• Asia Marketing Journal
• /
• v.3 no.4
• /
• pp.16-37
• /
• 2001

많은 소비자 행동연구에서 연구가 본질적으로 구매 전 평가와 선택에 집중된 경향이 있으며, 또 감정보다 인지의 역할에 관한 연구가 많다. 소비과정에 관한 감정적 연구가 중요함에도 기존의 연구에서는 이러한 소비자의 감정적 요인과 같은 심리적인 요인이 소비과정행동에 어떠한 영향을 미치는가에 관한 연구는 매우 적다고 할 수 있다. 따라서 본 연구는 제품이나 서비스가 선택되고 난 후에 소비과정을 거쳐서 나타나는 소비 후 감정(소비 감정)에 영향을 미치는 요인들을 감정적 관점에서 소비과정행동을 중심으로 탐색하였다. 구매 후 소비 전 기대감정은 소비 후 소비감정과 어떠한 관계가 있는가에 대하여 직접적인 관계와 간접적인 관계로 나누어 스포츠 센타를 연구대상서비스로 선정하여 탐색하였다. 긍정적 기대감정은 긍정적 소비감정에 직접적인 효과가 있었지만, 부정적 기대감정은 긍정적 소비감정에 직접적인 효과가 없었다. 간접효과를 보면 긍정적 기대감정과 부정적 기대감정 모두 소비의지와 소비과정행동의 적극성을 매개로 목적달성정도에 영향을 미치고 또 목적달성정도에 따라서 긍정적 소비감정수준이 달라지는 것으로 나타났다. 특히 주목이 되는 내용은 긍정적 소비감정의 수준에 소비과정 행동의 적극성이 직접적으로 영향을 미치지 못하고 목적달성 정도를 매개로 간접적으로 영향을 미친다는 점이다.

• Journal of Digital Convergence
• /
• v.16 no.10
• /
• pp.179-185
• /
• 2018

The purpose of this study is to demonstrate the effect of compassion on collective self esteem through positive work-related identity, and to demonstrate the mediating effect of positive work-related identity and the moderating effect of organizational identification. In this study, The data collection was targeted at 369 social workers working in 13 social welfare facilities and institutions in Gyeonggi Province and 12 in Seoul from April 1 to April 25, 2018. It was demonstrated that compassion had a positive effect on positive work-related identity. Also, it was proved that positive work-related identity had a positive effect on collective self esteem, and mediating effect of positive work-related identity and moderating effect of organizational identification were also significant. Therefore, this study suggests social workers experienced compassion will have positive work-related identity, collective self esteem, and organizational identification.

• Journal of Digital Convergence
• /
• v.17 no.6
• /
• pp.123-131
• /
• 2019

The purpose of this study is to demonstrate the causal relationship between positive emotions, positive psychological capital, and organizational identification, and to examine the double mediating effect. In this study, 369 social workers in 10 social welfare facilities in Seoul and Gyeonggi Province were sampled. The results of this study show that compassion experienced by the social workers has a positive effect on positive emotion and organizational identification, and positive psychological capital has a significant effect on the organization identification. In addition, double mediating effect of positive emotion and positive psychological capital were also shown to be significant in the relationship between compassion and organizational identification. Therefore, this study has the theoretical implication that double mediating effect of positive emotion and positive psychological capital are demonstrated in the relationship between compassion and organization identification. In future research, sample collection should be done for the generalization of the sample, and the mediating effect of positive organizational identity should also be performed.

• Journal of Korean Society of Environmental Engineers
• /
• v.27 no.4
• /
• pp.369-376
• /
• 2005

This study aims to investigate and practically examine the effect of environmental qualifications based on the theoretical background on the area. On the basis of theoretical background, a study model was formulated in a way that the effect of qualifications in enterprises side is divided into an economic effect (improvement of productivity, improvement of qualifies of products) and non-economic effect (credibility on the job, expertise on techniques, assessment criteria on entrepreneurial value, applicability of job arrangement). Then, survey was carried out with questions designed in accordance with this model. The hypotheses were proved as the following. First, fir hypothesis 1(Environmental qualifications will bring up positive impacts on the economic effect of enterprises), it turned out to be true. The improvement of productivity and qualities of products were chose to represent the economic effect of entrepreneurs, and the both factors appeared to have positive impacts on the economic effect of enterprises. Second, for hypothesis 2(Environmental qualifications will have positive impacts on the non-economic effect of enterprises), it turned out to be true. Environmental qualifications were proved to have positive impacts on credibility on the job, expertise on techniques, assessment criteria on entrepreneurial value, applicability of job arrangement, which were introduced to represent the non-economic effect of enterprises. In conclusion, environmental qualifications were proved to have positive impacts on both economic and non-economic effect of enterprises.

• Journal of Digital Convergence
• /
• v.11 no.1
• /
• pp.405-412
• /
• 2013

This study was to identify the mediating effect of hope between stress coping and psychological wellbeing of women immigrants. The data for the study were collected from 592 women immigrants in 10 cities and provinces of Korea. First, it was found that the women immigrants used approach coping more than avoidance coping, and the level of hope and positive wellbeing scored above the middle point. Second, approach coping was positively correlated with hope and positive wellbeing, but avoidance coping was positively correlated with negative wellbeing. Third, the mediating effect of hope between approach coping and positive wellbeing was testified. Finally, the mediating effect of hope between approach coping and negative wellbeing was also testified.

