• 한국벤처창업학회:학술대회논문집
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• 2018.04a
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• pp.35-40
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• 2018

인간의 생태계를 근본적으로 위협하고 있는 기후변화와 같은 환경오염 문제는 글로벌 경쟁시대의 기업 경영에 있어 강력한 제재요인 중 하나로 관심이 집중되고 있다. 국내에서도 이러한 환경문제가 중요 이슈로 부각되고 있는데, 특히 인류생존에 필수적인 자연환경을 기반으로 사업을 영위하는 농업분야는 더욱 깊은 연관성을 갖는다. 정부는 이러한 농업분야에 대하여 도시와 농촌 간 소득 불균형이나 농촌인구 노령화 등의 문제를 해결하고 미래 성장산업으로 발전시키고자 6차산업화 인증 제도를 시행 중에 있으며 앞으로의 성장이 기대된다. 또한 최근 기업의 환경을 포함하는 사회적 책임활동에 대한 관심이 높아지고 능동적으로 참여하려는 소비자의 특성 변화에 따라 6차산업화 인증을 받은 기업들도 성장하기 위해서는 기업 활동의 근간이 되는 소비자 니즈에 더욱 집중할 필요성이 제기되므로 기업의 새로운 성장 방안으로써 고객과 환경에 집중하고 사회적 가치를 창출해 나가야 할 것으로 추측된다. 이에 본 연구에서는 6차산업화 인증을 받은 기업을 대상으로 고객지향성과 경영성과 간 관계에서 환경지향성이 조절효과를 가지는 지를 밝히고자 하였으며, 연구 결과 고객지향성은 경영성과에 정(+)의 영향을 미치며, 이러한 관계 속에서 환경지향성은 정(+)의 조절효과를 가진다는 것을 실증하였다. 즉, 6차산업화 인증기업이 경영성과를 제고시키기 위해서는 소비자의 변화와 기업이 수행해야 할 사회적 책임을 명확히 인식하여, 소비자 니즈기반의 환경보존과 같은 사회적 가치를 창출하고 공유하려는 친환경 지향적인 새로운 혁신전략을 수립하고 실행해 나가야 할 것이며 이를 통해 지속적인 성장을 견인할 수 있을 것이다.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.576-588
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• 2016

The main objective of this study is to investigate the overseas performance of CGV in order to boost Korean wave and movie platform competitiveness. The focus of this study is to on how CGV may enhance the market share of china market, emphasizing the entrepreneurial orientation of top management team and differentiated entrant strategy based on Korean wave. This study suggests key factors in the china movie platform market expansion process of CGV. In order to analyze this mechanism, we employ a case study method design. The case study results show that there are differences of CGV strategy in movie platform characteristics and the important key factors of growth depending on market situation. The most important thing is that entrepreneurial orientation of top management including differentiated entrant strategy and Korean wave-oriented vision enhance between brand loyalty and market share in china market. In addition, growing overseas impacts of CGV support on Korean wave entertainment and globalization of movie platform industry. Contributions and implications for the academic and managerial field are discussed.

• Journal of Korea Port Economic Association
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• v.29 no.4
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• pp.223-246
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• 2013

The purpose of our study is to investigate the relationships among business performance, information technology capacity, partnering, and strategy orientation within China's manufacturing industry. Based on theoretical observations and precedent studies, we forward a hypothesis and conduct an empirical analysis through a structural equation model using AMOS statistical package. Our questionnaire survey targets senior managers of domestic Chinese manufacturing companies. The results of our study are as follows: First, strategy orientation has a significant positive effect on information technology capacity and partnering. Second, information technology capacity has a significant positive effect on business performance of Chinese manufacturers. Third, partnering has a significant positive effect on the business performance of Chinese manufacturers. Our results imply that information technology capacity, partnering, and strategy orientation are critical factors in determining successful business performance of Chinese manufacturing companies when they employ third party logistics.

