• Asia Marketing Journal
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• v.6 no.1
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• pp.1-16
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• 2004

서비스품질의 차원과 위계에 대한 논의가 최근 들어 늘어나고 있다. 그 이유는 서비스품질, 고객만족, 고객의 긍정적 행동의향, 수익성 간의 선순환 때문이다. 차원모델은 SERVQUAL과 SERVPERF 모델이 있고 위계모델은 Grönroos(1984)모델과 미국학자들이 개발한 모델이 대표적이다. 최근들어 이들을 결합한 하이브리드모델이 제안되고 있다. 하지만 기존의 하이브리드모델은 차원과 위계를 결합하여 일반성은 높지만 위계를 정하는 이론적 근거가 분명하지 않다. 본 연구는 욕구위계이론 중 Herzberg(1968)의 두 요인이론에 근거하여 서비스품질의 위계모델을 제시하려 한다. 이를 위해 CIT로 판매접점에서 고객이 느끼는 결정적 사건(critical incidents)을 조사하였다. 먼저 중복요인과 단독요인으로 나누고 각각을 다시 불만족중심과 만족중심으로 나눌 때 이들 결정적 사건이 잘 분류되었다. 분류결과 신뢰성은 불만족중심 중복요인, 응답성은 만족중심 중복요인, 공감성은 단독만족요인으로 나타났다. 본 연구에서 제시하는 서비스품질의 욕구위계모델에 따르면 신뢰성, 응답성, 공감성의 순으로 서비스품질이 중요하다. 확신성과 유형성은 따로 분류되는 결정적 사건이 없어 만족, 불만족 요인을 도와주는 조절요인으로 볼 수 있다.

• Journal of the Korea Convergence Society
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• v.10 no.2
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• pp.247-254
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• 2019

The purpose of this study was to examine the relationship among customer orientation, customer satisfaction, customer trust and loyalty of fitness center. The subjects were sport center customer and 250 data were collected and 237 of them were chosen as for final data analysis. Data processing was done for frequency analysis using SPSS 22.0, confirmatory factor analysis, correlation analysis and structural equation mode analysis using AMOS 22.0. Based on the above study method and procedures and the result are as follows. First, customer orientation had a positive effect on customer satisfaction. Second, customer orientation had a positive effect on customer trust. Third, customer satisfaction and customer trust had a positive effect on loyalty.

• Journal of the Korea Society of Computer and Information
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• v.19 no.12
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• pp.177-185
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• 2014

The smart devices are used more and more, these days. It make the teaching method using smart devices possible and it is considered as important method in the modern society. Though this kind of approach is prospering in foreign countries, it is not so in the domestic education system. Therefore, this paper proposes the mobile web system supporting the active interaction between the teacher and the students for the domestic education. This system can be used everywhere smart device is connected to the internet. The teacher set a question and the students answers against it through the system in real time. All questions and answers are written into the system and it can be checked again visually. It makes teachers and students trace and evaluate their interaction. And the teacher can download those result in microsoft Excel file format. We did a survey on this system to students and got positive response.

• The Journal of the Korea Contents Association
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• v.15 no.7
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• pp.555-566
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• 2015

Socially responsible activities done by the food-service companies increase corporate their competitiveness and can be used as a marketing strategy for the preparation for their future corporate image through positive word of consumer mouth. Food-service companies will lose competitiveness if they overlook socially responsible activities, which risks their long term sustainability. For one month, June 1 to June 30, 2014, after explaining the purpose and validity to staff and customers, the researcher asked them to complete a questionnaire via Self-administered Questionnaire Survey Method and gathered it.532 questionnaires out of 540 were returned and, excluding 22 insincerely replied questionnaires, 510 questionnaires were used for empirical analysis of the research material. he summary analysis for the research hypotheses are as follows :First, socially responsible activities(economic, charity and environmnetal responsibility) had a positive(+) effect on corporate image. Second, socially responsible activities had a positive(+) effect on long-term orientation. Third, socially responsible activities had a positive (+) effect on word of mouth. This study is worthwhile because it empirically confirms that food-service companies carry out socially responsible activities. his study confirms that socially responsible activities and business operations that fulfill this responsibility can be used as a marketing strategy, which reveals consumers' value of social responsibility.

