• Korea Trade Review
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• v.42 no.4
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• pp.69-91
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• 2017

Since the global financial crisis, major countries have been executing policies related to two top-priority goals to create more jobs: revitalization of entrepreneur activity and the cultivation of small and medium-sized companies. In South Korea, the interest of policy makers is increasingly focusing on the role of SMEs that have a technological competitive edge in the realization of a "job-centered creative economy." Due to the nature of the field, the health and medical industry requires a particularly long time until the achievement of industrialization, Also, because of the complex distribution structure, it is essential for related government ministries and institutions to jointly devise strategies. A lack of policy supports for the industry has thus far resulted in its development being relegated for the most part of small and medium-sized companies, which consequently means low global competitiveness. Now is the time for the South Korean government to provide the revolutionary supported options and strategies. This study aims to propose a general policy direction and policy areas for the cultivation of Korea's small and medium-sized companies in the healthcare industry into global small giant companies through an exploration of the German case. It is crucial to first cultivate the international competitiveness of Korean small and medium-sized companies (as in the case of Germany) so that they can grow into global small giant companies. Another important task is the creation of an environment that expedites the qualitative growth of promising SMEs as well as technological development. After securing competitiveness in terms of both product quality and technology in the global health market, substantive policy supports will be necessary to cultivate global small giant companies that are export-based (e.g. job creation effect, sales value added).

• Journal of Korea Society of Industrial Information Systems
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• v.4 no.4
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• pp.130-136
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• 1999

During the last decade global sourcing has been widely practiced by multinational firms. While the importance of global sourcing has grown rapidly, there have been ralatively few empirical studies on this issue Thus, this study empirically investigates the commonalities and differences between European and Japanese multinational firms sourcing patterns. Especially, this study focuses on two dimensions of global sourcing activities: inter-firm sourcing and intra-firm sourcing.

• Venture DIGEST
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• s.75
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• pp.12-13
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• 2005

성장 가능성이 있는 벤처기업을 지원하겠다는 의도로 도입된 창업보육센터(Business Incubator) 사업. 지난 10여 년간 진행된 이 사업은 단순히 저렴한 사무공간을 제공하는 차원을 넘어서서 교육, 기술지원, 시설확보, 컨설팅지원 등 창업에 필요한 전반적인 서비스를 제공함으로써 다수의 성공기업을 배출하는 업적을 세웠다. 이에 지금까지 달성한 성과와 역할, 글로벌스타벤처의 산실로서 자리매김하게 될 창업보육센터의 비전을 점검하고자 한다.

• The Safety technology
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• no.148
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• pp.15-17
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• 2010

충북 진천군 초평면 용정리에 위치하고 있는 넥상스코리아는 2001년 대성전선과 전력케이블 전문 기업인 넥상스그룹이 합병하면서 설립된 외국인 투자기업이다. 주요생산품으로는 전력케이블, 동통신케이블, 광통신케이블 및 자동차전선을 생산하고 있으며, 안전을 최우선으로 근로자의 건강은 물론 친환경제품생산으로 글로벌 기업으로 도약해 나가고 있다.

• Venture DIGEST
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• s.95
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• pp.8-11
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• 2006

사람에게는 업(業)을, 기업에게는 인재를 주선하는 '일과 사람의 포털' 사이트가 있다. 1998년 우리나라 최초로 온라인 채용 시스템을 개설해 국내 취업시장의 판도를 재편한 인크루트는 꾸준한 성장세를 유지하며 동종업계 최초로 코스닥에 상장되는 등 취업·인사 전문기업으로써의 위상을 떨치고 있다. 경쟁보다는 협력의 전략을, 속도보다는 정도의 경영을 강조하는 이광석 대표에게 인크루트의 글로벌 전략과 비전을 들어보았다.

