Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
권호 표지

A Study on Factors Influencing Digital Entrepreneurship and Digital Innovation: Moderating Effect of Technology Absorptive Capacity

디지털 기업가정신과 디지털 혁신에 미치는 영향 요인 연구: 기술흡수역량의 조절효과 분석

  • Jang Sung Hee (Research Institute of Creative & Cultural Industries, Kyungpook National University)
  • 장성희 (경북대학교 문화산업연구소)
  • Received : 2023.11.13
  • Accepted : 2024.01.11
  • Published : 2024.02.29
Download PDF
⟨ Previous Next ⟩

Abstract

The purpose of this paper is to investigate the factors affecting digital entrepreneurship and digital innovation and the moderating effect of technology absorptive capacity. To achieve the research purpose, the contributing factors are set as technical characteristic (digital technology capability), organizational characteristics (digital learning capability and financial readiness), and institutional pressures (coercive pressure, mimetic pressure, and normative pressure). The research model and hypothesis are established based on the theoretical background of digital entrepreneurship, digital innovation, institutional pressure, and technology absorptive capacity. The proposed model is analyzed by targeting 104 companies. Smart Partial Least Square (PLS) 4.0 is utilized for deriving the study results. The results of hypothesis testing are as follows: First, digital technology capability, digital learning capability, financial readiness, and institutional pressure have a positive influence on digital entrepreneurship. Second, digital entrepreneurship has a positive impact on digital innovation. Finally, technology absorptive capacity has a moderating effect in influencing digital entrepreneurship on digital innovation. The results of this study emphasize the need for digital entrepreneurship in the era of the Fourth Industrial Revolution and digital transformation, and may provide strategic implications for companies that desire to achieve digital innovation through digital entrepreneurship.

본 연구는 디지털 기업가정신과 디지털 혁신에 영향을 미치는 요인과 기술흡수역량의 조절효과를 검증하는 것이 목적이다. 연구목적을 달성하기 위해 디지털 기업가정신에 영향을 미치는 요인을 기술 특성(디지털 기술역량), 조직 특성(디지털 학습역량, 재무 준비성), 제도적 압력(강제적 압력, 모방적 압력, 규범적 압력)으로 설정하였다. 그리고 디지털 기업가정신과 디지털 혁신에 영향 관계에서 기술흡수역량의 조절효과를 검증하고자 한다. 디지털 기업가정신, 디지털 혁신, 제도적 압력, 기술흡수역량에 대한 이론적 배경을 바탕으로 연구모형과 연구가설을 설정하였다. 국내 104개 기업을 대상으로 Smart PLS 4.0을 이용하여 실증분석을 하였다. 분석 결과는 다음과 같다. 첫째, 디지털 기술역량, 디지털 학습역량, 재무 준비성, 제도적 압력은 디지털 기업가정신에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 디지털 기업가정신은 디지털 혁신에 정(+)의 영향을 미치는 것으로 나타났다. 마지막으로, 디지털 기업가정신이 디지털 혁신에 영향을 미치는데 있어서 기술흡수역량이 조절효과가 있는 것으로 나타났다. 본 연구의 결과는 4차 산업혁명과 디지털 전환 시대에 디지털 기업가 정신의 필요성을 강조하였고, 디지털 기업가정신을 통해 디지털 혁신을 달성하고자 하는 기업들에게 전략적 시사점을 제공할 것이다.

Keywords

Acknowledgement

이 논문은 2021년 대한민국 교육부와 한국연구재단의 지원을 받아 수행된 연구임(NRF-2021S1A5B5A16077451)

