• Korean journal of communication and information
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• v.44
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• pp.223-247
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• 2008

The purpose of this study is to explore the anti-smoking message effects and smoking status on smoking belief attributes. Based on the health behavior theories such as theory of reasoned action, health belief model, and social cognitive theory, three factors are selected to investigate the effects of anti-smoking campaign messages. The balance of benefits and barriers, self-efficacy, and social pressure are selected as independent variables. Three two-way ANOVA were conducted. Results showed that the main effect of social pressure were found with the social smoking attributes. Interaction effects were found on the nonsmoker-social pressure group and the non-smoker-two sided message group. It is found that nonsmokers accepted these two anti-smoking messages easily as compared to smoker groups. No main smoking status was found in this study; it is believed that smoking is a habitual that is not changed easily because attitude formation takes time. Results revealed that the two-sided message video releases and the social pressure video releases were favored by both smokers and nonsmokers. This study contributes the theoretical framework that can be transferred to the practices of anti-smoking campaign. Also, the researcher produced the televised stimuli which is not common in health message studies. By using the televised message material, the research tried to solve the validity problem which is common in experimental design.

• Journal of Digital Convergence
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• v.10 no.11
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• pp.175-183
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• 2012

The purpose of this study is to investigate the relationships between institutional pressures and IT investment decision making of management. To analyze the proposed model, we distribute survey questionnaires to mid-size IT firms and collect data from them. Furthermore, the proposed model was tested by PLS(Partial Least Squares) technique. We found that coercive pressure and normative pressure have an effect on mimetic pressure. However, these two pressures do not influence the IT investment decision making. The mimetic pressure has an effect on the IT investment decision making. The conclusions and implications are discussed.

• 한국벤처창업학회:학술대회논문집
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• 2023.11a
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• pp.123-127
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• 2023

본 연구는 디지털 기업가정신과 디지털 혁신에 영향을 미치는 요인에 대해 검증하는 것이 목적이다. 연구목적을 달성하기 위해 디지털 기업가정신에 영향을 미치는 요인을 기술 특성(디지털 기술역량), 조직 특성(디지털 학습역량, 재무 준비성), 제도적 압력(강제적 압력, 모방적 압력, 규범적 압력)으로 설정하였다. 연구모형과 연구가설을 설정하였고, 국내 104개 기업의 데이터를 이용하여 실증분석을 하였다. 실증분석 결과, 첫째, 디지털 기술역량, 디지털 학습역량, 재무 준비성, 제도적 압력은 디지털 기업가정신에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 디지털 기업가정신은 디지털 혁신에 정(+)의 영향을 미치는 것으로 나타났다. 본 연구의 결과는 4차 산업혁명과 디지털 전환 시대에 디지털 기업가정신을 통해 디지털 혁신을 이룰 수 있는 기업의 전략적 시사점을 제공할 것이다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2010.07a
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• pp.399-402
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• 2010

본 연구의 목적은 RFID의 도입 성과에 영향을 미치는 요인과 조직의 혁신성의 조절효과를 분석하는 연구모형과 가설을 제시하는데 있다. 연구의 목적을 달성하기 위해 RFID에 관한 이론적 배경을 바탕으로 RFID 성과에 영향을 미치는 요인을 기술적 특성에는 표준화, 지각된 보안, 지각된 비용, 조직적 특성에는 최고경영층의 지원, 재정적 지원, 기술적 지원, 환경적 특성에는 모방적 압력, 강제적 압력, 규범적 압력으로 설정하였고, RFID는 BSC 성과를 이용하여 재무성과, 프로세스성과, 학습/성장성과, 고객성과로 설정하였다. 그리고 조직의 혁신성을 이용하여 혁신적인 조직은 RFID 도입요인과 도입 성과에 어떠한 영향을 주는지에 대한 연구모형을 설정하였다. 향후 연구에서는 이러한 연구모형과 가설에 대한 실증분석이 요구된다.

• Journal of Korea Society of Industrial Information Systems
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• v.24 no.1
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• pp.81-94
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• 2019

The corporate social responsibility has become an industry norm, and the majority of companies have adopted corporate social responsibility (CSR) activities due to institutional pressure. This paper suggests that chief executive officer (CEO) characteristics and governance mechanisms such as CEOs hubris, outside directors, and foreign ownership can influence a managerial decision of following the norm in adopting CSR. This paper argues that a CEO with hubris carry out CSR considerably less or more than a CEO without hubris because a CEO with hubris are known to have a tendency to refuse to follow the norm from institutional pressure. On the contrary, corporate governance mechanisms can guide a CEO to follow the industrial norm related to CSR because governance mechanisms tend to control CEO to reduce managerial uncertainty. The results show that CEO with hubris has a positive relationship with the degree of CSR deviation while governance mechanisms have a negative relationship. In addition, governance mechanisms negatively moderate the relationship between CEO with hubris and with the degree of CSR deviation.