• Korean journal of communication and information
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• v.38
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• pp.7-39
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• 2007

The purpose of this study is to find trend & paradigm of national image ; to review process to be global corporate ; to evaluate brand value of SAMSUNG. Researcher made a study with SWOT analysis and depth survey interview about Interaction and influence between national image and global corporate. The result reveal five type that divided '1 ; Nation-Leading Type(n=10)', '2 ; International Superiority Type(n=6)', '3 ; Typical Influence Type(n=4)'. It found that is very different type. In conclusion, it was ascertained a proposition about 'growth of global corporate is in accord with development of brand value in Korea' through this study. Above all, in this article, the result of this works was provide a momentum ; it is the diverse effects to the global corporate inside and outside of the country.

• International Commerce and Information Review
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• v.16 no.5
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• pp.151-178
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• 2014

The objective of the present case study is to analysis how effectively Hilti, which is a former family firm owned and managed by a family in Liechtenstein as a tiny european country, a land sandwiched between Switzerland and Austria, has made a global market success. Liechtenstein has $160km^2$ land and about 36,000 residents. Despite its small size of country, however, Hilti Corporation doesn't view its location as a liability in its business strategy. Hilti is a global leading provider of professional power tools in building, mining, civil engineering etc. Also, Hilti is a firm with a clear vision to become the leading industry partner for construction professionals and building installations through customer focus, high quality equipment, and tools and systems specially designed for specific jobs. This study considered Hilti as a good case, which verifies that born-conditions, endogenous factors according to Michael Porters diamond model does not decisive role more for international competitiveness of firms. Lessons from Hilti are that in order to obtain and sustain the global competitiveness of small and medium-sized firms in Korean manufacturing sector under high production cost, they have to do actively innovative. Also they can give to customers newer and higher customer-values than competitors in abroad give. The case summarizes that the strategy of Hilti for the global market success is comprised of several factors: Technological and organizational innovation, and a clear customer-value oriented business strategy and its implementation. Innovation and its integration into marketing for the customers value creation is central to Hilti's Success. The present case study is expected to provide insights and implication for many firms in Korea that are seeking to secure global presence and market success.

• Korea Trade Review
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• v.43 no.2
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• pp.205-227
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• 2018

This study reviews strategic CSR, which recently has become a controversial topic, and examines the implications of strategic CSR activities on corporate performance. For this, three hypotheses were set. First we categorize CSR activities into economic, legal·ethical, philanthropic, and social innovation responsibility, and to verify if these CSR activities have positive influences on the performance of Chinese and Korean companies. Second, we explore the moderating effects of globalization between the CSR activities and corporate performance. In addition, CSR activities were separated into traditional and strategic in order, and to determine whether the strategic activities had a more positive influence on corporate performance than traditional CSR activities. For this, a total of 646 surveys (401 from China and 245 from Korea) were collectd from MBA students in China and Korea, and the results were comparatively analyzed.

• The Korean Journal of Franchise Management
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• v.5 no.1
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• pp.5-25
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• 2014

The impact of industry characteristics on born global firms'internationalization process is widely acknowledged. Even though there are studies focusing on other industries, the franchise industry's internationalization patterns have not been generally analyzed. Through a multiple case-study research focusing on a comparison between franchise and other industries, we are able to define "born-global franchise" in the internationalization pattern and specific influential factors. Our findings show that (1) leadership and creativity of executive, (2) learning orientation and technology orientation, (3) differentiated proprietary technology (4) observation of the surrounding environment.

• International Area Studies Review
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• v.14 no.2
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• pp.229-248
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• 2010

This study is intended to empirically investigate determinants of the degree of standardization vs. adaptation in global marketing programs for Korea firms. Our study has two main focuses. First, our study takes a global perspective instead of a binational, i. e., home vs. foreign perspective. Second, we accommodated two conflicting veiws - contingency and resource-based views in explaining determinants of global marketing strategy. As such determinants, we considered global market dynamism and complexity from a contingency view and global marketing assets from a resource-based view. Surveys were conducted with 128 Korean firms engaged in global marketing. Our study found that Korean firms with global assets tend to engage in highly standardized global marketing programs. On the other hand, global market dynamism and complexity did not show statistically significant relationships with the degree of standardization vs. adaptation. The findings suggest that a resource-based view may be more powerful than a contingency view in explaining global marketing strategies of Korean firms.