• Korean Journal of School Psychology
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• v.17 no.3
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• pp.333-356
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• 2020

This study examined the mediating effects of fear of negative evaluation(FNE), fear of positive evaluation(FPE) and disqualification of positive social outcomes(DPSO) on the relationship between public self-consciousness(PSC) and social anxiety(SA) among college students. In this study, SA was divided into social interaction anxiety(SIA) and performance anxiety(PA). Participants included 316 undergraduates who completed a survey. There were three major results. First, PSC, SIA, PA, FNE, FPE and DPSO were positively correlated with each other. Second, FNE, FPE and DPSO had significant mediating effects on the relationship between PSC and SA. Third, when FNE, FPE and DPSO mediated the relationship between PSC and SA, the effect on PA was significantly greater than the effect on SIA, and in the path mediated by FNE, the effect on SIA was greater than the effect on PA. This paper discusses the findings and implications of this study.

• The Journal of the Korea Contents Association
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• v.20 no.4
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• pp.230-243
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• 2020

The purpose of this study is to identify the effect of package tour motivation(harmony, amusement, and convenience) on satisfaction through its attitude and perceived value(emotional value and functional value). This study was conducted an empirical analysis of 297 people aged 19 years or older who experienced package tours. The results of the study are as follows. Firstly, all of the sub-factor like tourism motivation -amusement, convenience- had a positive influence on the attitude. but the harmony which is one of the sub-factor of tourism motivation did not have any influence on the attitude. Secondly, harmony, a sub-factor of tourism motivation, did not positively affect the perceived value sub-factor of emotional value. Thirdly, the character of attitude had a positive effect on satisfaction. Finally, both emotional and functional value factors, a sub-factor of perceived value, were found to have a positive effect on satisfaction. Through these research results, the competitiveness of package tours should be secured and expanded to research on efficient marketing strategies so that package tours can be activated.

• Journal of Consumption Culture
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• v.15 no.4
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• pp.101-121
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• 2012

In this study we postulated that the trust plays an essential mediating role in the relationship between the corporate social responsibility activities and corporate evaluation and product evaluation. In addition, we examined the perception difference to the Korean-Chinese consumers in these relations. A model integrating four types of CSR activities(economic, legal, ethical, and philanthropic), three dimensions of trust(integrity trust, expertise trust, social benevolence trust), and the corporate evaluation, product evaluation was tested using data of 400 consumers. The results of the data analysis showed that the economic responsibility and ethical responsibility had a significant influence on the integrity trust, expertise trust and benevolence trust in the case of the Korean consumers. But, in the Chinese consumers, the economic responsibility positively influenced on the expertise trust and benevolence trust. The legal esponsibility had a significant impact on the integrity trust and benevolence trust in the case of both Korean consumers and Chinese consumers. Also, ethical responsibility positively influenced on the integrity trust and benevolence trust in the case of Chinese consumers. Finally, philanthropic responsibility had not significant influence on the expertise trust in case of both Korean consumers and Chinese consumers. The results of this study will help corporations to understand the relative importance among the four responsibilities and to make decisions in allocating their resources.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.6
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• pp.155-166
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• 2020

The purpose of this study is to explore the impact of self-efficacy, hope, and resilience, which are factors of the positive psychology capital of the re-startup CEO, on the quality of decision-making through the absorption capacity, and the effect of the re-startup's absorption capacity. In particular, this study was started from the question of how positive psychological capital would affect to the re-startup CEO. The survey was conducted from re-founders who received funding from Korea SMEs & Startups Agency. And 144 sample data were analyzed by using SPSS 24.0 for descriptive statistics and by using Smart PLS 3.0. for SEM. The factors of Positive Psychological Capital were extracted to three factors: self-efficacy, hope, and resilience. As a result, it is shown that self-efficacy had a positive effect on potential absorption capacity, and hope had no effect on potential absorption capacity, and positive effects on realized absorption capacity. Resilience has been shown to have a positive effect on potential absorption and realized absorption capacity. It has been shown that potential absorption and realized absorption have a positive effect on the quality of decision making. This study is intended to provide theoretical and practical implications.