• The Korean Journal of Air & Space Law and Policy
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• v.23 no.2
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• pp.93-114
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• 2008

The purpose of this study is to review the changes in the aviation safety management system, how that system has evolved and what forces caused these changes to take place. Also included is an examination of the development process of the aviation safety management system in view of the new institutionalism, identifying the patterns of change. Based on the results of this study, I propose policy methods to design a desirable civil aviation safety system with a view toward raising the safety standards in the Korean civil aviation community. The major analysis variables are as follows: first, aviation accidents caused by external factors and international standards as independent variables second, environmental changes and political processes affecting aviation safety management system as major mediating variables and third, the aviation safety management legal system, the aviation safety management organizations and an expert participation system as dependent variables. The institutional changes and continuance of the aviation safety management system show that when specific circumstances arise, the continuance lasts depending on the path dependency, and in a certain circumstance, when immanent changing factors reach a critical point, the system suddenly changes by a punctuated equilibrium, which are all included in this study.

• Journal of the Korea Society of Computer and Information
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• v.20 no.3
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• pp.125-137
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• 2015

Information technology enables home-based working which is a new way to satisfy the firm and its employees. Firms are under pressure of cost reduction, and employees want to maintain balance of life between work and family. Considering the organization's capability can be the core competency, firm's efforts to acquire workers' commitment have been important issue in human resource management. However, researches to increase the workers' loyalty and commitment within home-base working have not been widely studied. This study tries to identify the relationships among firms' rewards supporting strategies and workers' perceived commitment with the working system as a context. Results confirm that the organization's extrinsic and intrinsic rewards affect the worker's continuous commitment, and the mediating role of normative commitment between workers' perceived affective commitment and continuous commitment has been found. Also, we empirically identify the moderating role of working systems(i.e., home-based, vs. office-based) within organization's rewards supporting strategies and workers' commitment perceptions.

• Korean journal of communication and information
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• v.59
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• pp.31-49
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• 2012

This study investigates normative role model of the journalists under the changing environment. Firstly, this article explores what pressure the new media environment gives to the journalists in their routine of news production and distribution. These are stated from the angle of epistemological, professional and interactive pressure. Next, as a reference for the standard journalism in the age of mass media, the idea of Rhee Young-hee, a late journalist who won respects from many Korean journalists, is studied. His firm belief in the pursuit of hard facts, rigorous investigative writing and expertism are spelt out. Then, this study explores how, in real term, this pressure changes the journalistic value, norm and practices in the newsroom. Ten of Koran journalists are interviewed in order to get their idea about the emerging journalistic standards under the digital environment. From this in-depth interviews, it is conclued that the pursuit of hard fact, investigative writing, expertism of Rhee Young-hee are, nonetheless the change of the media technology, still effective and provide good reference points for the enhancement of the standard of journalism in Korea. However, it is also suggested that the methods to fulfil desirable journalism in the digital age should be different from that of the mass communication age. The interviewees make propose that the journalist, as a network node, news curator or coordinator, should actively interact with the audiences facilitating their enhanced potential as a news 'prosumer'(producer and consumer).

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.19 no.1
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• pp.107-118
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• 2024

The purpose of this paper is to investigate the factors affecting digital entrepreneurship and digital innovation and the moderating effect of technology absorptive capacity. To achieve the research purpose, the contributing factors are set as technical characteristic (digital technology capability), organizational characteristics (digital learning capability and financial readiness), and institutional pressures (coercive pressure, mimetic pressure, and normative pressure). The research model and hypothesis are established based on the theoretical background of digital entrepreneurship, digital innovation, institutional pressure, and technology absorptive capacity. The proposed model is analyzed by targeting 104 companies. Smart Partial Least Square (PLS) 4.0 is utilized for deriving the study results. The results of hypothesis testing are as follows: First, digital technology capability, digital learning capability, financial readiness, and institutional pressure have a positive influence on digital entrepreneurship. Second, digital entrepreneurship has a positive impact on digital innovation. Finally, technology absorptive capacity has a moderating effect in influencing digital entrepreneurship on digital innovation. The results of this study emphasize the need for digital entrepreneurship in the era of the Fourth Industrial Revolution and digital transformation, and may provide strategic implications for companies that desire to achieve digital innovation through digital entrepreneurship.

• The Journal of the Korea Contents Association
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• v.13 no.3
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• pp.76-86
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• 2013

This study examined users' acceptance process with the QR code as an interactive marketing communications tool. We collected total 200 survey data and 181 questionnaires among them were used for the analysis during for five days, from 9 to 13 in May 2011. The first research question of this study examined the relationship among subjective norms, perceived usefulness, perceived ease of use, attitudes, and intention to use through the structural equation modeling analysis. The result of the first research showed that subjective norms about the use of QR code affect intention to use via perceived usefulness, and also directly influence on it. The perceived usefulness has the biggest impact on the intention to use. The research question 2 was to look at the condition effect with the presence of experience. As the analysis result of the second research question, the relationships between subjective norms and perceived usefulness are not different whether or not groups experience QR code, and both groups appeared to have had significant impact. Whereas the relationship between subjective norms and intention to use showed a significant influence on the population that has the experience with the QR code. In order to encourage use of the QR code, therefore, we will need to highly impress on users subjective norms which are ambient pressure on the use of QR code and positively offer marketing strategy which gives users the opportunities to get experience with the QR code.