• 월간낙농육우
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• v.32 no.1
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• pp.71-89
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• 2012

낙농가들은 당면과제로 제도 개선을 통한 우유수급안정 대책 마련이 시급하다고 생각하고 있는 것으로 나타났다. 협회가 지난해 말 실시한 '2012년도 낙농육우산업 발전을 위한 설문조사' 결과에 따르면 우리나라 낙농산업의 가장 큰 구조적 문제점을 묻는 질문에 63%의 농가들이 압도적으로 '우유수급안정을 위한 제도적 장치 미흡'을 꼽았다. 또 FTA시대 가장 시급한 해결과제가 '협동조합 집유일원화, 연간총량제 등 전국단위 낙농제도 개편'이라고 응답한 농가는 24%로, 지난 2009년 말 실시되었던 조사 때보다 6%P 늘어났다. 한편 올해로 6년째를 맞이하는 깨끗한 목장 가꾸기 운동이 목장환경 개선 및 농가 인식제고, 대소비자 낙농 인식제고에 큰 역할을 한 것으로 조사됐다. '깨끗한 목장 가꾸기 운동 목장환경 개선에 도움되나'라는 설문에서 '도움이 된다'는 응답은 47%로 이전 조사 대비 21%P 증가한 것으로 나타났다. 또한 '보통'이라고 응답한 농가도 42%에 달해 90% 가까운 농가들이 대체로 운동 성과에 긍정적인 반응을 보였다. 아울러 '낙농가 의식전환과 대소비자 낙농 이미지 제고에 도움되나?'라는 설문에서도 '그렇다'고 응답한 농가는 63%로 이전 조사 때의 48%보다 크게 증가했다. 이번 설문조사는 협회가 FTA시대 대비 중장기 낙농산업 발전을 위한 방안을 모색하기 위해 현장의 의견을 수렴코자 지난 11월 29부터 12월 13일까지 실시한 전국순회 낙농육우인 대토론회 기간 동안 행사에 참석한 낙농가들을 대상으로 이뤄졌다. 설문조사 문항은 낙농산업 발전방안, 목장경영 현안 및 애로사항, 협회 제반 사업, 낙농자조금사업, 월간낙농육우 및 홈페이지 등에 대한 내용으로 구성되어 있다. 협회는 이번 설문조사 결과를 향후 협회활동에 참고할 계획이다.

• Journal of The Korean Association of Information Education
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• v.9 no.3
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• pp.463-472
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• 2005

The purpose of the paper was to investigate students' perceptions of tablet computer-based mobile learning in a middle school. We examined the perceptions in terms of: 1) learning effectiveness, which refers to the effects of tablet computer on learning outcomes such as the grade; 2) attitude change, which is the change of students' attitudes and study habit; 3) learning activities, which refers to the kinds of learning activities using tablet computer; and 4) computer utilization, which is the ways of computer use in the study. The result showed that, in general, tablet computer affected all four types of perceptions positively.

• Korean Journal of Labor Studies
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• v.17 no.1
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• pp.37-70
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• 2011

The 40-hour work week system has brought positive impact on shortening working hours, eliminating long-time work, increasing leisure-time with family, etc. And this has brought about an increase in leisure-life satisfaction and happiness level. The type of leisure activities has changed from passive activities such as rest to active activities such as sports, tourism. And the 40-hour work week system has positive impact on social activities such as participation in volunteer work and, club activities. Thus all efforts need to be made to establish 40-hour work week system as soon as possible in all workplace. Firstly, 40-hour work week system needs to be introduced to every workplace with less than 5 persons, enlarge 5-day school week system into every primary and secondary school, and create conditions for positive leisure activities. Secondly, labor standards supervision and administration needs to be strengthened to eliminate long-time work over 52 hours per week, below-minimum wage work.

