• The Journal of the Korea Contents Association
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• v.12 no.3
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• pp.382-390
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• 2012

The purpose of this study was to research the relationship among ethical leadership, sportsmanship, altruism and locus of control of employees in hotel corporations. Ethical leadership is the demonstration of normatively appropriate conduct through personal actions and interpersonal relationships and the promotion of such conduct to followers through two-way communication, reinforcement and decision-making. Ethical leadership is expected to have positive effects on the attitudes and ethical conduct of employees and ultimately evev on business unit or organizational performance. To accomplish this study, it was determined that the analysis derived from a hypothesis and literature reviews and data collected from 241 employees in hotel corporations. The results of empirical analysis showed as follows. First, Perceived ethical leadership has a significant effect on sportsmanship. Second, Perceived ethical leadership has a significant effect on altruism. Third, Locus of control was also found to have moderating effect upon the relationship between ethical leadership and altruism Based on these findings, the implications and limitations of the study were presented including some directions for future studies.

• Journal of Korean Home Economics Education Association
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• v.24 no.1
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• pp.49-59
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• 2012

This research aimed at identifying the influential factors on high school students' dress code compliance. Specifically, the relationship between the perceived strength and importance of dress codes and dress code compliance, and the relationship between dress code compliance and creativity, self esteem, and school adaptation were examined. For this purpose, reliability tests, multiple regressions, and t-tests were conducted using the data collected from 866 male and female students from six Co-Ed high schools located in Seoul. The results are as follows. First, the more students perceived the school dress codes to be stronger and more important, they were more likely to comply to the dress codes. Second, compared to the low-compliance group, the high-compliance group had higher self-esteem and creativity. Third, compared to the low-compliance group, the high-compliance group showed better adaptation to their teachers, classes, and school rules. However, the two groups were not significantly different in terms of their adaptation to peer groups.

• Korean Journal of Human Ecology
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• v.16 no.2
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• pp.433-442
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• 2007

The purpose of this study was to examine the mediating role of attitude, subjective norm, and perceived behavioral control on the relationships between past behavior and customers' intention to engage in exit of dissatisfaction responses. Results of the study demonstrated that the past behavior significantly improved the predictability of the voice of dissatisfaction response intentions. Furthermore, the mediating analyses indicated that the influence of past behavior was mediated by mediator. In the contests of exit behavior, the effect of past behavior on intention to exit was mediated by attitude, subjective norm and perceived behavioral control.

• Journal of Advanced Engineering and Technology
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• v.11 no.4
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• pp.273-277
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• 2018

In the field of forest disaster prevention, drones are expected to save higher human resources than the existing manpower has, and produce high-efficiency results over time. However, operational limitations brought by short flight times have brought the environment of limited use of the various capabilities of the drone, and the existing development systems operating the multi-drone are mainly for performance purpose, so it is a difficult to use for forest disaster prevention. The purpose of this paper is to design the concept based on multi-drone operation procedure through analysis of mission of ground control system for forest disaster prevention.

• Journal of the Korea Society of Computer and Information
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• v.20 no.3
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• pp.125-137
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• 2015

Information technology enables home-based working which is a new way to satisfy the firm and its employees. Firms are under pressure of cost reduction, and employees want to maintain balance of life between work and family. Considering the organization's capability can be the core competency, firm's efforts to acquire workers' commitment have been important issue in human resource management. However, researches to increase the workers' loyalty and commitment within home-base working have not been widely studied. This study tries to identify the relationships among firms' rewards supporting strategies and workers' perceived commitment with the working system as a context. Results confirm that the organization's extrinsic and intrinsic rewards affect the worker's continuous commitment, and the mediating role of normative commitment between workers' perceived affective commitment and continuous commitment has been found. Also, we empirically identify the moderating role of working systems(i.e., home-based, vs. office-based) within organization's rewards supporting strategies and workers' commitment perceptions.

• Journal of the Korean Society for information Management
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• v.21 no.2
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• pp.23-44
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• 2004

This study proposed a theoretical framework that could explain the service use of a community informatics. The proposed community informatics use model was developed based on three theoretical models: (1) Ajzen's Theory of Planned Behavior (TPB) from social psychology: (2) Uses and gratifications approaches from media use research; and (3) Technology Acceptance Model(TAM) from information technology use research. The proposed model consists of three basic components: expectations of the outcomes from use, approvals from important others, and perceivied controllability over using the service. The initially proposed model was assessed using structural equation modeling, and then re-sepcified in order to propose a better fitting model. The initially proposed and revised community informatics use models were discussed with their theoretical and practical implications.

• The Journal of the Korea Contents Association
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• v.15 no.4
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• pp.220-233
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• 2015

The purpose of this study is to increase the perception of publicness and service quality on nursing facility for the elderly.The care wokers are core human resources in elderly care work practices and their perception of their publicness are likely to on effect service quality. This survey was conducted 318 care workers in nursing facility for the elderly. Research method used multiple regression analysis. Result indicated that care worker's perception of publicness level and service quality is above the ordinarly. And care worker's perception of publicness had positive effect service quality.

• Journal of Digital Convergence
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• v.11 no.1
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• pp.27-38
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• 2013

There are two elements of security policy that can have a bearing on its effectiveness: content and form. While the content of the security policy has been investigated extensively in the most of the previous studies, there is very little literature on the form of the security policy. Since the form of the policy influences its success, it is important to understand how to articulate the form of a security policy. Thus, the aim of this study is to investigate the relationship between security form and policy compliance of employees. Research results find that dimensions of security form have effect on attitude towards security compliance, subjective norm, perceived behavioral control, and perceived response costs, and besides attitude towards security compliance and subjective norm have an effect on persistent security compliance intention. The conclusions and implications are discussed.

• Culinary science and hospitality research
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• v.21 no.5
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• pp.109-118
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• 2015

The main purpose of this study is to get insight into the essential cognitive basis of local food purchase behavior based on Ajzen's (1991) theory of planned behavior. By asking open-ended questions using an online survey, participants' (n=163) salient behavioral, normative, and control beliefs in regard to local food purchase were assessed and analyzed. The most salient advantage was supporting local economy, followed by freshness, knowledge of where the food came from and how it was handled, environmental benefits, and health benefits. Assessing to consumers' normative beliefs found that local businesses, local farmers, family, local people, and friends were the most frequently mentioned individuals or groups who would approve consumers' local food purchasing. In contrast, the most salient barrier was inconvenient store location and time, followed by higher prices, limited availability and variety, and limited knowledge about where to buy local food.

• Journal of Convergence for Information Technology
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• v.11 no.12
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• pp.211-220
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• 2021

In this study, we intend to investigate the effect of cosmetic companies' planning actions for green marketing campaigns on their intention to participate and their actions. To this end, a survey was conducted and a total of 186 questionnaires were analyzed. The main results are as follows. The three factors of planned behavior, attitude, subjective norm, and perceived behavior control, all had a significant effect on participation intention and participation behavior, and subjective norm was found to have the greatest influence. In addition, it was found that participation intention had a significant effect on participation behavior. Therefore, in order to activate the green marketing campaign, it is necessary to study the marketing method that can inform the people around the participation method, recommend the participation in the campaign, and recommend it.