• Title/Summary/Keyword: 글로벌 지향

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Design of a Knowledge Oriented Global Supply Chain Management Model and Analysis of Its Effectiveness (지식지향 글로벌 공급사슬관리 모형의 설계와 효과분석)

  • Lee, Sang Yoon;Lee, Ju Hyun;Kim, Young Ki
    • Journal of Korea Port Economic Association
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    • v.29 no.4
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    • pp.201-222
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    • 2013
  • The purpose of the present study is to analyze how and to what degree multinational companies organize and operate their supply chains in accordance with the strategic resource of knowledge in their multinational management, and what kind of influence knowledge oriented global supply chain management has on the management performance of multinational corporations. For this purpose, the current research proposed a measurement model to provide specific shape to the concept of knowledge oriented global supply chain management by adopting the knowledge creation process proposed by Nonaka (1994), and conducted an empirical analysis of what kind of impact the knowledge management system and the knowledge creation process of companies have on the performance of their global supply chain management. The result of the empirical analysis of 113 multinational companies verified the validity and reliability of the measurement model proposed in this study. In addition, the comparative study of the sampled companies by grouping them according to the level of knowledge orientation in global supply chain management indicated that the enterprises that effectively manage the knowledge created within the global supply chain presented overall superiority on the performance of global supply chain management.

A Study on the Relationships among ICT Capability, Global Orientation and Export Marketing in Korean SMEs (중소기업의 ICT 역량, 글로벌지향성 및 수출마케팅의 관계에 대한 연구)

  • Rhee, Yang-Pok
    • Korea Trade Review
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    • v.42 no.2
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    • pp.251-276
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    • 2017
  • The utilization of Digital and Social Network has become be a key success factor in business operations as information technologies evolve rapidly. This study is to identity the relationship between ICT & digital utilization, global orientation and export marketing capability in Korean SMEs. Survey data of Korean SMEs in south regional areas was collected and analyzed for empirical hypothesis test by PLS structural equation method. The key findings are as follows. First, ICT utilization such as SNS, homepage and online portal does not impact directly on export marketing capability. It means that SMEs would not still take advantage of utilization of social network availability. Second, ICT utilization has positive influences on global market orientation and global network orientation. Finally, both global market orientation and network have significant impacts on export marketing capability. In conclusion, global orientation has full-mediation effects on relationship between ICT capability and global marketing. This study provides evidences and some practical insights that digital utilization have indirect influences on global marketing through global markets and network orientation in Korean SMEs. In information technology era, ICT utilization will play an important role in the process of SMEs' internationalization. Therefore, for sustainable growth and survival SMEs should manage and intensify ICT capability more strategically as one of core competence. The value of ICT capability in SMEs would be depended on their strategic perspectives toward digitalization. Additional empirical research about digital capability based on larger sample will be needed.

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A Study on the Global Market Success through the Customer Value-based Corporate Strategy : The Case of Hilti (고객가치 기반 기업전략을 통한 글로벌 시장성공 : 전동공구기업 힐티의 사례)

  • Hong, Song Hon
    • International Commerce and Information Review
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    • v.16 no.5
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    • pp.151-178
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    • 2014
  • The objective of the present case study is to analysis how effectively Hilti, which is a former family firm owned and managed by a family in Liechtenstein as a tiny european country, a land sandwiched between Switzerland and Austria, has made a global market success. Liechtenstein has $160km^2$ land and about 36,000 residents. Despite its small size of country, however, Hilti Corporation doesn't view its location as a liability in its business strategy. Hilti is a global leading provider of professional power tools in building, mining, civil engineering etc. Also, Hilti is a firm with a clear vision to become the leading industry partner for construction professionals and building installations through customer focus, high quality equipment, and tools and systems specially designed for specific jobs. This study considered Hilti as a good case, which verifies that born-conditions, endogenous factors according to Michael Porters diamond model does not decisive role more for international competitiveness of firms. Lessons from Hilti are that in order to obtain and sustain the global competitiveness of small and medium-sized firms in Korean manufacturing sector under high production cost, they have to do actively innovative. Also they can give to customers newer and higher customer-values than competitors in abroad give. The case summarizes that the strategy of Hilti for the global market success is comprised of several factors: Technological and organizational innovation, and a clear customer-value oriented business strategy and its implementation. Innovation and its integration into marketing for the customers value creation is central to Hilti's Success. The present case study is expected to provide insights and implication for many firms in Korea that are seeking to secure global presence and market success.

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Exploring Global Education and Its Relationship with Geography Education (글로벌 교육과 지리교육의 관계 탐색)

  • Cho, Chul-Ki
    • Journal of the Korean association of regional geographers
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    • v.23 no.1
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    • pp.178-194
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    • 2017
  • This paper is to explore meaning and horizon of global education and its relationship with geography. Firstly, the paper clarifies what means the term 'global' used instead of 'world' to education and geography education and the aims of global education. Then a case of UK and USA the paper follows the origin and flow of global education, and examines the characteristics of their global education. Finally, for global education and its relationship with geography education it discusses the importance and need of global education though geography, and which contribution geography can to global education as one of cross-curricula themes.

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A Study Success Factors on the Born Global Franchise : Based on Yoguberry (본 글로벌 프랜차이즈(Born Global Franchise)의 성공요인 분석 : 요거베리를 중심으로)

  • Han, Sangho;Lee, Jaehan;Seol, Seunghyun
    • The Korean Journal of Franchise Management
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    • v.5 no.1
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    • pp.5-25
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    • 2014
  • The impact of industry characteristics on born global firms'internationalization process is widely acknowledged. Even though there are studies focusing on other industries, the franchise industry's internationalization patterns have not been generally analyzed. Through a multiple case-study research focusing on a comparison between franchise and other industries, we are able to define "born-global franchise" in the internationalization pattern and specific influential factors. Our findings show that (1) leadership and creativity of executive, (2) learning orientation and technology orientation, (3) differentiated proprietary technology (4) observation of the surrounding environment.

Design of Database for Multiple Internet Shopping Mall (복합인터넷쇼핑몰기반 데이터베이스의 설계)

  • Yoon, S.H.
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2009.01a
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    • pp.325-328
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    • 2009
  • 복합 인터넷쇼핑몰의 경우, 각 인터넷쇼핑몰에서 관리된 이질의 데이터들이 고객들에게는 글로벌한 복합 인터넷쇼핑몰의 단일 화면으로 투명하게 제공되어져야 한다. 본 논문에서는 각 인터넷쇼핑몰의 로컬 데이터의 자치성을 보장하며 고객에게는 글로벌한 복합 인터넷쇼핑몰의 데이터를 투명하게 엑세스하기 위한 통합데이터 중개자 모델을 제안한다. 복합 인터넷쇼핑몰 지원환경으로 제공되는 통합데이터 환경을 위하여 각각의 단일 인터넷쇼핑몰에 존재하는 기존의 시스템을 유지하면서 이질적인 데이터베이스를 투명하게 엑세스할 수 있는 방법으로 웹기반 객체지향 기술 및 파일시스템, 관계형 데이터 베이스 및 객체지향 데이터베이스들을 수용할 수 있는 객체 질의 언어를 사용하는 통합데이터베이스를 설계한다.

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