References

  1. Al Omoush, K. S.(2021). The Role of Top Management Support and Organizational Capabilities in Achieving E-business Entrepreneurship. Kybernetes, 50(5), 1163-1179. https://doi.org/10.1108/K-12-2019-0851
  2. Al Omoush, K. S., Al-Qirem, R. M., & Al Hawatmah, Z. M.(2018). The Degree of E-business Entrepreneurship and Long-term Sustainability: An Institutional Perspective. Information System E-Business Management, 16, 29-56.
  3. Boadu, F., Xie, Y., Du, Y., & Dwomo-Fokuo, E.(2022). Management Innovation and Firm Innovation Performance: A Moderated Moderation Effects of Absorptive Capacity and Environmental Dynamism. Total Quality Management & Business Excellence, 33(13-14), 1588-2604. https://doi.org/10.1080/14783363.2021.1981131
  4. Byun, C. G., & Park, J. B.(2022). An Exploratory Study on the Components of Digital Entrepreneurship. Asia-Pacific Journal of Business Venturing and Entrepreneurship, 17(2), 141-151.
  5. Chan, F. T. S., & Chong, A. Y. L.(2013). Determinants of Mobile Supply Chain Management System Diffusion: A Structural Equation Analysis of Manufacturing Firms. International Journal of Production Research, 51(4), 1196-1213. https://doi.org/10.1080/00207543.2012.693961
  6. Chege, S. M., Wang, D., & Suntu, S. L.(2020). Impact of Information Technology Innovation on Firm Performance in Kenya. Information Technology for Development, 26(2), 316-345.
  7. Cohen, W. M., & Levinthal, D. A.(1990). Absorptive Capacity: A New Perspective on Learning and Innovation. Administrative Science Quarterly, 35(1), 128-152. https://doi.org/10.2307/2393553
  8. Crals, E., & Vereek, L.(2005). The Affordability of Sustainable Entrepreneurship Certification for SMEs. International Journal of Sustainable Development & World Ecology, 12(2), 173-183. https://doi.org/10.1080/13504500509469628
  9. Davidson, E., & Vaast, E.(2010). Digital Entrepreneurship and Its Sociomaterial Enactment. 43rd Hawaii International Conference on System Sciences, University of Hawaii at Manoa, Hawaii, 1-10.
  10. DiMaggio, P. J., & Powell, W. W.(1983). The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields. American Sociological Review, 48(2), 147-160.
  11. Elia, G., Margherita, A., & Passiante, G.(2020). Digital Entrepreneurship Ecosystem: How Digital Technologies and Collective Intelligence are Reshaping the Entrepreneurial Process. Technological Forecasting & Social Change, 150, 1-12.
  12. Goerzig, D., & Bauernhansl, T.(2018). Enterprise Architectures for the Digital Transformation in Small and Medium-sized Enterprises. Procedia CIRP, 67, 540-545. https://doi.org/10.1016/j.procir.2017.12.257
  13. Holmes, R. M., Zahra, S. A., Hoskisson, R. E., Deghetto, K., & Sutton, T.(2016). Tow-way Institutions and Technology Policy in Firms' Corporate Entrepreneurship and Political Strategies. Academy of Management Perspectives, 30(3), 247-272.
  14. Hughes, P., Hodgkinson, I. R., Hughes, M., & Arshad, D.(2018). Explaining the Entrepreneurial Orientation-Performance Relationship in Emerging Economies: The Intermediate Roles of Absorptive Capacity and Improvisation. Asia Pacific Journal of Management, 35, 1025-1053.
  15. Hull, C. E., Hung, Y. T. C., Hair, N., Perotti, V., & DeMartino, R.(2007). Taking Advantage of Digital Opportunities: A Typology of Digital Entrepreneurship. International Journal of Networking and Virtual Organisations, 4(3), 290-303.
  16. Jafari-Sadeghi, V., Garcia-Perez, A., Candelo, E., & Couturier, J.(2021). Exploring the Impact of Digital Transformation on Technology Entrepreneurship and Technological Market Expansion: The Role Technology Readiness, Exploration and Exploitation. Journal of Business Research, 124, 100-111.