• The Journal of the Korea Contents Association
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• v.17 no.9
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• pp.21-31
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• 2017

The purpose of study was to ascertain whether Facebook users present themselves positively on Facebook. Also this study examined whether factors of self-efficacy, narcissism, and public/private self-consciousness affected positive self-presentation. The subjects for the study included 197 users who have been using Facebook. The analysis of behavioral attributes such as self-display, competency display, exemplary behavior display, etc, did not yield statistically high values to support users' positive self-presentation on Facebook. The results showed that self-efficacy, narcissism, and public self-consciousness have statistically significant influence on positive self-presentation. The study found that private self-consciousness did not have statistically significant influence on positive self-representation.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.2
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• pp.45-57
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• 2016

This study examined the effect factors for the preparations for the old age on the current satisfaction of life of the middle-aged. A survey of middle aged people living in Seoul and metropolitan areas was conducted. The data from 442 subjects were collected from 450 questionnaires excluding 8 incomplete datasets and analyzed. The results were as follows. First, the emotional and economical preparations for the old age had influences on the emotional satisfaction positively. Second, the educational background, jobs for technician/working, emotional and physical preparations for old age had a positive effect on the physical satisfaction. Third, the household income, emotional and economical preparation for the old age had a positive influence on the economical satisfaction. Fourth, sex, emotional preparations for old age had a positive effect on the social relation satisfaction. The research results suggested that the preparations for the old age should be arranged from the middle-aged years because it is difficult to improve the satisfaction of life for old age in the elderly.

• Journal of Distribution Research
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• v.15 no.2
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• pp.101-122
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• 2010

In this study, it is explored whether positive and negative emotions affected hedonic and utilitarian values experienced while shopping apparel in the Internet. In addition, the effect of hedonic and utilitarian shopping values on store approach behaviors was explored. For this study, Babin and Attaway's research model that was used for off-line shopping malls was adopted to investigate the relationships among research variables. Data obtained through experiments with 278 female college students were submitted for an analysis. Exploratory and confirmatory factor analysis and structural equation modeling with AMOS 6.0 were used to analyze data. Based on the model test, negative emotions negatively affected hedonic and utilitarian shopping value perception while positive emotions positively affected hedonic and utilitarian shopping value perception for the Internet apparel shopping site. Hedonic and utilitarian shopping values positively influenced attitude toward the Internet shopping site while only utilitarian shopping value affected revisiting Internet apparel shopping site. Managerial and academic implications were generated based on results.

• Journal of Digital Convergence
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• v.15 no.12
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• pp.435-444
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• 2017

The purposes of this study was to evaluate the effect of self-fficacy and positive thinking on subjective happiness of nursing students. In this study, 265 data was collected from nursing students of D-city in South Korea from April 4 to 22, 2016. Collected data was analyzed using the SPSS 21.0 Statistics Program. with descriptive statisticsm, t-test, ANOVA, Pearson's correlation coefficients, and multiple regression using SPSS WIN 21.0 program. There were significant predictors of subjective happiness for nursing students were self efficacy (${\beta}=.023$, p<.01), positive thinking (${\beta}=.610$, p<.001), explaining 48.7% of the variance in subjective happiness. The most important predictors of subjective happiness for nursing students were positive thinking. These findings can be utilized to development of strategies for increasing subjective happiness of nursing students. We suggested a follow-up study that explains the subjective happiness of nursing students by expanding students number.

• The Journal of the Korea Contents Association
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• v.20 no.10
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• pp.641-653
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• 2020

Research on the impact of the creating shared value (CSV) and organizational agility on management performance in research targeting financial institution workers is insufficient. The purpose of this study is to investigate the effect of CSV on business performance through social capital and the effect of organizational agility on business performance for employees of financial institutions. The results of the study are as follows. First, economic value had a positive effect on structural and relational capital, but social value had a positive effect on relational capital only. Second, organizational agility had a positive effect on financial and non-financial performance. Third, structural capital had a positive effect only on non-financial performance, and relational capital had a positive effect on financial and non-financial performance. In summarizing these findings, it was confirmed that although most of the variables had a positive effect, social value did not affect structural capital and structural capital did not affect financial performance. Based on such research results, the necessity of strengthening social value and structural capital was proposed to increase the management performance of financial institutions, and conclusions, implications, and future research directions were presented.

• International Area Studies Review
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• v.16 no.1
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• pp.221-239
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• 2012

The purpose of this paper is to investigate the impact of internet shopping motivations on information searching intention, customer satisfaction and purchase intention. To achieve this goal, literature review and empirical studies were conducted in parallel. The results of this study are as follows: First, the motives of internet shopping of Chinese consumers were found to be in four dimensions, "seeking convenience," "seeking low-cost," "seeking variety" and "seeking pleasures", in order of large proportions, respectively. Second, Among these four internet shopping motivations "seeking convenience,""seeking variety" and "seeking pleasures" were found to have direct, significant and positive effects on information searching intention. But "seeking low-cost" has no positive effects on information searching intention. Third, information searching intention was found to have direct impact on customer satisfaction and purchase intention. Fourth, Customer satisfaction has an direct and positive effects on purchase intention.