• Journal of Digital Convergence
• /
• v.17 no.5
• /
• pp.1-10
• /
• 2019

The purpose of this study is to verify the effect of the compaction and virtue experienced by police officers in the organization on positive emotion and, second, to demonstrate the effect of positive emotion on the organization uniformity, which is subordinate variable. Third, we intend to verify the mediated effect of positive emotion in the relationship between compassion and organization uniformity, and fourthly, to demonstrate the coordination effect of collective self-esteem in the relationship between positive emotion and organization identicalness. Sampling of this study was conducted on 353 male and female police officers working at police stations belonging to the National Police Agency and used these samples for hypothesis testing. Studies have confirmed that the compaction and virtue experienced by police officers have a positive effect on positive emotion, and that positive emotion has a positive effect on the phenomenon of tissue co-ordination. And it has been shown that positive emotion plays a full role in the relationship between compassion, virtue and organizational co-ordination, and that positive emotion and collective self-esteem plays a controlling role in the relationship with organizational co-ordination. The theoretical implications of this study will contribute to creating a positive organizational culture by maintaining a strict hierarchical relationship and spreading the compaction and virtuous behavior to police organizations with high task stress.

• Management & Information Systems Review
• /
• v.34 no.5
• /
• pp.233-249
• /
• 2015

The role of positive psychological capital of an organizational member on organization effectiveness has received serious attention from researchers. However, the previous research has focused mainly on the direct effect of positive psychological capital on organization effectiveness, not paying enough attention on a mediating or a moderating role in their relationship. The purpose of this study is to finding out relationship between employees' positive psychological capital and job satisfaction, organizational commitment and the mediating role of positive emotion. Based on advanced literature, we regard positive psychological capital as four factors, self-efficacy, hope, optimism and resilience. We tested the proposed relationships using date from 350 employees in Chinese firms. The main finding are as follows: First, self-efficacy, hope, optimism, resilience has a significant positive effect on organizational commitment, job satisfaction and positive emotion. Secondly, self-efficacy, hope, optimism, resilience influence directly and indirectly on organizational commitment, job satisfaction. Positive affect plays a mediating role between variables.

• The Journal of the Convergence on Culture Technology
• /
• v.7 no.1
• /
• pp.416-423
• /
• 2021

Drawing upon research in affect and social identity theory, this study examines when and how an individual's trait positive affect (TPA) exerts a significant effect on the person's organizational citizenship behavior directed toward individuals (OCBI). A moderated mediation model was tested by using the data of 293 employees nested in 66 work groups. Results demonstrate that the indirect effect of TPA on OCBI mediated by group identification (GI) is significantly positive only when perceived group positive affect (PGPA) is low, highlighting the substituting role of PGPA in the relationship between TPA and GI. The significant conditional indirect effects at the low level of PGPA suggest that TPA functions as significant, affective resources for enhancing GI and consequently increasing OCBI of the focal member when PGPA is low. By contrast, TPA's role in enhancing GI becomes redundant when PGPA is high. The current analysis reveals potential complementary functions of TPA and PGPA in explaining subsequent identity cognition and individual behavior.

• The Journal of the Korea Contents Association
• /
• v.18 no.7
• /
• pp.153-164
• /
• 2018

The purpose of this study was to examine the impact of the resilience of young single mothers on positive parenting behavior and the mediating effects of social prejudice on the relationship between resilience and positive parenting behavior. The findings of the study were as follows: First, optimism among resilience was found to have affected social prejudice in a negative way. Second, Positive attitude toward life and positive evaluation about self among resilience was found to have affected positive parenting behavior in a positive way. Third, Social prejudice was found to have affected positive parenting behavior in a negative way. Fourth, social prejudice was found to have had a mediating effect on the relationship between resilience and positive parenting behavior. This study is of significance in that it explored how to bolster the resilience and positive parenting behavior of young single mothers and urged counseling intervention and social-welfare approach to dispel social prejudice.

• 한국정보교육학회:학술대회논문집
• /
• 2008.01a
• /
• pp.129-135
• /
• 2008

본 연구는 인간의 자아표현 욕구와 창조적 욕구로 인해 자신을 대체할 산물들을 끊임없이 만들어 내는 과정에서 중요하게 작용되는 자기노출라는 심리를 이용하여 아바타와 학습자의 얼굴을 합성하는 증강가상을 통하여 가상세계에서의 현실감을 부여함으로써 학습자의 몰입을 유도하여 그 교육적 효과를 증대하고자 하였다. 이를 실증하기 위하여 컴퓨터기반으로 컨텐츠를 개발한 후, 로봇 컨텐츠로써의 활용을 위해 컨버팅하고 자동 로딩을 통한 학습자의 사진을 아바타와 합성시켰다. 실험 결과 자기노출기반 컨텐츠의 효과는 모든 집단의 경우에서 학습에 대한 집중도에는 긍정적인 영향을 주었으며, 학업성취도에는 유의미하지는 않지만 긍정적 효과를 가지는 것으로 나타났다. 이는 교육용 로봇을 활용한 자기노출 개념 적용에 대하여 긍정적인 결과라고 보여지는데, 보다 유의미한 결과를 얻기 위해서는 단순히 사진을 찍어 로딩시키는 증강가상보다는 얼굴검출을 통한 실시간 증강가상과 같이 증강가상 효과의 증대가 필요하다고 하겠다.