  17. Jiao, H., Wang, L., & Shi, Y.(2022). How does Institutional Environment in the Digital Context Affect Technology Entrepreneurship? The Moderating Roles of Government Digitalization and Gender. Journal of Organizational Change Management, 35(7), 1089-1112. https://doi.org/10.1108/JOCM-10-2021-0321
  18. Ju, K. J., & Park, B. H.(2015). Examining the Influence of Entrepreneurship on Innovation Activities and Performance with the Mediating Role of Technological Innovation. Management Information Systems Review, 34(2), 21-37.
  19. Khin, S., & Ho, T. CF.(2019). Digital Technology, Digital Capability and Organizational Performance: A Mediating Role of Digital Innovation. International Journal of Innovation Science, 11(2), 177-195. https://doi.org/10.1108/IJIS-08-2018-0083
  20. Kim, A. H., & Kim, Y. J.(2021). Digital Entrepreneurship and Firm Performance. Korean Management Review, 50(1), 1-22. https://doi.org/10.17287/kmr.2021.50.1.1
  21. Kraus, S., Palmer, C., Kailer, N., Kallinger, F. L., & Spitzer, J.(2019). Digital Entrepreneurship: A Research Agenda on New Business Models for the Twenty-first Century. International Journal of Entrepreneurial Behavior & Research, 25(2), 353-375.
  22. Le Dinh, T., Vu, M. C., & Ayayi, A.(2018). Towards a Living Lab for Promoting the Digital Entrepreneurship Process. International Journal of Entrepreneurship, 22(1), 1-17.
  23. Lee, C. P., & Shim, J. P.(2007). An Exploratory Study of Radio Frequency Identification (RFID) Adoption in the Healthcare Industry. European Journal of Information Systems, 16(6), 712-724.
  24. Li, X., Gao-Zeller, X., Rizzuto, T. E., & Yang, F.(2019). Institutional Pressures on Corporate Social Responsibility Strategy in Construction Corporations: The Role of Internal Motivations. Corporate Social Responsibility and Environmental Management, 26(4), 721-740. https://doi.org/10.1002/csr.1713
  25. Lumpkin, G. T., & Dess, G. G.(1996). Clarifying the entrepreneurial orientation construct and linking its performance, Academy of Management Review, 2(1), 135-172. https://doi.org/10.2307/258632
  26. Maditinos, D., Chatzoudes, D. & Sarigiannidis, L.(2014). Factors Affecting E-business Successful Implementation. International Journal of Commerce and Management, 24(4), 300-320.
  27. Matt, C., Hess, T., & Benlian, A.(2015). Digital Transformation Strategies. Business & Information Systems Engineering, 57, 339-343. https://doi.org/10.1007/s12599-015-0401-5
  28. Public Data Portal(2023). List of Venture Companies by the Ministry of SEMs and Startups(2022.11.30.), Retrieved(2023.1.10.), from www.data.go.kr.
  29. Moghadam, S. K., Zavari, M. E., Enayati, G., & Lari, M. T.(2013). Examination of the Relationships among Organizational Trust, Organizational Learning and Entrepreneurship in SMEs. World Applied Sciences Journal, 27(9), 1134-1145.
  30. Morris, M. H., & Paul, G. W.(1987). The Relationship between Entrepreneurship and Marketing in Established Firms, Journal of Business Venturing, 2(3), 247-259. https://doi.org/10.1016/0883-9026(87)90012-7
  31. Ngoasong, M. Z.(2018). Digital Entrepreneurship in a Resource-scarce Context: A Focus on Entrepreneurial Digital Competencies. Journal of Small Business and Enterprise Development, 25(3), 483-500. https://doi.org/10.1108/JSBED-01-2017-0014
  32. Nikopoulou, M., Kourouthanassis, P., Chasapi, G., Pateli, A., & Mylonas, N.(2023). Determinants of Digital Transformation in the Hospitality Industry: Technological, Organizational, and Environmental Drivers. Sustainability, 15(3), 1-20.
  33. Nwankpa, J. K., & Roumani, Y.(2016). IT Capability and Digital Transformation: A Firm Performance Perspective. Thirty Seventh International Conference on Information Systems, Dublin, 1-16.