• The Journal of the Convergence on Culture Technology
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• v.5 no.3
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• pp.93-100
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• 2019

This study has implications for expanding and applying the concept of reputation to a national level. Especially, the purpose of this study is to measure Korean country reputation, and we find out how foreigners perceive Korean country reputation using co-orientation model. According to the study, respondents were positively aware of the 'cultural entertainment' and 'openness of other cultural' factors and 'global citizenship' factors among the components of the county reputation for Korea. In addition, although the differences in national reputation among respondents' gender were not statistically significant, they showed statistical differences in some national reputation components by age group. Finally, the respondents looked at the statistical difference between Korean evaluation and Korean perception of the foreigners's view for Korean country reputation.

• Journal of Korea Port Economic Association
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• v.38 no.1
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• pp.87-100
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• 2022

This study analyzed overseas market performance factors, focusing on the use of smart logistics platforms by companies entering overseas markets. Research design, data, methodology : Nine hypotheses were established among four potential variables, including the use of a smart logistics platform. An empirical analysis was carried out targeting 175 companies entering the overseas market, and hypothesis testing was performed using a structural equation model. As a result of the analysis, it was possible to confirm the mediating effect of the use of the smart logistics platform, and the effect of the supply chain orientation and the logistics service network was confirmed. In this study, it was confirmed that the use of a smart logistics platform mediates the effect of supply chain orientation on the logistics service network. In this regard, it was pointed out that it is necessary to increase the ability to utilize the smart logistics platform.

• The Journal of the Convergence on Culture Technology
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• v.9 no.5
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• pp.635-647
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• 2023

In the pursuit of sustained innovation within industries, the consistent emergence of high-growth potential startups is imperative. Despite the government's implementation of diverse investment-based policies aimed at fostering startup initiation, the inherent probability of post-establishment failure for startups remains substantial. This study examines the impact of internal factors on organizational commitment and corporate performance in startups. It emphasizes the significance of learning and networking orientation for commitment across various organizational aspects. Innovativeness affects emotional and normative commitment but not continuance commitment. Financial attributes and global orientation influence continuance commitment, while affective and continuance commitment significantly impact startup performance. Normative cohesion, however, does not significantly affect performance. These findings offer insights for optimizing human resource utilization in startups, benefiting both companies and governments in the evolving startup landscape.

• Korea Trade Review
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• v.42 no.4
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• pp.21-47
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• 2017

This study examines the effects of technological capability and domestic marketing capability of SMEs on the export market orientation, focusing on the moderating effect of market turbulence. This empirical analysis, based on surveys collected from 206 small and medium-sized firms located in Gwangju and Jeonnam provinces, yielded the following conclusions. First, technological capability of SMEs has a positive impact on export market orientation. This result not only is consistent with preceding studies but also suggests that when technological capability of SMEs is utilized as their own unique asset to reduce liability of smallness or liability of foreignness, the tendency to export might be increased. Second, domestic marketing capability of SMEs has a positive impact on export market orientation. This result suggests that as the domestic marketing capability of SMEs is used as prior knowledge reducing uncertainty to enter the overseas markets, the tendency to export might be increased. Third, as a result of examining moderating effect of market turbulence, it shows that market turbulence moderates the relationship between domestic marketing capability and export market orientation toward a negative(-) direction. That is, since market turbulence might weaken the relationship between domestic marketing capability and export market orientation, SMEs which belong to the industry considering marketing capability important need to develop strategy with consideration for market turbulence. This study provides theoretical and practical implications in that it reveals factors positively affecting export market orientation and market turbulence can be utilized as a moderator.

• Asia Marketing Journal
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• v.3 no.4
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• pp.59-89
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• 2001