• Journal of Music and Human Behavior
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• v.18 no.1
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• pp.1-27
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• 2021

The purpose of this study was to investigate how primary caregivers of children with developmental disabilities aged 6 to 18 years perceived on tele-music programs in which their children participated during COVID-19. A total of 83 caregivers who voluntarily agreed to participate in this study responded to a survey either on-line or in person and 67 questionnaires were included in the final analysis after deleting 16 incomplete responses. The results showed that tele-music programs were rated somewhat suitable for distance learning but that there was still a need for adult assistance to help children with developmental disabilities participate in the program. When comparing the perceptions of caregivers who participated in remote general education versus who participated in tele-music program, significantly higher level of program engagement and positive responses from a child were perceived with tele-music program. The caregivers who participated in tele-music program showed significantly greater willingness to participate in tele-music therapy in the future than those who did not. The findings of this study presents information on how tele-music therapy has been implemented to children with disabilities and what can be considered for the the development of a tele-music therapy program.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.5
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• pp.203-220
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• 2020

The purpose of this study is to examine the importance of entrepreneurs' well-being, and to propose several ways to improve it. First, the factors influencing entrepreneurs' well-being were explored via previous literature review, and positive psychological capital based on positive psychology was selected as the main factor. In addition, the hypotheses were formulated and the research model was constructed by selecting authentic leadership, mastery goal orientation, and social support as the antecedents predictably associated with positive psychological capital. To empirically analyze the proposed model, a questionnaire survey was conducted for the entrepreneurs who fulfilled the training/coaching/consulting programs offered by the Youth Startup Academy. By using the collected 133 responses, PLS-Structural Equation Analysis, PLS-Multi Group Analysis(MGA), and PLS-Importance-Performance Map Analysis(IPMA) were performed. As a result, it was found that positive psychological capital had a high causal relationship with the well-being of entrepreneurs; and authentic leadership and mastery goal orientation had a positive effect on positive psychological capital. However, the statistical significance of the impact of social support has not been verified. While differences in causality between early and growing stages of start-ups only acted as sub-factors of positive psychological capital, the aforementioned three antecedents showed a significant difference for hope and optimism, respectively. This study expanded the topic of entrepreneurship-related research, which mostly focuses on identifying the performance factors of start-ups. It is meaningful in that it empirically verified the causality model constructed by exploring the factors with respect to the mental well-being of entrepreneurs, which is a main theme in the entrepreneurship-related research. These results found in the current study will render practical insights to entrepreneurs, researchers, and educators.

• Proceedings of the Korean Information Science Society Conference
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• 2001.10c
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• pp.313-315
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• 2001

멀티캐스트 서비스는 한 단말이 수신 그를 내의 여러 단말들에게 같은 내용의 데이터 패킷을 전송하는 방법이다. 본 논문에서는 단일 채널 다중 접속 무선 LAN(Wireless LAN)의 작은 셀 환경을 기반으로 효율적 인 멀티캐스트 서비스에 대한 방안을 제안한다. 이 시스템에서 이동 단말들이 동시에 하나 이상의 패킷을 전송하는 경우 패킷 충돌(collision)이 발생하여 수신단말은 정확하게 패킷을 수신할 수 업다. 그러므로 하나의 단말만이 전송을 해야 한다. 이와 같은 문제점 때문에 신뢰성 있는 멀티캐스트 서 비스를 위해서는 단일 채널 다중 접속 방법을 그리고 무선 링크의 높은 에러율을 극복하기 위해서는 재전송 기법(ARQ)을 고려해야 한다. 제안하는 MLBP(modified Leader-Based Protocol)는 멀티캐스트 그룹 내에서 리더(leader)를 선정하고 이 리더가 송신단말에게 피드백 정보를 대표로 전송하는 역할을 수행한다. 신뢰성 확보를 위해서는 에러가 있는 패킷을 리더 외의 단말들이 수신 했을 경우에 재전송을 유도하기 위해 리더는 긍정응답(ACK) 패킷을 전송하지 않고 침묵한다. 리더 외의 단말이 에러가 있는 패킷을 수신했을 경우 각 단말들은 지체 없이 부정 응답(NAK)을 전송하여 이를 수신하는 단말에서 패킷 충돌을 유발시키고 재전송을 유도한다. 기존의 지연응답(delayed feedback) 방법과 확률적 방법을 사용한 기법들을 분석하여 측정 한 성능을 비교한 결과 제안하는 mLBP이 다른 두 기 법보다 우수한 성능을 나타냄을 보인다.