainment, Vlogs, and Q&A, most videos were about research projects or institutional promotions. User motivation for using the YouTube channel was to acquire scientific knowledge and information. Users thought that YouTube channels could provide reliable information and satisfy their intellectual curiosity. But they criticized that most videos were uninteresting, and the lack of promotions of the channels made others hesitant to sign up and watch. Findings from this study could help fully understand the current status of the government-funded research institute's YouTube channel and be used as resources for the government's planning and development of various YouTube services.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.4
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• pp.538-544
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• 2021

Technology readiness assessment is a procedure for managing defense project risk factors based on the preemptive identification of technical risks. Under current regulations, technology readiness is determined based on considerations of the ratings of factors itemized on a checklist, whether unsatisfied factors have a fatal impact on the project, and whether countermeasures for unsatisfied factors have been established. However, objective criteria for assessing the impact of unsatisfied factors have not been presented, and thus, at present, the results of technology readiness level determinations are largely subjective. In addition, the importance of questions on the checklist is dependent on individual project characteristics and this is not considered during the assessment process. In this paper, we propose an improved technology readiness assessment procedure that considers the characteristics of each project. Using the proposed procedure, we quantitatively determined the importance of each checklist item using a weighting method. We found the devised procedure improved the reliability and objectivity of technology readiness assessment results. A case analysis of a complex weapons system is presented to demonstrate these improvements.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.2
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• pp.145-155
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• 2016

This article investigates the impact of business incubator's support service and manager's capabilities on the start-up economic performance. BI's support services consist of physical infra, management/legal service, networking service, financial service, technical service, and education/training service. The results show that most BI's support services(except education/training service) have a positive effect on the start-up economic performance. This study also analyzes the gap between the importance and the satisfaction of BI's services. The results show that the satisfaction of BI's services is much lower than the importance. It can be explained that the start-ups' expectations are not able to meet. In conclusion, BI's services have a major impact on the start-up economic performance, but actually they didn't meet the expectation of the start-ups. In the future, the quality level of BI's services and manager's capabilities needs to be improved. The improvement will have a positive effect on the survival and growth of the startups.

• Korean journal of communication and information
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• v.39
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• pp.506-543
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• 2007

The purpose of this study is to explore the relationship between national reputation, culture and communication based on the intercultural communication theory. The 18 foreign residents in Korea were interviewed. The analysis of in-depth interview reveals that culture and communication are very important factors in establishing the national reputation. The qualitative research showcases that the cultural acculturation types(separation, integration, and assimilation) are grouped as foreigners adapt and acculturate to the residence. Especially, the assimilation is very essential type in having the in-group expectancy and the loyalty to Korea. The results reveal that a higher level of heterogeneity of a personal network('Korean in-group network') is associated with a higher level of reputation and loyalty to Korea. This suggests that having outgroup members in individuals' personal networks facilitates outgroup communication competence and loyalty to Korea.

• Convergence Security Journal
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• v.12 no.6
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• pp.19-24
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• 2012

As the representative of the convergence of broadcasting and communication, the data service was expected to be a new profit source of the related industries. The data service, however, has not satisfied the expectation due to the short of killer services that make it popular with the viewers. According to the several survey reports, a lot of viewers do internet-searching using the key-words related to the TV program they are watching and, with the faith in the survey results, several trials has been performed to port established PC-based searching systems onto TV-set only to fail to get popularity among viewers. The failures are mainly caused that they did not sufficiently consider the viewers' modality that viewers seriously want not to be obstructed by anything when they are absorbed in a program. This paper proposes an MHP-based searching data service designed to minimally interrupt the viewers watching a TV program and to be synchronized with a TV program by using the searching key-words relative to it, the content of which changes as time goes on.

• Informatization Policy
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• v.17 no.2
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• pp.25-44
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• 2010

In order to improve organizational performance, organizations should make a knowledge management system to share, distribute, and create related knowledge effectively in the operational process. It is not too much to say that organizational performance depends on the level of network and networking for the use of knowledge among the agents. Theoretically, a web portal is known as a useful instrument not only to link among the actors who have a specific interest and purpose but also to promote social networking which creates new knowledge relevant to user's environment. In the context, this article explored policy implications of building and operating government portals by analysing the efficacy of the "Innovative Portal", which the Korean government had opened to diffuse its innovation activities and to improve organizational innovation capacities in 2005, in innovation process from the knowledge management perspective. In particular, this study tried to identify how did the "Innovation Portal"influence network and networking of innovation knowledge using hyperlink network analysis method.