본 연구는 글로벌 시장에서 소비자들에게 주요 제품평가단서로서 이용되고 있는 브랜드, 가격, 물리적 특징, 판매점과 관련된 정보내용(합의정보와 속성정보)에 대하여 소비자의 문화적 지향성이 정보탐색원천과 정보탐색 유형별로 어떻게 작용하는가를 한국과 중국의 소비자들을 대상으로 탐색해 보았다. 연구 결과 양 국가에서 공통적으로 발견된 내용은 개인주의 성향을 가진 소비자들은 타인의 태도가 반영되지 않고 소비자들에게 스스로 판단하도록 하는 속성정보를 더 선호하였으며, 반면에 집단주의 성향을 가진 소비자들은 타인의 태도가 반영된 합의정보를 더 선호하는 것으로 나타났다. 또한 개인주의 성향을 가진 소비자들은 비인적 정보원천에서 속성정보를, 반면 집단주의 성향을 가진 소비자들은 인적정보원천에서 합의정보를 주로 더 이용하였고, 정보탐색 유형에서는 지속적 탐색보다 구매전 탐색에서 합의정보와 속성정보를 더 많이 이용하는 것으로 나타났다. 한편, 양 국가의 비교문화적 관점에서 차별적 결과도 제시되었는데, 개인주의 성향을 가진 한국 소비자들은 속성정보와 더불어 합의성 정보도 병행하여 이용하였으나 중국 소비자들은 주로 비인적 정보원천을 활용한 속성정보를 주로 활용하는 것으로 나타났다. 또한 집단주의 성향을 가진 한국 소비자들은 주로 판매원을 통한 합의정보를 선호하였으나 중국 소비자들은 판매원과 더불어 친구나 동료의 구전정보도 평상시에 많이 탐색하는 것으로 나타났다. 따라서 글로벌 시장을 공략하려는 국제 마케터들은 공통된 결과들을 바탕으로 한 표준화된 마케팅단서의 활용과 더불어 양 국가간의 문화적 차이에 기초한 차별적인 마케팅 믹스도 동시에 수행해야 할 필요성을 제기하고 있다.

• The Journal of the Korea Contents Association
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• v.19 no.10
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• pp.315-324
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• 2019

In this research, one of five Hofstede's cultural dimension, Long term orientation (LTO) was selected to examine its influence on individual's change oriented organizational citizenship behavior with emotional regulation mediating. East Asian countries and Korea especially received higher score on LTO cultural dimension, meaning it valued harmony, long term relations and saving for future. Also, in today's hyper competitive and evolving global climate, the ability to adapt quickly and also to be able to control one's emotion is highly valued individual competency. Previous research on Hofstede's cultural dimensions were conducted at mostly national or large group levels. However, in this study, Yoo's CVSCALE which allowed for individual level analysis on Hofstede's cultural dimensions were used to analyze multinational company's employees's long term orientations' influence on emotional regulation and change oriented organizational citizenship behavior. The survey conducted from 200 employees from major electronic company based in S city in Korea for two weeks period and the results indicated long term orientation positively influenced change oriented organizational citizenship behavior. Also emotional regulation mediated between long term orientation felt by individuals and change oriented organizational citizenship behavior. Such results validated previous studies that indicated emotional regulation as possible antecedents of individual proactive behaviors such as change organizational citizenship behavior and long term oriented view as another potential antecedent of change oriented organizational citizenship behavior in multinational corporation setting.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.2
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• pp.53-66
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• 2023

Role models are also known to influence an individual's job or career choice. The positive effect of role models on entrepreneurship has already been revealed through many precious researches. It is said that people choose not only family members who are related by blood, such as parents, siblings, and relatives, but also acquaintances whom they have met through social relationships as role models. In this study, we divided into entrepreneurs with no role models other than themselves and entrepreneurs with role models. In addition, we classified parental siblings and relative role models as role models with strong ties, and acquaintance role models as role models with weak ties. We analyzed the differences in personal attributes, entrepreneurial orientation factors, and learning orientation between the entrepreneurs with role models and those without role models. Also, the differences in personal attributes, innovativeness, proactiveness, risk-taking propensity, and learning orientation between the entrepreneurs with strong ties role models and those with weak ties role models were examined. The empirical analysis results are as follows. First, it was found that the proportion of women entrepreneurs without role models is higher. Second, the entrepreneurs with role models with weak ties tend to run larger scale start-ups. Third, it was found that the entrepreneurs with role models of weak ties tend to have higher learning orientation. Fourth, gender shows the greatest influence on th absence or presence of role models. Fifth, it was found that learning orientation and startup size have the greatest influence on the decision of the role model with weak ties or that with strong ties.