  34. Pacheco, L. M., Alves, M. F. R., & Liboni, L. B.(2018). Green Absorptive Capacity: A Mediation-moderation Model of Knowledge for Innovation. Business Strategy and the Environment, 27(8), 1502-1513. https://doi.org/10.1002/bse.2208
  35. Paladino, A.(2007). Investigating the Drivers of Innovation and New Product Success: A Comparison of Strategic Orientations. The Journal of Product Innovation Management, 24, 534-553. https://doi.org/10.1111/j.1540-5885.2007.00270.x
  36. Park, H. S., Kim, S. H., Choi, M. J., & Choi, J. S.(2021). Human, Technical, and Organizational Drivers Affecting Sustainability of Content Firms through Management and Innovation Capability during COVID-19. Sustainability, 13(12), 1-21.
  37. Paul, J., Alhassan, I., Binsaif, N., & Singh, P.(2023). Digital Entrepreneurship Research: A Systematic Review. Journal Business Research, 156, 1-19.
  38. Sahut, J. M., Iandoli, L., & Teulon, F.(2021). The Age of Digital Entrepreneurship. Small Business Economics, 56, 1159-1169. https://doi.org/10.1007/s11187-019-00260-8
  39. Shin, K. K.(2023). SmartPLS 4.0 Structural Equations Modeling for Master's/Doctoral Degree and Academic Paper Writing, Chung Ram, Seoul: Korea.
  40. Thompson, V. A.(1965). Bureaucracy and Innovation. Administrative Science Quarterly, 5(3), 1-20. https://doi.org/10.2307/2391646
  41. Tornatzky, L. G., & Fleisher, M.(1990). The Process of Technological Innovation, Lexington Books, Lexington: USA.
  42. Upadhyay, N., Upadhyay, S., Al-Debei, M. M., Baabdullah, A. M., & Dwivedi, Y. K.(2023). The Influence of Digital Entrepreneurship and Entrepreneurial Orientation on Intention of Family Businesses to Adopt Artificial Intelligence: Examining the Mediating Role of Business Innovativeness. International Journal of Entrepreneurial Behavior & Research, 29(1), 80-115. https://doi.org/10.1108/IJEBR-02-2022-0154
  43. Upadhyay, P., & Chattopadhyay, M.(2015). Examining Mobile Based Payment Services Adoption Issues: A New Approach using Hierarchical Clustering and Self-organizing Maps. Journal of Enterprise Information Management, 28(4), 490-507. https://doi.org/10.1108/JEIM-04-2014-0046
  44. von Briel, F., Recker, J., Selander, L., Jarvenpaa, S. L., & Hukal, P.(2021). Researching Digital Entrepreneurship: Current Issues and Suggestions for Future Directions. Communications of the Association for Information Systems, 48(33), 284-304. https://doi.org/10.17705/1CAIS.04833
  45. Wang, Z., & Wang, N.(2012). Knowledge Sharing, Innovation and Firm Performance. Expert Systems with Applications, 39(10), 8899-8908. https://doi.org/10.1016/j.eswa.2012.02.017
  46. Xu, G., Hou, G., & Zhang, J.(2022). Digital Sustainable Entrepreneurship: A Digital Capability Perspective through Digital Innovation Orientation for Social and Environmental Value Creation. Sustainability, 14(18), 1-24.
  47. Xue, M., Boadu, F., & Xie, Y.(2019). The Penetration of Green Innovation on Firm Performance: Effects of Absorptive Capacity and Managerial Environmental Concern. Sustainability, 11(9), 1-24.
  48. Yoon, B. S.(2020). The Role of Digital Transformation and Service Orientation between Digital Entrepreneurship and On-demand Service Innovation. Ph.D. Dissertation, Sogang University.
  49. Zahra, S. A., & George, G.(2002). Absorptive Capacity: A Review, Reconceptualization, and Extension, Academy of Management Review, 27(2), 185-203. https://doi.org/10.2307/4134351
  50. Zhen, Z., Yousaf, Z., Radulescu, M., & Yasir, M.(2021). Nexus of Digital Organizational Culture, Capabilities, Organizational Readiness, and Innovation: Investigation of SMEs Operating in the Digital Economy. Sustainability, 13(2), 1-15.