• Title/Summary/Keyword: 긍정적인 감정

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The Effect of Physical Environment of Family Restaurant upon Customers' Emotions, Satisfaction and Revisit Intent - Focused on the Moderating Roles of Gender and Age - (패밀리 레스토랑의 물리적인 환경이 고객의 감정, 만족도 및 재방문 의도에 미치는 영향 - 성별과 연령의 조절 효과를 중심으로 -)

  • Jung, Hyo-Sun;Yoon, Hye-Hyun
    • Culinary science and hospitality research
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    • v.16 no.4
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    • pp.190-205
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    • 2010
  • The purpose of this study is to understand the effect of physical environment of family restaurant upon customers' emotions, satisfaction and revisit intent. Based on total 438 samples obtained from the empirical research, this study reviewed the reliability and fitness of the research model using Amos program. The hypothesized relationships in the model were tested simultaneously by using a structural equation model (SEM). The proposed model provided an adequate fit to the data, $x^2$ 592.898(p<0.001), df=239, CMIN/DF 2.481, RMR 0.103, GFI 0.900, NFI 0.952, CFI 0.970, RMSEA 0.058. SEM resulted that the physical environment showed a significant effect on customers' positive emotions($\beta$=0.388, p<0.001) and negative emotions($\beta$=-0.148, p<0.001). Also, customers' positive emotion($\beta$=0.828, p<0.001) bad a positive significant effect on customer satisfaction, and customer satisfaction($\beta$=0.771, p<0.001) bad a positive significant effect on revisit intent. Limitations and future research directions are also discussed.

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The Relationship among Job satisfaction, School organizational culture and Emotional labor in Health Teachers (보건교사의 직무만족도, 학교조직문화 및 감정노동과의 관계)

  • Park, Hye Sun;Lim, Sun Young
    • The Journal of the Convergence on Culture Technology
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    • v.4 no.3
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    • pp.33-39
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    • 2018
  • This study investigated the relationship among job satisfaction, school organizational culture and emotional labor of the health teachers. The purpose of this study is to find out how to improve the job satisfaction of the health teachers and reduce the emotional labor to form a desirable school organizational culture This study was conducted among 60 health teachers living in Gyeonggi-do region as a correlation research. Data collection period was from June 1, 2018 to June 30. Data were analyzed by average, standard deviation, minimum, maximum and correlation coefficient using the SPSS Program 21.0. As a result, there was a positive correlation between job satisfaction and school organizational culture. This suggests that the higher the level of organizational culture, the more positive attitude toward school job. Therefore, it is necessary to develop and apply effective programs that can positively perceive the school organization culture of health teachers and increase job satisfaction.

The Impact of Interstitial Position of In-program Advertising based on the Engagement to the Media Contents on Consumer Behavior: Focusing on the Irritatioin (영상 몰입도에 따른 중간광고 배치가 소비자 행동에 미치는 영향: 짜증 정서의 역할을 중심으로)

  • Yi, Liuhan;Ko, Sujin;Lee, Jaeyoung
    • The Journal of the Korea Contents Association
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    • v.18 no.1
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    • pp.185-195
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    • 2018
  • We try to explore the effect of the emotions of viewers caused by the insertion of the in-program adversiging on the advertising effect. To test our hypotheses, we collected the data through two lab experiments and analyze the data with t-test. The results are as follows. First, high engagement to the media contents impacts positively on the feeling of viewer's irritation when the movie clip is interrupted and an in-program advertising is inserted. Second, the negative emotions of the irration are congruented, which affect the attitude of the advertised product negatively. On the other hand, the irritation caused by the in-program advertising had a positive effect on the brand awareness and memory(recall) of the advertised product because of high state of arousal. These results enrich the understanding about the role of in-program advertising which affect viewer's feeling and behvior. Moreover, these findings provides managerial implications to help advertising managers manage their in-program advertising more effectively.

The Context Effect of Web Contents and Advertising (웹사이트 콘텐츠와 광고의 맥락효과 검증)

  • Shin, Jong-Kuk
    • The Journal of the Korea Contents Association
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    • v.9 no.11
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    • pp.363-375
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    • 2009
  • This study is to verify effects of banner advertising by context effect in web contents. For this, it analyzed the effects of banner advertising by association of internet article's contents, emotion, difficulty of article and the level of involvement. According to the result of experimental design, banner advertising effects by context effects of web contents were high in the following cases; in the case when the contents were highly associated with banner advertising; in the case when the positive emotions were formed by the internet article; in the case when the difficultly of article was low; and in the case when consumer's involvement was high. And also, when the contents were highly associated with the advertising, the content effects of web contents were high even in the case when the negative emotions were formed; in the case when the difficulty of article was high; and consumer's involvement was low.

A Case Study on Psychological Burnout and Self-care of Childcare Teachers for Emotional Labor -Song psychotherapy- (감정노동 보육교직원의 심리적 소진과 자기 돌봄의 관한 사례연구 -노래심리치료-)

  • Lee, Ji-Hoon;Shin, Soo-Won
    • Industry Promotion Research
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    • v.6 no.3
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    • pp.9-17
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    • 2021
  • Childcare teacher experience emotional labor that suppresses, exaggerates, controls and regulates their emotions in order to produce the positive image required in the nursery field. The working environment for infants and toddlers has a problem of lowering the quality of life as a cause of psychological exhaustion of the emotional labor childcare teacher. Because singing helps to improve the quality of human life, research is needed to enable emotional labor childcare teacher to recover from psychological exhaustion and plan a positive life in the process of self-care. First, how is the psychological exhaustion of the emotional labor childcare teacher through song psychotherapy? Second, how is the process of self-care of the emotional labor childcare teacher through song psychotherapy? The study was conducted from March 2017 to May 2020, and through qualitative case studies, data such as in-depth interviews, direct observations, and participation observations were collected at the ○○○ daycare center for 50 minutes every 12 sessions. Based on the above findings, the following conclusions were drawn: First, through singing psychotherapy, emotional labor and childcare staff were able to discover, understand, recognize, face, communicate, and insight into their will to live, psychologically exhausted themselves. Emotional support from others can reduce the experience of emotional depletion and demonstrate a recovery of experience and an improvement in achievement due to frustration at work. Second, the self-care of the emotional labor child care teacher through song psychotherapy proved the temporal, spatial, relational, and emotional caring process, while maintaining the balance between caring for others and caring for oneself, body, mind, and spirituality are organic change. In this study, the psychological exhaustion and self-care process provides an opportunity to discover the essence of life, explore and express one's inner self, take care of others and oneself in a balanced manner, and provide insights for a whole person and healthy self. It is significant in providing opportunities to improve the quality of life through growth.

The effects of affective feedbacks according to the learner's emotions in e-Iearning (이러닝 학습자의 감정 상태에 따른 감성 피드백의 효과)

  • Lee, Seung-Mi;Song, Ki-Sang
    • The Journal of Korean Association of Computer Education
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    • v.10 no.4
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    • pp.125-133
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    • 2007
  • Many researches have tried to introduce affective computing for Human-Computer Interaction (HCI). In the affective aspect, emotional memories significantly affect on people's cognitive processing activities. In this paper, to observe the effect of affective feedback for emotional state of learners in an e-learning environment, selected emotional feedback messages and delivery method are integrated into an e-learning system. Self reporting button for recognizing learner's emotional state are used for detecting learner's emotional states and the test results show that providing affective feedback to learner has positive effects in e-learning environment in terms of learner's academic achievements.

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Study on Heart Rate Variability and PSD Analysis of PPG Data for Emotion Recognition (감정 인식을 위한 PPG 데이터의 심박변이도 및 PSD 분석)

  • Choi, Jin-young;Kim, Hyung-shin
    • Journal of Digital Contents Society
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    • v.19 no.1
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    • pp.103-112
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    • 2018
  • In this paper, we propose a method of recognizing emotions using PPG sensor which measures blood flow according to emotion. From the existing PPG signal, we use a method of determining positive emotions and negative emotions in the frequency domain through PSD (Power Spectrum Density). Based on James R. Russell's two-dimensional prototype model, we classify emotions as joy, sadness, irritability, and calmness and examine their association with the magnitude of energy in the frequency domain. It is significant that this study used the same PPG sensor used in wearable devices to measure the top four kinds of emotions in the frequency domain through image experiments. Through the questionnaire, the accuracy, the immersion level according to the individual, the emotional change, and the biofeedback for the image were collected. The proposed method is expected to be various development such as commercial application service using PPG and mobile application prediction service by merging with context information of existing smart phone.

The Impact of Users' Congruity and Emotion on Intention to Game Use (사용자의 일치성과 감정이 게임이용에 미치는 영향)

  • Byeon, Hyeonsu;Yim, Myeong-Sung
    • Journal of Digital Convergence
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    • v.12 no.11
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    • pp.89-98
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    • 2014
  • This study was accomplished to examine the relationship between the videogame player's perceived congruity and intention to game use, and to investigate the mediating effect of emotion as the psychological factor. Games for the research subject are confined to single player games on console or PC not online or mobile games to rule out human interaction. The results proposed that self and functional congruity have positive impact on intention to game use, and emotion is in the mediating effect of these relationships. Based on the results of the analysis, game producers have some implications for the game which is appropriate for the quality, the gamer's image, and the emotional aspect.

The Convergence Relationship on Emotion, Emotional Labor, Happiness Index, and Retention Intention in Dental Hygienists (치과위생사의 정서, 감정노동, 행복지수와 재직의도와의 융합적 관계)

  • Won, Young-Soon;Park, A-Reum
    • Journal of Convergence for Information Technology
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    • v.9 no.7
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    • pp.135-144
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    • 2019
  • This study was conducted in order to be applied to basic data for enhancing dental hygienists' retention intention. Data analysis was carried out a univariate analysis and a hierarchical regression analysis over 3 stages by using SPSS version 19.0. The dental hygienists' retention intention showed a high outcome in case of the married(p<.001), in the more positive emotion(p<.001), in the lower frequency of emotional expression(p=.010), in the higher happiness index with life satisfaction(p<.001) and in the higher psychological happiness index(p=.012). The dental hygienists' emotion, emotional labor and happiness index need to be recognized as important relevant factors for increasing retention intention.

A study on correlation between media engagement and brand attachment, brand loyalty in an digital environment: Hierarchical Mediated regression analysis of Brand Relations Affect (디지털환경에서 매체몰입이 브랜드 애착과 브랜드충성도에 미치는 영향: 브랜드 관계감정의 계층적 매개효과 분석)

  • Choo, Mi-ae
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.19 no.12
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    • pp.3003-3010
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    • 2015
  • In this study, consumer to use digital media is investigated on media engagement, Brand Attachment, Brand Relations Affect and Brand Loyalty of relation. also analyzing the mediating effect of brand relations affect and brand influence in the relationship between media engagement and brand attachment step has its purpose. Data analysis result showed that media engagement is significant effect on Brand Relations Affect and Brand Attachment, Brand relations Affect and Brand Attachment is significantly effected on the brand loyalty. And mediating Effect of brand Relation Affect was investigated by adjusting role between media engagement and brand attachment. Media engagement and brand relations, the influence of the brand attachment, brand relations affect has a greater effect.